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How to Do Blog Audit and Optimize Its Performance

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BLOG AUDIT

Not getting enough traffic or shares for your awesome blog posts?

Are you even sure your posts are “awesome?”

Maybe there are technical issues you need to address so people can view your blog?

If you’re not sure what the issue is, then you need to conduct a blog audit.

By auditing your blog using different variables, you can identify the problems why your blog is performing under expectations.

In this post, you will learn how to do a blog audit correctly by identifying the factors you need to measure and the tools you must use.

The five most critical blog audit factors

Blog audit is a very important task you need to do regularly. You don’t have to audit your blog every day – once every 6-12 months should suffice. Think of a blog audit as an annual or bi-annual visit to your physician. Your doctor will check if your body is in tip-top shape and what you need to do and take to improve your performance.

The same applies to a blog audit. You analyze the best-performing pages and why that’s the case. You also check areas you need to work on so you can generate more traffic and revenue.

Below are factors you need to keep a watchful eye on when auditing your blog.

1. Branding

Your branding governs the blog posts you publish and the design you have on it.

Taking all branding variables into consideration, you need to ensure that everything in your blog observes your branding guidelines. The colors you use must be consistent on all pages of your blog. The same goes with the style, font (face and size), and even your logo.

google analytics
A comprehensive brand audit may be too overbearing if you have a small blog. For starters, you can check your blog’s Google Analytics data for the following metrics:

  • Dwell time – The average time of visitors in all your site pages. There are lots of variables that account to how long your visitors stayed on your site. From a branding perspective, your blog’s appearance and look may play a huge part into the visitor’s length of stay.
  • Bounce rate – The average percent of people who visited your blog and left without visiting another page.
  • Traffic sources – The sites that referred traffic to your blog. You will see here different sources such as Google search, social media (Facebook, Twitter, and others) and direct traffic (people who typed your blog’s URL on their browsers).

As mentioned, these variables are not fully indicative of your blog’s performance. It’s possible that your content played just as huge a part in the figures from these factors (more on this later). However, these provide relevant data to help you assess your blog’s brand. You may try changing colors, fonts, themes, and logo designs to see if your metrics improve. For example, your dwell may increase if you mix up your colors. Try to make gradual changes and see how it affects the overall performance of your blog.

2. Basic pages (about, terms of services, privacy policy, etc.)

One page every blog needs to have is the About Page. This is where you introduce what your blog is about to your audience. Some talk about who they are and the reason they blog on their About Pages. However, as one of the most visited pages of any site or blog, you need to write more than that on the page.

If your About Page isn’t drawing enough traffic and has a short dwell time, then you must add calls to action on this page to increase its engagement rate. Below are elements you can add on this page:

  • a sign-up form to your email list
  • links to your social media profiles they can follow
  • a feed to your latest blog posts
  • mission statement and blogging goals

Again, make the changes gradually and not add all elements at once. Doing so allows you to scale the changes and make informed decisions after auditing your blog again.

Other pages you need to edit or set up are the Privacy Policy and Terms of Services. With the advent of GDPR, websites and blogs need to update these pages so they build trust with their audience and identify the information you’re collecting from visitors. If you don’t have these pages yet, get one from GetTerms.io.

3. Building an email list

Getting more people to join your email list is a great way to build an engaged blog readership. Sending them periodical emails about your latest posts or just asking them questions will go a long way.

However, the real challenge is getting more email subscribers to your list. It’s not as simple as adding sign-up forms here on there on your blog. You need to place them at the right place and have them appear at the right time on your blog to build your email list quickly. You also need to offer lead magnets to give them an incentive to join your list.

You can analyze the performance of your forms using your opt-in form or email marketing platform. They will show you the conversion rate of the forms so you can make the changes and improve their performances.

4. SEO content

The content you publish determines how many visitors you will attract in a period. Publishing the right content that falls in line with your branding and niche is a step towards the right direction. The next step is developing and implementing a sustainable SEO campaign using valuable content that search spiders find irresistible.

ubersuggest

To do this, you need to find the right keywords for your blog. Unearthing keywords with high search volume and low competition is the holy grail of SEO. Once you’ve gathered the keywords, it’s time to assign them to pages you’ve already created or create new ones. The goal is to create optimized content for your blog and get them to rank on the top page for their keyword. Doing so will help you attract more traffic to your blog.

Your Google Analytics will show your blog posts with the most traffic. If you haven’t optimized them yet for their right keywords, now’s the time to do so. To help you keep track of your optimization process, use a tool like Yoast SEO (for WordPress users) or Webtexttool so you can measure how optimized your pages are. Using the latter tool, you can also track their ranking on organic search and see whether they increase or decrease in the future.

5. Social media engagement

One way of driving more traffic and increase engagement on your blog is encourage readers to share your post. To make this happen, you must make sharing your posts easier for readers.

Installing social media buttons that appear on every post will help tremendously. Once readers click on the button, your blog will prompt them to their social media of choice with the title and the URL of the post ready for sharing. Tools like Sumo and ShareThis allows you to build and customize the buttons that will appear on each page.

You can then monitor the number of shares each post generates to see your most popular posts on social media. Using this information, you must take care of these engaging posts of yours by updating them regularly and reshaping them again to your network.

How about you: do you have other variables you measure in your blog audit? Comment below and share them to other readers!

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

Are You Afraid to Color Outside of the Blogging Lines?

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I am coloring with my 2 year old niece now.

Blog post idea; after 2 photo snaps and a quick analogy realization I figured coloring with a 2 year old conveys a blogging success lesson to you.

My niece does not fear coloring outside of the lines. She is smart as a whip but has yet to master the concept of coloring inside of the lines. Few 2 year olds get this idea.

Scribbling like mad, her work consists of zags, hard lines, zigs, and you better believe she colors almost exclusively outside of the lines. She is as happy as a lark to break the rules, to just be coloring. Coloring is fun to her. Who cares if she stays in the lines?

I instantly thought of my blogging career.

I retired to a life of island hopping through smart blogging by coloring outside of the blogging lines, choosing to do what feels fun to me versus doing what bloggers said I should do.. No email list at Blogging From Paradise. Not much search traffic either because I don’t do the SEO thing. I publish up to 4 blog posts daily. No doubt; I follow certain rules and do color inside of the lines sometimes but largely succeeded because I blog outside of the box, following my fun, pursuing my passion.

You may look at me and wonder how in the heck I do it? You follow all common blogging rules diligently. Yet you may struggle. What gives?

Blogging is an energy game. If you do what feels fun to you, you will succeed wildly. Even if you break rules in the process.

Even though I promote 1 blogging eBook above all else I still wrote 126 eBooks. Big time rule breaker guys. Most bloggers only write 1 eBook and promote the stuffing out of it before moving on to the next eBook. Nothing wrong with that but this is usually a scarcity mindset in action. I preferred to think abundantly and wrote my rear end off. Coloring outside of the lines. Blogging outside of the box.

Follow Some Blogging Rules But Break a Bunch

Nobody becomes wildly successful or lives a dream life through blogging by following all the rules. Rule breakers stand out from the crowd.

Breaking some blogging rules is just like coloring outside of the lines. Some bloggers believe your blog looks a bit sloppy, or disorderly, or that you are doing things wrong, if you color outside of the blogging lines. But these bloggers are usually totally obsessed with doing things perfectly, struggling like heck because nobody is perfect and when you try to be perfect you will fail. Perfection is the fear of failure and the fear of criticism, combined. Don’t let bloggers who color inside of the lines fool you.

How to Succeed by Coloring Outside of the Blogging Lines

Follow your intuition guys.

Listen to the small, still voice.

Trust your gut.

Do what feels most fun to you; not what bloggers say you should do.

I do not build an email list. This is coloring outside of the blogging lines.

Yet I live a life few bloggers live, spending months in Fiji, Bali, Thailand and Costa Rica among other tropical paradises.

No SEO on Blogging From Paradise because I do not want to depend on search traffic. Yet I have circled the globe for the past 7 years as a full time digital nomad.

Break some rules guys.

Do freeing, fun and highly uncomfortable things. Even if doing so pulls you away from the blogging herd.

Color outside of the blogging lines guys.

Live your wildest dreams.

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Blogging

How Do I Teach Bloggers if I Am a New Blogger?

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I see that question popping around in your head.

The same question danced around in my head 10 years ago. How could I teach people how to blog if I did not know how to blog? Plus I had no connections. No skills either. Big time problem.

Here is how to solve your problem:

  • learn how to blog from top pros
  • write 500 words daily offline
  • publish 1-2 posts weekly, turning around and teaching what you learned
  • continue to learn both about blogging and your blogging niche

Learn then teach.

Or absorb then teach.

Jan Verhoeff published this post yesterday:

5 Ways to Broaden Your Blogging Tips for Expansion and Depth

She led off the post explaining how she watched one of my Facebook Live Broadcasts recently and delved deeper into the topic I discussed, said topic being blogging overlap.

Jan is a seasoned veteran blogger but she and I both use this concept of learning or absorbing then immediately teaching the concept to our readers. Knowledge ain’t getting stale in our brain boxes.

Newbie bloggers; I get it. You may feel intimidated to learn, then to teach. But being a blogging student is hands down your most important role as a new blogger because learning and studying gives you confidence to turn around and teach your new found knowledge quickly.

Check out my guest post on Janice Wald’s Mostly Blogging:

8 Ways to Become a Student of Blogging

Janice regularly shares this post and noted it still drives blog traffic.

Why?

New and seasoned blogging veterans alike know deep down we are all perpetual students. Plus we know that in order to teach we must first learn, being open and willing students.

Newbie bloggers; you better become a voracious reader of blogging tips and tips aligned with your niche. Learn to gain confidence and clarity. Then you better practice writing like crazy. Pen 500 words daily offline to become a confident writer.

Being armed with knowledge and improving writing skills sets the foundation to learn, then to teach.

Iconic Marketer

10 years ago when I was a new blogger I read a post on Ray Higdon Dot Com.

This iconic network marketer introduced me to the simple concept of how you can teach folks how to succeed in your niche, even as a newbie. Learn. Teach.

Allow little time to elapse between learning and teaching. Teaching does not require 10,000 word blog posts or 45 minute long videos or eBooks or courses.

Practical Examples of Teaching

Peep these examples of how you can learn a concept and teach as a new blogger:

  • record and upload a 1 minute long video on YouTube
  • write and publish a 600 word post on your blog
  • record and upload a 5 minute long podcast

The idea is to learn a concept and to be comfortable teaching the concept without being an expert. Fraud energies may arise guys. Fears attempt to shame you into remaining quiet.  Don’t trust these fears. Don’t believe these lies.

If you want to become a blogger you better get comfortable with being a teacher because blogging is teaching. If you want to become a teacher you better be a hungry student, learning the in’s and out’s of blogging and your niche and practicing your writing to more easily convey your blogging message.

Learn.

Teach.

Hit the ground running as a new blogger.

Nobody begins blogging as an experienced blogger.

Nobody begins blogging with blogging skills.

We need to learn and practice persistently as a new blogger to become a successful blogger.

Just don’t hesitate to turn around and teach what you have learned immediately, to drive traffic to your blog.

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Blogging

Do I Look Lucky to You?

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Many people believe me to be lucky.

Folks think I am so lucky to travel the world.

Like a magic fairy alighted on my shoulder, tapped me with a magic wand, and sent me to that location in Bali you see in the featured image.

As if I lucked out to circle around the globe for the past 7 years.

Not quite guys.

Luck does not exist.

Smart, generous work helped me retire to a life of island hopping through smart blogging.

Peep this link:

583 Ryan Biddulph Blog Posts on Blogging Tips

Does that sound lucky? Was I lucky to write and publish 583 guest posts on Blogging Tips alone? Am I lucky to have written and published thousands of blog posts during the past decade I spent online?

Have I been lucky to work hundreds of thousands of hours during my life, in order to retire to a life of island hopping through smart blogging?

Did luck make me a full time digital nomad? Have I been lucky to write and self-publish 126 eBooks?

Luck does not exist.

Smart, energized, years of work, this brings blogging success.

Convenience Store Luck

Back in New Jersey for a bit.

After spending a few moments at the local convenience store I saw no less than 5 people buy lottery tickets.

Folks spend money on a wing and a prayer, hoping, praying, begging to make money through a game of chance.

Forget building a sustainable online business. Forget rendering service to become successful with your blog. Don’t even bother investing money in solid vehicles.

Leave your life to chance. See if you get lucky.

Terrible mindset to have guys.

Luck does not exist. No magical fairy blesses some folks and curses other folks. Nobody suffers from bad luck. Chance does not exist.

Smart, intelligent service, persistently applied, exists. Learning and practicing the skill of blogging for 2-4 years of your life exists. Spending 10 years writing and publishing thousands of posts exists. Commenting on 50,000 blogs exists. Being generous exists. Helping folks for months before making a dime exists.

Luck does not exist.

Luck Is a Jailer

If you believe successful bloggers are lucky, that limiting belief jails you. Since you believe you are not lucky you naturally will always struggle and fail. Not a good belief to cling to guys.

Many bloggers think I am:

  • lucky
  • blessed
  • gifted
  • talented
  • a natural

but I am not. I just spent years of my life learning, practicing and mastering the skill of blogging. I wrote almost 600 guest posts on Blogging Tips alone. Does that sound like luck, or chance, or like a blessing? Smart, persistent work guys. I committed fully to blogging so blogging committed fully to me. Simple equation but goodness does this journey feel uncomfortable at times.

Early Friday evening, here I am writing this guest post as my 2 year old niece hangs all over me, bopping me on the head. Hardly a crazy challenge but still a bit of a challenge. Try thinking through a post and writing it while a hyper 2 year old does all in her power to grab your attention.

I am not writing this post because Lady Luck sent me the idea. I am writing this post because I have written 2 million plus words during the past decade of my life, so words flow easily for me.

  • Creating, connecting and polishing my blogging skills by patiently writing and broadcasting live videos daily helped me craft a neat life for me and for my readers.
  • Generously commenting on other blogs and promoting other bloggers helped me become a pro blogger.
  • Persisting through thick and thin created my blogging success.

The next time you explain someone’s success as a simple matter of luck, think again.

Luck does not exist.

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