The Blogging Big Dawgs chatted about how to blog for business at Affiliate Summit East in New York City.
After meeting Kulwant Nagi and talking shop – and travel – I learned 10 blogging lessons from these 7 figure bloggers.
Following these lessons cuts years from your learning curve guys.
Tune in and prosper.
1: Get Personal
Zac led off with a transparency gem; get personal and authentic to connect with readers.
He shares how he’s lived with an autoimmune disease. These guys are human beings, folks, who face obstacles and heartache, just like you.
No better way to connect with readers than by sharing some personal stories from your life. Share your life away from the laptop. Bond with readers. Be human. Blog about it.
2: Add Humor
I knew little about Jeremy before today save he being the Shoemoney Guy with big Google checks.
Turns out he is candid, highly knowledgeable and extremely funny, dripping with wit.
Being funny removes tension and lets readers put their guards down. Which is why I sometimes blog of being attacked by lady boy prostitutes in Bangkok or wild men in Nepal, linking to blogging lessons, of course.
Add humor to your blog. Lighten up. Educate and entertain to be memorable.
3: Blog Your Passion
John explained how blogging your passion helps you monetize effectively.
Blog on a topic you know and blog on a topic you enjoy writing about. All these blogging big dawgs stressed this point; during lean months, being detached from outcomes lays the base for successful blogging, as you’ll create value and help folks and be detached, without any strong agendas clouding your vision.
4: BE Your Passion
Syed was BEING his passion during da chat.
Dude almost broke a sweat up there talking about martech. He blogs his passion and he BEs his passion, embodying an energy quite uncommon in blogging. Unless you follow my Facebook Live videos. Then that energy is quite common.
Allow your blogging niche passion to infuse your being. Do live videos. Do podcasts. Let people feel your love, persistently, to become hyper successful, because passion infects readers and viewers. In a good way.
5: Focus on the Process
None of these bloggers likely envisioned millions during early blogging days. Every one stressed simply creating something valuable because they enjoyed blogging on their chosen topics; this was the end goal. No strong agendas or addiction to outcomes.
Focusing on the process of creating valuable, helpful resources sets a granite-like foundation for a stunningly successful blogging career through your:
Fall in love with the process. See outcomes like traffic or profits as extras, or bonuses, or icing on the cake.
6: Get a Life Away from da Home Office
Jeremy and John advised bloggers to meet and greet folks away from your home office to combat loneliness.
Jeremy works out of coffee shops sometimes. John does his meet up series on YouTube.
My wife Kelli and I circle the globe, meeting new bloggers, digital nomads, expats and locals all over the world, from New Zealand to India to Costa Rica to Fiji.
Get a life. Make friends offline. Have fun and develop some range to avoid being a 1 dimensional blogger.
7: Reframe Trend Spotting
Syed shared a brilliant nugget that Zac seconded; stop looking for the next big thing in 5 years and simply open up to what problems you can solve now from a different angle, over the next 5 years.
Time is illusory.
Forget trend seeking.
Spot pressing needs now. Reframe solutions. Prosper.
8: Create the Niche Versus Seeking an Already Established Niche
More brilliance from Syed.
He made a point I bemoan you to honor, again and again, to where you want to smack me by now.
YOU are the niche. YOU create the niche.
Sure you may pick a blogging niche based on keyword research, demand, competition, and that jazz. But following your passion solving a problem nobody seems to be solving now can make you wildly successful while having fun.
Don’t be afraid to discover/uncover/create a new niche with zero competition or without the appearance of a heavy demand. Your energy co-creates the niche. Believe that.
9: Bank on Death Avoidance as a Profitable Blogging Niche
Funny story John Chow shared about a some say morbid but highly profitable domain name he gobbled up.
Had to add it.
10: Successful Blogging Ain’t a 1 Person Show
These world famous bloggers noted making a pretty penny through affiliate marketing by folks with huge followings signing up for products and services through their site.
Nobody makes a blogging fortune from scratch.
Established internet marketers and bloggers have:
- bought all of my eBooks (boosting my eBook sales and Amazon Associate sales)
- bought most if not all of my audio books
- promoted me freely
- endorsed me freely
all leading to my island hopping, pro blogging lifestyle.
We succeed together. Not solo.
We support each other.
Lone blogging wolves struggle, fail and quit while team players with big friend networks succeed wildly.
Wrapping it Up
Learn from these blogging icons guys.
Increased traffic and profits are yours if you follow advice from hyper successful bloggers.
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
Search Blogging Tips
Blogging11 months ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Blogging1 year ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Search Engine Optimisation2 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging1 year ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs
Blogging1 month ago
3 Tips on How to Grow a Local Trade Business with a Blog
Blogging1 month ago
1 Clever Way to Find Blogs for Reading and Commenting
Design & Coding1 month ago
Defining the Best Colors, Style and Design for Your Brand Logo