Connect with us

Blogging

Everything You Need to Know about O2O Marketing

Published

on

O2O marketing

Marketing nowadays seems to mean that you will only need to create your social media, website, blogs, and email accounts. Those are just the basics you need which you can do in less than ten minutes without shelling out a single cent. That’s the reason everyone does it. And because it’s effective.

However, you shouldn’t leave other marketing strategies hanging. In fact, taking advantage of both online and offline and integrating each one to another has been effective.

If you have an online business and is eyeing to expand to the offline world, this is the perfect post for you.

What is O2O marketing?

Online to offline marketing (O2O) as the name implies, is where you combine both channels to strengthen and boost your strategies and campaigns.

Everybody knows Amazon for being a successful online e-commerce platform, but now, they are opening a physical store that’s paired with their online app.

The ability to measure results is one reason online marketing is the first choice of new businesses. Compared to offline marketing, a social media advertisement or a blog post won’t require hundreds of hours and dollars to implement.

However, never overlook offline marketing as something that’s a waste of time and effort. There’s a reason the well-known brands we have today became successful

Remember when digital marketing wasn’t a thing yet?

Now we’ve talked about how each tactic differs to each other, we will go ahead with the question:

Why do you have to do O2O marketing?

Is doing offline marketing counterproductive and just sets your business back?

To give you ideas, here are the reasons combining online to offline marketing is a solid move.

Benefits of online to offline marketing

First, we want to reiterate that while online seems to be the preferred marketing now, offline is still a great tactic. And combining both will give you double results.

Shorten the conversion journey

An e-commerce channel that purely uses online platform has a process where you add something to your cart, enter your details, pay the total amount, and wait for it to be delivered to your doorstep.

How do you shorten the journey for consumers then?

When you attend or host events, you can easily and instantly accept and give orders. People can get their orders made through phone on the event itself. Or they can claim the online vouchers can from you immediately.

Tap a wider market

tap a wider audience

Keeping your marketing efforts on a single channel limits you to a bulk number of consumers. For example, let’s talk about traditional and online groceries.

Both have their fair share of market and success because some people want convenience and would rather have their groceries delivered, and some still prefer to do the shopping themselves.

You get the idea.

Repurpose your tactics

Starting your campaigns online and repurposing it to be an offline marketing tactic will save you time and effort. For example, online contests and giveaways are flexible and you can done both simultaneously.

Beat your competition

Increase your brand awareness and recognition by tapping all available markets. While your competitors are busy with their digital world, you are out there one step ahead.

Ways to do offline marketing

If you’re looking for ways to do offline marketing for your online business, we’ve listed how these four below can help you.

Give away products at trade shows

Joining trade shows and giving away your own branded products is a good start. It’s true you need enough budget and might set you back a little with your product inventory, but this will help you boost your brand’s presence in the offline world.

Finding the right promotional giveaway items is key to the success of this tactic. Lots of items are being given away at a trade show, so have something that can make an impact.

There are multiple businesses in a trade show so being out there makes yourself known not only to your potential customers but also to your potential business partners.

Speak at events

Finding an event related to your industry is very effective in establishing your authority and your business’ credibility.

People like to see who handles a brand because they feel the genuineness and it adds personality to the brand.

When speaking at events, prepare a meaningful and educational speech with the main purpose of giving value and not selling. Make a good and lasting impression first and that alone can help boost your business.

If you feel you’re not yet equipped to speak at events, it’s still very helpful to attend one for networking¬†purposes.

Make cold calls

Cold calls demand an instant response from people. Whether they buy, when you mention your business name, they will remember you once they hear your name again.

Start your cold calls by listing down your potential customers. Always be mindful of their time and needs because this might gain you more customers and help build collaborative relationships with other businesses.

Network with people

networking

Having a face-to-face connection in a digital generation may be a rare occurrence, but this still provides value to your business. Getting to know potential customers and increasing your circle can help drive more traffic to your website.

Join any related clubs or groups, meetup events, launch parties, or business opening events will be full of people that are looking for partnerships and network.

Are you ready to do O2O marketing?

The good thing about the trends in the past years is that as a brand, there are multiple channels of marketing that weren’t available before. With those provided, it’s just smart to utilize all the channels that can add value not only to you but also to your customers.

While online marketing has been the go-to of new business nowadays, let’s not forget that the power of traditional marketing still exists and it’s best to leverage it for your success.

  • 6
  •  
  •  
  •  
  • 1

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

Continue Reading

Blogging

1 Successful Blogger Assumption that Needs to Go

Published

on

I see a lot of bloggers who make excuses as to why they fail.

Some outside condition or circumstance holds sway over these folks.

But even worse; said bloggers tend to say successful bloggers did not have to face any hardship or traumatic circumstances on their way to becoming established, pro bloggers.

I cannot tell a lie; I made a similar assumption as a new blogger. I believed millionaire bloggers took an easy journey while bum me had to face obstacles millionaires never had to face.

I discuss why you need to let this assumption go to build a successful blog:

OK guys.

I live a dream life.

Spending months or years in places like Fiji, Bali, Thailand and Costa Rica, I have seen some of the most spectacular places on earth.

But I faced many obstacles along the way. I ran into financial hardships. OK; let me rephrase that. I lost all of my money LOL! I also had a difficult time with family at points during my blogging journey, some of whom questioned my decisions.

Blogging confused me. Being an entrepreneur baffled me. I became terribly frustrated with my blogging trajectory a few times during my blogging career.

My mom has suffered through a terminal illness while I built my blog. I battled depression earlier during my blogging career.

But here I am. Blogging From Paradise.

Established, pro bloggers usually face and embrace far more difficult obstacles on our blogging journey. Doing so makes us more fearless which helps us grow like a weed while most bloggers feel weighed down by fear, doubt and anxiety.

I can almost guarantee you that assuming successful bloggers had an easy, bump-free, smooth journey is a root cause of your blogging struggles. Even if you succeed on some level you stunt your blogging growth by assuming successful bloggers had it easy while you have it much harder.

Not true, guys.

Diving deeper into obstacles and strong fears, you begin to see why nudging into these energies feels highly unpleasant but also helps you develop a type of fearlessness. Being more fearless than the average blogger helps you create prolifically, build new connections and most of all, you avoid panicking and being shaken out when your blogging results don’t seem to be growing too much.

My life became easier after I nudged into deep blogging and life fears because after these unpleasant but brief experiences, I no longer feared burning out, being criticized or failing. Letting go those 3 chief fears made me work more persistently, more energized and more focused than most bloggers, promoting my success.

Excuses Are For Losers

Excuses are for losers. If you make excuses that you cannot succeed because you face difficult obstacles that top bloggers did not have to face, you only hurt yourself because the statement is untrue.

You lose traffic and profits because you don’t do the uncomfortable but freeing things successful bloggers do to succeed.

Guys; this journey is fun and quite fascinating. Sometimes this blogging journey feels scary. Move forward through scary moments. Do not make excuses. Do not explain away your struggles and failures because you assume successful bloggers would not have succeeded if they did not face the same struggles, because this assumption is untrue.

You probably have yet to face the really deep, scary fears we all need to face before gaining blogging success so release your excuses, move forward based on your passion, be generous, open and willing to do whatever it takes to succeed.

Blogging gets easier if you cease making excuses and start getting things done.

  • 1
  •  
  •  
  •  
  •  
Continue Reading

Blogging

Why Bloggers Need to Start Paying More Attention to Your Pay Stubs

Published

on

It’s payday, and you’re ready to go out and celebrate with your coworkers, friends, and family. For bloggers and internet marketers, the concept of a ‘paycheck’ might be something totally new — or something they actually issue to themselves on a monthly basis. However, even for those in the workplace, fewer people are getting actual paychecks and paystubs, as automation is now key.

If you’re asking, “What is a pay stub?,” then congratulations on getting paid via direct deposit. As of 2016, 82 percent of American workers received their paychecks that way.

With direct deposit, you only have to check your bank account to make sure the money was credited. You should still receive a payroll stub from your employer, though, and you need to pay attention to it.

Read on to find out more about why paycheck stubs are important — even for bloggers.

What is Gross vs. Net Pay?

The biggest and most obvious thing displayed on a pay stub is the amount of money you made. But looking at your pay stub also allows you to figure out how you made that money.

There are two types of pay displayed on that stub: gross pay and net pay. The gross wages are the overall amount of income you earned over that pay period, regardless of if it’s biweekly or monthly.

Do you get paid hourly? If so, you would take the number of hours you worked and multiply that by your hourly rate. Both of those things should also appear on your paycheck stubs.

In the world of blogging and affiliate marketing, you might be getting paid a $100 commission on every new hosting referral made, but after taxes, you could be looking at another 30% cut in actual profit made.

As an example, let’s say a worker named Bob makes $20 an hour and worked precisely 80 hours the last two weeks. That means the “gross pay” amount on his check should be $1,600.

What if Bob has an annual salary of $50,000 instead of an hourly wage? Then he would need to divide $50,000 by the total number of paydays in the year. If he’s paid every two weeks, then that adds up to 26 annual pay periods.

Net pay is how much money you’re actually going to see in your bank account after various deductions get applied. Those deductions can include things like taxes, health insurance, and your 401(k).

Employer Contributions

When looking at your payroll stub, you’ll also see a space for something called “Employer Contributions.” What does that mean?

If you work a full-time job with benefits, then your employer pays for a significant portion of your health insurance. You might pay $50 every two weeks, but your employee might pay the other $100. This will be on your stub as “health insurance” or maybe “medical.”

If you’re lucky enough to work at a company that provides 401(k) matching for your retirement, then that will be under “Employer Contributions” as well.

Generating pay stubs used to be more complicated, but nowadays, companies can use an online pay stub generator. It may take a while to create a pay stub for everyone in the building, but the actual process isn’t nearly as arduous as it could be.

Most Bloggers Will Probably Ask ‘What is a Pay Stub?’

Answering the question “What is a pay stub?” is critical, but it isn’t all you’ll need to do to stay on top of your finances. More often then not, pay stubs are still being used, but since we are living in an electronic age, it’s usually all happening behind the scenes.

Avoid the temptation to throw away your pay stub as soon as you look at it. Keeping your pay check records will help you look for any patterns or problems at work. It’s also the best way to provide proof of income.

Don’t forget to put some of that paycheck in a savings account, too. For more on that topic, be sure to check out our top finance and stock market blogs to follow online.

  •  
  •  
  •  
  •  
  •  
Continue Reading

Blogging

Why All Blogging Metrics Are Vanity Metrics

Published

on

Ha!

Made ya look, right guys?

I did a Facebook Live Broadcast recently discussing this concept.

Check it out here:

All blogging metrics are vanity metrics because you check any blogging metrics to see how YOU are doing. Who cares? What about your readers? How are your readers doing? How are you helping your readers? How are you assisting your readers? If I see one of my videos nabbed a few hundred views I realize my video nabbed a few hundred views but this is entirely unrelated to how my readers are doing, because numbers and human beings are different concepts. Numbers are inanimate objects. Humans are humans.

Passion

I love to blog. I know how I am doing when blogging because I feel passionate about blogging. Do I need to look at a number on a screen to verify that I feel passionate about blogging? Nope. Any time I check a metric I think about how I am doing but checking numbers on a screen has nothing to do with how my readers are doing.

I serve my readers not by checking stats but by writing this guest post. I serve my readers not by checking metrics but by creating a video. I serve my readers by commenting on their blogs and by promoting my readers, not by trying to get bigger and bigger numbers after poring over metrics for minutes or hours on end.

All metrics are vanity metrics because all metrics are about you; you never check metrics to see how your readers are doing but you do check metrics to see how you are doing.

Stats Can Serve a Useful Purpose If……

….you spend a few seconds or a few minutes gauging stats, to see if you want to head in a different direction.

Emphasis on seconds or minutes, guys. Stats can be a little stopover, indicating you may need to let go an activity or maybe you need to expand an activity. Beyond those few seconds or minutes, give the rest of your attention and energy to creating helpful content and building meaningful connections.

Stats never bought my eBook so I do not check metrics. People buy my eBook so I do serve people every day, for hours a day.

Stats are all about you and service is all about other people.

Stop obsessing over how you are doing. Exit survival mode. Exit self-service mode.

Focus on other human beings. Write your next blog post. Create a video. Comment genuinely on a blog, personalizing the comment after reading the blog post. Promote another blogger on social media or via your blog. Be a servant; not a stat checker.

Develop some skills and meet a ton of people daily. That is my blogging mantra.

If you don’t focus heavily on blogging outcomes/stats and trust advice from seasoned pro bloggers you will see increasing success eventually. If you believe in yourself and help people and hone your skills through persistent practice you will succeed through your patient generosity. No need to obsess over numbers because obsessing over numbers is obsessing over yourself. Obsessing over yourself is a recipe for failure because you will run a cyber diary and sell nothing by focusing on yourself; you need to serve human beings to grow your business, not yourself.

Be patient. Be persistent. Be generous. Create and connect. Don’t obsess over stats. If you follow your passion – and you better – you know exactly how you are doing. You’re doing great! No need to verify that feeling with numbers on a screen. You’re good. Ask other folks how they are doing and serve them. Help solve their problems.

Get out of your head into a life of service.

Blogging success will be yours.

  • 5
  •  
  •  
  •  
  •  
Continue Reading

Trending