When it comes to tracking e-commerce success, there are plenty of metrics to monitor at all times. From new user traffic and bounce rate to time on page and cart abandonment, each metric can give a clear picture of a store’s health.
However, there’s no greater measurement by which to analyze your success than the holy grail of metrics—your conversion rate. Regardless of how good a job you’re doing in the other areas of your store, if your conversion rate isn’t solid, neither is your business.
These seven tweaks will help you improve your conversion rate.
- Improving Site Speed
It’s well documented that users expect sites to load quickly. In fact, a page that takes longer than three seconds to load is usually abandoned, and 79 percent of shoppers who experience site performance issues say they won’t return. If your site is slow, or worse, you experience excessive downtime, you might have a sub-par hosting provider. If your hosting is fine, consider making your CSS, HTML and images more efficient through image compression and coding best practices.
- Make Your Product Images Stellar
In addition to making sure all your store images are compressed and easy to load, they need to come as close as possible to replicating the brick-and-mortar experience. That means high-resolution photos, optimal white space, multiple product angles, zoomed in and zoomed out, and more. If you sell clothes, make up or accessories, then it’s wise to have models of varying complexions and skin colors wearing your products so all shoppers can get a sense of how the product will look on them. This will help reduce costly return rates, which can account for as much as one-third of all orders.
When it comes to creating the best images and using product placement correctly, you are going to find a ton of resources online. We recommend following these photography tips from Oberlo, as they show the many different ways to make product images pop and look professional on any site — thus increasing conversions and sales.
- Refresh Your Product Descriptions
Hopefully you’re not copying the product manufacturer descriptions at this point in the game. But even if you have your own product copy, does it provide everything a shopper would want to know? As with images, the goal is to replicate the in-store experience as much as possible.
When someone’s looking at a hiking backpack in an outdoor equipment store, they can feel its fabric, see how big it is, open all the pockets to gauge storage space, and etc. Your product descriptions should provide all of these details and more through language that speaks to your customer base. Don’t worry about getting too salesy; make your copy personal to your brand, but otherwise get out of the way and let the product info do the talking. You should have top-level summarized descriptions as well as more in-depth info, and both should be formatted for easy scanning. It might seem like a pain to overhaul all your descriptions, but solid product content will do wonders for your site.
- Optimize Your CTA Buttons
As much as we’d like to think we’re above psychological statistics, we’re not. The varying effectiveness of different call-to-action buttons is one example. Size, shape, color, descriptives and position on page all contribute to conversion rate efficacy. But in general, you want a CTA button color that stands out without clashing with the rest of the page.
Same thing with placement; any CTA should jump out at users above other page elements. As far as CTA language, it’s called a call-to-action for a reason: you want to use wording that incites your users to take action. Finally, the size of your buttons should correlate to the CTA’s importance. A button that’s inciting a buying action should naturally be larger than a button that offers more information to a user.
If you’re short on graphic design help and already operating on a hosted e-commerce platform, there’s probably an easy way to change your CTA buttons.
- Nix Your Shipping & Offer Discounts
If your cart abandonment rate is really high, one reason could be shipping costs. From a personal standpoint, I can confidently say that any site that adds shipping once I get to the cart checkout means guaranteed abandonment. Nobody’s particularly interested in paying for shipping these days thanks to Amazon and every customer is looking for a deal. In fact, merchants that offer discount codes are eight times more likely to make a sale. The discount doesn’t have to be margin-destroying, either. For most shoppers, the psychology of a good deal is too hard to pass up. You can also use any of these tools to track and improve shopping cart/checkout conversions as well.
- Re-Evaluate Your Branding
Branding is important from a customer awareness perspective as it builds rapport and trust. If your conversions aren’t where you want them, it’s worthwhile to take a long hard look at your branding efforts, especially your logo. Does your logo look polished, endearing or authoritative? Or is it more along the lines of sloppy, confusing or forgettable? According to Crazy Egg, mascots or heros are great ways to make a visual impact on your customers and drive them to action. If you have no idea where to start, get your creative juices flowing with a free logo maker.
- Display Trust Badges
If you’re finding both your overall bounce rate and cart abandonment numbers to be high, something is causing customers to get out of dodge. Several factors could be at play, but it likely boils down to a lack of trust. Displaying trust badges on your site is a subtle but direct way of telling customers, “don’t worry, we’re legitimate.”
You don’t need to go crazy adding a bunch of site badges to your store but displaying something showing your site employs SSL (secure sockets layer) security is a must. Business accreditation badges, such as from the Better Business Bureau can also be effective in gaining customer trust. Some badges are more common than others though, so make sure you’re showing badges that customers recognize and respect.
As an e-store owner, you’ll never be done optimizing your site for conversions. This is because optimization best practices will change as time goes on. Further, if you’re consistently doing proper A/B testing, you’re never done tweaking things.
These seven tweaks will absolutely improve your conversion rate. But rather than looking at it as a toil, think of it more like a science experiment in which you slowly get closer to the answer.
After all, ecommerce is the realm for the optimists and dreamers.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
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