Let’s look at some facts. Did you know that there are roughly 25 million active business profiles on Instagram? And that out of Instagram’s billion-strong user base, 80% follow a business profile? In fact, out of all the top three social media sites on the internet, Instagram ranks 1st when it comes to user-brand engagement: ten times higher than Facebook and 84 times more than Twitter. One look at all these facts and figures and it becomes glaringly obvious that Instagram is the place your brand should be.
Thing is, all your competitors are most likely there, too. So in a saturated space such as Instagram, the game is no longer just about gaining views or traction. It’s about actually getting your followers to stay interested. Read on, and we’ll show you how you can turn your audience into a loyal following.
Be playful with content
No one likes being talked into buying an item like a telemarketer does when they’re selling you insurance over the phone. Or a saleslady, when she’s following you around the store. The same principle applies to your brand on social media.
After all, people are primarily on social media to be social, not to be bombarded with ads and sales talk. So to keep your audience interested, you have to make sure your content is interesting. Keep up with their jokes. Listen to their stories. Stay in tune with their language. Are you a brand that sells camping gear? Try posting bucket-list-worthy pictures of real people while traveling off the beaten path. Do you specialize in sports equipment? Turn your page into a great source of inspiration for all athletes—semi-pros, aspiring newbies, and couch megafans alike.
Let your followers know who you are, and not just what you’re selling. Lure them in with relevant posts and interesting visuals that allow them to see the lifestyle and culture that comes with your brand. Follow the 80-20 rule: keep hardsell posts down to 20% of your weekly content, leaving the rest free for posts that spark engagement with your audience.
Create eye candy
Check it: a whopping 67% of consumers reported to have preferred relying on detailed images over product information when it comes to shopping online. That means that with an average of 70 million photos posted on Instagram per day, your post has to rise above the clutter. While your audience mindlessly scrolls away on their feed, make sure that when they come across your photo, it’ll make them stop, like, and buy. Instagram is all about visuals, and your brand has to keep up.
Start by playing around with filters. And you don’t have to stay with the ones that are built-in with Instagram. Try downloading photo-editing apps that will allow you to enhance the colors of your images and match them with the rest on your page, like Instasize. This app has over 50 artistic filters, all crafted and curated to help you bring out the best with each photo. Try one of their top performing filters then adjust brightness, saturation, colors, and hues as you see fit to turn any product image into a stunning picture, all with the touch of a button on your screen.
While you’re at it, discover other ways to jazz up your photo. Layer photos on top of another to add interesting borders to your image. Or add beautiful typography-style text to your images. Use this app to play around and create one-of-a-kind visuals that are totally unique to your brand.
Engage, engage, engage
One-sided conversations are boring. And after a point, they’re actually really unsustainable. So when it comes to keeping your followers interested, don’t do all the talking. Let your audience’s voices be heard and you stand a better chance at keeping them engaged.
Never keep a question hanging. Whether it’s a follower asking if they have an item in their size, or a rhetorical one like if you’ll ever sell it at 90% off, or if what they want ships to a country your post clearly says it doesn’t—always answer back. You have nothing to lose but time. And at the very least, you have their gratitude to gain.
See an interesting comment posted on your picture? Respond in a way that will garner positive reactions. Are they declaring their undying love for you? Tell them you love them back! Are they airing their frustrations at the lack of stocks in their area? Acknowledge and apologize. Whether you’re trying to be funny or comforting, always answer in a way that’s smart, witty, and genuine. Keep these tips in mind, and your audience is sure to keep your brand in theirs.
Remember: don’t ignore your followers. Use each response from your audience as an opportunity to engage.
Ride on trending topics
When it comes to trending topics, there really is one cardinal rule: treat each one like a moving train. Hop on the right one, and your brand is sure to get some talk and traction. So when you see the chance, take it. Use what’s relevant in the internet to keep conversations about your brand going.
One surefire way is to pay attention to popular memes going around on social media. Memes are a funny representation of what’s current in culture, which is why they tend to be highly shareable. So if you find a meme that fits your brand and audience, take advantage and have fun.
Just make sure that you’re not forcing your brand to fit the meme—otherwise your post runs the risk of becoming cringe-worthy.
You can also keep track of holidays happening around the world and create content around it. Add a relevant hashtag while you’re at it. By celebrating a day that means something to people, you’re building an affinity with your audience and strengthening your relationship with your followers.
Spark interesting collaborations
There’s a reason endorsers exist. When used correctly, a celebrity’s character and influence can do wonders to your brand. Take the collaboration of Puma and Rihanna for example: the cool R&B singer, known for her urban and edgy street style, was able to freshen up the retro sportswear brand—leading to a spike in sales worldwide.
This meant a spike in following to Puma’s brand as well. Rihanna’s followers naturally pledged loyalty to the songstress by supporting the brand she was currently endorsing.
Collaborations don’t always have to be this big. The most important thing is to pay attention to the needs and wants of your followers. Know an influencer they love? Try collaborating with him or her. Or collaborate with your audience instead! Take their opinions into consideration each time you plan to come out with something new.
Share (Instagram) Stories
What’s great about Instagram Stories is that it allows you to connect with your audience on a more personal level.
Unlike the rest of your feed, whatever you post on IG Stories will only be up for 24 hours (unless you actually add it to your page using Highlights). This means you can share pictures and videos without disrupting the current content plan of your page. So post previews of a photoshoot. Excite people with an exclusive sneak peak before a product launch. Use your IG Stories to give your audience a behind-the-scenes look on what goes on in your day.
You can also use it to talk to your audience. One great thing you can do with this feature is create polls and ask questions, allowing you to see and keep track of your audience’s responses in real time.
But just because you’re posting something that’ll be gone in 24 hours, doesn’t mean aesthetic goes out the window. Always remember to check if what you’re posting is visually aligned with your brand! An easy fix is to apply an awesome filter before sharing.
Empower your audience
If there’s one thing to remember, it’s that building a loyal following really is about empowering your audience. Make them feel like you’re talking to them each time you post. Make them realize you’re listening to them by planning and curating your brand’s content.
Hold promos and contests that keep your following excited about what’s in store for them. Ask for their opinion when it matters. Feature them in some of your posts. Establishing a strong influence on Instagram starts into getting insight into what makes your audience happy—then keep doing it, and always challenge yourself to do even better.
About the Author:
Natasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content. When she isn’t writing up the latest trend, Natasha is overseeing a team of 10 over at the Instasize HQ – ensuring that the marketing content on the apps various social platforms is ready to go.
What You Need to Know About Influencer Marketing in 2019
With the pervasiveness of the internet, online advertising becomes profitable both for small and large businesses to attract consumers, compared to traditional media in the past five years. Online advertising revenues in the US rose by 22%, to a record of $72.5 billion, surpassing TV ads ($69 billion) in 2016.
An average person is exposed to over 1,700 online ads each month, but only half of them are actually viewed. The use of ad-block applications also rose by 30% in 2016. Consumers today have become immune to ads. They don’t take what brands are telling them at face value and prefer trustworthy sources – a trusted friend, family member, expert or social media influencer.
They rely on these sources before making purchase decisions to seek assurance of a good quality or experience. A research from Nielsen confirmed that recommendations from close peers or family are the most trusted source of information, rather than company websites, consumer reviews, and editorial articles.
This leads to the rise of influencer marketing. Influencers are considered to be credible because of their expertise in a specific subject matter and their ability to engage with their followers. Thus, brands can capitalize on this by using influencers to reach the consumers on social media platforms – where internet users spend most of their time.
In 2017, 71% of internet users are using social media platforms and these figures are expected to grow in the future. Social media has become the channel where influencers connect with consumers.
The most popular platforms for influencer marketing are Instagram and Youtube. According to Goldmedia, sponsored content from both platforms accounted for 34% and 31% of total influencers respectively.
Shifting to Top Tech Influencers
Huawei Mobile, a global provider of smart devices, partnered with a top tech influencer, Judner Aura to introduce the new Mate 10 Pro smartphone by giving an in-depth review of the phone on his Youtube Channel (UrAvgConsumer).
His Youtube channel has the most viewed technology product reviews of all time, with some of his most popular videos generating around 1 million views. The fact that he is extremely well-known for his knowledge of consumer-tech products makes his reviews credible. Thus, influencers like Judner Aura act as a guide that followers turn to before pulling the trigger.
Retail Chains Turn to Fashion Bloggers
H&M utilized Instagram to target young consumers, with its 700 million monthly users ranging from 16-24 years old. A research showed that 85% of Gen Z uses social media platforms to learn about new products and is more receptive to product information on social media.
To promote its H&M Divided Collection, H&M partnered with fashion bloggers, Julie Sarniana and Megan Ellaby on Instagram, resulting in a huge spike in followers just moments after the post was uploaded.
According to 2017 ShareIQ analysis, H&M generated 39 million Instagram engagements from just 486 posts and 20 times higher engagement than its competitors. Since then, H&M has been a strong performer on social media platforms, joining forces with fashion bloggers, style bloggers, models, and other fashionistas.
Joining forces with influencers are effective because it leads to building a brand’s credibility since they specialize in a particular category of content. Take advantage of their recommendations, testimonials, product reviews, and commentaries to attract consumers on social media platforms.
40% of respondents mentioned that they made a purchase after seeing a social media influencers using the product or service. Influencer marketing is a worthwhile investment and if you plan to increase your budget for influencer marketing for your business, make sure to check out the infographic below.
A Fool-Proof Formula to Creating Original Content for Social Media
You are doing a great job of posting on social media every day, and some people appear to be liking your content. So, you’re good to go, right?
Research shows that 60% of today’s marketers generate at least a single piece of online content every day, which may include blogs or social media posts. However, not all social media content in particular is equal when it comes to quality.
Social media is an essential part of any digital marketing campaign. Here are a few fool-proof tips for creating sharable original content on social media from one day to the next.
Let’s jump in!
Tell Stories to Generate Original Content on Social Media
Anybody can find commonly used inspirational quotes in his or her industry and post them on their own social media pages. That’s easy.
However, not all people can effectively share firsthand accounts of events in their respective industries that taught them something and perhaps even changed their lives.
If you’d like to produce content around topics that are heavily saturated on social media, it’s paramount that you do something totally unique by telling stories.
If you provide your own input and give your post an original flavor readers can’t find elsewhere on social media, you’ve got winning original content.
Constantly Gather New Ideas
A challenge that many brands face is that they are closed in how they approach to social media marketing.
For instance, perhaps you look at the creation of social media content as a task that takes place within a certain time slot. Outside of this allotted time, you don’t give attention to your content. With time sensitivity aways being of concern, a great way to take advantage of social media and being in the moment, it to focus on Instagram hashtags. With hundreds of millions of users on the platform at any given time, this is a great way to reach a ton of users for free, while also ranking in their platform for what’s happening at any given moment.
If you’re serious about creating successful original content, you’ve got to think differently about when you post on social media. Instead, it’s important that you gather ideas 24-7.
For instance, whether you’re going to a movie at night with your significant other or you’re getting the kids ready for school in the morning, your brain should be wired such that you constantly look for fresh ideas for your social media content.
You could even use these ideas as inspiration for the messages you share as part of your short message service, or SMS, marketing strategy. (View here for tips about what and what not do in the area of SMS marketing, based on a real-world example.)
Take the Visual Route
Words are indeed powerful, but pictures are even more memorable and engaging.
So, if you’d like to create content that grabs your readers’ attention on congested social media news feeds, go visual. That means posting stimulating photos with your written content or even posting video to engage with your target audience on a personal level.
How We Can Help
In addition to highlighting about how to create original content for social media, we offer a wide range of tips and resources on creating effective blogs that generate results.
We understand that online marketing as a whole is quite competitive. In fact, you could say that trying to get your voice to stand out online is a lot like trying to scream louder than everyone else in a crowd of 10,000 people.
Yes, it’s hard, but it’s not impossible with the right tools.
Get in touch with us to find out more about how you can generate online marketing content that people actually want to read, and that will motivate them to purchase your offerings time and time again.
7 Quick Tips on How to Keep Your Instagram Page Interesting
Overwhelmed with a lot of great Instagram profiles popping up like daisies? I don’t blame you. With Instagram becoming a saturated space, about a billion active users, it’s tough competition to get your followers to stay interested. You can’t afford to be complacent even when you’re confident you have a great following.
The preferences and priorities of your followers change as they go through these fast-paced times influenced by mass media and technology. Keeping them happy and engaged increases the probability that they are here to stay.
Instagram is designed to showcase eye-pleasing photos. So use this to your advantage — high-quality, energized and dramatic images are a way to catch your audience’s attention. Use photo editing software or apps that offer a variety of creative filters. Caption photos that tell a curious story and stir positive reactions. Excitement. Nostalgia. Tapping into your audience through emotions builds a connection.
Sometimes things can get boring when you run out of ideas to create, that you just make do with a lazy topic. Try to breathe new life into reliable old posts or topics that may be relevant to your audience or the brand you are promoting. The content should offer something unique or add value to your followers. Every post should give to your audience a take-away to think about or something of use. They will learn to rely on your every post since they can relate to it relative to their everyday lives.
Effective content curation is a way that can get you to network online, as you are sharing relevant sourced content that you are using to increase your brand’s visibility. This means a higher chance of getting your brand out there, which equates to more potential likes and followers. If you want to increase visibility, buying Instagram likes can help you get ahead. The more likes you get, the more traffic you get. A win-win situation if you ask me!
Play with Trends
Admit it, it’s fun to join in on the latest hype or even crazy meme to make things lighter and more entertaining. Novel ideas spark interest and build even more ideas and dialogue. We are curious beings and new things, or even old things seen in a new light, are always great conversation starters. The more you get your audience interested, the more they will understand that your brand is keen on providing current and fresh concepts.
Following the Big Name Brands
One of the most effective ways to keep your own social media profiles and updates relevant and interesting is to keep an eye on the big players in your industry. It doesn’t matter if you are an e-commerce company, selling ads online, or even just posting pictures of the latest fashion — it’s important to know what your competition is posting, so you can not only get inspired by their promotions — but also get determined to do it even better! Follow the big name brands and most followed Instagrammers in your niche space to see what others are liking and sharing the most.
Engage in Debates
You can’t please everybody. There’s bound to be that one commenter who will think otherwise. It’s a great opportunity for you to get involved and comment back. It sends a message that you are in touch with your followers and not a snob. Just remember to keep the vibe positive and conversation healthy. Keep it classy!
Listen to Your Followers
So, you’ve established your brand and the kind of content you wish to sustain and build. There may be times when you’re so focused on getting your brand noticed, you’re set to base everything on your decisions. You forget your audience has a voice too. Don’t become one-sided. Feature them in your posts. Give back. Take the time to know and understand the needs or preferences of your audience but still keep true to your brand. Be receptive. Be flexible.
It’s a challenging feat to take on. But if your passion is blogging and getting satisfaction from seeing your followers happy, then keeping them interested will come naturally to you.
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