What if I told you there were currently over a billion sites on the internet today that were actively creating content? You probably wouldn’t be that surprised, but when you think about the sheer volume of content out there, and how much of it is actually being read – then you might start to see the real picture.
Yes. Content creation is extremely important for businesses and brands of all sizes, but so it team management and making sure your best content is actually being read. This not only applies to creating content for a website or blog, but also for those within your company or organization as well.
Through the use of online tools and team management platforms, anyone can start increasing their engagement, management, and productivity of those around them. That’s exactly what we are going to be looking at today.
We Are All Suffering from Content Overload!
As you can imagine, with so much new content going live on the internet… we are all consumed with way too many distractions, opportunities, emails, and social triggers to pull our eyes away from what we should really all be working on.
At the same time, this can also help online marketers and content creators understand what it takes to create not just ‘better content’, but also how to get it in front of the right audiences as well.
Here are some content creation and marketing best practices to follow:
- Focus on your target audience and what they are looking for, before actually writing out your content
- Go for longtail keywords when trying to rank your content in Google. They will get less traffic, but it will be more targeted.
- When going live with content on your site, don’t just stop there. You then need to focus on the content promotion aspect.
- Social media sharing is great for online content, but there also needs to be a manual outreach component in there as well. This will take the most time and effort to complete, but will also yield the best results over time.
- Segmenting and distributing the various tasks of content creation and promotion across your online marketing team is key. Always make sure everyone is on the same page, so the process can be streamlined and proven to be effective time and time again.
Once all of these actions are in place, you can then focus on the core of your business — which is likely driving traffic, leads, and sales back to your site. However, just looking at the tips above and trying to manually implement them all by yourself can be quite a struggle.
This is where employee advocacy and better group management comes into play.
How Employee Engagement and Advocacy Can Save the Day
Imagine if everyone you worked with had a valuable role in marketing your business and actually took the time to help create, read, promote, and contribute to the success of your site. The business impact of this would be astronomical, but getting 100% of your professional network involved simply isn’t realistic.
However, when it comes to the individuals and freelancers who might actually be assigned such work to help grow and business your business – well, that is where employee-centered brand advocacy really can make a huge difference.
If you haven’t heard of employee advocacy yet, don’t worry – many haven’t. But it is commonly used in everyday business, communications, and marketing. In short, “Employee Advocacy is the promotion of a company’s messages by its employees. Employee Advocacy today takes increasingly place online, with social media as the main medium for brand ambassadors.“
While that might seem pretty brand or generic, let’s back it up with some industry stats and results of how effective employee advocacy can actually be, when done right.
- Fact: according to our data, one employee share generates about 4 clicks on Facebook on average. – Smarp
- “An average employee advocate is 2x more trusted than a company CEO” – Edelman Trust Barometer
- “12% increase in brand advocacy generates a 2x increase in revenue growth” – Reichheld
- “Referred employees are faster to hire, perform better, and stay longer in the company.” – Global Recruiting Trends 2017, LinkedIn Talent Solutions
Now imagine if these same metrics were able to be applied to your online business? Good news! They can be, and now it’s actually easier than ever before, thanks to online tools and platforms that focus on making employee advocacy and a big win for companies, but also fun, engaging, and reward for all employees and team members as well.
One such solution is Smarp, which has created a platform that allows employees to connect and engage with company news, discussions and curated content, right from their computer or mobile device — all while being on a private platform that was built just for them.
Features Within the Smarp Platform
To better understand how employee advocacy works, we can look at some of the key features built within the Smarp platform. The main focus here is to provide a customized, categorized internal news feed and user environment for everyone working within a company or group. The idea is not just to consume and share out content, but to also engage and interact with others in the same work community as well.
Smarp currently has the following features available to their customers:
- Intuitive news feed
The news feed is the heart of the Smarp app. Here employees discover content, interact with each other and share knowledge both internally and externally to their personal social networks and beyond.
- Employee-driven content creation and curation
Content curation and creation should ideally be everyone’s business. On Smarp, marketers and other admins can post content for discussion and distribution using automation tools or manual pushes, but thanks to submission functions and comment threads, the platform wisely makes it easy for non-marketing employees to step up as the main sources of knowledge.
- Employee-generated content
Curated content is organized into themed channels called “Topics.” Users can easily change what content they scroll through by clicking across the specific topics that interest them most – or, for a complete briefing, just clicking on “All Topics” at the top.
- A directory for company resources
With your company’s go-to resources and assets stored all over the place – web pages, Google docs, Dropbox and beyond – it’s hard to keep everything easily accessible to everyone who needs it. With Smarp, you can set up a topic called “Resources,” simply post links to each useful page and document, and you’re good to go with your dynamic library. It’s the perfect hub for contact details, link directories, marketing collateral, guidelines and policies, to name a few.
To see all of this in action and gain a better visual understanding of how Smarp can help improve your brand or business productivity, while also introducing employee advocacy in the process, be sure to check out the short video below.
Ready to bring your content and employees together?
This isn’t rocket science. We all know that content creation is one of the most powerful things on the internet today. Through the use of online tools that allow anyone to not just create content online, but also to connect and engage with others, there is simply no reason not to improve your game and bring it to that next level – whether you are an individual blogger, a brand, or a multi-million dollar agency.
Take the time to explore the opportunities that lie within employee advocacy and see how you can start applying these same practices into your own day to day operations.
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
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