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An Introduction to Content Reuse for Bloggers



content reuse

Are you tired of not getting enough traffic or attention to your blog posts?

Regardless of what you feel about these posts, they’re drawing flies for your blog, which is never a good thing.

Ideally, even if you wrote your posts months and years ago, you still want them to continue driving traffic to your site. Unfortunately, that’s not always the case. Probably most of your blog posts fade into obscurity, never to be seen by anyone ever again.

As a blogger, you simply cannot abandon your blog posts knowing that they contain value and information your audience will appreciate. Therefore, you need to build a content reuse strategy that allows you to convert your post into different formats to cater to the preferences of your audience.

In this post, you will learn:

  • what content reuse or repurposing is all about as well as its benefits
  • the different content formats to help you build your content reuse strategy
  • how reused content can drive more traffic to your blog

What is content reuse?

As mentioned, content reuse is the process of converting one content format into another. In the case of bloggers, since they all publish blog posts, they can convert them into audio, video, infographic, and presentation files.

The benefits of content reuse are endless:

  • Engage audiences who prefer a different content format – If they want to listen to your ideas instead of reading them, for instance, you can convert them into an audio file or a podcast. This way, they can listen to it and interact with your blog their way.
  • Breathe new life to old content – You can revitalize content published years ago by reusing them into a different platform. Make sure to update the information to maintain its relevance and value for your current audience
  • More efficient to create – The ideas and groundwork for the content are already there. Just convert it into a different format and hit “Publish.” No need to plot the outline and grease your wheels writing it.

As a blogger, you’re probably just used to writing your content. Doing anything other than typing out your content seems intimidating. However, it shouldn’t be considering that are lots of tools available for your content reuse campaign.

Below are the content formats and the different tools you can use to help you recreate your blog posts:

1. Video

Video content is a no-brainer in this day and age. According to the 2017 State of Video Content, 83% of respondents believe video will deliver higher ROI and 82% think it is a key part of their strategy. The value of video content will only increase over time as more people become inundated with this content type.

After all, what’s not to love about video content? They are fast and easy to process and delivers content in a more dynamic fashion.

When converting blog posts into a video, it’s best for you to use Lumen5. Feed the tool with the link to the post you want to turn into video content and the tool will take care of the rest. It will automatically generate the video for you but you can edit it if you wish.


Lumen5 suggests for the video to not go past a minute to not lose the attention of people. Therefore, create teaser videos to your blog post to entice your audience to read the whole thing.

2. Audio

The advantage of audio content is people can listen to them anytime and anywhere. They can just use the earphones and play the file on their device while they do other things. This is perfect for people who travel a lot, use public transport, or driving to work and back.

If you want to engage with listeners, then you need to learn how to record your podcast using the right tools and equipment. This post at Buffer will help teach you the basics of recording and setting up your podcast so people can listen to and download it.

For WordPress and Medium bloggers, you can use Upon installing, you can choose which posts you want to convert into an audio file. The tool has preset voices you can choose from to fit the tone and style of your post. It is a paid tool that requires you to sign up for a monthly subscription so you can convert your posts into audio files on a regular basis.

3. Image

Similar to videos, images such as infographics, GIFs, and others are visual content that people love to look at and share. There’s no surprise that 90% of the information the brain processes are visual. Therefore, you need to help readers process your blog posts faster by turning them into images.


As mentioned, infographics are arguably the best image format to transform your content into. Canva is the online graphics editing tool that immediately springs to mind. You can choose from preset infographic templates and build your post from there.

4. Presentation

Not as popular as the other content types mentioned above, but presentations are just as effective, if not more. Their main uses are for speakers who are preparing for a talk in front of an audience. If you have blog posts that contain useful information for your talk, then you might as well include them in your presentation!

A tool that will help you create a presentation without hassle is Visme. Its let you create presentations and infographics by choosing from its template library and edit it as you see fit. It also allows you to host the content from the site so you just get the link and share it with your audience.


However, if you prefer using Microsoft Powerpoint or any software that lets you create presentations locally, you can download Powerpoint templates. Using any of the ones in the link helps you use fresh and unique design layouts to boost your engagement with your audience.

Ready to launch your content reuse campaign?

Content reuse is a tactic that works best if you incorporate it into your content marketing strategy. It’s not just about reusing your content into different formats – it’s also a matter of promoting them to the right channels to attract the right audience for your content.

For instance, you need to submit your infographics to Pinterest and promote them to different group boards. Same with presentations – upload them to Slideshare and other similar sites.

If you need help shoring up your content marketing needs, I suggest you head on to TrafficOra. Sunil Gupta and his group of experts will create a custom content strategy for you to grow your business and increase your sales by using content reuse and other techniques.

By aligning your content reuse campaign with your current content marketing strategy, you will yield more traffic to your blog and squeeze out more ROI from your reused content!

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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1 Comment

1 Comment

  1. Ryan Biddulph

    October 11, 2018 at 5:56 am

    Smart stuff Christoper. Massive fan of leveraging here. I use my videos freely on all types of platforms to get more juice through ’em.

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Why the Secret of Successful Blogging May Surprise You



I filmed a video earlier today.

I showed off some of my newfound flexibility due to doing deep yin yoga daily for over a year.

But the video explains a deeper blogging lesson.

This is the secret of blogging success guys. Said secret may surprise you. Or it may not, depending on where you are on your journey.

You can watch the video here.

You may look for shortcuts to blogging success. I did.

For years I figured if I worked harder and cut corners I would discover the secret, or magic bullet, yielding quick blogging success.

After falling flat on my face for years I finally uncovered the secret to successful blogging. Shocked me a bit. I waited to be featured on Oprah to get my big break. I swung for the fences. Turns out, blogging success finds those bloggers who do simple, seemingly tiny things daily.

I know this idea may shock you because you probably believe retweeting this blog post and publishing a comment on this post means little. But tagging me on Facebook and sharing this blog post – even though it seems like a tiny, insignificant action – leads to all types of exciting possibilities. Even if we do not make friends after the first time you share a guest post of mine, we may bond after you share a guestie of mine. Maybe I retweet your latest post to my 50,000 plus Twitter followers, in response to your kind share.

Guys; I retired to a life of island hopping through smart blogging because I:

  • retweeted blogger’s posts
  • commented patiently on blogs
  • published guest posts
  • published posts on Blogging From Paradise
  • broadcast live videos
  • published videos

for years.

Does this sound sexy? Not really. I love blogging. But engaging in simple actions over years gets boring sometimes.

Shocking, right? Didn’t you think I’d say being featured on Virgin led to stunning success? Fat chance. I got some pub and a nice branding boost but business was pretty much as usual after the appearance on Virgin.

My big blog traffic flows to Blogging From Paradise through little blogging actions I take daily. Big blogging success is a tabulation of tiny, seemingly insignificant actions that lead to huge success if you engage in these tiny actions over years of your life.

Floors most bloggers, who are too cool to comment on blogs or to promote other bloggers. You are dead in the blogging water if ego calls the shots because ego looks beyond the simple and humble blogging actions that build empires toward some big time, major league feature on major media outlets. You whiff 99.99% of the time and even if you score, business may increase but not to insane levels, in most cases.


Successful blogging is just year’s worth of tiny, simple actions, summed up, to create something eye-popping.

Publish a blog comment. Publish a blog post. Tap a retweet button. Feature a reader or blogger on your blog. Answer a question on Quora. These actions lead to something special if you generously engage in these activities for 5-7 days weekly over years of your life.

Successful blogging is hitting single after single, not swinging for the fences, trying to hit a home run every time. You will strike out most of the time. Even if you clear the fences and knock it out of the park, your success surge will be short lived.

Keep drilling those singles guys. Broadcast live on your Facebook Page. Help folks by answering a few questions on the Warrior Forum.

You probably didn’t think a guy could retire to a life of island hopping through these tiny actions but wow did they ever add up over time, leading to something awesome.

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How to Drive Huge Traffic to Your Blog



Spend the next 5-7 years of your life helping people.

But first; learn blogging inside-out. Follow advice from a blogging mentor. Invest in a good blogging eBook. Invest in a blogging course.

BIG traffic numbers flow to:

  • persistent bloggers
  • generous bloggers
  • patient bloggers

Huge traffic numbers flow to bloggers after said bloggers rendered generous service for years. Short cuts do not exist in the blogging game.

24,000 Podcast Listens in 2 Days

My friend Alonzo Pichardo and I recorded a podcast on his channel.

We chatted about how to find the right online business for you.

This podcast has registered 24,000 listens in 2 days.

Listen to the podcast here.

How do you get 24,000 listens on your podcast over 2 days?

Spend 10 years of your life learning, serving and connecting.

Most bloggers never bother learning. Insane, right? Some learn but serve little, greedily wanting big money after publishing 2 blog posts. Other bloggers learn and serve but never network, building no friendships, struggling to drive traffic because no successful person does it solo.

There are a few bloggers like Alonzo and I who devote our lives to our blogs and businesses over a decade. No; not for a week. Nope; not for a month, or for 1 year, or 5 years. A decade. 10 years.

Alonzo built a huge following over that time by helping people. I built a decent-sized following over a decade too.

Alonzo and I built up the:

  • knowledge
  • confidence
  • skills

to be able to chat on blogging and internet marketing topics with ease over 30-60 minutes. 24,000 people or thousands of people registering 24,000 listens would not show up, listen and share this podcast if we did not have some serious skills and knowledge in discussing this topic.

These skills were developed over 10 years. We built our tribes over 10 years.

If you want huge blog traffic numbers you simply:

  • learn how to blog from pros
  • practice writing
  • create helpful content
  • build meaningful connections

for 6-7 days weekly, over the next 5-7 to 10 years of your life. Big numbers reflect generous, intelligent, persistent, focused efforts. Small numbers reflect stingy, unintelligent, impatient, unclear efforts.

Show Up Even When You Do Not Feel Like It

I recorded a video on Facebook today.

I discussed a core concept that leads to huge traffic numbers over the long haul.

You can watch the video here.

Successful bloggers who drive serious traffic show up daily. Even if their traffic numbers seem non-existent in the beginning, this crowd believes in themselves, generously helps people and keeps serving every day over years of their lives.

Struggling bloggers show up only a few times weekly or monthly because they publish posts and network only when they feel 100%. I am a happy dude. But I rarely feel 100%. No human does. My neck feels stiff. I feel tired. But I already created 6 pieces of content today at 3:07 PM. After I publish this blog post I will have created piece of content #7.

I direct all readers back to Blogging From Paradise through those 7 pieces of content. Can you see why I drive some pretty heady traffic numbers to my blog? I create and connect freely on a daily basis. Even when I do not feel like it.

If you want to help a bunch of folks and dream of big traffic numbers, begin helping people now. Do not worry about stats. Do not sweat outcomes. Help people by publishing posts to your blog. Promote other bloggers. Comment genuinely on blogs in your niche.

Help people daily for years. Do not stop helping when numbers do not seem to be rising. Do not panic. Believe in you.

See these mini lulls through. You too will drive big traffic to your blog.

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4 Successful Blogging Lessons Cats Teach You



Cats seem to follow me all around the globe.

From Istanbul to Thailand, to Fiji to Bali, to Costa Rica to New York City, I find myself living with cats.

Kitties teach you 4 successful blogging lessons too.

Note; the featured image for this post is real. My wife Kelli and I stepped into a cage with three 400 pound tigers in Thailand. Legal in the Land of Smiles.

Bonus lesson; stepping into a cage with apex predators forces you to face deep fears, a good quality to develop if you want to habitually dive into deep blogging fears. Maybe we can devote an entire post to tiger versus tabby interactions on Blogging Tips down the road. Hold me to that guys.

Let’s dive into the lessons.

1: Go Slowly

Cats go slowly.

Never one to waste energy, kitties slowly and patiently stroll through the day. Predators need to conserve energy to be ready to pounce with one explosive leap.

Like cats, go slowly, my fellow bloggers. Take your time writing your next post. Relax. Slow down. Calm down. Keep going but understand this: blogging is a marathon, not a sprint.

2: Honor Creative Bursts

Cats seemingly explode into exercise bursts a few times daily. Usually at 4 AM as these nocturnal creatures honor their hunting instincts.

Successful bloggers mirror this trait. I create 7-10 pieces of new content daily between blog posts, guest posts, videos and sometimes podcasts too. Make hay while the sun shines. Or honor creative bursts when such periods arise.

Following tip 1 helps you follow this tip. I find most bloggers to be completely burned out because most sprint and run out of energy versus taking the marathon approach. When you do go slow and steady these short, hyper creative bursts find you more frequently. Neat how it works.

3: Get Your Sleep

I watch Barnaby sleep like a baby now. He is good for hours of napping and sleeping daily.

I saw cats in Fiji sleep 18 hours or more daily. Jet lag forced me awake for a 28 hour period and I swear these cats slept a good 18-20 hours during this stretch.

Successful, energetic bloggers get ample sleep daily. Recharges the battery. Keeps you on point, too.

Folks wonder how I find the energy to create and connect as much as I do. Easy; I rest sufficiently every single day, never bothering to leave my bed until 8 hours have passed. This morning I woke at 7 AM but stayed in bed until 8 AM because 8 hours had not elapsed from beddy-bye time. Being well-rested helps me remain completely energized during my blogging work day.

4: Patiently Wait for Opportunities to Arise

Have you ever observed a house cat – or wild cat – stalk its prey?

Cats patiently wait in stealth mode before pouncing.

My cats at home wait for 10 or 20 minutes beside windows, tails flaring, muscles flexing, focused on chipmunks or squirrels in the yard. Even though my kitties cannot blast through the window and make the kill these kitties display the same immense patience exhibited by big cats like lions and tigers.

As you proceed slowly and steadily, resting amply but honoring your creative bursts, patiently waiting for opportunities like:

  • ideal clients
  • ideal customers
  • interviews on high profile blogs
  • profitable partnerships

positions you to be a super successful blogger.

Most bloggers impatiently chase opportunities and successful bloggers, repelling good things and awesome people with their desperation.

Successful bloggers work peacefully and allow opportunities to flow their way.

Years passed before I landed features on Fox News, Virgin, Entrepreneur and Forbes. Such is the case for every seasoned, veteran blogger. Patience is the name of the blogging game.

Wrap Up

Learn sweet blogging lessons from your feline friends.

Avoid a blogging cat-astrophe down the road.


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