SEO is overwhelming, right? Most people don’t understand the importance of having an SEO strategy to grow their website’s traffic or sales.
If you’re also one among them, you need an effective SEO strategy to build a high traffic website because search engine traffic is the most valuable source of traffic which can boost your sales and conversions.
Here are 5 proven and most effective SEO strategies for bloggers who are looking to get better rankings from search engines like Google.
#1. Keyword research for SEO
Your website’s SEO success depends on your keyword research. Most bloggers struggle to increase their website’s organic traffic because they don’t do proper keyword research.
If you’re also one among them, start focusing on finding better keywords and your traffic will never be the same. That being said, here are few to keep in mind while doing keyword research for SEO.
Most beginner bloggers don’t realize the importance of long tail keywords. Whether you know it or not, long tail keywords contribute to 70% of search queries are long tail. Have a look at the below illustration.
So if you want to rank better and get more traffic from search engines to your sites, start focusing on finding long tail keywords.
You can use tools like SEMrush, Ahrefs etc to easily find a ton of profitable and low volume long tail keywords no matter what industry you are in. Just make sure to pick the keywords with less search volume (monthly searches under 1000) to get better search rankings on Google.
Find and use LSI keywords
Google loves LSI (Latent Semantic Index) keywords which are simply synonymous keywords to the primary keyword that you want to rank for.
LSI keywords help you easily optimize your content without stuffing the same keywords again and again. You can use tools like LSI Graph, KWFinder etc for finding LSI keywords in any niche.
You can also use “related searches” on Google to find LSI keywords easily.
Consider search intent
While doing keyword research, it’s essential for everyone to focus and consider “search intent”. Search intent has everything to do with the “searcher’s intention”.
Why are they searching? What’s the intent behind those searches?
Once you know your target audience pulse and search intent, you can easily pick better performing keywords which not only bring you more traffic but also sales and conversions to your website.
#2. Rethink your content marketing strategy
Gone are the days where you can get first page results by creating 500 word articles. Google is getting smarter and better each day and rewarding the sites with long form of content.
In fact the average content length of top 10 search results is around 2000 words.
Brian Dean also concluded the same that, the average length of your content directly impacts your search engine rankings.
So if you’re still creating those 500 to 1000 word articles and expecting great results from Google, you’re going to be disappointed. Read here for my detailed analysis on how long your blog posts should be.
I’m not saying that you should create 2000+ long form of articles every single time but make sure to create detailed articles especially if you want to rank for popular and competitive keywords.
That being said, here are few quick tips for you to create long form of content easily.
- Research is the key. The more time you spend on researching the topics, genres, references for your articles, the easier you can create massive blog posts. Always make sure to go through all the top 10 results on Google search for the keywords or topics that you want rank for.
- Outlining is everything. When it comes to creating long form of useful content, make sure to outline cleverly. You can use Google Docs to easily break down your content into separate sections with subheadings so you’ll find it much easier to create longer blog posts.
- Get into the habit of writing daily. The more you write, the easier it becomes for you to churn out massive articles. It’s as simple as that.
- Create a solid social media strategy: Social media should be an important part of your off-page SEO strategy and you should make sure you have a strong social media plan to build your brand’s following and active community.
#3. Competitor research is the key
One of the easiest ways to win at SEO is to analyse your competitor websites. Firstly, make a list of all the important competitor websites so you can start analyzing them for better results in terms of traffic and sales.
Competitor analysis allows you to find out everything from keyword research to backlink analysis to content marketing strategies your competitors are using to get better results.
So if you’ve decided to perform a thorough research of your competitors, make sure to analyse the following things.
- Find out their top performing keywords: When you are doing competitor analysis, you should start with the keyword research. Find out what keywords are generating more traffic to your competitors websites so you can also repeat the same with your blog by covering similar topics or keyword ideas.
- Find out your competitors backlink sources: If you want to quickly boost your search rankings, you need to attract as many quality backlinks as possible because Google gives top priority to the pages with more links. The best way to attract more links is to analyse your competitors backlink sources so you can use tactics like blogger outreach, broken link building etc to get links to your own sites.
- Analyse their content marketing strategy: How often your competitors are publishing new contents on their sites? How long their content is? How many comments, shares or tweets they are getting? Once you’ve answers to these questions, you can easily develop or tweak your own content marketing strategy which drives you better results.
- Look for content gaps: The biggest benefit of doing competitor research is that it gives you content ideas as well as content gaps which you can use to strategically improve your website’s content.
For all the above things, you can use tools like Ahrefs, SEMrush etc so consider investing your money on these premium SEO tools if you want to get better results.
#4. Don’t forget the importance of on page optimization
On page optimization is a must and it refers to all the things that you can do to your website in order to rank better and higher in Google search for various keywords that you want to rank for.
On page SEO comes only after keyword research. So make sure to find out your primary and secondary keywords in order to properly optimize your content for various keywords.
That being said, you don’t have to stuff your keywords left and right on your web pages (which is called keyword stuff and you should avoid it at all costs) for getting better rankings.
Here are few places where you can insert your primary keywords for better on page optimization.
- Page title
- Meta description
- Image optimization
Apart from the above places, you can also insert your primary keyword here and there within your article (mostly at the beginning and end of the content) to better optimize for search engines like Google. Just make sure NOT to insert your primary keywords deliberately and let them flow naturally within your content.
Quick tip: If you’re using WordPress, make sure to install WordPress SEO by Yoast plugin which is free to use and helps you easily optimize your content for particular keywords.
#5. Website audits are essential
Last but not least: you need to find the reasons why your website is not getting the results it deserves. That means, you need to find and fix all the website technical related issues to start getting better search rankings.
Here are few vital reasons why every website needs an audit.
- You can check your website’s health and find out all the issues it has (to rectify and get better results)
- You can find out if your website has any penalties or negative attacks (so you can act quickly to fix your website penalties)
- You can compare where your website stands against the competition (and also gives you a ton of ideas to improve your rankings)
So how can you perform site audits regularly?
You can use tools like SEMrush if you want to carefully analyse your website’s performance in search engines and it also gives you overall website health score along with the list of all the issues that your site has.
You can also use free SEO audit tools like Seoptimer, The Hoth etc for easily find common issues that your website has.
In a nutshell, an SEO audit helps you easily find all the website issues including missing title tags, image alt tags, lengthy descriptions, broken links etc so you can get better rankings by fixing them.
Conclusion about the best SEO strategies for bloggers
Creating and developing an SEO strategy is a must for every blogger who wants to build a profitable website online. If you’re someone who’s looking to get ahead in your industry, you need to focus on getting better at SEO.
The key here is to test everything and stick to the best SEO strategy that works well for your website and audience. So what do you think? Do you have an SEO strategy? Share your thoughts in the comments.
7 Key Components to Create a Winning Brand Identity
Every brand needs a stellar logo to enhance its image. Developing the right logo requires a lot of foresight and a thorough understanding of human psychology. It can be difficult to get right the first time, which is why some companies need to test different variations. IBM had to change its design six times over the years before settling on one that works.
Studying the logos of some of the most famous corporations is a good way to get inspiration for your own. Here are some great lessons to pick up from seven of the world’s leading corporations.
With all of this in mind, it’s important to consider a few different options and opportunities when it comes to logo design and branding. For example, there are plenty of tools online to help you design a logo, but you likely won’t end up with the professional look and feel you are looking for. A better option might simply be to go with a logo design company that has a proven history of success, and is well recommended for their branding efforts.
Some of the most immediate benefits of going with this route are:
- Getting immediate access to a wide range of suggested designs from professional logo designers.
- Having a logo design that is based off multiple design concepts, while avoiding simple variations and blatant copies.
- Owning full legal copyright over your complete logo design and brand image.
- Receiving files in relevant formats; suitable for online & print purposes (.ai, pdf, jpg, and png)
Of course this is all part of the logo design process and something that every site owner or brand will have to go through. To help with this design process and to also give you a few ideas on how other brands have been able to create a trustworthy brand identity, let’s take a look at some of the top logo designs in the world today.
IBM shows that a simple blue logo has many benefits
IBM registered its first logo in 1884. It was a picture of a globe with the company’s acronym attached to it. This logo wasn’t very popular and the company revised it five more times over the next 90 years before settling on the one that it uses today.
The modern IBM logo is a simple font in bold blue letters. The only thing that distinguishes it from other acronym logos is that it is broken up into 13 horizontal bars.
This iconic logo has stood the test of time, because it is a simple design with bold, blue letters. To the casual observer, it is difficult understand why this logo works such wonders over the human psyche. After conducting a little more analysis, it becomes a lot clearer. Here are the core benefits of the IBM logo:
- The simplicity of the logo signifies trust and transparency. Too many customers are used to getting cheated with unscrupulous companies that try to confuse them with doublespeak.
- Blue is both a symbol of dominance and trust. The dual message behind the color of the logo suggests that Big Blue has captivated the market by being honest and straightforward.
Companies that use simple, blue logos are especially likely to thrive in our current climate, since people are more skeptical of big companies than ever before.
Adidas logo tells customers that it will help them reach their fullest potential
There is one universal truth across all industries – customers have clear goals in mind while purchasing a product or service. They’re always going to want to go with the company that best helps to meet those goals.
Adidas understands this principle very clearly. They even incorporated it into their newest logo.
Compare the newest Adidas logo with its predecessor. You’ll notice that the first logo was composed of three horizontal lines. The only difference with the new logo is that those lines are positioned diagonally instead. Why is this significant?
The newest design is meant to mimic the outline of a mountain. It suggests that people will be able to conquer their biggest challenges when they purchase gear from Adidas.
The message is subtle, but it is also very clearly imprinted in our subconscious. Adidas is telling you that it is the best company to help you reach your goals. Since the company markets to athletes, this message is especially important.
Google shows that a small differentiating element in an otherwise mundane and logo makes a very bold message
Google seems to have one of the most basic logos any designer could have come up with. After all, it is nothing more than the company name written in letters with different colors. There doesn’t seem to be anything special about it. Or is there?
When you really take a look at the Google logo, you will see that it actually has a very strong message that our conscious mind does not immediately pick up on. In order to grasp this, you need to pay a little more attention to the logo colors.
The company logo has six letters. If you glance quickly at the logo, you will see that every letter seems to be written in a primary color: blue, red and yellow.
Now look a little closer. You will realize that the “L” Is green. It is the only letter in the logo that does not have a primary color.
This logo is making a very clear message. It is telling the observer that Google does things differently.
The genius of the Google logo is it simplicity. It would not have been able to emphasize its uniqueness by having a much fancier design. Instead, the small difference in color would have been lost in all of the noise.
The lesson companies can learn from the Google logo is clear. It can be a great idea to have a very slight element that stands out in an otherwise very simple logo.
McDonald’s conveys warmth and security
The McDonald’s logo can be traced back to 1962 and is possibly the most famous in history. While the famous Golden Arches are recognizable to billions of people all over the world, the average person hasn’t stopped to think why they have been so successful for branding. Here are several reasons:
- The arches date back to a time when the covered roofs protected customers from the rain while they were placing their orders.
- The logo is bright yellow, which is a symbol of warmth.
- The shape has a Freudian link to feelings of nurturing and sustenance.
The golden arches are very simple at first glance, but they are one of the world’s most successful logos.
Nike uses a simple shape to illustrate movement
Nike is another iconic brand that is complemented by a very simple, yet effective logo. The Nike swoosh is an incredibly basic symbol, but it is still immediately recognized by millions.
Despite its simplicity, the logo clearly conveys movement. This is a testament to the agility of people using their product.
AT&T uses a blue globe to simultaneously show trust and connectedness
AT&T has changed its logo several times in nearly 130 years. They eventually settled on the current logo, because it does such a great job communicating a message of connectedness and trust. It achieves this by using a globe with solid blue stripes.
Coca-Cola shows that a company name can (sometimes) be the best logo of all
Coca-Cola is one of the few companies that has not altered its logo meaningfully in over 100 years. The logo is simply the company name. While this may not work for every company, it has been very effective for Coca-Cola. It works, because it is part of a very consistent branding strategy.
What Are the Biggest Takeaways from Major Logos?
You can learn a lot by studying the world’s most famous logos. Here are some of the biggest takeaways:
- A simple design is usually the best
- Identify an emotion that you want your logo to convey
- Know which symbols and colors best complement your message
Put some thought into your logo design. It will play an essential role in your brand positioning strategy.
1 Key to Blogging Happiness and Success
In today’s heavily charged political climate you may want to debate, outright fight or criticize people on social media.
Maybe the news seems to magically draw you in to negative, toxic headlines.
I have a little secret that keeps me happy most of the time.
Goodness knows following this secret promoted my blogging success.
The secret: I see fighting as fear so I do not get caught up in kicking a dog when it’s down.
This is code for: I largely do not engage fearful, unhappy folks. If I do engage said folks, rest assured the chats last for a few seconds, if that.
Why Doing this Makes You a Happy and Successful Blogger
Avoiding unhappy people automatically makes you happier because nature abhors a vacuum. Ignore fear. Ignore unhappiness. Loving, happy people move into your life since love is the opposite of fear and happiness is the opposite of unhappiness. Many of these happy, successful people will be clients, customers and rocking bloggers who promote you and endorse you.
Ignoring folks having a moment, or perhaps, having a tough life just allows them to find their balance on their own. You are a leader, not a savior.
If a trusted friend is going through a difficult time you can be a sounding board for a bit. No worries there. But even this sounding board stage has its limits and you eventually need to move on to allow these folks to find clarity and peace on their own. This benefits both parties.
Happiness and Success Is an Energy Thing
Folks wonder why I smile in most of my travel pictures. I smile because I am predominantly happy. I am predominantly happy because I see fighting as fear, and I do not kick a dog when it’s down, meaning I do not engage, chat with or try to convince fear-filled, fighting folks on social media, through my blog and through my email.
I do this because I have compassion for these fear-filled folks. Especially for fear-filled folks who fight about politics, religion or whatever topic these individuals are unclear on.
Typically, most of these fear-filled, unclear folks find other fear-filled, unclear folks to complain to, and they all agree in their fear and lack of clarity, and disguise their fear as passion or a love of their political party, or whatever sounds good, to soothe their bruised egos, and their unclear, fear-filled minds. Either way, the dog is down, and since I was once in the same position is life, I ain’t kicking.
Following this practice has dramatically raised my energy from fear to love. Raising my predominant vibe from fear to love has helped me be in harmony with the world, which made me:
- an energetic networker
Taking on these qualities accelerated my blogging success and grew my happiness, because happy, successful bloggers are generous, prolific, helpful and energetic networkers.
But you need to move up the energetic ladder to embody these traits and that involves leaving those fear-filled, unclear folks near the bottom of the ladder. Even if they appear to be successful, blogging business wise, rest assured that their political or religious fight is fear, manifest.
You can still be connected with them and chat casually here and there about blogging or other topics where they vibe love, not fear, but you will be leaving many of these folks behind until they face, embrace and release their deeper fears, to vibe more from love and clarity, so they can join you on higher rungs of the energetic ladder.
Surround Yourself with Loving, Generous Bloggers
Loving, kind, generous bloggers promote your blogging success by showing you the way.
These folks also lift your spirits, making you a happier blogger.
Seek them out. Promote successful bloggers. Comment on their blogs.
Be happier, healthier and wealthier.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
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