Almost every blogger focuses on creating content for readers in the United States. They don’t even consider trying to reach people are non-English-speaking countries. There are a surprising number of opportunities to reach consumers in Asia, so you may want to consider blogging for them if you want to reach a large pool of consumers with little competition.
Why Asia is an Untapped Goldmine for Bloggers
There are over 1.9 billion Internet users in the Asia-Pacific region. This is nearly 6 times the size of the population of the United States.
How much is the online market worth for bloggers targeting people in Asia? Leadbit, an industry leading direct advertiser and affiliate network, was kind enough to share a report showing that Asian consumers spent over $1 trillion online in 2016 alone. This market is growing by leaps and bounds.
There is plenty of room for bloggers to get in on the action. Advertisers are expected to spend over $19 billion on search PPC ads in Asia this year. A lot of this money is presumably spent on display network ads, which is very encouraging news for AdSense Partners with a lot of readers from Asia. You could tap an even larger source of revenue by partnering with other ad networks or running affiliate offers in Asia. One affiliate generated a lot of revenue from several Asian countries by promoting the Booking.com affiliate program on a very small volume PPC network. His revenue could’ve been significantly higher if he built his own travel blogs for Asian consumers.
Guide for Creating a Lucrative Blog in Asia
There are two amazing benefits of creating a blog for readers in Asia. The number of Asian Internet users exceeds that of the European Union and the United States combined. The market is also far less competitive, so you can rent more easily and capture a lot of customers with less effort and not needing to spend thousands of dollars on SEO, site design and content marketing.
That doesn’t mean it will be a cakewalk though. You are going to need to deal with a number of cultural, regulatory and language barriers to dominate this market. It is important to do your due diligence before creating any blog. This is even more important if you are trying to blog for the Asian market.
When it comes to creating content for any market or demographic, it’s all about knowing how to best lay out your content and making sure it’s better than the competition. For a complete guide on this, look no further than Kinsta’s content marketing ninja guide for WordPress users.
To give you a glimpse of all the content covered within the article, you can see a contents list below:
- Get Managed WordPress Hosting
- Make Use of Content Templates
- Outsource Most Activities
- Curate Content
- Use Automated Content Distribution
- Make Use of Checklists
- Repurpose Your Content
- Make Use of an Editorial Calendar
- Republish Old Content
- Repeat What Works & Discard What Doesn’t
Here are some tips to create an Asian blog that dominates its niche, while also exploring different monetization options in the process!
Choose Your Market Carefully
Every niche has its own opportunities and challenges. The same can be said about any country in Asia.
Choosing the right country to target can make the difference between building a steady stream of revenue in a couple of weeks or ripping your hair out for the next year. It will also make a huge impact on the amount of revenue that your blog generates.
So, what is the best niche and Asian country to focus on? There isn’t a clear answer for everybody, but there are some important things to keep in mind.
Creating a blog for the Chinese market can be a huge opportunity. With a population of 1.38 billion people, it is by far the largest country in the region. Per capita income is also slightly above average (ranking 24 out of 50 on the IMF’s list of countries by PPP), so you can generate a massive amount of income relative to most other Asian countries.
The problem is that you will need to deal with one of the most draconian forms of government censorship in the world. You also need to navigate a lot of different laws that you wouldn’t encounter in other parts of Asia.
You will also need to completely change your social networking strategy to reach people in China. Virtually every major social networking site is banned there. There are a few native social networking sites that you can try, including WeChat, RenRen and DianPing. However, it is important to understand the customs before trying to market on them.
India is another huge country that you can target. There are over 1 billion people. Indian consumers don’t have a tremendous amount of money, but their wealth is growing steadily, making it an even more promising market for bloggers in the future. English is also a major language in India, so you can write a blog for them.
There are other countries that you can target in Asia that are less heavily regulated and have more wealth. Some of them are even wealthier than the United States and many countries in Europe. Qatar is the wealthiest country in the world, with a mean income of over $120,000. Singapore is another wealthy country, with an average household income that is over 50% higher than the United States.
There’s a trade-off with population though. There are only 5.6 million people in Singapore. That is still a decent market, considering that many European countries have fewer people, less wealth and more competition. However, your blog won’t reach nearly as many people as you would in India or China and you still need to test different offers to see what works.
Understand the customs and expectations of your native audience
You can’t just create content that would appeal to readers in the United States and translate it into another tongue. You need to make sure your content resonates with readers in that region. Take some time to understand influencing factors such as their political and philosophical views, the types of challenges they encounter on a daily basis and where is that their personality types differ from people in your own country.
Reading news articles from the region that you are writing for is a good place to start. You will have a much better grasp on the types of content that people are looking for.
This is something that Leadbit actually goes into detail in on their blog. Since they already did all of the statistical and visual work to create the country images above, they also covered what some of the most popular affiliate offers would be to promote in these areas as well. Such recommendations are based on not just the country, but also the expectations and daily life of individuals within the region. If you are looking for new ways to monetize content, traffic and audiences outside of the US, be sure to check out their resource guide.
Don’t depend on Google translate
You may be tempted to write your content in English and plug it into Google Translate. This is a very cheap and easy way to create a blog. Unfortunately, your blog won’t look natural to native readers and your SERPs will probably suffer as well.
There are a couple other options that will work better:
- You could try creating a blog in English. Over 53% of people in Asia speak English proficiently and many used it to browse the Internet. If you choose keywords strategically, you should be able to reach a decent number of people in this area.
- You can reach a much larger pool of consumers by translating your content into the native language. Instead of using Google translate, you should hire a native speaker to do this for you. You don’t need to spend a lot of money for a translator. Fiver, One Hour Translation and Upwork are all great sites to find Asian translators on a small budget. You could even hire people on some of these sites to write the content for you, so it matches the mindset and voice of native readers.
It will take some effort to create content for people in Asia. It will be easier to stay motivated if you remind yourself how much more you will have to pay to write content and optimize your site for SEO if you were writing a blog for people in the United States.
Understand Native Search Engines
When you are creating a blog for readers in the United States, you will obviously focus on optimizing your site for Google. Google’s share of the search engine market isn’t as high in Asia. There are a lot of other search engines that you will want to optimize your sites for, such as Goo (a search engine for the Japanese market), Baidu (the largest search engine in China) and Naver (a Korean search engine).
Asia is a HUGE Market. Don’t miss out on it!
As you can imagine, there is a multi-trillion dollar economy sitting right in the heart of Asia. No matter where you might be blogging or running your online business from, targeting this demographic and lucrative audience is just a few clicks away.
Be sure to consider all of the key points featured in this Asia content creation and marketing guide, while also exploring your options with Leadbit as well. These markets and opportunities for generating additional revenue are only going to increase in size. Get started today, and reap the benefits tomorrow!
Are You Afraid to Color Outside of the Blogging Lines?
I am coloring with my 2 year old niece now.
Blog post idea; after 2 photo snaps and a quick analogy realization I figured coloring with a 2 year old conveys a blogging success lesson to you.
My niece does not fear coloring outside of the lines. She is smart as a whip but has yet to master the concept of coloring inside of the lines. Few 2 year olds get this idea.
Scribbling like mad, her work consists of zags, hard lines, zigs, and you better believe she colors almost exclusively outside of the lines. She is as happy as a lark to break the rules, to just be coloring. Coloring is fun to her. Who cares if she stays in the lines?
I instantly thought of my blogging career.
I retired to a life of island hopping through smart blogging by coloring outside of the blogging lines, choosing to do what feels fun to me versus doing what bloggers said I should do.. No email list at Blogging From Paradise. Not much search traffic either because I don’t do the SEO thing. I publish up to 4 blog posts daily. No doubt; I follow certain rules and do color inside of the lines sometimes but largely succeeded because I blog outside of the box, following my fun, pursuing my passion.
You may look at me and wonder how in the heck I do it? You follow all common blogging rules diligently. Yet you may struggle. What gives?
Blogging is an energy game. If you do what feels fun to you, you will succeed wildly. Even if you break rules in the process.
Even though I promote 1 blogging eBook above all else I still wrote 126 eBooks. Big time rule breaker guys. Most bloggers only write 1 eBook and promote the stuffing out of it before moving on to the next eBook. Nothing wrong with that but this is usually a scarcity mindset in action. I preferred to think abundantly and wrote my rear end off. Coloring outside of the lines. Blogging outside of the box.
Follow Some Blogging Rules But Break a Bunch
Nobody becomes wildly successful or lives a dream life through blogging by following all the rules. Rule breakers stand out from the crowd.
Breaking some blogging rules is just like coloring outside of the lines. Some bloggers believe your blog looks a bit sloppy, or disorderly, or that you are doing things wrong, if you color outside of the blogging lines. But these bloggers are usually totally obsessed with doing things perfectly, struggling like heck because nobody is perfect and when you try to be perfect you will fail. Perfection is the fear of failure and the fear of criticism, combined. Don’t let bloggers who color inside of the lines fool you.
How to Succeed by Coloring Outside of the Blogging Lines
Follow your intuition guys.
Listen to the small, still voice.
Trust your gut.
Do what feels most fun to you; not what bloggers say you should do.
I do not build an email list. This is coloring outside of the blogging lines.
Yet I live a life few bloggers live, spending months in Fiji, Bali, Thailand and Costa Rica among other tropical paradises.
No SEO on Blogging From Paradise because I do not want to depend on search traffic. Yet I have circled the globe for the past 7 years as a full time digital nomad.
Break some rules guys.
Do freeing, fun and highly uncomfortable things. Even if doing so pulls you away from the blogging herd.
Color outside of the blogging lines guys.
Live your wildest dreams.
How Do I Teach Bloggers if I Am a New Blogger?
I see that question popping around in your head.
The same question danced around in my head 10 years ago. How could I teach people how to blog if I did not know how to blog? Plus I had no connections. No skills either. Big time problem.
Here is how to solve your problem:
- learn how to blog from top pros
- write 500 words daily offline
- publish 1-2 posts weekly, turning around and teaching what you learned
- continue to learn both about blogging and your blogging niche
Learn then teach.
Or absorb then teach.
Jan Verhoeff published this post yesterday:
She led off the post explaining how she watched one of my Facebook Live Broadcasts recently and delved deeper into the topic I discussed, said topic being blogging overlap.
Jan is a seasoned veteran blogger but she and I both use this concept of learning or absorbing then immediately teaching the concept to our readers. Knowledge ain’t getting stale in our brain boxes.
Newbie bloggers; I get it. You may feel intimidated to learn, then to teach. But being a blogging student is hands down your most important role as a new blogger because learning and studying gives you confidence to turn around and teach your new found knowledge quickly.
Check out my guest post on Janice Wald’s Mostly Blogging:
Janice regularly shares this post and noted it still drives blog traffic.
New and seasoned blogging veterans alike know deep down we are all perpetual students. Plus we know that in order to teach we must first learn, being open and willing students.
Newbie bloggers; you better become a voracious reader of blogging tips and tips aligned with your niche. Learn to gain confidence and clarity. Then you better practice writing like crazy. Pen 500 words daily offline to become a confident writer.
Being armed with knowledge and improving writing skills sets the foundation to learn, then to teach.
10 years ago when I was a new blogger I read a post on Ray Higdon Dot Com.
This iconic network marketer introduced me to the simple concept of how you can teach folks how to succeed in your niche, even as a newbie. Learn. Teach.
Allow little time to elapse between learning and teaching. Teaching does not require 10,000 word blog posts or 45 minute long videos or eBooks or courses.
Practical Examples of Teaching
Peep these examples of how you can learn a concept and teach as a new blogger:
- record and upload a 1 minute long video on YouTube
- write and publish a 600 word post on your blog
- record and upload a 5 minute long podcast
The idea is to learn a concept and to be comfortable teaching the concept without being an expert. Fraud energies may arise guys. Fears attempt to shame you into remaining quiet. Don’t trust these fears. Don’t believe these lies.
If you want to become a blogger you better get comfortable with being a teacher because blogging is teaching. If you want to become a teacher you better be a hungry student, learning the in’s and out’s of blogging and your niche and practicing your writing to more easily convey your blogging message.
Hit the ground running as a new blogger.
Nobody begins blogging as an experienced blogger.
Nobody begins blogging with blogging skills.
We need to learn and practice persistently as a new blogger to become a successful blogger.
Just don’t hesitate to turn around and teach what you have learned immediately, to drive traffic to your blog.
Do I Look Lucky to You?
Many people believe me to be lucky.
Folks think I am so lucky to travel the world.
Like a magic fairy alighted on my shoulder, tapped me with a magic wand, and sent me to that location in Bali you see in the featured image.
As if I lucked out to circle around the globe for the past 7 years.
Not quite guys.
Luck does not exist.
Smart, generous work helped me retire to a life of island hopping through smart blogging.
Peep this link:
Does that sound lucky? Was I lucky to write and publish 583 guest posts on Blogging Tips alone? Am I lucky to have written and published thousands of blog posts during the past decade I spent online?
Have I been lucky to work hundreds of thousands of hours during my life, in order to retire to a life of island hopping through smart blogging?
Did luck make me a full time digital nomad? Have I been lucky to write and self-publish 126 eBooks?
Luck does not exist.
Smart, energized, years of work, this brings blogging success.
Convenience Store Luck
Back in New Jersey for a bit.
After spending a few moments at the local convenience store I saw no less than 5 people buy lottery tickets.
Folks spend money on a wing and a prayer, hoping, praying, begging to make money through a game of chance.
Forget building a sustainable online business. Forget rendering service to become successful with your blog. Don’t even bother investing money in solid vehicles.
Leave your life to chance. See if you get lucky.
Terrible mindset to have guys.
Luck does not exist. No magical fairy blesses some folks and curses other folks. Nobody suffers from bad luck. Chance does not exist.
Smart, intelligent service, persistently applied, exists. Learning and practicing the skill of blogging for 2-4 years of your life exists. Spending 10 years writing and publishing thousands of posts exists. Commenting on 50,000 blogs exists. Being generous exists. Helping folks for months before making a dime exists.
Luck does not exist.
Luck Is a Jailer
If you believe successful bloggers are lucky, that limiting belief jails you. Since you believe you are not lucky you naturally will always struggle and fail. Not a good belief to cling to guys.
Many bloggers think I am:
- a natural
but I am not. I just spent years of my life learning, practicing and mastering the skill of blogging. I wrote almost 600 guest posts on Blogging Tips alone. Does that sound like luck, or chance, or like a blessing? Smart, persistent work guys. I committed fully to blogging so blogging committed fully to me. Simple equation but goodness does this journey feel uncomfortable at times.
Early Friday evening, here I am writing this guest post as my 2 year old niece hangs all over me, bopping me on the head. Hardly a crazy challenge but still a bit of a challenge. Try thinking through a post and writing it while a hyper 2 year old does all in her power to grab your attention.
I am not writing this post because Lady Luck sent me the idea. I am writing this post because I have written 2 million plus words during the past decade of my life, so words flow easily for me.
- Creating, connecting and polishing my blogging skills by patiently writing and broadcasting live videos daily helped me craft a neat life for me and for my readers.
- Generously commenting on other blogs and promoting other bloggers helped me become a pro blogger.
- Persisting through thick and thin created my blogging success.
The next time you explain someone’s success as a simple matter of luck, think again.
Luck does not exist.
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