The internet is flooded with content. Texts, videos, images — we consume hundreds of pieces of content every day without even noticing it. But, how many of them actually hit the target?
As a business, your primary goal is to get noticed, to get heard. So, if the content you create doesn’t resonate with the audience, you are pouring your money down the drain.
As a self-funded startup targeting a highly competitive SaaS market, we at Chanty learned firsthand how hard it is to build a solid content marketing process from scratch. Yet, we had no choice but to make it work. And so we did.
In this article, we want to share our secret recipe for crafting the content that converts.
So, if you are planning to start a blog or promote your business online, here are the 5 ingredients that can spice up your content and make it work.
Write about what your readers want to read
Creating the content which is relevant to your readers and resonates with them is the key to success. Yet, finding the right topics to cover on your blog is always a challenge.
A good idea would be to start your search at a place your readers go looking for the answers to their questions — Google search. Popular search queries can be a great source of inspiration for your content.
The approach worked out pretty well for us. Namely, it turned out that many people are searching for alternatives to the well-known products. In our case, they were looking for team communication tools to substitute Slack and other popular messengers.
Such queries also clearly had a very high buying intent, so we gave it a shot.
We wrote a series of articles dedicated to the team chat comparison and created several landing pages optimized for “… alternative” keywords. As a result, our website traffic grew threefold while conversions hit 10%.
Takeaway? Don’t write for the sake of writing. Answer to your readers’ questions. Educate them. Offer solutions to their problems.
1 – Create content that earns trust
Customer loyalty begins with trust. No one will buy from a company that doesn’t seem reliable or is being dishonest with its customers. So, you need to establish credibility as a brand through the content you produce and share.
Make sure that your content is well-researched and based on facts, regardless of the topic you cover. Always give proper credit to the data you quote in your articles.
A great way to establish credibility is to create opinion pieces or expert roundups. To start with, you can reach out to the fellow startupers and ask for their comments or participate in such roundups yourself.
For example, our piece on How to get beta testers for a startup turned out to be a legit investment. The experts we included in the roundup were glad to share the piece and spread it across their networks, helping us get the visibility and build trust.
2 – Always add value
What is the main purpose of your content?
To get your website to the first page of Google search? To drive traffic to your website? To make the readers buy your product or service?
If your answer to any of the given questions is “yes,” you are getting the content marketing wrong. It’s all about adding value first.
A generic or boring article won’t help you convert the readers into customers. Neither will it help you rank higher in Google search. Yet, original and insightful content will.
Your content should be filled with real-life evidence, your own hands-on experience, and original insights. Namely, the comparison articles we mentioned earlier wouldn’t bring half of the results if it wasn’t for the original, in-depth (and unbiased) analysis they featured.
For example, in our seven-messenger test drive article, we got to the core of the team chat tools comparison. We didn’t go around singing our praises but conducted thorough research and tried to help our readers make the right choice instead.
The effort paid off well enough. The article spurred the conversation on our blog and had really positive feedback.
Feedback from the grateful readers.
3 – Channel your inner Hemingway
Even the brightest and the most valuable article can get dusty in your blog if it is impossible to read or understand. Of course, using proper grammar and following common style best practices go without saying. However, there are many more things you can do to make your content readable.
First of all, always speak the same language as you readers. Don’t overcrowd your content with unnecessary jargon, buzzwords or scientism in attempt to sound smart or trendy. Breaking the text into smaller paragraphs, using bullet lists, quotes or subheaders will make your articles easier to read.
You can also use some graphics here and there to liven up your articles. Adding a dash of humor never hurt nobody either!
Combo: an image we used in our article which is both funny and meaningful in terms of the article content.
4 – Spread the word
Once you create the perfect piece of content, it’s time to share it like mad. And by “share” I don’t mean just social networks. There are many ways to spread your content across all marketing channels. One of the best ways to accomplish this, is through the use of automated marketing tools. Many platforms will work with manual outreach and promotion, but this can add up to a lot of time-wasted, when plenty of automated options exist.
Guest posting is one of them. Getting your content posted on other resources with a bigger audience and higher credibility is a proven strategy for earning valuable backlinks as well as establishing credibility and growing your audience.
Featuring articles on such reputable resources as Hubspot, Entrepreneur, Foundr, Search Engine Journal, SemRush, Marketo, etc. was quite a journey for us as well. Yet, putting our name in front of millions of readers was definitely worth the effort.
On the other hand, if you accept guest posts, you can expect your contributors to share the articles with their network and get you some extra visibility on social media (as well as a good deal of traffic).
5 – Don’t be overly promotional
There’s nothing more frustrating than heading to the corporate blog, tempted with a promising title, just to see another ad in a shiny wrapper. Even if you choose to promote your product or service, avoid sounding too salesy at any cost. Educate your readers rather than try to bluntly sell your product.
Brand loyalty and trust can win you more revenue down the road than a one-time sale.
Need an example of how to best accomplish this? Take a look at the comparison chart at HealthyHandyMan.com, and how they list out the best benchtop jointers for sale on the internet today. We are all sick and tired of reaching long text articles, and want more visuals. This is simply one of the best ways to give your audience what they want, while also increasing conversions in the process!
As you can see, there’s no magic involved in creating the content that drives results. The recipe is simple: a cup of value and original insights, a tablespoon of credibility, and a dash of humor.
Yet, there is one secret ingredient that can make any article even better. It’s the value, the genuine desire to be useful to your readers. Only the content with a clear value will reach its target and bring the expected results.
What’s your strategy for creating the content that converts? Share your hacks in the comments.
Author bio: Olga Mykhoparkina is a Chief Marketing Officer at Chanty a simple AI-powered business messenger and a single notification center. This powerful and free Slack alternative is aimed to increase team productivity and improve communication at work. Having a 9-year experience in digital marketing field, Olga is responsible for Chanty’s online presence strategy, managing an amazing team of marketing experts and getting things done to change the way teams communicate and collaborate. Follow Olga on Twitter or feel free to connect on LinkedIn.
How to Promote Your Blogging eBook: 7 Tips
Writing and self-publishing a blogging eBook benefits your blog and brand in many ways.
Increasing brand awareness, boosting blog traffic and establishing your authority make creating an eBook an absolute must for your blogging career.
Toss in increasing blogging profits and you’ve an attractive slew of motivators to write and self-publish eBooks.
But how do you promote the thing, you ask? Bloggers shudder in their cyber boots, pondering this question. After writing a helpful read, where and how do you spread the word?
I know you may feel overwhelmed guys but I’ve had success increasing my eBook sales for How to Retire to a Life of Island Hopping through Smart Blogging by following a few simple strategies.
Follow these tips to promote your eBook effectively.
1: Promote it Often
Before we dive into specific, practical tips, promote the living stuffing out of your eBook, everywhere.
I cannot count how many times I link to my eBook via blog comments daily. I also promote it via 4 blog posts daily on Blogging From Paradise and through 3 Facebook videos.
Do not be shy. Let it fly.
Promote your eBook freely to generate more eBook sales.
2: Advertise Via Facebook Live Videos
My favorite eBook promotional tool; Facebook Live Broadcasts.
Sometimes folks forget we bloggers are not words on a screen but actual human beings. Goodness knows I forgot this fact from time to time.
Hundreds of live videos later I advertise my flag ship eBook via linking up and also by showing off the paperback version of the eBook.
Fool proof sales grower here guys.
3: Print a Paperback
Print a paperback aka hard copy version of your eBook. Increase sales by walking around with a branding tool for your eBook.
I promote my eBook via every live broadcast I record with a hard copy shout out. I begin most videos showing off the paperback version of my flag ship eBook. I also end all videos with a similar shout out.
Give folks something to sink their teeth into. Increase hard copy sales too.
4: Design a T-shirt
Design a T-shirt showing off your eBook cover.
I designed a Blogging From Paradise T-shirt showing off my eBooks on Amazon.
More than 1 person bought an eBook or more after seeing these reads on my T-shirt.
5: Give it Away for Free (Limited Time Offer)
Run a free giveaway to:
- increase eBook exposure
- boost eBook testimonials
- increase brand awareness
- boost eBook sales
Giving away your eBook for free – for a 2-5 day period – helps more folks see the eBook. Best selling authors often give away ample copies of their books to create a buzz around the release. Follow their lead. Create a buzz via a limited time free giveaway.
6: Capture and Share Endorsements
Capture and share eBook endorsements via:
- blog posts
- social media mentions
I spread the love anytime someone endorses my eBook on social media, influencing more folks to buy the eBook.
Humans tend to be pack creatures. Some folks buy your eBook based on the value you share but other folks buy in based on a trusted buddy endorsement.
Share testimonials. Influence folks to buy the read based on posting eBook endorsements to social media and on your blog.
7: Keep Creating Helpful Content
A few days ago someone messaged me on Facebook. The blogger appreciated my cutting edge content. She purchased my eBook based on the free help I persistently offered through multiple channels online.
Publish helpful blog posts. Write valuable guest posts. Prove you know your stuff. Goad satisfied readers to become satisfied eBook customers.
Follow these tips guys.
Increase blogging eBook sales.
How to Win an Election: 10 Tips for Your Political Campaign Blog
Are you thinking of running for office? Are you tired of the way things are being done? Do you see changes that need to be made?
Yes! But how do you create and run an election campaign? Ambition and ideology aren’t enough to carry you through an election.
One of the best ways to accomplish this, is to get active with a blog of your own. As seen when looking at any of the top political blogs on the internet today, there is massive interest and attraction for both sides of the parties in this space. Not only is a blog an excellent way to put your voice and agenda out there, it’s also one of the easiest and most cost effective steps you can take in the process.
So read on for the 10 tips you need on how to win an election!
1. Create a Slogan That Reflects Your Mission
Your campaign slogan should reflect not only yourself as an individual but your mission, your promises, your goals.
Ask yourself some of these questions:
- What would my community look like if I were in this office?
- What are my voters in need of?
- What are my voters’ wants?
- What kind of world do I want to live in?
Take some inspiration from past president slogans.
2. How to Win an Election Using Social Media
Young voters are a goldmine of opportunity. In the last presidential election, only 46% of millennials voted even though the youngest millennials have reached voting age.
Social media is a perfect way to engage with your potential millennial voters because the average person between the ages of 18-35 spends over 5 hours a day on some social media platform.
If you can engage with this voting demographic on the channels of social media that they frequent (think Facebook, Instagram, Snapchat, Youtube, etc.) then you’ll be able to tap into a huge source of support.
3. Know Your Vote Goals
One of the first things you need to understand is how many votes you need to become elected to your prospective office.
As reported by many top conservative blogs, knowing your vote goal will help you create a plan on how to obtain said votes. It will also help you to remain realistic about your campaign goals.
Knowing this type of information and target audience beforehand is key to winning an election and putting your funds and donations to the best use.
4. Create Your Own Campaign Plan
Any successful politician will tell you that the key to a winning campaign is a well-formulated plan.
Your campaign plan should include your major strategies in detail.
It doesn’t need to be a novel, but it should include all of the following and anything else you find helpful:
- Vote Goal
- Fundraising Efforts
- Communications and Advertising
- Grassroots Efforts
- Campaign Opportunities (speeches or debates if applicable)
- Campaign Calendar
With a blog in place, it’s a great way to cover each of your agenda and campaign points. This is especially true when trying to reach different audiences through social media. Instead of sending them to your main page, you can send them directly to the page with your data points and given message.
5. Make Sure Your Family is on Board
The election campaign is going to take a major toll on you, no doubt. But make sure that you consider the toll it will take on family members and close friends.
They’ll likely help with campaign efforts. They may be under increased scrutiny. They may be targeted by bullies and opposing parties and constituents.
Make sure that before entering the race, you consider what your loved ones will sacrifice and experience as a result.
Tell them why you feel passionate about running for your office. And ask them if they are willing to go through this process with you.
Taking the time to hold those important conversations will show your family that they come first, and earn their support.
6. Curate Your Team
As you prepare to run for office, consider these essential roles that need to be filled and who could fill them. Keep in mind, people may need to fill them in voluntary capacities instead of paid.
- Campaign Manager: The campaign manager should be responsible for overseeing every aspect of the campaign. Don’t be tempted to do this yourself. The candidate should be spending time meeting people, not managing the campaign.
- Volunteering Coordinator: This person seeks out and coordinates the efforts of volunteers. This can include canvassing, manning events, etc.
- Grassroots Coordinator: The grassroots coordinator is primarily responsible for voter initiatives on a grassroots level to encourage people to vote.
- Fundraising Supervisor: This position is the one to supervise all fundraising efforts. They are also responsible for making sure that fundraising efforts remain within election regulations.
- Financial Director: While they work alongside the fundraising supervisor, the financial director is a different position. They are primarily responsible for obtaining major donor contributions.
Again, when it comes to breaking up your team and creating a powerhouse around your agenda and political campaign, a blog is perfect for this. Such tasks include content writing, site design, social media, HR and outreach, PR and much more.
7. Start Your Fundraising Efforts Now!
It is never too early to begin your fundraising efforts! Take some time to make an educated estimate of how much this campaign will cost. Then begin your fundraising.
Not sure where to start? Begin with friends and family who know you best and trust your judgment. Take the time to explain why you’re running for office and what you hope to accomplish. Ask for their financial help to make this possible.
Raising money through a website or blog is also super easy. This can be done with a simple Paypal link, or even connecting with a GoFundMe campaign. You might be surprised at how fast and viral your donations add up!
No matter the amount you need, any amount helps. So get started today!
8. Try to Listen More Than You Talk
Your campaign isn’t really about you. It’s about the voters who will elect you. Consider these questions, and if you don’t know the answers, then ask and listen!
- What are your voters’ needs?
- What are their wants?
- What are your voters passionate about?
- What motivates your voters?
- What do your voters fear?
9. Never Replace One-on-One Engagement
The hardest campaign strategy is also one of the most effective. One-on-one engagements through canvassing, meet and greet events, and phone calls are irreplaceable.
Nothing will leave a stronger impression on your voters than a personal interaction that shows your care and concern for them.
Don’t make the mistake of skipping this necessary step.
10. Get Ready to Work Hard
At the end of the day, hard work, consistency, and determination are what will carry you through the election.
There will be early mornings and late nights and everything in between. You’ll be tired, you’ll be stressed, you’ll have to multitask.
But in the end, it will be worth it!
Now that you know how to win an election with a fool-proof campaign, it’s time to get started with your own blog! It’s not just about your message and what you want to change in the world today, it’s about making sure your message is being heard and on a social platform that connects all of us.
Remember your voters, and go win for them!
Are You Overlooking New and Trusted Traffic Sources?
I watched a video from my friend Mick Meaney at Profit Copilot this morning.
He shared a blog traffic source he’s worked for 15 years. A traffic source yielding 150 million visitors monthly. That’s trusted guys.
You can watch the video here.
Mick breaks down a traffic source I had forgotten about. I did visit the site a few times as a newbie blogger 10 years ago but had not given this source a thought over the past decade.
Sometimes you – like me – focus exclusively on more popular, hotter, sexier traffic channels for your blog like Twitter, Facebook and Google and lull yourself into a blog traffic comfort zone, going through the same motions daily, seeing some success but completely ignoring new (to you), trusted traffic sources for your blog.
I find it easy to close my mind to new sites sometimes. Being online for a decade sometimes jades you to new ideas or new networks to join and work generously.
Established traffic sources you forgot, ignored or never heard of before opens your blog to a slew of potential readers. Especially if you are struggling to get readers you better explore a handful of new, trusted, established sites to see what resonates with you. Struggle = closed-mindedness. Success = open-mindedness.
Finding new sites also helps insulate you against the constant flux of social sites and other networks either closing down entirely or changing algorithms. We all know by now that Google Plus plans to shut its doors permanently in 2019. If you loved working G Plus it’s time to find a different network for sharing value and making friends. Forget about the endless flow of algorithm changes on Google, Facebook and Twitter. Every update either mildly and dramatically changes how bloggers drive traffic through the blogger. Older sites built on different fundamentals rarely need to shake out spammers and scammers and system gamers through such drastic measures.
Focus on joining established sites guys. Sometimes you may dip your toes in a burgeoning new network but engaging on trusted sites with large, loyal fan bases helps you hit the ground running. The site may be new to you but a huge, trusting following already built the traffic source into a powerhouse. Take advantage of the built in reader base to leverage your blogging traffic skillfully.
Tips for Finding Trusted Traffic Sources
Mick runs a dynamite YouTube channel sharing all types of trusted traffic sources, many completely new even to veteran bloggers like me. Subscribe to his YouTube Channel here: Profit Copilot
Google should be your best friend in this regard. Googling for blog posts discussing new traffic sources helps you see beyond Twitter, Facebook and Google itself to new, promising traffic sources with built in audiences. Spend a few hours searching Google for helpful blog posts. Build a watch list of potential sites for you to explore.
Build your friend network. Mick regularly introduces me to these cool new sites. Unless I networked persistently I never would have met him at the Warrior Forum. Guys; this is why I advise you to network generously every single day. Blogging buddies show you all types of new traffic sources and sometimes invite you into closed, invite-only, traffic sources too.
Tips for Driving Traffic through Any Site
As Mick says, just be yourself guys. No spamming. No desperate pitching. Help people with your content. Promote other bloggers on networks. Comment genuinely on updates. Network generously. Serve people. Make friends. Drive traffic.
You get traffic by giving freely of your time and talents. Adopt this mindset on any network. You’re guaranteed to increase blog traffic, to help a bunch of folks and to have fun while you enjoy the blogging ride.
Search Blogging Tips
Blogging2 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Blogging1 month ago
113 Bloggers share their Favorite Email Marketing Tools
Search Engine Optimisation2 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging1 year ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
How to Become a Nimble Blogger
Blogging1 year ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs
Writing2 years ago
The Benefits, Tips and Challenges of Content Curation