If you ask anyone handling a digital marketing campaign, they would tell you that content is what drives people into making a purchase. No doubt, we can’t make sales without a compelling message that goes with an innovative product. Come to think of it, what’s an innovative product if it’s not marketed properly?
On this note, it’s essential for businesses to invest time and money into creating content. A blog post, a video, or an infographic drives site traffic. Sure enough, having a large volume of users entering your site is a good thing. It means that you are generating a lot of opportunities for making a sale.
With all that said, companies will need to focus on creating content that gets more traffic and promises a higher chance for a sale to take place.
1 – Optimize your content for SEO
There’s a reason why search engines like Google are strict when it comes to SEO. In a bid to bring the best experiences to all users, Google is making sure that companies are creating content that provides value, and is not just another reason to “get found.”
In fact, to “get found,” you will have to create content that’s readable and offers the most value to users. Search engines reward higher page rankings to sites that optimize their content for online users. Sites that structure their content using headings and subheadings, include links from authoritative sites, and use visuals along with text are more likely to drive traffic than sites that practice keyword-stuffing and black hat SEO tactics.
To learn more about what’s working for top bloggers and brands in reference to SEO and link building, be sure to follow each of these SEO blogs. Not every blogger and content marketer will follow the same steps, nor will they see the same results. It’s best to study the methods and results of others to see what might work best for you.
2 – Write copy that’s stellar
If you want to increase your click-through rate and achieve higher page views. It’s crucial to write blog articles that are not only SEO-friendly, but also excellent, quality-wise. If a user likes what he or she reads on your blog, they are likely to share your content, which allows you to generate even more traffic.
Your blog posts should be both informative, engaging, and helpful, all at the same time. But how do you write stellar content, exactly? Creating professional copy should be handled by experts. For this, you might want to hire a team of content specialists that possess a keen eye for detail as well as the skills needed to write quality articles.
As much as we all want to rank for generic money keywords, it’s extremely tough and unlikely to accomplish this. Keep a high-quality focus on these keywords, but also consider your options with long-tail keywords as well. To improve the chances of ranking for these terms, be sure to write extended subtitles and sections within your content.
3 – Make your headlines enticing
Headlines are an important part of your content. They should always be since they establish the expectations — when users read a headline, they expect the content to be all about what the headline says.
Sure enough, creating effective headlines can be one of the most difficult things to do in the field of content. The challenge involves capturing a user’s interest in as little as 15 words. There are tactics you can use to get around this challenge. The most effective headlines by far start with a number or the words” How to…” However, you can go beyond these common tropes and opt for headlines with impact.
4 – Integrate visual content and online video
We all know the importance of creating visual content and using online video to reach more audiences, but most of us still aren’t doing a good job at this. With more people using their mobile devices to access the internet and using social media platforms like Facebook, Twitter, and Instagram to get their news — visuals that make a great first impression and grab the attention of the audience are key.
Video content isn’t just for entertainment and YouTube purposes, it’s also great for businesses, blogs, and brands as well – especially if you have a service or product to sell. A great tool for accomplishing this is mysimpleshow, which makes the process of creating whiteboard explainer videos super easy. Instead of needing to hire a graphic designer, video production team, or learning how to do all of this yourself, they have a simple drag and drop video creation tool that works very well.
How to Get the Most Out of Your Blogging Efforts
As you can see, there are many different ways to improve the user experience and content value from your website or blog. The better your content, the easier it will be for you to increase backlinks and higher search rankings. Don’t focus on just creating more content, focus on ‘better’ content and ‘longer’ posters.
Use these tips when formulating your content strategies. Do it well, and you’ll be enjoying a large influx of organic traffic flowing to your site.
Are You Selling Income Claims or Something More?
See me in that featured image guys?
The spot is Arthur’s Pass, New Zealand. My eBook-paperback had to make an appearance.
I have retired to a life of island hopping through smart blogging.
I never once made an income claim on Blogging From Paradise.
Retiring to a life of island hopping through smart blogging depends on:
- your energy
- your generosity
- your service
Even though I make money and spend money, the only reason I made money is because I allow it in through my energy, my generosity, and my service.
My life does not suck. I live in places like Fiji, Bali, Thailand, NYC, New Zealand and Costa Rica for months at a time.
Before you fell asleep at night, if you are not living a life of long term travel already, you would at least consider dreaming about living in New Zealand for 3 months or Fiji for 4 months, as I have.
Or maybe 2 years in Thailand sounds about right, so you can snap selfies on the beach in the Land of Smiles as I have.
But I doubt you would dream about a stack of money before you fall asleep because money is just a means to an end. Useless, in and of itself.
Billions of means exist to reach certain ends.
I am house sitting in Queens, NYC now. Rent-free, 2 week sit in a million dollar home located in one of NYC’s best neighborhoods. Did I need money to live in Queens for 2 weeks? Nope. All me and my wife do is care for sweet little cats.
Sure we make money through our blogs. But my wife and I offer something more than income claims; through our blogs, we help you make your spectacular dreams come true.
Making Income Claims
If you are clear on making income claims you can build a thriving blogging business using this strategy.
Unfortunately, most bloggers are unclear on making income claims because they fear that without making the claims that few folks would read their blog and buy their stuff. Their fear attracts 2 types of folks; desperate bloggers and greedy bloggers. Desperate bloggers are generally broke and have not money to buy your stuff. Greedy bloggers call you a scammer if they do not make $10,000 a week by next month after following your advice.
As a rule, unless you feel 100% clear aka 100% fear-free in choosing to make income claims, avoid taking this route
If you want to take things to the next level guys, sell something even bigger than money. Sell a dream.
Selling a Dream
I have been featured on some of the world’s most famous, iconic sites because I help folks freely, I live a dream life and I sell a dream. Forbes, Fox News, Virgin and Entrepreneur featured me because I know my stuff and because I patiently built up an eye-popping brand, helping people retire to a life of travel through blogging. Quite a dream.
Contributors from these world famous sites do not tend to feature bloggers who focus heavily on making income claims because doing so would sully their reputation. Do you really think Richard Branson and his brand would want to align with a guy whose 1st or 2nd search result on Google is “Name + Scam”? Hell no.
At the end of the day, nobody dreams about fat stacks of money other than Scrooge McDuck and the mentally ill because money is worthless in and of itself. Dust collector. You dream of an experience. You dream of something more.
Selling a dream inspires your readers to leave their comfort zones, to do scary but freeing things and to patiently but persistently create helpful content and to build strong connections, so your readers can live their dreams too.
Selling income claims alone? Kinda lame guys. Unless Scrooge McDuck follows your blog.
You want an experience that may or may not require money for its manifestation.
Sell a dream.
Share your blogging journey.
Enjoy the ride and connect with high energy, like-minded folks who empower one another to live their dreams.
4 Tips to Continue Blogging When No One Reads Your Blog
I had 3 visitors a day to my old blog nearly 10 years ago.
Today I’ve a few more visitors peeping my blog every day.
You may have zero blog visitors daily. Right now. Been there guys.
I know how frustrated and flat out angry you may feel now but taking smart steps boosts your traffic slowly but steadily.
Focus on the solution, not your lack of blog traffic.
All established, pro bloggers continued to blog when nobody read their blog. We all have audiences of zero from Day 1 because new blogs are new blogs.
Traffic flows in – along with engaged readers – organically and steadily if you patiently follow a few steps.
Follow these tips to keep blogging when no one reads your blog.
1: Build Friendships
Blogging buddies are my #1 traffic builder.
Example; I genuinely commented on Enstine Muki’s blog for a while. I also promoted his posts via my blog and social media accounts.
We became friends. Enstine promoted me, endorsed me and graciously invited me to guest post on his blog.
Nearly 60 guest posts later I have seen a steady flow of traffic through his site.
I drive traffic through 600 plus guest posts on Blogging Tips too.
Guys; make blogging buddies. Help people. People will be reading your blog soon.
2: Write Your Next Blog Post
You may be caught up in a scarcity mindset guys.
After writing and publishing a blog post you try to squeeze as much promotional juice through the post, marketing the sucker for weeks on end, checking traffic stats. Fear goads you because if you don’t promote the post for weeks you won’t get enough traffic, you believe. You don’t write and publish a post again until next month. Not good.
Meanwhile, since I don’t do the scarcity mindset thing, I published 120 blog posts, promoting each post modestly, during the same time frame. Who do you think people will notice first if we are in the same niche? Me of course; quality plus quantity beats quality plus scarcity every time.
Write and publish your next blog post today. Readers will flock to your blog. Be abundant; hit the publish button frequently. You have helpful content to share with the world. Ship. Publish. Drive warm bodies to your blog.
3: Write Your Next Guest Post
I noted guest posting gigs on Enstine’s blog and here on Blogging Tips earlier in this post.
Go wild guest posting guys.
Build blogging friendships. Improve your writing skills by publishing posts frequently. Eventually blogging friends will invite you to guest post on their blogs.
Gobble up these opportunities. Leverage your presence by helping large, targeted audiences of readers.
Be generous with your knowledge. Observe how many new, interested people begin following your blog.
4: Keep Meeting New Bloggers Daily
This is the secret tip.
Few bloggers meet new bloggers daily, being lulled to sleep in their networking comfort zone, hanging with old blogging buddies.
Even if you attract a few people to your blog every day you find few people reading your blog, commenting on your posts and promoting you on social media unless you wander into new blogging friend networks daily.
I open Tweet Deck, create a #blogging column and scan 1 by 1 through blog posts. I click, read and comment genuinely on posts, taking advantage of the endless stream of new bloggers gracing my feed every day.
Guys; keep meeting new bloggers. Be patient, believe in yourself and your blog grows exponentially over the long haul by following such an approach.
Keep going guys.
Follow these tips.
People will begin reading your blog if you get through challenging times.
Blog readers are on the way.
Blogging About the Americans With Disabilities Amendments Act
No matter your type of business, chances are the Americans with Disabilities Amendments Act applies to your building, employees, and visitors. While this is something that many corporations and businesses know about, it’s mostly something is focused on in the human resources area. Today, as a blogging platform, we wanted to shed some light on an issue that affects millions of people in the workplace, and those who have the opportunity to work or blog from the comfort of their own home.
But do you know if you’re in compliance? It’s worth taking a look at some facts and reviewing your company’s policies. Penalties for non-compliance include fines and lawsuits.
The ADA protects people with physical and mental disabilities in the workplace and through public accommodations.
Find out if your business has the information it needs to comply with Americans with Disabilities Amendments Act.
What is the ADA?
The original Americans with Disabilities Act (ADA) became law in 1990. It’s a civil rights law that doesn’t allow discrimination against anyone with physical or mental disabilities.
The law covers all areas of public life, including school, jobs, and transportation.
In 2008, the law was updated with the Americans with Disabilities Amendments Act. The most significant changes included updates to the definition of “disability.”
What is a Disability?
There are three main areas to consider when making accommodations for a person with a disability.
Someone falls under the definition of “disability” if:
- He or she has a mental or physical impairment that significantly limits one or more major life activities
- He or she has documentation of an impairment, or
- He or she has a known impairment
A person can have any or all of these qualifications as a person with disabilities. But there is no requirement that a person shows proof of having a disability for protection through the disability act.
Who Must Comply?
The short answer is that any public place or employer with fifteen or more employees must comply with the ADA.
The American Disabilities Act is in place to make sure anyone with a disability has the same opportunities and rights as anyone else.
But what does it look like to make sure the opportunities are available? The details and case-by-case scenarios can get tricky.
Let’s look at a few major points for compliance within the five Titles of the ADA laws.
Title I Employment
Employers must provide a reasonable accommodation that helps any employees with a disability perform their job duties. This Title also applies to schools and colleges.
- Handicap access for your building and facilities
- Providing a reader for a blind employer or student
- Adjusting a workspace to help an employee.
Note the word “reasonable” comes with making these accommodations. An employer is not required to provide anything that causes an undue hardship on the business or on other employees.
“Undue hardship” includes significant expense depending on the size and financial resources of your business. But an employer must provide an accommodation even if there is some expense that doesn’t qualify as “undue hardship”.
To get an accommodation, an employee must ask for help. They’ll need to tell the employer the nature of the disability and what they need.
Title II State and Local Government
The government must also accommodate people with disabilities.
At events or facilities, government agencies must provide methods of communication for people with hearing, vision, or speech disabilities.
Agencies also cannot discriminate anyone from programs or activities due to a disability.
Title III Public Accommodations
Some businesses fall under Title III as well as Title I.
If you run a hotel, transportation company, museum, bank, library, or other similar institution open to the public, you must comply with the ADA.
Restaurants and shops fall into this category, too. Reasonable accommodations for Title III places include ADA-compliant signage.
Knowing exactly what you need and where to place it can be difficult. But help is available to determine the types of signs and factors for compliance for your business.
Image360 provides a simple guide to understanding the requirements for your business signage. Everything from braille specifics to signage height and location is important.
Title IV Telecommunications
For compliance under Title IV, internet and communication companies must provide a way for people with hearing or vision impairment to communicate using their resources.
For your business, make sure any employees with vision or hearing disabilities have equipment for using computers and phones.
Title V Miscellaneous Provisions
This last category is the catch-all for any business or entity that doesn’t fit neatly into any other category.
This Title also allows for the recovery of attorney’s fees in the event of a lawsuit. And Title V also notes that drug or alcohol abuse is not a disability.
Discrimination or Harassment
ADA-compliance is only one part of the American Disabilities Act when it comes to Title I and businesses. People with disabilities are also protected from discrimination and harassment under the ADA.
- Firing an employee or refusing a promotion solely based on a person’s disability
- Assuming someone can’t perform job duties because of a disability
- Refusing to hire someone with a disability who is otherwise qualified for the position
Harassment includes making disparaging remarks about or to a person with a disability.
Be sure your employee handbook includes a detailed anti-harassment policy. This protects your business and your employees, and it helps comply with the ADA.
If an employee feels they are a victim of discrimination or harassment, their best course of action is filing a complaint with the EEOC (Equal Employment Opportunity Commission).
Since 2006, the ADA documents enforcement of violations for Titles I-V. The EEOC joins with other government agencies to investigate and enforce reports of discrimination in the workplace.
Protect Citizens Through The Americans with Disabilities Amendments Act
The Americans with Disabilities Amendments Act is in place to protect our citizens with disabilities.
Providing signage, accessibility, and other resources help make a business, school, or public area usable for everyone.
Don’t risk fines or punishment. Work to accommodate needs and create a positive office environment that your employees love.
Building a positive culture supports people with any ability or disability. Happy employees are the best employees.
Be a business that accommodates the best talent for each role, no matter their physical or mental abilities.
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