The penetration of Pinterest in social media proves two things:
If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.
Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.
Take a look at this Shareaholic January 2012 referral traffic report.
After Facebook and StumbleUpon, Pinterest, Google and Twitter have similar referral percentage. The Shareaholic findings are based on data received from 200,000+ publishers with a combined unique monthly visit of 260 million. See it the other way, Pinterest delivers referral traffic more than YouTube, Reddit, Google+, LinkedIn and MySpace combined! Isn’t it just amazing?
There are three ways:
I log in to my account and click on Add.
I am taken to this page.
I click on Add a Pin. I choose this blog URL from BloggingTips.com – http://www.bloggingtips.com/2012/04/04/grow-a-blog-in-30-days/
On clicking Find Images, I get a list of all images present on the blog link. I select the one given below, select the board and add description.
Click on Pin It.
Within 30 seconds of pinning this, it was repined thrice!
And look at all the additional features:
I too thought the same. For a month, I avoided visiting Pinterest while my blogger friends on FB went crazy recommending it. I had this preconceived notion – Pinterest doesn’t display content, so why should I use it? Are you thinking the same?
See, apart from the spike in traffic you get from social content marketing, Pinterest is good for bloggers if:
The first two points are clear, I guess. You pin images and Infographics on your board, your followers view them and “Re-Pin” it. Viewers who click on the images are taken to the original image-featuring page, that is, your blog.
Coming to the third point – Yes, it is possible to make money from Pinterest. You can sell:
…………You can sell things between $1 and $500. Some are above $500 too………..
I will repeat myself – Pinterest is all about images. If you can create a beautifully attractive image advertising your blogging services or social media services, who knows, you can land yourself with a plum client.
It is often said that Pinterest is for ‘girly’ things like wedding dresses, home decoration stuffs and others; however, you have to apply imagination to make Pinterest work for you.
Keeping this in mind, I will say that an artistic blogger or a blogger who known how to use Photoshop will find immense value in Pinterest.
Some blogs mention that Pinterest traffic is useless.
Why only Pinterest? In fact, referral traffic from Facebook, Twitter, Google+ and others are useless too if you don’t know how to use them, that is, convert them.
If you just have a “blog” without any business goals, Pinterest referral traffic won’t be of much use. But if the blog is monetized with advertising and business solutions like consultation and marketing services, Pinterest referral traffic will lead to conversions.
In short, how you use Pinterest traffic depends on YOU. There is no fixed manual. You have to tweak and experiment.
Let me crisply highlight some points on this:
Pinterest is good for bloggers. It is a new challenge; the challenge to use images for content marketing.
Are you up for the challenge?
Share with us your experience with Pinterest and/or how you have used Pinterest
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