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5 Reasons Your Blog Is Not Getting Traffic & How To Fix It

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Wondering why you have no visitors on your blog?

Most blogs have this issue.

In fact, in a very recent survey (that even I was a part of), Ramsay Taplin shared how the number one issue of his readers (bloggers, in general) was struggling to get traffic to their blogs.

Lack of traffic means lack of sales.

And lack of sales means you’ll be out of business sooner or later. If you’re wondering about why your blog is not getting any traffic, here are 5 major reasons along with how you can fix each one of them.

Let’s get started without much ado.

5 Reasons Your Blog Isn’t Getting Any Traffic [With Quick Fixes]

Here are 5 quick fixes to solve your blog traffic issue and make sure you get traffic:

Reason 1: You don’t have an SEO strategy

The #1 reason your website isn’t getting traffic it deserves is this: you don’t have an SEO strategy.

If you’re not focusing on SEO, how can you get more search traffic? If you’re not targeting the RIGHT keywords that your target audience are searching on Google to find your site, how can you bring more people from search engines like Google?

Search engine optimization is the best strategy to capture traffic with intent. This traffic converts well into leads and sales. You might have a social media strategy but unless you’re in the “viral niche” I don’t see any reason not to tap into the huge search traffic to grow your business.

Now, if you have this issue, let’s see how you can fix it.

How To Fix it?

#1. Install WordPress SEO by Yoast plugin

Hands down, this is one of the best SEO plugins for WordPress. This plugin helps you easily optimize your blog post for your targeted primary keywords. It allows you to insert your keywords in title, meta description, image alt tags, sub headings etc to easily optimize your content for better search engine rankings.

The best part?

It is free to use and downloaded millions of times by SEO enthusiasts all around the world to boost their search engine traffic. You can download WordPress SEO plugin here.

Alternatively, if you’re looking to optimize your blog for images, videos or local search, you can check out this extensive list of WordPress SEO plugins to see what matches your need. They key is don’t install all of them, just the one or two you need most are enough.

#2. Start doing keyword research

There’s no SEO without keyword research. If you’re someone who is struggling to get more traffic from search engines, you should start finding better keywords and use them within your blog posts to increase your organic traffic.

Here are few powerful keyword research tips if you’re just starting out.

  • Get access to the right tools like SEMrush, Keyword Planner, Ahrefs etc. These tools not only save your time but also give you accurate search metrics such as search volume, keyword difficulty score, backlink analysis etc.
  • Focus on finding less competitive keywords with monthly search volume below 1000 searches so you can easily get first page rankings even if you don’t have a solid backlink profile or higher domain authority.
  • Spy on your competitors best performing keywords. Find out all the best performing blog posts of your competitors and try to create better content around those topics to get more traffic from search engines to your sites.

Reason 2: You’re not building backlinks

Have a look at the following illustration from Moz.

Relation between backlinks and rankings.

99.2% of all top 50 results had at least one external link. That means, Google gives top rewards to the pages with more backlinks.

If you want to get first page results on Google for any keyword, you need quality links. Even if you want 100% natural links, you need your page to be visible in at least the top 10 for someone to find you and link to. And if you’re in a competitive niche, you need links to get to that position. So the only way is to give your article some initial link love.

I’ve written about getting backlinks, do’s and don’ts on backlinks and utilizing expert roundups to earn backlinks and below are some more nuggets that actually work.

How to fix it?

Here are some of the ways you can attract quality backlinks to your sites.

  • Start writing guest posts for others: Guest posting is still one of the most effective ways to build quality links to your site without getting penalized by Google. The key here is to use guest posting for building relationships with other bloggers instead of solely focusing on building links. The better relationships you build with other bloggers, the higher chances you’ll have to get links from them naturally.
  • Use the Skyscraper technique: This technique is coined by Brian Dean from Backlinko and works like a charm if you want to attract backlinks to your content naturally. So how does it work? Find top performing content ideas using tools like Buzzsumo, create 10x content around them and promote it like crazy.
  • Do smart blogger outreach: While outreach doesn’t have a high success rates (thanks to all the spamming in the industry) you can still use it to build white-hat backlinks to your site in no time. Just make sure you’re pitch is more humble and believable. Here are some smart tips to do outreach right, and one mistake to avoid while outreaching someone for links.

Reason 3: Your blog is not appealing enough

As a blogger, you might be very passionate about your blog and have a vision on how it should look and feel. You’ve all the right to make your brand come out as you perceive it.

But if it doesn’t strike a chord with your visitors, they might never return (even if you manage to get new visitors from SEO, you can’t sustain them). You have to make sure your blog is optimized to the industry you’re blogging in.

If you’re a child blogger, you should have a playful tone and if you’re a business blogger, make things feel and look more professional.

Not only the looks, your lingo, the tone of your blog everything should be aligned to fit your buyer/reader persona.

How to fix it?

  • Invest in a professional theme: I know this sounds like a generic advise but you’ll notice the difference it makes when you invest in a theme that is clutter-free, distraction free and optimized for conversions (here is a list of the best ones). You can even consider getting a custom designed theme that serves your purpose, has all the features you need and boosts your brand.
  • Split test periodically: You always need to see how your audience is interacting with your content, with tools like Hotjar, you can easily check where your visitors are clicking and how they are interacting with your content.
  • Focus on your writing: I’ve always said content is king, and you need to always write in-depth posts that solve your users’ problems. You can use these right content research tools to find great ideas, then convert them into SEO friendly blog posts and make sure your content is error-free by proofreading them with the help of these online proofreading tools.

Reason 4: You’re doing content marketing all wrong

Did you know that most bloggers spend 80% of their time on content creation and 20% on content promotion?

Let me tell you one thing: if you build it, they won’t come.

You’ve to hustle hard. Creating content is just one part. Promoting it is what brings more people to read your stuff. So do it the other way around and start spending 80% of your time on content promotion and 20% on content creation.

I’m not saying that you should create thin content but I’m suggesting you that spend quality time in promoting your content. If you spend 2 hours in writing a 1000 word article, spend 8 hours in promoting it.

How to fix it?

Here are some of the ways to promote your content to get wider reach online.

  • Repurpose your content: Turn your blog posts into videos, podcasts, infographics, eBooks, slideshares etc. The more channels you use for promotion the more people you can attract. here is a detailed guide to content repurposing.
  • Comment on other blogs: Blog commenting is one of the best ways to build and grow your audience especially when you are starting out. Create a list of all the informative blogs in your industry and start leaving at least 1 thoughtful comment every day. Here are some tips to maximize your ROI on comments.
  • Harness the power of social media: Social media sites like Facebook, Instagram, Twitter etc are great for promoting your content. Once you’re done with publishing part, you can do live videos about your content on Facebook, Instagram etc to engage with new people. here are some tools to help you in effective social media marketing.

Reason 5: You’re not consistent

I know, I know, I know… blogging consistently is NOT easy.
Coming up with new content ideas, churn out quality content regularly, promoting it to the right channels – all these things are not easy and take a lot of time.

Most people quit blogging due to lack of traffic. Why your blog gets pitiful of traffic? It’s because of you’re not consistent.

“If you want to build a high traffic blog, be consistent.” There are no shortcuts.

How to fix it?

Here are some of the tips that can help you blog consistently.

  • Create an editorial calendar: Most bloggers post whenever they get free time. Instead of posting whenever you’re free, create a consistent blog posting frequency. Decide how many posts you want to publish each week and stick to it for at least 6 months to see good results from search engines. Your target audience will also appreciate your consistency. For that, you need an editorial calendar. If you’re a WordPress user, you can use this plugin to schedule your posts in advance by creating an editorial calendar.
  • Blog on the go: If you’re using a smartphone, you can find and use WordPress app to create content or drafts on the go. I’m personally using WordPress on iPhone and it works flawlessly. Although I don’t write 500 words at one go but at least I’ll finish few quick drafts that I can later work on.
  • Use social media automation tools: Tools like Buffer, HootSuite etc can help you automate all your social media posts in advance which not only saves your time but also brings you more visitors from social media sites like Twitter, Facebook etc.

Conclusion on why your blog isn’t getting enough traffic

Increasing your blog traffic is not a rocket science. You need to be persistent. You need a solid content marketing strategy to publish informative content regularly.

So what do you think? What reasons do you think are stopping your blog to get more traffic? Share your thoughts in the comments below.

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Swadhin Agrawal is a professional blogger, often writing articles about the intersection of social media, blogging and online marketing tools and how businesses can scale with his suggested tactics. He is the founder of DigitalGYD.com and WPChime, a blog about WordPress tips and tricks.

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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