If engagement is low but your content is impeccable, you should take the design of your blog into consideration. As hard as writers work to provide impeccable content, that isn’t enough to keep people engaged with your blog. Additional factors such as format, visual appeal, and site functionality effect user engagement too. As a blogger, you should carefully consider how proper design elements can increase your engagement and readership. Continue reading the article below to learn how to boost engagement with these design tips.
Use Short Paragraph
As you format your blog post, design it into short paragraphs. Users run away from large blocks of texts because it’s intimidating. Most internet users have very short attention spans. Smaller blocks of texts are more digestible for readers, especially if a concept is highly technical. This will help you create content that works to capture visitors’ attention for a longer time. At the content level, you will be more focused. More so, on an aesthetic level, it makes your content and blog more approachable overall. Since users will feel less intimidated by your content in small paragraphs, engagement will improve.
Use Visuals When Appropriate
Another way to break up large blocks of texts is to design your content with images, graphics, and videos. Visuals are a great way to help explain your point, and they help make the content more visually appealing. When you add images or graphics to blog posts, you will increase the stickiness of that blog posts. Visitors appreciate images and graphics as long as they make sense, so use them to your advantage to bump up engagement. They will end up staying on each page longer and increase your visitor duration in total.
Minimize Ads and Popup Use
Are your visitors bombarded with ads, subscription opt-in popups, and chat boxes? That’s likely a contributing factor to high bounce rates. Too many ads and popups get in the way of the content. With so many websites online, users are not going to sift through them. They will simply click away to the next link. Design your site so that ads and popups a more user friendly. You can do this by minimizing the number of pop ads on the page. Or, you can make pop up ads less obtrusive. Instead of having a pop up cover the whole page, have a widget slide from the top or the bottom of the page. This can have a positive impact on your engagement and ad revenue overall. Since readers will be able to see you content with fewer distractions, engagement will rise as a result.
Focus on SEO to Target the Right Audience
A blogger can focus on their site content all they want, but if they aren’t getting the right users to their site, what’s the point. This is where SEO and search engine marketing comes in handy. If someone is searching for something through Google and they come across your site, you know they are actually interested and ready to take action.
The concept of SEO is nothing new, but it’s something many marketers and brands continue to neglect. Go after the long tail, and create the best content possible. Once this is done, focus on your content promotion and link building efforts.
Social Media to Bring Users Back
There are many different ways to promote the content on your site and to make it look fancier, but without the right marketing efforts, no one is ever going to find it. Social media makes this process a whole lot easier and faster, versus waiting for the search results to index your site. Just follow the best practices of any social media agency, and they will stress the importance of using the right visuals within your content and social media sharing efforts. Something to keep in mind here, is that Facebook, Pinterest, LinkedIn and Twitter all use different image and thumbnail sizes.
Even with Facebook and Twitter being two of the most attractive networks for directing traffic back to a site, Instagram is still one of the fastest growing social platforms out there. To win the Instagram game, it’s all about visual engagement and optimizing your posts for branding. To learn more about the best social media marketing tips, and what’s working today, be sure to follow the latest updates posted to reachive.com.
Incorporate Bullets and Lists
Visitors want content that is easy to read. In order to engage them, utilize lists and bullets to deliver long form content. When you have well organized bullets and lists, visitors can read summaries of the information they are looking for. Studies have shown that visitors stop at bullet points and lists while scanning through articles. Implement clearly designed lists and bullets that stick out. By installing a child theme, you can override your parent theme files to implement a CSS file that emphasizes white space through custom coded <ul> and <li> tags. This is a great way to convert scanners into readers. Certainly, when more visitors are reading your content, you can expect your engagement levels to increase too.
Implement A Nested Comment Section
A well-designed comment section can take an inactive blog into a full-blown platform. With nested comments, visitors can see direct replies to their comments. When you have lots of people talking on your website, it encourages other people to get involved. This leads to further engagement as more people join the conversation. In the beginning, you may have to respond to each comment. However, other people will also respond and join in on the conversation. Make your comment section design a priority so that visitors can have real interactions on your website.
These are all effective design tips to increase user engagement on your blog. In addition to making a major design change, you can make these tweaks for a quick boost. Start by breaking up your content in short paragraphs. Include as many visuals to capture reader’s attention and get them to stick around longer. Then, analyze the placement of your ads so they are not obtrusive to the visitor’s experience. When possible, use lists and bullets that are designed to stick out in the content. This will get visitors to stop scanning and start reading. Moreover, you can implement a new comment section design to encourage more conversation. Try out all of these content design elements to boost your visitor engagement.
1 Successful Blogger Assumption that Needs to Go
I see a lot of bloggers who make excuses as to why they fail.
Some outside condition or circumstance holds sway over these folks.
But even worse; said bloggers tend to say successful bloggers did not have to face any hardship or traumatic circumstances on their way to becoming established, pro bloggers.
I cannot tell a lie; I made a similar assumption as a new blogger. I believed millionaire bloggers took an easy journey while bum me had to face obstacles millionaires never had to face.
I discuss why you need to let this assumption go to build a successful blog:
I live a dream life.
Spending months or years in places like Fiji, Bali, Thailand and Costa Rica, I have seen some of the most spectacular places on earth.
But I faced many obstacles along the way. I ran into financial hardships. OK; let me rephrase that. I lost all of my money LOL! I also had a difficult time with family at points during my blogging journey, some of whom questioned my decisions.
Blogging confused me. Being an entrepreneur baffled me. I became terribly frustrated with my blogging trajectory a few times during my blogging career.
My mom has suffered through a terminal illness while I built my blog. I battled depression earlier during my blogging career.
But here I am. Blogging From Paradise.
Established, pro bloggers usually face and embrace far more difficult obstacles on our blogging journey. Doing so makes us more fearless which helps us grow like a weed while most bloggers feel weighed down by fear, doubt and anxiety.
I can almost guarantee you that assuming successful bloggers had an easy, bump-free, smooth journey is a root cause of your blogging struggles. Even if you succeed on some level you stunt your blogging growth by assuming successful bloggers had it easy while you have it much harder.
Not true, guys.
Diving deeper into obstacles and strong fears, you begin to see why nudging into these energies feels highly unpleasant but also helps you develop a type of fearlessness. Being more fearless than the average blogger helps you create prolifically, build new connections and most of all, you avoid panicking and being shaken out when your blogging results don’t seem to be growing too much.
My life became easier after I nudged into deep blogging and life fears because after these unpleasant but brief experiences, I no longer feared burning out, being criticized or failing. Letting go those 3 chief fears made me work more persistently, more energized and more focused than most bloggers, promoting my success.
Excuses Are For Losers
Excuses are for losers. If you make excuses that you cannot succeed because you face difficult obstacles that top bloggers did not have to face, you only hurt yourself because the statement is untrue.
You lose traffic and profits because you don’t do the uncomfortable but freeing things successful bloggers do to succeed.
Guys; this journey is fun and quite fascinating. Sometimes this blogging journey feels scary. Move forward through scary moments. Do not make excuses. Do not explain away your struggles and failures because you assume successful bloggers would not have succeeded if they did not face the same struggles, because this assumption is untrue.
You probably have yet to face the really deep, scary fears we all need to face before gaining blogging success so release your excuses, move forward based on your passion, be generous, open and willing to do whatever it takes to succeed.
Blogging gets easier if you cease making excuses and start getting things done.
Why Bloggers Need to Start Paying More Attention to Your Pay Stubs
It’s payday, and you’re ready to go out and celebrate with your coworkers, friends, and family. For bloggers and internet marketers, the concept of a ‘paycheck’ might be something totally new — or something they actually issue to themselves on a monthly basis. However, even for those in the workplace, fewer people are getting actual paychecks and paystubs, as automation is now key.
If you’re asking, “What is a pay stub?,” then congratulations on getting paid via direct deposit. As of 2016, 82 percent of American workers received their paychecks that way.
With direct deposit, you only have to check your bank account to make sure the money was credited. You should still receive a payroll stub from your employer, though, and you need to pay attention to it.
Read on to find out more about why paycheck stubs are important — even for bloggers.
What is Gross vs. Net Pay?
The biggest and most obvious thing displayed on a pay stub is the amount of money you made. But looking at your pay stub also allows you to figure out how you made that money.
There are two types of pay displayed on that stub: gross pay and net pay. The gross wages are the overall amount of income you earned over that pay period, regardless of if it’s biweekly or monthly.
Do you get paid hourly? If so, you would take the number of hours you worked and multiply that by your hourly rate. Both of those things should also appear on your paycheck stubs.
In the world of blogging and affiliate marketing, you might be getting paid a $100 commission on every new hosting referral made, but after taxes, you could be looking at another 30% cut in actual profit made.
As an example, let’s say a worker named Bob makes $20 an hour and worked precisely 80 hours the last two weeks. That means the “gross pay” amount on his check should be $1,600.
What if Bob has an annual salary of $50,000 instead of an hourly wage? Then he would need to divide $50,000 by the total number of paydays in the year. If he’s paid every two weeks, then that adds up to 26 annual pay periods.
Net pay is how much money you’re actually going to see in your bank account after various deductions get applied. Those deductions can include things like taxes, health insurance, and your 401(k).
When looking at your payroll stub, you’ll also see a space for something called “Employer Contributions.” What does that mean?
If you work a full-time job with benefits, then your employer pays for a significant portion of your health insurance. You might pay $50 every two weeks, but your employee might pay the other $100. This will be on your stub as “health insurance” or maybe “medical.”
If you’re lucky enough to work at a company that provides 401(k) matching for your retirement, then that will be under “Employer Contributions” as well.
Generating pay stubs used to be more complicated, but nowadays, companies can use an online pay stub generator. It may take a while to create a pay stub for everyone in the building, but the actual process isn’t nearly as arduous as it could be.
Most Bloggers Will Probably Ask ‘What is a Pay Stub?’
Answering the question “What is a pay stub?” is critical, but it isn’t all you’ll need to do to stay on top of your finances. More often then not, pay stubs are still being used, but since we are living in an electronic age, it’s usually all happening behind the scenes.
Avoid the temptation to throw away your pay stub as soon as you look at it. Keeping your pay check records will help you look for any patterns or problems at work. It’s also the best way to provide proof of income.
Don’t forget to put some of that paycheck in a savings account, too. For more on that topic, be sure to check out our top finance and stock market blogs to follow online.
Why All Blogging Metrics Are Vanity Metrics
Made ya look, right guys?
I did a Facebook Live Broadcast recently discussing this concept.
Check it out here:
All blogging metrics are vanity metrics because you check any blogging metrics to see how YOU are doing. Who cares? What about your readers? How are your readers doing? How are you helping your readers? How are you assisting your readers? If I see one of my videos nabbed a few hundred views I realize my video nabbed a few hundred views but this is entirely unrelated to how my readers are doing, because numbers and human beings are different concepts. Numbers are inanimate objects. Humans are humans.
I love to blog. I know how I am doing when blogging because I feel passionate about blogging. Do I need to look at a number on a screen to verify that I feel passionate about blogging? Nope. Any time I check a metric I think about how I am doing but checking numbers on a screen has nothing to do with how my readers are doing.
I serve my readers not by checking stats but by writing this guest post. I serve my readers not by checking metrics but by creating a video. I serve my readers by commenting on their blogs and by promoting my readers, not by trying to get bigger and bigger numbers after poring over metrics for minutes or hours on end.
All metrics are vanity metrics because all metrics are about you; you never check metrics to see how your readers are doing but you do check metrics to see how you are doing.
Stats Can Serve a Useful Purpose If……
….you spend a few seconds or a few minutes gauging stats, to see if you want to head in a different direction.
Emphasis on seconds or minutes, guys. Stats can be a little stopover, indicating you may need to let go an activity or maybe you need to expand an activity. Beyond those few seconds or minutes, give the rest of your attention and energy to creating helpful content and building meaningful connections.
Stats never bought my eBook so I do not check metrics. People buy my eBook so I do serve people every day, for hours a day.
Stats are all about you and service is all about other people.
Stop obsessing over how you are doing. Exit survival mode. Exit self-service mode.
Focus on other human beings. Write your next blog post. Create a video. Comment genuinely on a blog, personalizing the comment after reading the blog post. Promote another blogger on social media or via your blog. Be a servant; not a stat checker.
Develop some skills and meet a ton of people daily. That is my blogging mantra.
If you don’t focus heavily on blogging outcomes/stats and trust advice from seasoned pro bloggers you will see increasing success eventually. If you believe in yourself and help people and hone your skills through persistent practice you will succeed through your patient generosity. No need to obsess over numbers because obsessing over numbers is obsessing over yourself. Obsessing over yourself is a recipe for failure because you will run a cyber diary and sell nothing by focusing on yourself; you need to serve human beings to grow your business, not yourself.
Be patient. Be persistent. Be generous. Create and connect. Don’t obsess over stats. If you follow your passion – and you better – you know exactly how you are doing. You’re doing great! No need to verify that feeling with numbers on a screen. You’re good. Ask other folks how they are doing and serve them. Help solve their problems.
Get out of your head into a life of service.
Blogging success will be yours.
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