Pinterest for Bloggers – Image Based Content Marketing

The penetration of Pinterest in social media proves two things:

  1. there is space for unique social media initiatives;
  2. there is a world beyond Twitter and Facebook – the current social media favorites.

If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

What is Pinterest?

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

Take a look at this Shareaholic January 2012 referral traffic report.

After Facebook and StumbleUpon, Pinterest, Google and Twitter have similar referral percentage. The Shareaholic findings are based on data received from 200,000+ publishers with a combined unique monthly visit of 260 million. See it the other way, Pinterest delivers referral traffic more than YouTube, Reddit, Google+, LinkedIn and MySpace combined! Isn’t it just amazing?

How does Pinterest Work?

  1. Pinterest accounts are ‘invite only’. Either you go to the Pinterest website and request an invite or comment below to receive invites from my account.
  1. Fill up the account bio. Since Pinterest is all about “image” based content marketing, the author / account holder bio is one chance to write about yourself and DO NOT forget to mention blog/s links. Further, add the Facebook and Twitter IDs too.
  1. Remember how many of us used to ‘pin’ magnetized stickers on refrigerator? Pinterest works the same way. You ‘pin’ whatever you like on the Pin boards. Name each board as you desire. For instance, you can have a board about Infographics, a board about yummy chocolate cakes and yet another about favorite fiction books. There is no dearth of choices.

How to Pin Boards?

There are three ways:

  1. 1.     Add the “Pin It” button on the browser or to your blog – beneficial for you and the blog visitors.
  2. 2.     Directly “Pin It” from the Pinterest website by adding the specific blog page URL.
  3. 3.     Use iPhone mobile app – good idea for a mobile optimized blog.

A Demo to Directly Pin Images

I log in to my account and click on Add.

I am taken to this page.

 

I click on Add a Pin. I choose this blog URL from BloggingTips.com – http://www.bloggingtips.com/2012/04/04/grow-a-blog-in-30-days/

On clicking Find Images, I get a list of all images present on the blog link. I select the one given below, select the board and add description.

Click on Pin It.

 

Within 30 seconds of pinning this, it was repined thrice!

And look at all the additional features:

  1. It shows previous pins from BloggingTips.com
  2. You can Re-pin it.
  3. You can share it on Facebook and Twitter.
  4. You can embed it on your blog.
  5. You can email it to someone.
  6. You can report it is it is a violation.

How does Pinterest Benefit a Blogger?

I too thought the same. For a month, I avoided visiting Pinterest while my blogger friends on FB went crazy recommending it. I had this preconceived notion – Pinterest doesn’t display content, so why should I use it? Are you thinking the same?

See, apart from the spike in traffic you get from social content marketing, Pinterest is good for bloggers if:

  1. You can create original Infographics.
  2. You have a knack of spotting awesome images and can share them.
  3. You want to make some money. (Did I get your attention now? *Wink*)

The first two points are clear, I guess. You pin images and Infographics on your board, your followers view them and “Re-Pin” it. Viewers who click on the images are taken to the original image-featuring page, that is, your blog.

Coming to the third point – Yes, it is possible to make money from Pinterest. You can sell:

  • Infographics
  • Original Images
  • Blogging Services
  • Consultation Services
  • Social Media Marketing Services
  • Products

…………You can sell things between $1 and $500. Some are above $500 too………..

I will repeat myself – Pinterest is all about images. If you can create a beautifully attractive image advertising your blogging services or social media services, who knows, you can land yourself with a plum client.

It is often said that Pinterest is for ‘girly’ things like wedding dresses, home decoration stuffs and others; however, you have to apply imagination to make Pinterest work for you.

Keeping this in mind, I will say that an artistic blogger or a blogger who known how to use Photoshop will find immense value in Pinterest.

Pinterest Traffic is Useless….

Some blogs mention that Pinterest traffic is useless.

Why only Pinterest? In fact, referral traffic from Facebook, Twitter, Google+ and others are useless too if you don’t know how to use them, that is, convert them.

If you just have a “blog” without any business goals, Pinterest referral traffic won’t be of much use. But if the blog is monetized with advertising and business solutions like consultation and marketing services, Pinterest referral traffic will lead to conversions.

In short, how you use Pinterest traffic depends on YOU. There is no fixed manual. You have to tweak and experiment.

Copyright Issues

Let me crisply highlight some points on this:

  1. Respect other copyright.
  2. If you have copyright, add watermark to images to avoid violation.
  3. Don’t claim to ‘own’ an image if you don’t have any evidence to back up the claim.

Summary

Pinterest is good for bloggers. It is a new challenge; the challenge to use images for content marketing.

Are you up for the challenge?

Share with us your experience with Pinterest and/or how you have used Pinterest

This post was written by Chitraparna, who is a web content developer. You can add her on Twitter @chitraparna.

Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.

11 Comments

  1. Hung Nguyen April 12, 2012
  2. Arbaz Khan April 13, 2012
    • Chitraparna April 13, 2012
  3. Lori McKinney April 13, 2012
    • Arbaz Khan April 14, 2012
  4. Anil April 14, 2012
    • Chitraparna April 14, 2012
  5. Jorgen Poulsen April 14, 2012
    • Chitraparna April 14, 2012
  6. bilal April 17, 2012