Lowe’s Affiliate rogram

As a top home improvement store, Lowe’s has thousands of locations available for customers, as well as a highly trafficked online presence.

When you walk through their doors, you are presented with everything from bathroom fixtures to lumber and garden supplies to cleaning solutions.

Brett Helling
Owner, Bloggingtips.com

Brett Helling is a digital marketing expert with over 10 years of experience building, managing, and scaling websites.

Overview of
Lowe’s Affiliate rogram

To further market their products and services to the general public and take advantage of trending online content, the company began the Lowe’s affiliate program to encourage those with a solid online presence to promote Lowe’s merchandise in exchange for a commission.

  • Cost Per Action (CPA): Yes
  • Commission Rate: Up to 2%
  • Cookie Duration: 24 hours
  • Payment payout threshold: $50 for ACH, $100 for a check
  • Payment Options: Direct deposit or check
How the
Lowe’s
Affiliate Program Works

The Lowe's Affiliate Program allows participants to earn a commission by promoting Lowe's products through unique affiliate links.

Once approved, affiliates gain access to a custom dashboard to create and manage these links, which they can share on websites or social media platforms.

When a visitor clicks on an affiliate's link and makes a purchase, the affiliate earns a 2% commission on the sale.

The program is free to join, with no application fees or annual costs, making it a straightforward way to earn passive income by promoting Lowe’s products online.

Products to Promote

With the thousands of items available on the Lowe’s website, there is a surplus of options to link to with the hope of earning a commission.

Some of the most popular items that members promote include the following.

Tools

There is a wide variety of tools available for any type of home improvement project.

While the price point varies, most come in at $100 or more and are critical to completing the task at hand.

Therefore, promoting the many manual and power tools available can lead to a lucrative payout.

Appliances

When an appliance goes out, a home improvement store is one of the first places people turn to for replacement.

Lowe’s offers every type of appliance available and the newest models and features.

Additionally, they allow customers to purchase these items online and schedule delivery.

Outdoor Furniture

As the weather warms up, so does the need for patio furniture.

If you are looking for product options to promote on your webpage for passive income, consider the inclusion of furniture.

The high price point will translate into a large commission with each affiliate sale.

Fixtures

Lowe’s is one of the top places to go when looking for a new ceiling fan, lighting fixture, garage door opener, or even security system.

The number of products they have available to help your house become a home is endless.

If you have content that incorporates design elements or technology, it may be worth linking to some of the many fixtures available on Lowe’s website.

Decor

On Lowe’s website, you’ll notice that they offer items that many consider decorative.

These products include curtains, rugs, and blinds. You can even custom order blinds to fit your windows and functionality.

Many believe these items are necessary for a home and purchase them regularly. Therefore, they are a top contender for commission earnings.

Other Things You Can Promote With This Program

Although the items above are some of the top promotion options for affiliates, this doesn’t mean other products aren’t available.

Whether it’s an air conditioner, snow blower, paint brushes, welcome mats, Christmas decorations, garden accessories, or even electrical equipment, the opportunities to earn are endless.

What Products Are Excluded From the Lowe’s Affiliate Program?

While many options are available for you to link to your website to earn a commission, some products are off-limits and not subject to compensation.

These items typically include the sale of gift cards and lumber but may expand to others in the future.

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Lowe’s Affiliate rogram
Income

How much Lowe’s affiliates make depends on factors like audience size, posting frequency, and site traffic.

Affiliates earn a standard 2% commission on eligible sales made through their links. However, certain items like gift cards and lumber do not earn commissions.

The program’s 24-hour cookie duration means that a visitor must make a purchase within 24 hours of clicking your link for the sale to qualify for commission.

Additionally, the program operates on a last-click basis, so if a visitor returns via another affiliate’s link, that affiliate will receive the commission.

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How Payments Work

Lowe’s affiliates are paid through the third-party network Impact, which offers options for receiving payments via direct deposit or check. Direct deposits are faster, while checks may take longer to arrive.

Affiliates are paid on a two-month schedule, meaning commissions become available for withdrawal two months after a purchase is completed.

Is the Program Worth It?

There are various pros and cons when representing Lowe’s corporation as a member of its affiliate program.

While there are several benefits for publishers, some elements leave much to be desired.

Pros of the Lowe’s Affiliate Program

Having the opportunity to earn passive income is something that all content creators hope to have someday.

Thankfully, the Lowe’s affiliate program offers ample opportunities that benefit those in the industry.

  • Number of Products: Whereas some affiliate programs only offer commission for a select few items, Lowe’s allows affiliate members to earn on anything online as long as it isn’t gift cards or lumber.
  • Easy Commission Terms: While some programs have different commission rates for various products, Lowe’s offers a set 2% across the board. This layout provides less confusion on earnings.
  • Low Payment Threshold: If you opt for direct deposit when withdrawing your earnings, you only need to have $50 available. If you choose a check, it must be at least $100 at a minimum for withdrawal.
  • Recurring Payments: With the help of the third-party network that manages Lowe’s affiliate program, members receive their payments in a timely manner. While this is often standard, there are many programs that fluctuate regarding payments.
  • Resources: As a member of the program, you are given access to many marketing tools and learning resources to build up your content. Not all affiliate programs offer perks like this, and the addition of these materials is highly beneficial.

Cons of the Lowe’s Affiliate Program

While there are many benefits that come with being a member of the Lowe’s affiliate program, there are also some features that aren’t quite up to par.

  • Limited Cookies: When a customer clicks on your affiliate link, your information is only saved in the database for 24 hours. This length is well below the industry average and can severely limit the number of sales you can make.
  • Last Click: In addition to the short cookie duration, if a customer leaves the page and comes back via a different affiliate URL, you will not earn a commission on any purchases made.
  • Payment Methods: When you withdraw your earnings, you can only choose from two options – direct deposit and check. While circumstances may change in the future to offer more options, the third-party network that operates the program currently only has these two possibilities for payment.
  • No Dedicated Manager: While you are privy to many resources to up your affiliate game, you don’t receive a dedicated manager. Not all programs offer this, but some of the higher-end plans provide it to members.
  • Item Restrictions: Although many products are available for commission, two significant areas aren’t included – gift cards and lumber. While this may not seem like a big deal, these are two products that are most commonly purchased in a home improvement store.

Conclusion: Is the Lowe’s Affiliate Program Worth It?

For some content creators, the commission given in return for a successful sale is worth it.

This conclusion is especially so when the niche revolves around interior design or home improvement.

However, many find the commission rate too low and not worth the extra work required.

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How to Join

If you think that the Lowe’s affiliate program is a good fit for your content, you can apply through the Impact network website.

While they require several different types of information, the process is streamlined and involves only a few steps.

Requirements To Join the Lowe’s Affiliate Program

For those who have an interest in joining the Lowe’s affiliate program, the company requests that you have the following in place:

  • A high-quality US-based website with qualified traffic numbers.
  • Affiliates that use and understand the fundamentals of loyalty shopping, email marketing, and promotional content principles.
  • Websites with a home improvement focus have a preference in the program.

While the requirements focus on websites, it is possible to be an affiliate program member with social media.

If you have a significant audience or follower count and content that speaks to DIY or for bloggers who review products, you can also apply for Lowe’s affiliate program.

How To Apply [Step-by-Step Tutorial]

When it comes time to apply for Lowe’s affiliate program, there are a few simple steps to fulfill.

You’ll notice that there are two different types of applications. One is specific to the affiliate network, while the other is for inclusion in the Lowe’s affiliate program.

  1. Navigate to the affiliate network website
  2. Apply for approval with Impact
  3. Upon notification of acceptance, navigate to the affiliate program page within the network
  4. Apply for Lowe’s affiliate program by including all pertinent information
  5. Wait for notification of approval for the affiliate program

You must include all relevant and required information when filling out both applications.

If you are missing data, the issue may delay your application approval.

Additionally, you may experience immediate denial from the program due to withholding pertinent information from your application.

How Long Does It Take To Get Approved for the Lowe’s Affiliate Program?

Typically those who apply for an affiliate program through Impact will receive notification for approval within a few weeks.

However, a unique element for Lowe’s is that the company itself reviews all applications for inclusion in the program.

Therefore, the time for approval is slightly extended to account for the additional review.