Do you currently have an offline business and aren’t truly understanding how to take advantage of what the internet and blogging have to offer? A perfect example of this can be seen in the world of construction, and how to acquire new clients, while also building a more powerful brand and business in the process.
The U.S. has one of the biggest construction markets in the world, but that doesn’t mean it’s easy to secure clients. In fact, as the construction industry gets increasingly competitive, it can be hard to stay afloat. Just like any type of business, customers and clients are going to perform some hefty research and analysis before going with any type of business or service provider.
No matter what type of business or service you currently have in place, through the power of the internet — it’s easier the build a trustworthy and respectable business and brand. One of the main reasons for this is that digital marketing is making it easier for even the smallest businesses to gain footing in this growing industry. At the same time, it’s also leveling the playing field when it comes to small businesses or even solo-entrepreneurs trying to compete against multi-million dollar companies and brands.
With all of this in mind, today we are going to discuss the best digital marketing tips for construction companies. Not only are each of these methods commonly used across a wide range of markets and industries, they are also driving factors behind some of the most successfull offline businesses that have decided to take their marketing dollars and efforts online.
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) takes advantage of search engine traffic. Everyone turns to Google or Bing these days to find information on the go.
In fact, Google now processes a minimum of 40,000 queries per second!
SEO means optimizing your online content for popular keywords, ones your ideal clients are likely to type into Google. A solid SEO campaign also keeps Google’s guidelines in mind.
Local SEO, in particular, can be valuable for contractors. This involves optimizing content for location-based keywords, such as “crane hire Brisbane” or “roofers in Atlanta.”
Check out Google’s SEO starter guide here for more information.
2. Social Media Campaigns
If you haven’t done so already, create a business profile on a social media platform of your choice. We recommend Instagram or Facebook (or both!) for contractors.
A lot of people assume that social media is on the back burner, but it still remains a viable tool for marketers. Use social media to run ad campaigns, promote video content, and engage with your clients in real time.
Instagram can be especially valuable to contractors because it is image-based. Use this platform to promote images of your projects, for example, and share live videos of in-action work!
3. Video Content Marketing
Video content is essential for client engagement. When it comes to content marketing, video will always intrigue and captivate your audience.
Take a look at any of the top YouTube channels, and you will quickly see that many of them scale across a wide range of markets. If you aren’t using online video to improve how your brand or business engages with your potential customers and target audience, you are missing out big time. Video is simply one of the best ways to gain not only the attention of your audience, but also their trust.
Implement video into a variety of your campaigns, including your website, social media, and even blog posts. You may consider setting up a YouTube channel to promote video of your expertise.
4. Blog Posts
Blogs give you a chance as a contractor to educate and inform your prospective clients. Most clients will have tons of questions about the construction process, no matter how small.
Use blog posts as a chance to answer these prominent questions. You can also use posts for SEO purposes–blogs, after all, give you more content to optimize for SEO campaigns.
5. A Professional Website
Your website is perhaps your most important digital marketing tool as a contractor or construction company owner. It functions a lot like a business card, giving clients an impression of your services.
Take the time to craft a professional website. This may mean hiring professionals to design your site. It may mean using a platform like Squarespace or Wix to build something truly snazzy.
Unlike the costs associated with starting an offline business, where you are required to rent a physical location, hire employees, and provide each of them with insurance and more — web design and hosting is quite effective and often much lower in costs than you might think. More often than not, it’s the branding and marketing of your business online that will take up more resources.
Make sure you create a user-friendly, image-driven website. Clients are more likely to call you if they like what they see online!
Digital Marketing Tips for Construction Companies
As a contractor, it can be difficult making a name for yourself within the construction industry. Yet implementing these digital marketing tips can build your reputation quickly and ensure you acquire the clients you need.
Begin by building an impressive website. Incorporate a blog on your site so that you can engage with clients regularly and have endless content for optimization. Implement SEO and don’t underestimate the value of social media and video content.
At BloggingTips.com, we believe everyone can be self-employed and fabulous. This is especially true with bloggers and freelancers, who are working hard but not being productive when it comes to growing their brand and business.
How to Address Blogging Shame
I mentioned to more than a few folks today how I blog.
No blogging shame here.
I offered for folks to buy my eBook about 10 times. Via a call to action at the end of 3 blog posts and at the end of 7 videos between Instagram and Facebook and YouTube.
I feel clear and confident on my blog. But this was not always the case.
As a new blogger I secretly felt ashamed to tell people I blogged because I did not believe blogging was a real job or real business. I also had no idea what I was doing with my blog. Naturally, shame seeped through my being and I rarely if ever mentioned my blogging exploits, greatly reducing my blog traffic and perpetuating months of struggle.
If you secretly or not so secretly feel ashamed to tell people you blog you will fail for as long as you feel ashamed. Owning, addressing and purging these fear-filled energies helps you feel better, accelerating your blogging success.
Promote Yourself Freely to Unearth and Release Shame
OK guys; check out this image below, along with the featured image for this post.
I snapped both pictures from an apartment high above Manhattan. My wife Kelli and I are house sitting here for 1 week, in a luxury apartment on the Upper East Side.
I love showing off my paperbacks and eBooks. No shame at all in sharing and selling said paperbacks and eBooks.
I guarantee you though: 80% of bloggers would feel a bit ashamed plastering their brand logo on an eBook and paperback cover, and promoting the things in thousands of places online, daily. Most bloggers feel ashamed to promote themselves because most bloggers fear being a shameless self promoter. Most bloggers fear being criticized.
Not only do I carry my paperbacks with me to all corners of the globe, I also wear 2 different Blogging From Paradise T-shirts from time to time, walking through airports and other public places to spread brand awareness and to boost my blog traffic and sales, to help aspiring bloggers to professional bloggers.
Promoting yourself, your blog, your brand and your various products and services freely, every single day, is the quickest way to unearth blogging shame. Few promote themselves freely because most fear promoting themselves, due to that wicked shame most of us have been exposed to as kids.
How would you feel designing a T-shirt with your face, brand logo and domain name on it, and walking around in busy public places, like I do? Be honest. Most bloggers feel uncomfortable doing this because they feel ashamed, embarrassed and unclear on their blog and brand. Not me though. I did enough self-promoting and branding in public to unearth, feel and release shameful, embarrassed energies.
Benefits of Releasing Shame
Shame-free bloggers promote themselves and their blogging products and services as freely as they breathe. These folks never think twice about promoting themselves through their blogs and social media. No embarrassment, no lack of clarity and no fear.
As you may imagine, if you do not feel ashamed to promote yourself freely you will have zero issues steadily boosting your blog traffic and profits because promoting yourself freely clears fears and resistance to money and traffic, allowing each to flow to you freely as you get clearer.
I filmed a 1 minute video for Facebook asking this blogging shame question.
Click the play button to watch it.
Home Blogging: Give Your Room a Voice with Its Own Airbnb Blog
It all started with an idea to make a quick buck. “I might as well rent that spare bedroom every once in a while” or “I’m out of town this weekend, why not try to make some cash?” Now you’re loving the Airbnb life and the cash it brings in.
Why not capitalize on your adventures even more? It’s well-known that blogs can help businesses grow, but did you know they can be great for your Airbnb too?
If you have the writing bug and you want to build up your rental revenue, here’s how an Airbnb blog can help.
The Benefits of an Airbnb Blog
You’ll see articles all over the internet about how to make money as a blogger, but you can do even more by blogging about your Airbnb experiences. Here are the benefits you could enjoy.
Get More Bookings
Every business is a numbers game at some level or another, and that applies to side hustles too. Part of the battle for more bookings is to drive more traffic to your listing. A blog is a great way to do that.
If your blog is interesting, it will start getting attention. The more people read it, the more often it pops up in Google searches, bringing you even more traffic. And of course, everyone who sees your site will see links to your Airbnb listing too. All of a sudden you have more cash and less stress about paying the bills.
Legitimize Your Listing
You already know how nerve-wracking it can be to bring a stranger into your home. Renters feel the same way, never quite sure who they’re renting from. That’s especially true if they’re renting a room in the house while you’re there.
Your blog is a great way to put renters at ease. They can get a sense of who you are before they arrive, so they feel like they’re taking less of a gamble.
Just as important, your blog will show renters that you are, in fact, a real person. They’ll have no worries that you’re a nameless scammer who could leave them high and dry.
Add a Revenue Source
As much fun as it can be to meet new renters, the money is probably the main reason you use Airbnb. Why not bring in another way to make money?
In addition to bringing you more bookings, your Airbnb can be a revenue source on its own. You can sell ads, try affiliate marketing, and much more. There are plenty of ways to make money with your blog, but remember that the better your posts are, the more likely you are to bring in money.
Ideas for Your Airbnb Blog
Now that you know all the good your blog can do, there’s another big question mark: what do you blog about? Feel free to mix it up, and get started with these topic ideas.
Ask Guests to Contribute
One cool way to make your blog interesting is to tell the stories your renters have experienced during their stays. Of course, there’s a right way and a wrong way to do this. You don’t want to come off sounding creepy, as if you watched your guests the whole time.
If you spend time with your guests during their stay, you can blog about where you took them or what they enjoyed most. If they’ve had more solo adventures, you can ask them to jot down some of their favorite parts of the trip for your blog. They can even write the entire post if they so choose.
Whether you write the post or the guest does, make sure to respect their privacy. Never post any mention of a guest without their permission. Even if you do have their permission, be sure to change their names and don’t offer any identifying details.
Offer Tips for Fellow Hosts
Don’t assume it’s only future renters who will read your blog. You can build your audience even more by offering some content for other Airbnb hosts too. In fact, one of the biggest blogging mistakes is writing for too narrow of an audience.
Put your expertise to use and offer tips for hosts. Suggest ways to advertise their Airbnb or ways to get more bookings. Talk about the amenities your guests have enjoyed the most. Create an Airbnb checklist for beginners.
Some of these hosts could become guests themselves if they come to your hometown. Even if they don’t the traffic they provide will help your blog grow even more.
Suggest Local Activities
As an Airbnb host in your hometown, you make money off tourism to the area. Why not try to promote it on your blog?
Post about some of your guests’ favorite attractions in the area. Offer suggestions for your favorite local restaurants. You can even do this in a hyperlocal way, talking up the restaurants in your specific neighborhood.
You can also do this by writing about upcoming events in your area. Is there a big music festival on the schedule? There’s a blog post. What about a unique museum exhibit or a family festival? Those can make great blog posts too.
Highlight Your Latest Changes
On top of enticing people to visit your city, you can use your blog to encourage them to stay in your Airbnb specifically. Any time to make a cool update to your home or you buy a new nicety for your guests’ rooms, blog about it.
For more tips on how to best highlight the latest changes or features of your home, be sure to check out these interior design blogs. The better the photos and display of content on your blog for your rental property, the more likely you are to find success with an ongoing supply of new renters and AirBNB users.
Sometimes those details make the difference. They also tell renters that you’re attentive and that you truly care about creating a positive experience. Guests love knowing more about what to expect during their stay.
Embrace the Wonderful World of Blogging
We live in an age when people spend hours and hours online every day. Why not capitalize on it by giving them something interesting to ready and making some cash while you’re at it? That’s what your Airbnb blog can offer.
Of course, all these tips will require some writing ability. If you’re new to the blogging scene or if writing isn’t your forte, check out these blogging resources to help you get on track.
Why a Comedian Quote Promotes Your Blogging Success
“80 percent of success is showing up.” ~ Woody Allen
Before we dive into today’s post, I am settling into a house sit high above NYC today. Me and my wife Kelli care for 2 cats in a huge, luxury apartment on the Upper East Side.
I snapped the featured image for this post from the apartment just as the sun began to set, for your viewing pleasure.
I enjoy listening to successful people from all walks of life share their success tips.
Famed comedian Woody Allen spoke a gem that will accelerate your blogging success.
I never understood the quote deeply until the past 1-2 years. Prior to that period of time I had some blogging success but did not really show up persistently, doing the right things with the right energy for a sustained period of time.
I am a different guy these days.
7 days a week, 7 to 10 hours daily – or longer – I show up by:
- creating helpful content through my blog and through guest posts
- creating helpful videos through Facebook, YouTube and Instagram
- creating helpful comments on other blogger’s blogs
- promoting other bloggers freely through my blog and through social media
I follow these practical, blog-building steps from a calm, patient, generous and pretty detached energy. A success energy, emanating from my success consciousness and permeating through my environment.
You better believe that since I started showing up daily in this fashion 1-2 years ago I saw increasing success through my blog. My light seemed to shine brightly compared to most bloggers because most bloggers barely show up. Some bloggers half bake their effort, showing up sometimes. Other bloggers show up a decent amount of time but make excuses or simply bail when they don’t seem to see big progress in a short period of time.
80% of success is showing up. Sure you need to learn how to blog. Of course you need to practice your writing. You better believe that creating and connecting daily is necessary to build a rock solid foundation for your blog. But you need not do anything in spectacular, brilliant or genius fashion to become a full time blogger. Show up daily, for hours a day. Follow sound, proven blogging tips. Be humble. Be patient. Be persistent.
Success will find you.
Woody Allen is one of the most iconic writers and directors of all time because he embodied his advice. He showed up regularly.
Ditto for comedic icon Jerry Seinfeld. He never broke his writing chain, practicing his writing for years before he become a world famous and fabulously wealthy comedian. He showed up daily. Naturally, he satiated that 80% element in the success equation.
Why Bloggers Struggle
Bloggers rarely show up every day. Many bloggers are talented. Some bloggers build fairly large friend networks. But many talented or connected bloggers vanish in my wake because I show up for 7-10 hours, 7 days a week, creating helpful content and building meaningful connections. Not many bloggers do this.
You may be talented but you will rarely outwork me as far as creating content.
You may be connected but you will rarely outwork me as far as building meaningful connections.
I do not work hard because I love what I do. I do however show up at a rate rare to most bloggers because when bloggers take off days and weeks I am creating and connecting like clockwork, every day.
You can even be not super talented and outshine virtually every blogger on earth by showing up because people will see your blog, follow your blog and buy your stuff due to you being all over the place in your niche. I vividly recall a leading blogger with a rabidly loyal following who did not write particularly skillfully. When I came across his blog 10 years ago I wondered why he succeeded while other far superior writers struggled like mad. He showed up daily. The other bloggers did not. His writing skills were not great but he helped people and made friends all over the place online.
He succeeded because he showed up.
Keep creating and connecting.
See your blogging journey through.
Search Blogging Tips
Blogging2 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation2 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging1 year ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging2 years ago
How to Become a Nimble Blogger
Blogging1 year ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging1 year ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs
Writing3 years ago
The Benefits, Tips and Challenges of Content Curation