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Everything You Need to Know about O2O Marketing

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O2O marketing

Marketing nowadays seems to mean that you will only need to create your social media, website, blogs, and email accounts. Those are just the basics you need which you can do in less than ten minutes without shelling out a single cent. That’s the reason everyone does it. And because it’s effective.

However, you shouldn’t leave other marketing strategies hanging. In fact, taking advantage of both online and offline and integrating each one to another has been effective.

If you have an online business and is eyeing to expand to the offline world, this is the perfect post for you.

What is O2O marketing?

Online to offline marketing (O2O) as the name implies, is where you combine both channels to strengthen and boost your strategies and campaigns.

Everybody knows Amazon for being a successful online e-commerce platform, but now, they are opening a physical store that’s paired with their online app.

The ability to measure results is one reason online marketing is the first choice of new businesses. Compared to offline marketing, a social media advertisement or a blog post won’t require hundreds of hours and dollars to implement.

However, never overlook offline marketing as something that’s a waste of time and effort. There’s a reason the well-known brands we have today became successful

Remember when digital marketing wasn’t a thing yet?

Now we’ve talked about how each tactic differs to each other, we will go ahead with the question:

Why do you have to do O2O marketing?

Is doing offline marketing counterproductive and just sets your business back?

To give you ideas, here are the reasons combining online to offline marketing is a solid move.

Benefits of online to offline marketing

First, we want to reiterate that while online seems to be the preferred marketing now, offline is still a great tactic. And combining both will give you double results.

Shorten the conversion journey

An e-commerce channel that purely uses online platform has a process where you add something to your cart, enter your details, pay the total amount, and wait for it to be delivered to your doorstep.

How do you shorten the journey for consumers then?

When you attend or host events, you can easily and instantly accept and give orders. People can get their orders made through phone on the event itself. Or they can claim the online vouchers can from you immediately.

Tap a wider market

tap a wider audience

Keeping your marketing efforts on a single channel limits you to a bulk number of consumers. For example, let’s talk about traditional and online groceries.

Both have their fair share of market and success because some people want convenience and would rather have their groceries delivered, and some still prefer to do the shopping themselves.

You get the idea.

Repurpose your tactics

Starting your campaigns online and repurposing it to be an offline marketing tactic will save you time and effort. For example, online contests and giveaways are flexible and you can done both simultaneously.

Beat your competition

Increase your brand awareness and recognition by tapping all available markets. While your competitors are busy with their digital world, you are out there one step ahead.

Ways to do offline marketing

If you’re looking for ways to do offline marketing for your online business, we’ve listed how these four below can help you.

Give away products at trade shows

Joining trade shows and giving away your own branded products is a good start. It’s true you need enough budget and might set you back a little with your product inventory, but this will help you boost your brand’s presence in the offline world.

Finding the right promotional giveaway items is key to the success of this tactic. Lots of items are being given away at a trade show, so have something that can make an impact.

There are multiple businesses in a trade show so being out there makes yourself known not only to your potential customers but also to your potential business partners.

Speak at events

Finding an event related to your industry is very effective in establishing your authority and your business’ credibility.

People like to see who handles a brand because they feel the genuineness and it adds personality to the brand.

When speaking at events, prepare a meaningful and educational speech with the main purpose of giving value and not selling. Make a good and lasting impression first and that alone can help boost your business.

If you feel you’re not yet equipped to speak at events, it’s still very helpful to attend one for networking purposes.

Make cold calls

Cold calls demand an instant response from people. Whether they buy, when you mention your business name, they will remember you once they hear your name again.

Start your cold calls by listing down your potential customers. Always be mindful of their time and needs because this might gain you more customers and help build collaborative relationships with other businesses.

Network with people

networking

Having a face-to-face connection in a digital generation may be a rare occurrence, but this still provides value to your business. Getting to know potential customers and increasing your circle can help drive more traffic to your website.

Join any related clubs or groups, meetup events, launch parties, or business opening events will be full of people that are looking for partnerships and network.

Are you ready to do O2O marketing?

The good thing about the trends in the past years is that as a brand, there are multiple channels of marketing that weren’t available before. With those provided, it’s just smart to utilize all the channels that can add value not only to you but also to your customers.

While online marketing has been the go-to of new business nowadays, let’s not forget that the power of traditional marketing still exists and it’s best to leverage it for your success.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Are You Afraid to Color Outside of the Blogging Lines?

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I am coloring with my 2 year old niece now.

Blog post idea; after 2 photo snaps and a quick analogy realization I figured coloring with a 2 year old conveys a blogging success lesson to you.

My niece does not fear coloring outside of the lines. She is smart as a whip but has yet to master the concept of coloring inside of the lines. Few 2 year olds get this idea.

Scribbling like mad, her work consists of zags, hard lines, zigs, and you better believe she colors almost exclusively outside of the lines. She is as happy as a lark to break the rules, to just be coloring. Coloring is fun to her. Who cares if she stays in the lines?

I instantly thought of my blogging career.

I retired to a life of island hopping through smart blogging by coloring outside of the blogging lines, choosing to do what feels fun to me versus doing what bloggers said I should do.. No email list at Blogging From Paradise. Not much search traffic either because I don’t do the SEO thing. I publish up to 4 blog posts daily. No doubt; I follow certain rules and do color inside of the lines sometimes but largely succeeded because I blog outside of the box, following my fun, pursuing my passion.

You may look at me and wonder how in the heck I do it? You follow all common blogging rules diligently. Yet you may struggle. What gives?

Blogging is an energy game. If you do what feels fun to you, you will succeed wildly. Even if you break rules in the process.

Even though I promote 1 blogging eBook above all else I still wrote 126 eBooks. Big time rule breaker guys. Most bloggers only write 1 eBook and promote the stuffing out of it before moving on to the next eBook. Nothing wrong with that but this is usually a scarcity mindset in action. I preferred to think abundantly and wrote my rear end off. Coloring outside of the lines. Blogging outside of the box.

Follow Some Blogging Rules But Break a Bunch

Nobody becomes wildly successful or lives a dream life through blogging by following all the rules. Rule breakers stand out from the crowd.

Breaking some blogging rules is just like coloring outside of the lines. Some bloggers believe your blog looks a bit sloppy, or disorderly, or that you are doing things wrong, if you color outside of the blogging lines. But these bloggers are usually totally obsessed with doing things perfectly, struggling like heck because nobody is perfect and when you try to be perfect you will fail. Perfection is the fear of failure and the fear of criticism, combined. Don’t let bloggers who color inside of the lines fool you.

How to Succeed by Coloring Outside of the Blogging Lines

Follow your intuition guys.

Listen to the small, still voice.

Trust your gut.

Do what feels most fun to you; not what bloggers say you should do.

I do not build an email list. This is coloring outside of the blogging lines.

Yet I live a life few bloggers live, spending months in Fiji, Bali, Thailand and Costa Rica among other tropical paradises.

No SEO on Blogging From Paradise because I do not want to depend on search traffic. Yet I have circled the globe for the past 7 years as a full time digital nomad.

Break some rules guys.

Do freeing, fun and highly uncomfortable things. Even if doing so pulls you away from the blogging herd.

Color outside of the blogging lines guys.

Live your wildest dreams.

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How Do I Teach Bloggers if I Am a New Blogger?

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I see that question popping around in your head.

The same question danced around in my head 10 years ago. How could I teach people how to blog if I did not know how to blog? Plus I had no connections. No skills either. Big time problem.

Here is how to solve your problem:

  • learn how to blog from top pros
  • write 500 words daily offline
  • publish 1-2 posts weekly, turning around and teaching what you learned
  • continue to learn both about blogging and your blogging niche

Learn then teach.

Or absorb then teach.

Jan Verhoeff published this post yesterday:

5 Ways to Broaden Your Blogging Tips for Expansion and Depth

She led off the post explaining how she watched one of my Facebook Live Broadcasts recently and delved deeper into the topic I discussed, said topic being blogging overlap.

Jan is a seasoned veteran blogger but she and I both use this concept of learning or absorbing then immediately teaching the concept to our readers. Knowledge ain’t getting stale in our brain boxes.

Newbie bloggers; I get it. You may feel intimidated to learn, then to teach. But being a blogging student is hands down your most important role as a new blogger because learning and studying gives you confidence to turn around and teach your new found knowledge quickly.

Check out my guest post on Janice Wald’s Mostly Blogging:

8 Ways to Become a Student of Blogging

Janice regularly shares this post and noted it still drives blog traffic.

Why?

New and seasoned blogging veterans alike know deep down we are all perpetual students. Plus we know that in order to teach we must first learn, being open and willing students.

Newbie bloggers; you better become a voracious reader of blogging tips and tips aligned with your niche. Learn to gain confidence and clarity. Then you better practice writing like crazy. Pen 500 words daily offline to become a confident writer.

Being armed with knowledge and improving writing skills sets the foundation to learn, then to teach.

Iconic Marketer

10 years ago when I was a new blogger I read a post on Ray Higdon Dot Com.

This iconic network marketer introduced me to the simple concept of how you can teach folks how to succeed in your niche, even as a newbie. Learn. Teach.

Allow little time to elapse between learning and teaching. Teaching does not require 10,000 word blog posts or 45 minute long videos or eBooks or courses.

Practical Examples of Teaching

Peep these examples of how you can learn a concept and teach as a new blogger:

  • record and upload a 1 minute long video on YouTube
  • write and publish a 600 word post on your blog
  • record and upload a 5 minute long podcast

The idea is to learn a concept and to be comfortable teaching the concept without being an expert. Fraud energies may arise guys. Fears attempt to shame you into remaining quiet.  Don’t trust these fears. Don’t believe these lies.

If you want to become a blogger you better get comfortable with being a teacher because blogging is teaching. If you want to become a teacher you better be a hungry student, learning the in’s and out’s of blogging and your niche and practicing your writing to more easily convey your blogging message.

Learn.

Teach.

Hit the ground running as a new blogger.

Nobody begins blogging as an experienced blogger.

Nobody begins blogging with blogging skills.

We need to learn and practice persistently as a new blogger to become a successful blogger.

Just don’t hesitate to turn around and teach what you have learned immediately, to drive traffic to your blog.

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Do I Look Lucky to You?

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Many people believe me to be lucky.

Folks think I am so lucky to travel the world.

Like a magic fairy alighted on my shoulder, tapped me with a magic wand, and sent me to that location in Bali you see in the featured image.

As if I lucked out to circle around the globe for the past 7 years.

Not quite guys.

Luck does not exist.

Smart, generous work helped me retire to a life of island hopping through smart blogging.

Peep this link:

583 Ryan Biddulph Blog Posts on Blogging Tips

Does that sound lucky? Was I lucky to write and publish 583 guest posts on Blogging Tips alone? Am I lucky to have written and published thousands of blog posts during the past decade I spent online?

Have I been lucky to work hundreds of thousands of hours during my life, in order to retire to a life of island hopping through smart blogging?

Did luck make me a full time digital nomad? Have I been lucky to write and self-publish 126 eBooks?

Luck does not exist.

Smart, energized, years of work, this brings blogging success.

Convenience Store Luck

Back in New Jersey for a bit.

After spending a few moments at the local convenience store I saw no less than 5 people buy lottery tickets.

Folks spend money on a wing and a prayer, hoping, praying, begging to make money through a game of chance.

Forget building a sustainable online business. Forget rendering service to become successful with your blog. Don’t even bother investing money in solid vehicles.

Leave your life to chance. See if you get lucky.

Terrible mindset to have guys.

Luck does not exist. No magical fairy blesses some folks and curses other folks. Nobody suffers from bad luck. Chance does not exist.

Smart, intelligent service, persistently applied, exists. Learning and practicing the skill of blogging for 2-4 years of your life exists. Spending 10 years writing and publishing thousands of posts exists. Commenting on 50,000 blogs exists. Being generous exists. Helping folks for months before making a dime exists.

Luck does not exist.

Luck Is a Jailer

If you believe successful bloggers are lucky, that limiting belief jails you. Since you believe you are not lucky you naturally will always struggle and fail. Not a good belief to cling to guys.

Many bloggers think I am:

  • lucky
  • blessed
  • gifted
  • talented
  • a natural

but I am not. I just spent years of my life learning, practicing and mastering the skill of blogging. I wrote almost 600 guest posts on Blogging Tips alone. Does that sound like luck, or chance, or like a blessing? Smart, persistent work guys. I committed fully to blogging so blogging committed fully to me. Simple equation but goodness does this journey feel uncomfortable at times.

Early Friday evening, here I am writing this guest post as my 2 year old niece hangs all over me, bopping me on the head. Hardly a crazy challenge but still a bit of a challenge. Try thinking through a post and writing it while a hyper 2 year old does all in her power to grab your attention.

I am not writing this post because Lady Luck sent me the idea. I am writing this post because I have written 2 million plus words during the past decade of my life, so words flow easily for me.

  • Creating, connecting and polishing my blogging skills by patiently writing and broadcasting live videos daily helped me craft a neat life for me and for my readers.
  • Generously commenting on other blogs and promoting other bloggers helped me become a pro blogger.
  • Persisting through thick and thin created my blogging success.

The next time you explain someone’s success as a simple matter of luck, think again.

Luck does not exist.

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