If engagement is low but your content is impeccable, you should take the design of your blog into consideration. As hard as writers work to provide impeccable content, that isn’t enough to keep people engaged with your blog. Additional factors such as format, visual appeal, and site functionality effect user engagement too. As a blogger, you should carefully consider how proper design elements can increase your engagement and readership. Continue reading the article below to learn how to boost engagement with these design tips.
Use Short Paragraph
As you format your blog post, design it into short paragraphs. Users run away from large blocks of texts because it’s intimidating. Most internet users have very short attention spans. Smaller blocks of texts are more digestible for readers, especially if a concept is highly technical. This will help you create content that works to capture visitors’ attention for a longer time. At the content level, you will be more focused. More so, on an aesthetic level, it makes your content and blog more approachable overall. Since users will feel less intimidated by your content in small paragraphs, engagement will improve.
Use Visuals When Appropriate
Another way to break up large blocks of texts is to design your content with images, graphics, and videos. Visuals are a great way to help explain your point, and they help make the content more visually appealing. When you add images or graphics to blog posts, you will increase the stickiness of that blog posts. Visitors appreciate images and graphics as long as they make sense, so use them to your advantage to bump up engagement. They will end up staying on each page longer and increase your visitor duration in total.
Minimize Ads and Popup Use
Are your visitors bombarded with ads, subscription opt-in popups, and chat boxes? That’s likely a contributing factor to high bounce rates. Too many ads and popups get in the way of the content. With so many websites online, users are not going to sift through them. They will simply click away to the next link. Design your site so that ads and popups a more user friendly. You can do this by minimizing the number of pop ads on the page. Or, you can make pop up ads less obtrusive. Instead of having a pop up cover the whole page, have a widget slide from the top or the bottom of the page. This can have a positive impact on your engagement and ad revenue overall. Since readers will be able to see you content with fewer distractions, engagement will rise as a result.
Focus on SEO to Target the Right Audience
A blogger can focus on their site content all they want, but if they aren’t getting the right users to their site, what’s the point. This is where SEO and search engine marketing comes in handy. If someone is searching for something through Google and they come across your site, you know they are actually interested and ready to take action.
The concept of SEO is nothing new, but it’s something many marketers and brands continue to neglect. Go after the long tail, and create the best content possible. Once this is done, focus on your content promotion and link building efforts.
Social Media to Bring Users Back
There are many different ways to promote the content on your site and to make it look fancier, but without the right marketing efforts, no one is ever going to find it. Social media makes this process a whole lot easier and faster, versus waiting for the search results to index your site. Just follow the best practices of any social media agency, and they will stress the importance of using the right visuals within your content and social media sharing efforts. Something to keep in mind here, is that Facebook, Pinterest, LinkedIn and Twitter all use different image and thumbnail sizes.
Even with Facebook and Twitter being two of the most attractive networks for directing traffic back to a site, Instagram is still one of the fastest growing social platforms out there. To win the Instagram game, it’s all about visual engagement and optimizing your posts for branding. To learn more about the best social media marketing tips, and what’s working today, be sure to follow the latest updates posted to reachive.com.
Incorporate Bullets and Lists
Visitors want content that is easy to read. In order to engage them, utilize lists and bullets to deliver long form content. When you have well organized bullets and lists, visitors can read summaries of the information they are looking for. Studies have shown that visitors stop at bullet points and lists while scanning through articles. Implement clearly designed lists and bullets that stick out. By installing a child theme, you can override your parent theme files to implement a CSS file that emphasizes white space through custom coded <ul> and <li> tags. This is a great way to convert scanners into readers. Certainly, when more visitors are reading your content, you can expect your engagement levels to increase too.
Implement A Nested Comment Section
A well-designed comment section can take an inactive blog into a full-blown platform. With nested comments, visitors can see direct replies to their comments. When you have lots of people talking on your website, it encourages other people to get involved. This leads to further engagement as more people join the conversation. In the beginning, you may have to respond to each comment. However, other people will also respond and join in on the conversation. Make your comment section design a priority so that visitors can have real interactions on your website.
These are all effective design tips to increase user engagement on your blog. In addition to making a major design change, you can make these tweaks for a quick boost. Start by breaking up your content in short paragraphs. Include as many visuals to capture reader’s attention and get them to stick around longer. Then, analyze the placement of your ads so they are not obtrusive to the visitor’s experience. When possible, use lists and bullets that are designed to stick out in the content. This will get visitors to stop scanning and start reading. Moreover, you can implement a new comment section design to encourage more conversation. Try out all of these content design elements to boost your visitor engagement.
Are You Afraid to Color Outside of the Blogging Lines?
I am coloring with my 2 year old niece now.
Blog post idea; after 2 photo snaps and a quick analogy realization I figured coloring with a 2 year old conveys a blogging success lesson to you.
My niece does not fear coloring outside of the lines. She is smart as a whip but has yet to master the concept of coloring inside of the lines. Few 2 year olds get this idea.
Scribbling like mad, her work consists of zags, hard lines, zigs, and you better believe she colors almost exclusively outside of the lines. She is as happy as a lark to break the rules, to just be coloring. Coloring is fun to her. Who cares if she stays in the lines?
I instantly thought of my blogging career.
I retired to a life of island hopping through smart blogging by coloring outside of the blogging lines, choosing to do what feels fun to me versus doing what bloggers said I should do.. No email list at Blogging From Paradise. Not much search traffic either because I don’t do the SEO thing. I publish up to 4 blog posts daily. No doubt; I follow certain rules and do color inside of the lines sometimes but largely succeeded because I blog outside of the box, following my fun, pursuing my passion.
You may look at me and wonder how in the heck I do it? You follow all common blogging rules diligently. Yet you may struggle. What gives?
Blogging is an energy game. If you do what feels fun to you, you will succeed wildly. Even if you break rules in the process.
Even though I promote 1 blogging eBook above all else I still wrote 126 eBooks. Big time rule breaker guys. Most bloggers only write 1 eBook and promote the stuffing out of it before moving on to the next eBook. Nothing wrong with that but this is usually a scarcity mindset in action. I preferred to think abundantly and wrote my rear end off. Coloring outside of the lines. Blogging outside of the box.
Follow Some Blogging Rules But Break a Bunch
Nobody becomes wildly successful or lives a dream life through blogging by following all the rules. Rule breakers stand out from the crowd.
Breaking some blogging rules is just like coloring outside of the lines. Some bloggers believe your blog looks a bit sloppy, or disorderly, or that you are doing things wrong, if you color outside of the blogging lines. But these bloggers are usually totally obsessed with doing things perfectly, struggling like heck because nobody is perfect and when you try to be perfect you will fail. Perfection is the fear of failure and the fear of criticism, combined. Don’t let bloggers who color inside of the lines fool you.
How to Succeed by Coloring Outside of the Blogging Lines
Follow your intuition guys.
Listen to the small, still voice.
Trust your gut.
Do what feels most fun to you; not what bloggers say you should do.
I do not build an email list. This is coloring outside of the blogging lines.
Yet I live a life few bloggers live, spending months in Fiji, Bali, Thailand and Costa Rica among other tropical paradises.
No SEO on Blogging From Paradise because I do not want to depend on search traffic. Yet I have circled the globe for the past 7 years as a full time digital nomad.
Break some rules guys.
Do freeing, fun and highly uncomfortable things. Even if doing so pulls you away from the blogging herd.
Color outside of the blogging lines guys.
Live your wildest dreams.
How Do I Teach Bloggers if I Am a New Blogger?
I see that question popping around in your head.
The same question danced around in my head 10 years ago. How could I teach people how to blog if I did not know how to blog? Plus I had no connections. No skills either. Big time problem.
Here is how to solve your problem:
- learn how to blog from top pros
- write 500 words daily offline
- publish 1-2 posts weekly, turning around and teaching what you learned
- continue to learn both about blogging and your blogging niche
Learn then teach.
Or absorb then teach.
Jan Verhoeff published this post yesterday:
She led off the post explaining how she watched one of my Facebook Live Broadcasts recently and delved deeper into the topic I discussed, said topic being blogging overlap.
Jan is a seasoned veteran blogger but she and I both use this concept of learning or absorbing then immediately teaching the concept to our readers. Knowledge ain’t getting stale in our brain boxes.
Newbie bloggers; I get it. You may feel intimidated to learn, then to teach. But being a blogging student is hands down your most important role as a new blogger because learning and studying gives you confidence to turn around and teach your new found knowledge quickly.
Check out my guest post on Janice Wald’s Mostly Blogging:
Janice regularly shares this post and noted it still drives blog traffic.
New and seasoned blogging veterans alike know deep down we are all perpetual students. Plus we know that in order to teach we must first learn, being open and willing students.
Newbie bloggers; you better become a voracious reader of blogging tips and tips aligned with your niche. Learn to gain confidence and clarity. Then you better practice writing like crazy. Pen 500 words daily offline to become a confident writer.
Being armed with knowledge and improving writing skills sets the foundation to learn, then to teach.
10 years ago when I was a new blogger I read a post on Ray Higdon Dot Com.
This iconic network marketer introduced me to the simple concept of how you can teach folks how to succeed in your niche, even as a newbie. Learn. Teach.
Allow little time to elapse between learning and teaching. Teaching does not require 10,000 word blog posts or 45 minute long videos or eBooks or courses.
Practical Examples of Teaching
Peep these examples of how you can learn a concept and teach as a new blogger:
- record and upload a 1 minute long video on YouTube
- write and publish a 600 word post on your blog
- record and upload a 5 minute long podcast
The idea is to learn a concept and to be comfortable teaching the concept without being an expert. Fraud energies may arise guys. Fears attempt to shame you into remaining quiet. Don’t trust these fears. Don’t believe these lies.
If you want to become a blogger you better get comfortable with being a teacher because blogging is teaching. If you want to become a teacher you better be a hungry student, learning the in’s and out’s of blogging and your niche and practicing your writing to more easily convey your blogging message.
Hit the ground running as a new blogger.
Nobody begins blogging as an experienced blogger.
Nobody begins blogging with blogging skills.
We need to learn and practice persistently as a new blogger to become a successful blogger.
Just don’t hesitate to turn around and teach what you have learned immediately, to drive traffic to your blog.
Do I Look Lucky to You?
Many people believe me to be lucky.
Folks think I am so lucky to travel the world.
Like a magic fairy alighted on my shoulder, tapped me with a magic wand, and sent me to that location in Bali you see in the featured image.
As if I lucked out to circle around the globe for the past 7 years.
Not quite guys.
Luck does not exist.
Smart, generous work helped me retire to a life of island hopping through smart blogging.
Peep this link:
Does that sound lucky? Was I lucky to write and publish 583 guest posts on Blogging Tips alone? Am I lucky to have written and published thousands of blog posts during the past decade I spent online?
Have I been lucky to work hundreds of thousands of hours during my life, in order to retire to a life of island hopping through smart blogging?
Did luck make me a full time digital nomad? Have I been lucky to write and self-publish 126 eBooks?
Luck does not exist.
Smart, energized, years of work, this brings blogging success.
Convenience Store Luck
Back in New Jersey for a bit.
After spending a few moments at the local convenience store I saw no less than 5 people buy lottery tickets.
Folks spend money on a wing and a prayer, hoping, praying, begging to make money through a game of chance.
Forget building a sustainable online business. Forget rendering service to become successful with your blog. Don’t even bother investing money in solid vehicles.
Leave your life to chance. See if you get lucky.
Terrible mindset to have guys.
Luck does not exist. No magical fairy blesses some folks and curses other folks. Nobody suffers from bad luck. Chance does not exist.
Smart, intelligent service, persistently applied, exists. Learning and practicing the skill of blogging for 2-4 years of your life exists. Spending 10 years writing and publishing thousands of posts exists. Commenting on 50,000 blogs exists. Being generous exists. Helping folks for months before making a dime exists.
Luck does not exist.
Luck Is a Jailer
If you believe successful bloggers are lucky, that limiting belief jails you. Since you believe you are not lucky you naturally will always struggle and fail. Not a good belief to cling to guys.
Many bloggers think I am:
- a natural
but I am not. I just spent years of my life learning, practicing and mastering the skill of blogging. I wrote almost 600 guest posts on Blogging Tips alone. Does that sound like luck, or chance, or like a blessing? Smart, persistent work guys. I committed fully to blogging so blogging committed fully to me. Simple equation but goodness does this journey feel uncomfortable at times.
Early Friday evening, here I am writing this guest post as my 2 year old niece hangs all over me, bopping me on the head. Hardly a crazy challenge but still a bit of a challenge. Try thinking through a post and writing it while a hyper 2 year old does all in her power to grab your attention.
I am not writing this post because Lady Luck sent me the idea. I am writing this post because I have written 2 million plus words during the past decade of my life, so words flow easily for me.
- Creating, connecting and polishing my blogging skills by patiently writing and broadcasting live videos daily helped me craft a neat life for me and for my readers.
- Generously commenting on other blogs and promoting other bloggers helped me become a pro blogger.
- Persisting through thick and thin created my blogging success.
The next time you explain someone’s success as a simple matter of luck, think again.
Luck does not exist.
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