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The Guide To Creating Great Blog Posts That Engage Readers

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Blog Engagement

In this guide, I will walk you on how to create great post to engage readers and build loyal readers. You might ask why is it so important to write great content? Creating quality content is the most important strategy when it coms for growing your blog readership. When done correctly a great post will get you more email subscribers, great ranking positions, and more people will recognize you as an expert of your field. A great strategy for attracting more visitors to your website is providing great pieces of content they will want to share with others. The next step is figuring out how to create content that visitors will be coming back for more.

Write Compelling Content Your Audience Will Love

How can you write compelling content for your audience? The secret of writing compelling content is providing information that normally others in your field would charge a fee. When you write engaging content and provide solutions for a problem you will stand out from the competition. The key in building an audience is by providing your visitors with epic content that nobody else is doing at the moment. Are you struggling to get your blog noticed especially in a crowded niche? The main way to get instant attention in any niche is by writing compelling content. Since I have address how to build an engaging audience let’s get started with how to stand out from your competition.

Finding Content Ideas

Are you worried that your message is getting ignored? A lot of us suffer from content creation. We all run out of ideas on what to write about. I will explain in this guide various ways to help you find new topics to write about and share my strategies in creating compelling content.

#1 Writing List

A terrific way to get attention from your audience is by writing a great list. Many people think writing informational post presented on a list are cliché. I personally think if you compose a terrific list post is a great attention grabber. When writing a post list make sure you take the time to create a massive list of great resources your audience can’t find elsewhere. Many of my readerships love writing list because of the massive information they receive in just a single article.

An example of a post list headline would be:

“20 Ways To Make Money Online”

#2 Case Studies

Another great way to increase engagement in your existing blog is creating case studies. Case studies are a great way to expose your brand to a larger audience. Readers love when you can share your experiences through a case study since it provides a blueprint for them to follow. Case studies are also a great method in becoming recognized as an expert in your field. Being perceived as an expert is crucial to building and engaging your audience.

An example case study headline will be:

“How I Made Money With Facebook Ads In 30 Days By Testing Different Ads, Details Inside”

#3 Ultimate Resource List

Finding useful resources online on one easy spot is difficult task. By creating an ultimate master list of resources will help your audience save time from finding the resources themselves. The ultimate resource list should be compose of valuable content not found very easily online and usually information that is been charged by others in your niche. When writing a resource list make sure you take your time in coming up with the top information that fills your audience needs.

The ultimate resource list usually has headlines like the following:

“The Ultimate Affiliate Guide List”

#4 Writing About Influential People

On every field there are influential people that are expert on their niche. A great way to achieve credibility is building relationship with influential people on your niche. If you do it right, a round up post can be part of a strategy that can give you credibility because you are writing about the different strengths of influential people. It is an effective way to build reputation among your readers.

An influential post headlines can be:

“The Most Influential Bloggers of 2013”

#5 Glossary of Terms

Developing a glossary of terms for your niche is a great way to help newcomers. The glossary terms will guide newcomers on terms they might be confused and help them become successful in their niche. Taking time out to help your audience understand everything about your niche will help you gain credibility. Many people make the mistake of thinking that everyone understands the lingo of their niche. It is important that you provide a place for your readership to learn everything possible on your niche and creating a glossary of terms is a great way to help. The glossary of terms will be greatly appreciated by your readership.

#6 How Value Affects Business

A terrific way to engage your audience is to show a clear expectation of your values. I personally make it a point to tell others that my blog is a place where you can stop to find solutions for online marketing. I also make sure to have an about me page which focuses on telling my customer upfront what my site is about and what they can expect from me. This helps my readership get to know me and build authenticity on my blog.

#7 Tell Engaging Stories

I love telling engaging stories about my blogging mistakes. By telling engaging stories it helps me instantly become more personal, conversational, and engaging. The key is writing meaningful stories that will engage your audience to learn from your mistakes and not waste their time.

Here is an example of an engaging story of, “How To Increase Page Rank The Safe Way” (The post goes into details of how I rank my blog from PR 0 to PR 2 in 5 months)

#8 Interview An Expert

A terrific way to drive traffic to your website is by interviewing experts in your field. Interviewing subject matter experts will help build credibility and drive more traffic to your website. Targeting an expert in your field will help you grow your readership audience and help you gain insight into the minds of some of the most successful people on your field. Grow your blog with the power of experts!

#9 Multimedia Content

A very effective way to increase traffic is to give visitors a reason to return. Another way to drive traffic is using multimedia content. There are many various types of multi media content. The multi media includes graphic image files, video clips (YouTube), and podcasting. Podcasting has had an increasingly growth in the past year. In the podcast, you can add multi media presentation, picture perfect images, and video files. I personally love listening to podcast since they are so personal and you can use at any given time. Podcasting is best when done in multiple stages and formats. I suggest doing a whole series in small segments.

#10 Answering Questions

I personally like asking my audience questions or concerns they might have about my niche. Listening to my audience and answering their questions helps me engage with my audience and build credibility on my field. Learning how to listen to your audience will help you become aware of what they need and grow your blogger community. Another way to grow your blog is developing a relationship with your audience.

#11 Current Events

Another common way to drive traffic to your website is writing about current niche events. Write posts about events happening in your related niche. This will help your audience be up to date with any current events and help you gain a stronger readership. A marketing strategy that works for me, it’s letting my subscriber list know of any special events happening in the related field by sending out a blast email. You can also create a special tab on your website with current events.

#12 Place A Contest

If you want to drive more traffic to your site and run more attention to your brand holding a contest is another way to engage your readership. When placing a contest is important to create hype and should be linked all over the place. Placing a contest will help you engage your audience and drive a few new visitors to your site. When I place a contest on my site I like to add a sign up box where the reader must register to sign up for the giveaway. Make sure to keep the sign up process simple for example, enter your name and email address.

Why run a contest?

1. Encourage People To Visit Your Website
2. Word Of Mouth Marketing
3. Build Your Email List
4. Build New Relationships
5. Source Of Data

I want to address, “Source of Data” running a contest is a great way to collect data. The data will help you analyze where you receive the most interaction. This collective data will give you valuable information to learn more about your consumers and what social media outlets drove more traffic.

#13 How To Article

One of the most effective ways to bring attention to your website is writing “how to” articles. Writing an article that people actually want to read from start to finish can be quite challenging. I personally love “how to” articles because the reader is aware of a problem and by the end of the post they find the solution. The “how to” articles will give your readership a blueprint of how to fix a problem.

A “how to” article headline will read:

How To Train Your Dog To Potty In 6 Simple Steps

#14 Survey Your Audience

Running a consumer survey on your website is a great way to know what you audience needs. It gives growing businesses the opportunity to capture real-time customer feedback. There are many tools you can use to collect feedback from your website visitors. The surveys will help you improve your audience experience and develop a successful website. Insights from customer surveys support increased levels of customer loyalty satisfaction and are effective means of communication and identifying trends.

Advantages of Customer Satisfaction Surveys

1. Up To Date Feedback
2. Benchmark Results
3. Show That Your Care

These are 14 ways to create engaging post that will engage readers. If you have any additional ways you engage your audience please share in the comment area!

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Nancy has a vast background in PPC and SEO. Feel free to visit her site NancyBadillo.com Be sure to stay updated with her most recent posts on PPC.org about the latest changes and trends in online search marketing.

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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