Nowadays more and more blogs are turning to videos to provide compelling content for their audience. In fact videos have been proven to be able to engage viewers far more effectively than any other type of content, which is why you should be thinking about using them as well.
At first you might be a bit apprehensive due to the fact that videos seem difficult to produce. However there are lots of different types of blog video content that are easy to create, and as a start you could look into the following:
‘Talking head’ video blogs
A ‘talking head’ video is the most common type of video blog (vlog), and by far the easiest to create. All you need to do is set up your webcam or smartphone to record yourself as you discuss a particular topic or explain something.
Generally ‘talking head’ videos are personality-driven, and so its effectiveness will largely come down to how passionate, entertaining and interesting you are in the video. Needless to say the topics that you choose to discuss or explain have a part to play as well.
No matter what type of videos you are going to create, be sure to follow these expert video tips to make the best content possible.
Interviews or discussion panels
Conducting an interview with an expert in a field related to your blog can be a great form of content, as can hosting a discussion panel comprised of several experts with differing standpoints. While it may seem like this type of content involves significant logistics – it can be accomplished more easily by conducting it via a video call and conference that you can then record from your screen.
In order for interviews or discussion panels to be effective, the topic, as well as the participants, need to be interesting enough to hook viewers. This is something you will often find on BloggingTips.com the YEC Expert discussions. We get to interview a wide range of experts, and they provide their opinion and expertise on various blogging and marketing issues. To make this experience even more engaging, it’s recommended to take a short video interview with each guest, and then compile them into one nice video for your audience, which could also be shared on YouTube.
One of the most popular forms of videos on blogs would have to be video guides – and for good reason. By teaching viewers how to perform a certain task or helping them learn something new, these videos are useful and tend to be able to engage viewers very effectively.
Video guides can be created using a lot of different ways, including recording a simple guide using a smartphone or screen recorder. However you could just as easily compile images and some video footage into a slideshow that can act as a video guide.
One way that you may want to consider to start easily creating video content for your blog is by using Movavi Slideshow Maker. As you can guess by its name it is a slideshow software that will let you compile video slideshows out of images. More importantly however its features will let you add audiovisual elements that will set your slideshows apart.
With the features in Movavi Slideshow Maker you can incorporate videos into your slides, add background music, include a voiceover, insert text elements, apply effects and filters, add animated transitions, and more. In fact it has an ‘Easy mode’ that you can use to quickly compile simple slideshow videos in just a matter of minutes.
If you try Movavi Slideshow Maker you’ll be able to quickly see just how easy it is to create a video with its help. Once you do you can then start to create a wide range of content and take advantage of its features to make them look unique and compelling.
How to Launch an Effective Video Marketing Strategy
There are so many ways to make money online, and the internet has allowed people to cash in by selling products, advertising space, and launching marketing videos. But, the growth of the internet has also caused a lot more competition for people online so for you to stand out, you need to become very creative. I think it all comes down to three very important things.
First, the quality of your content needs to outperform all others in your niche. Google ranks websites on engagement, and high-quality content get’s enormous engagement. Secondly, your marketing strategy and your ability to tap into different traffic sources. Third, how well you can convert the visitor traffic coming to your website into buying customers. If your able to do all three, then you’ll be very successful online, and can make a lot of money doing what you love.
Today, we’ll be exploring a growing trend online, and that’s video marketing. The growth can be attributed to the popularity of video networks like YouTube, and how easy you can implement videos on your blog because of creative plugins. Let’s get started.
Know Your Audience
For you to create the perfect video, and one which engages your readers, you need to know your audience. By knowing what type of content, and products they resonate with, you’ll be able to create videos which cater to their needs. I hope by now you have Google Analytics installed on your website because this will provide all the statistics you need for free. For example, through Google Analytics, you can find out about –
- The type of content your current readers love to read
- Time on your website
- Where they are coming from
- Who referred them to your website
- And other custom data you want to gather
Once you know your audience, you’ll be able to create a video which converts well with your readers.
Understand Importance of Video Marketing
The only way you’ll put effort into video marketing is when you understand what it can do for your brand. For example, one mistake I made was collecting email subscribers 1 year after starting my website. I made this mistake because I didn’t understand the importance of email marketing, and what it can do for my brand. Think about video marketing the same way, and understand what it can do for your brand, products, and exposure. Start by learning about the rise of video marketing, and how other companies are using it to sell products.
After, you can thin about how video marketing can benefit your brand, and what it can do for you long-term.
For your video marketing to be successful, you need to appeal to all those mobile users. Think about how many people use their mobile phones to download information, and watch videos. Check out this infographic on the growth of mobile marketing, and how it’s changed the way we market products and services. Every time, I’m putting together a marketing campaign, I’ll think about mobile users first then actually PC users because so many of my readers are mobile users.
In the end, your mission should be to create a video which caters to every type of user on every type of device i.e tablets, phones, and PCs.
Testing & Budgeting
These go together because I recommend taking the first 30 days to test out your marketing strategy. This will allow you to adjust to your video marketing without spending too much money. Once you know what works, you can increase your budget, and slowly continue to make smaller changes. In order for you to stay within your budget, I encourage you to set a marketing budget and daily cap. Next, I recommend you document changes as you go through them so you know what’s been changed, and what has to be tweaked.
Final Thoughts on Creating an Effective Video Marketing Strategy
Video marketing is huge and can build your brand awareness quickly. However, for it to be effective, you need to make sure you use the following strategy above. Start slow and implement changes where you feel they will increase your overall conversion rate.
Free Webinar – How to Make a Killing with Affiliate Marketing and Webinars
As bloggers, many of us like to write text content as our main source of traffic and revenue. While this is still a working and effective model, there are better ways to up your game and profits in the process. One such method is through the use of online webinars. It doesn’t matter what you are selling or promoting, webinars can increase engagement with your audience, while also helping you build a massive mailing list in the process.
That’s exactly what I’m going to be talking about in my upcoming webinar next week on May 10th and 12 pm EST. Best of all, it’s free to attend and I would love to see you there.
How to Increase Sales and Revenue with Online Webinars
I’m sure you’re already familiar with the concept of online webinars, and you’ve likely even attended one or hosted one for yourself. At the same time, I’m sure you’ve seen them being advertised throughout your Facebook update stream on a daily basis. You know why you are seeing such paid advertisements from top names and marketing experts around the world? Simply answer… webinars works like crazy!
In my upcoming webinar, I’m going to show you not only why webinars are working so well for so many people, but also how you can start using webinars to increase revenue and lead generation for your own blog, brand or business as well. I also know that many bloggers and individuals marketers might not have products or services of their own, so I will also be showing you how to use webinars to promote affiliate marketing based offers as well.
You can see a quick run down of my upcoming webinar below. I hope to see you there!
1. Zac’s background and how he built his online business
2. What affiliate marketing is and how it works
3. How affiliate marketers are becoming their own brands/products
4. Why webinars are a great way to sell products
5. Webinar listing building and advertising methods
6. How to structure a webinar for value and monetization
7. Examples of best products to sell through webinars
8. Live Q&A
DATE: May 10th at 12 pm EST
The Power of YouTube and Video Blogging
Many people will tell you that YouTube is a saturated platform, one where it is almost impossible to rise to the top and one that is now of little value to those who aren’t already well-established on the site. I’m here to tell you that this is not the case.
A little over 30 days ago, I created a YouTube channel to document my journey with a mother as she battled dementia. The purpose of the channel was to promote awareness about dementia and provide people with a window into what the real-life progression of dementia looks like.
I didn’t know what to expect when I first started this journey. I was nervous—nervous about whether or not anyone would watch me and my mother’s videos, more nervous still about giving people such intimate access to our lives. In just the 30 days since the channel has been live, though, I have been completely overwhelmed by the response.
So far, the videos documenting me and my mother’s journey with dementia have been viewed by over 70 million people across the world. Each day, I receive hundreds of messages and comments from people offering their encouragement and support as well as questions from people wanting to learn more about my insight on dementia. The level of awareness YouTube has allowed me and my mother to raise for our cause has been simply incredible.
One staple of these videos is my mother’s love for Wendy’s frostys, and most videos end with us enjoying one together. Just recently, Wendy’s took notice of this, and we have now landed a deal with them to put together a joint video they will push out to their millions of followers to help us further promote our cause.
All of this goes to highlight the power of YouTube as a content marketing platform. Whether you are looking to raise awareness for a cause as I was or you are searching for a way to better promote your business, content creation on YouTube as a marketing strategy is alive and well. Sure, the competition is stiff. Gone are the days when putting up a video of any kind would gain you thousands if not millions of views. Today, you need to have a video that really connects with your audience.
I feel as if the videos on me and my mother’s journey with dementia work because they showcase something you really can’t explain with words. Dementia is not a list of definitions and symptoms. It’s an experience. A heart-wrenching, up-and-down, roller-coaster of an experience. The videos on my channel allow people to be a part of that experience, and I think that’s the reason they have taken off.
The point is that if you’re creating content that offers an experience, or content that tells a great story, YouTube is still an incredibly useful platform. It has allowed me to promote awareness for dementia in a way that I would have never thought possible and still stands as the single-most effective content marketing platform on the web today.
Please continue to follow our journey with my mother, as we will be documenting everything through our YouTube channel. Thank you.
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