Almost every blogger focuses on creating content for readers in the United States. They don’t even consider trying to reach people are non-English-speaking countries. There are a surprising number of opportunities to reach consumers in Asia, so you may want to consider blogging for them if you want to reach a large pool of consumers with little competition.
Why Asia is an Untapped Goldmine for Bloggers
There are over 1.9 billion Internet users in the Asia-Pacific region. This is nearly 6 times the size of the population of the United States.
How much is the online market worth for bloggers targeting people in Asia? Leadbit, an industry leading direct advertiser and affiliate network, was kind enough to share a report showing that Asian consumers spent over $1 trillion online in 2016 alone. This market is growing by leaps and bounds.
There is plenty of room for bloggers to get in on the action. Advertisers are expected to spend over $19 billion on search PPC ads in Asia this year. A lot of this money is presumably spent on display network ads, which is very encouraging news for AdSense Partners with a lot of readers from Asia. You could tap an even larger source of revenue by partnering with other ad networks or running affiliate offers in Asia. One affiliate generated a lot of revenue from several Asian countries by promoting the Booking.com affiliate program on a very small volume PPC network. His revenue could’ve been significantly higher if he built his own travel blogs for Asian consumers.
Guide for Creating a Lucrative Blog in Asia
There are two amazing benefits of creating a blog for readers in Asia. The number of Asian Internet users exceeds that of the European Union and the United States combined. The market is also far less competitive, so you can rent more easily and capture a lot of customers with less effort and not needing to spend thousands of dollars on SEO, site design and content marketing.
That doesn’t mean it will be a cakewalk though. You are going to need to deal with a number of cultural, regulatory and language barriers to dominate this market. It is important to do your due diligence before creating any blog. This is even more important if you are trying to blog for the Asian market.
When it comes to creating content for any market or demographic, it’s all about knowing how to best lay out your content and making sure it’s better than the competition. For a complete guide on this, look no further than Kinsta’s content marketing ninja guide for WordPress users.
To give you a glimpse of all the content covered within the article, you can see a contents list below:
- Get Managed WordPress Hosting
- Make Use of Content Templates
- Outsource Most Activities
- Curate Content
- Use Automated Content Distribution
- Make Use of Checklists
- Repurpose Your Content
- Make Use of an Editorial Calendar
- Republish Old Content
- Repeat What Works & Discard What Doesn’t
Here are some tips to create an Asian blog that dominates its niche, while also exploring different monetization options in the process!
Choose Your Market Carefully
Every niche has its own opportunities and challenges. The same can be said about any country in Asia.
Choosing the right country to target can make the difference between building a steady stream of revenue in a couple of weeks or ripping your hair out for the next year. It will also make a huge impact on the amount of revenue that your blog generates.
So, what is the best niche and Asian country to focus on? There isn’t a clear answer for everybody, but there are some important things to keep in mind.
Creating a blog for the Chinese market can be a huge opportunity. With a population of 1.38 billion people, it is by far the largest country in the region. Per capita income is also slightly above average (ranking 24 out of 50 on the IMF’s list of countries by PPP), so you can generate a massive amount of income relative to most other Asian countries.
The problem is that you will need to deal with one of the most draconian forms of government censorship in the world. You also need to navigate a lot of different laws that you wouldn’t encounter in other parts of Asia.
You will also need to completely change your social networking strategy to reach people in China. Virtually every major social networking site is banned there. There are a few native social networking sites that you can try, including WeChat, RenRen and DianPing. However, it is important to understand the customs before trying to market on them.
India is another huge country that you can target. There are over 1 billion people. Indian consumers don’t have a tremendous amount of money, but their wealth is growing steadily, making it an even more promising market for bloggers in the future. English is also a major language in India, so you can write a blog for them.
There are other countries that you can target in Asia that are less heavily regulated and have more wealth. Some of them are even wealthier than the United States and many countries in Europe. Qatar is the wealthiest country in the world, with a mean income of over $120,000. Singapore is another wealthy country, with an average household income that is over 50% higher than the United States.
There’s a trade-off with population though. There are only 5.6 million people in Singapore. That is still a decent market, considering that many European countries have fewer people, less wealth and more competition. However, your blog won’t reach nearly as many people as you would in India or China and you still need to test different offers to see what works.
Understand the customs and expectations of your native audience
You can’t just create content that would appeal to readers in the United States and translate it into another tongue. You need to make sure your content resonates with readers in that region. Take some time to understand influencing factors such as their political and philosophical views, the types of challenges they encounter on a daily basis and where is that their personality types differ from people in your own country.
Reading news articles from the region that you are writing for is a good place to start. You will have a much better grasp on the types of content that people are looking for.
This is something that Leadbit actually goes into detail in on their blog. Since they already did all of the statistical and visual work to create the country images above, they also covered what some of the most popular affiliate offers would be to promote in these areas as well. Such recommendations are based on not just the country, but also the expectations and daily life of individuals within the region. If you are looking for new ways to monetize content, traffic and audiences outside of the US, be sure to check out their resource guide.
Don’t depend on Google translate
You may be tempted to write your content in English and plug it into Google Translate. This is a very cheap and easy way to create a blog. Unfortunately, your blog won’t look natural to native readers and your SERPs will probably suffer as well.
There are a couple other options that will work better:
- You could try creating a blog in English. Over 53% of people in Asia speak English proficiently and many used it to browse the Internet. If you choose keywords strategically, you should be able to reach a decent number of people in this area.
- You can reach a much larger pool of consumers by translating your content into the native language. Instead of using Google translate, you should hire a native speaker to do this for you. You don’t need to spend a lot of money for a translator. Fiver, One Hour Translation and Upwork are all great sites to find Asian translators on a small budget. You could even hire people on some of these sites to write the content for you, so it matches the mindset and voice of native readers.
It will take some effort to create content for people in Asia. It will be easier to stay motivated if you remind yourself how much more you will have to pay to write content and optimize your site for SEO if you were writing a blog for people in the United States.
Understand Native Search Engines
When you are creating a blog for readers in the United States, you will obviously focus on optimizing your site for Google. Google’s share of the search engine market isn’t as high in Asia. There are a lot of other search engines that you will want to optimize your sites for, such as Goo (a search engine for the Japanese market), Baidu (the largest search engine in China) and Naver (a Korean search engine).
Asia is a HUGE Market. Don’t miss out on it!
As you can imagine, there is a multi-trillion dollar economy sitting right in the heart of Asia. No matter where you might be blogging or running your online business from, targeting this demographic and lucrative audience is just a few clicks away.
Be sure to consider all of the key points featured in this Asia content creation and marketing guide, while also exploring your options with Leadbit as well. These markets and opportunities for generating additional revenue are only going to increase in size. Get started today, and reap the benefits tomorrow!
1 Key Concept to Grasp to Go from Full Time Employee to Pro Blogger
My journey from fired security guard to professional blogger got bumpy sometimes.
I expected this.
I programmed myself to be an employee. Go to work. Listen to my boss. Do what they told me to do. Spend 5-6 days weekly at work. Get a paycheck every Thursday.
The process felt quite comfortable to me. Simple and quite easy. Although I was unhappy at the time.
I did understand making the leap from employee to entrepreneur would be uncomfortable, thank goodness.
I filmed a Facebook Broadcast today discussing this key concept to grasp:
While writing my eBook I put myself in employee shoes. I worked a handful of jobs before I became a professional blogger. Doing the 9-5 bit felt pretty comfortable because all appeared to flow in orderly fashion.
The split second I was fired, I tasted freedom. After taking a few months off I enjoyed spending time how I wished to spend it. Sweet. But the moment I chose to become a blogger – after this stretch of no work – I instantly felt many deep, uncomfortable fears arise in my being.
I became my own boss, which scared me. Would I be lazy? Or would I work when I needed to work? How about this blogging deal? What would I do? Who would teach me? How would I make money?
Uncomfortable torrents of feelings flowed through my being. Being an employee felt comfortable, but confining. Being an entrepreneur felt freeing, but uncomfortable, sometimes. Totally different ballgame, totally different feelings, between my employee days and entrepreneur days.
I circle the globe as a pro blogger. Dealing with uncomfortable feelings was beyond worth living this fun, freeing lifestyle.
My wife snapped this photo during our trip to gorgeous Paekakariki, New Zealand.
For me, there is no other way to live.
But you need to know what’s in store before you choose to make the transition from full time employee to professional blogger.
Most New Bloggers Have No Idea What it Takes to Be a Pro
I know many full time employees who dive into blogging with no idea of the uncomfortable but freeing feelings they will experience on this journey. Many employees feel writing a blog post and publishing that sucker leads to success, totally avoiding the freeing but uncomfortable feelings of:
- writing eBooks
- creating products
- broadcasting live on Facebook
- patiently learning blogging
- delaying gratification in the form of delayed profits
- rendering service to people without expecting anything in return
- learning how to develop blogging posture with your product and service pricing
- learning how to deal with critical readers
- learning how to process terrible product or eBook reviews
Guys; unless you work a particularly high level, prestigious job, you never have to explore all of these uncomfortable emotions as an employee. After you dive into blogging and decide to grow your blog into a full time venture, you better believe you will face, embrace and release many uncomfortable fears to see greater and greater blogging success.
The upside, guys? Wading through uncomfortable feelings:
- frees you
- helps you become comfortable with being uncomfortable
- boosts your blog traffic
- increases your blogging profits
- connects you with inspired, successful bloggers, as you move up in blogging circles
- attracts profitable ideas to you
- makes you unstoppable
Be realistic, guys. Employees are used to taking orders, working for a set period of time weekly and getting a steady paycheck. Pro bloggers give themselves orders, work a lot more than the average employee and do not see steady paychecks for quite a while.
Of course, being free and seeing paychecks that dwarf most employee paychecks are the ultimate rewards for dealing with fleeting but sometimes highly uncomfortable feelings.
How To Create International Blog Content & Help New Audiences
As a blogger or vlogger you might find certain niche ideas are already covered before you think of them. Grr!
Popular niches get saturated – it’s a natural cause & effect of the popularity of blogging.
But what if other countries who speak your language still need that niche topic or idea!?
By simply tailoring your how-to post (for example) with keywords and imagery for a specific country, you can enter into a whole new and unsaturated arena.
In this post we’ll look at just one example of how I took a saturated U.S. topic and brought it to India, with hopes of reaching new audiences far and wide. Let me know if you think it will work out or not!
What Niche Ideas Can You Bring to Other Countries?
Note that by “bring” I don’t mean you have to pack your bags and hop on board a flight, but you could!
There are always some niche ideas that translate better across borders than others. For example jokes about Kelly Anne Conway might not be too funny in Japan. But how to make Swiss Chocolate truffles or how to beat level 5 of Mario, now those are topics people will want everywhere and probably translate.
Topics that blog well across borders:
- How-to gaming
- How-to tech
- Latest fitness advice
- Cooking how-to
- How to make money online
- Travel guides
There are obviously many more topics which people will want to read about regardless of the country you’re in. But if you’re looking to both help internationally and increase blog traffic on the home front, you’d be smart to pick topics that appeal widely or combine popular things.
If you look at the list above you can combine a few topics like SEO, how-to tech, and how to make money online into the topic of “how to make a website”, which is exactly what I chose to do for the Indian audience.
I wanted to attract as many viewers as possible and sometimes a certain angle like “how to make money through ads” leads people to actually be interested in your website tutorial, or gaming tutorial, or whatever it is. You gotta be your own salesman!
So here’s a little more into the bread and butter, the research and execution of how I think you can create blog content for an international audience.
8 Steps to Make Your Content Internationally Friendly
1. Find a contact living there
Your journey to make content that does great with a new audience starts by simply finding one of your friends of business connections living in that particular country. If you can’t find someone in your immediate network, Google the topic you want to focus on and connect with local bloggers, or even do a joint post! In my case, I was connected with a few super nice contacts at HostGator India who told me what hosting packages Indian uses like the most, and also explained places, themes and styles people in their city are proud of.
2. Establish the need
Your next step is to really understand the need for what you’re writing, filming etc. Do people need guidance on your topic? Which people? When do they need it? This kind of understanding is a bit of legwork up front but will make it so much easier to understand what you need to actually make once you start the fun process of creating. In my case there are very few tutorials to help people make a WordPress website in India, but there is a vast growing presence of WordPress websites in general, up to 47% of all websites using a CMS. Ideally you have the lack of content and the heavy need, but it’s not mandatory.
3. Research current competition
Once you have a contact giving you some inside info and know what people need, you should see who else is making your type of content so you don’t do the same thing (and so you can do it better!) Tools like ahrefs show you detailed competitor backlinks, rankings and other strategies they might be using, but simply knowing how to read the SERPs in Google and YouTube is often enough. Can’t say my competition here, but watch out 🙂
4. Hunt down all the necessary tools
Okay so you’ve realized your competition isn’t too stiff and you see an opening for your amazing new blog post or video. Before you just start creating, see if you can use local tools to get the job done. If you’re cooking, go out and buy exactly what that person in that country would be using to make it easier on them. In my case, we chose to go with a #HostInIndia trend and use HostGator, one of the largest web hosts in India with offices in Delhi and Mangalore. It was a bit tricky signing up from Minnesota onto their India servers, but it had to be done to show the process, and it actually went incredibly smoothly. It was crucial we go with Indian servers as their are faster for local audiences, often times cheaper, are paid for in rupees and these servers use Softalicious as opposed to Quick Install (if we had used Quick Install that would have potentially confused people).
5. Use societally accepted methods and standards wherever possible
Next, any purchases done in your tutorial (you might not have any, or may buy things on your own) need to be done in the local currencies with local providers. In my case we paid rupees through PayPal which redirected us to the Indian site merchant, who then exchanged our dollars for rupees and made it all work happily.
6. Offer people choices
Now that we’ve done the grunt work and made our purchases, it’s time to setup content and what better format of content than have some user-friendly choices! Would you users like to good a vegetarian option or use meat? Would they like the 7, 30 or 90 day health plan? Simply structuring your content with options can lead to a lot more traction from the start and definitely over time than just taking people down one path and telling them what to do. In my case I let people choose to make a Indian website for free with the Elementor theme, which works great anywhere around the globe, and offered people a super premium plus option to go with Divi by Elegant Themes.
7. Pick the right time to launch
With your content tied down and edited to perfection, you lastly should be sensitive to when you launch. Gathering peoples attention is essential to a successful lifelong piece of content, and if you miss it you might think you create the wrong stuff when really it was just a timing issue. Right seasons, days of the week, and times of the day all factor in here. In our case, my deadline was Nov 1 as this is about 1 week before Diwali begins. My launch timing wasn’t great, it was midday Thursday U.S. time so people go the content Friday morning in India. If anything, I’d have rather launched it for their Monday morning! Oops! But hope it works anyways.
8. Share, Share, Share!
Last but not least, connect with your original contacts and create a gameplan for sharing! Go to the blogs, local sites even newspapers to get the word out. Just because you wrote it or filmed it, does not mean they will come! You have to get your content in front of eyeballs and even setup giveaways and other opt-in-centives if need be! Be aggressive and don’t let your hard work go unnoticed.
So What Was Our Final Product?
In the end, using the above 8-step plan I was able to create two videos and start a movement we are calling WP4India designed to help the India WordPress audience dominate in all shapes, sizes and forms!
Here is what we made:
And here is the free India website tutorial.
Of course what you create may not be a video about WordPress, you can think of things far more original to bring over seas! I hope this guide helps inspire you when you’re out of blog ideas in your national niche – sometimes none of it has been covered for people abroad, so get to it!
Do you create content that does well internationally? Please let us know a few of your strategies below!
How Committed Are You to Your Blog and Business?
I have been working on and off since 8 AM.
- wrote and published 1 blog post
- publish 1 video post
- broadcast two, 40 minute long Facebook live videos
- chatted with my friend Alonzo Pichardo for an hour on his podcast
I could turn it in, watch Netflix and hit the sack in a few hours.
But I am committed to blogging and my business.
Being committed means putting in hours of work every day.
I treat blogging like a job; not a hobby.
You can listen to our podcast chat here:
I come across some bloggers who mean well but simply do not put in the time. Bloggers who treat blogging like a passing hobby, or a fad.
How do you expect to succeed with blogging if you are not fully committed to blogging? How do you expect to outshine bloggers like Alonzo and I if we work 7 days weekly, for hours daily, and you publish a blog post every 3-4 weeks, and call it a week?
Some bloggers literally blog for 1-2 hours weekly and expect to see a full time income through blogging. Are you serious? Imagine walking into a job, sitting down for an hour, working, leaving the office and expecting a pay check every Thursday? You’d be fired, instantly. In the blogging world, you essentially fire yourself, failing and quitting because you made no real commitment to blogging.
Blogging Is a Job
Blogging is a job.
Meaning you set aside hours daily to devote to blogging. Even if you work full time, you better be spending hours daily at least, for 5 days a week, to build the foundation for a thriving blog. Then ramp it up to 5-8 hours daily on the weekend. Gotta put in the time.
I suggest setting up a work space in your home, specifically designated for blogging. Act like a professional. Enter your blogging work space daily. Get to work.
Learn from Pros
Being committed to blogging and your business begins with learning how to blog from established, pro bloggers. Follow their blogs. Invest in their courses. Take notes on their insights. Study the notes. Put the notes into action through your daily blogging work.
Sure; sometimes, you would prefer spending all of your Sunday watching football. But if you are new to blogging you gotta understand that every day counts. Especially if you work full time and only have 1-2 days off each week.
Giving up a few afternoons of football and being 100% committed to blogging helps you lay the foundation for a fun, freeing lifestyle. I got rid of cable a decade ago. I saved some scratch but more importantly, devoted much of my free time to building my blog and learning how to succeed with blogging.
I circle the globe as a pro blogger these days. Trashing cable helped me free up my time and energy so I could commit fully to blogging. Committing fully to blogging helped me create a fun, freeing lifestyle to where I could become a full time blogger who travels the world.
Fun, freedom and joy await the committed blogger. But you need to be honest about your blogging effort.
Be genuine; have you learned blogging from top shelf bloggers? Have you spent hours daily following advice from pro bloggers? If you have not fully committed simply be honest about your lack of effort and step it up, guys. If you have been all in from day 1, good for you. Expect to run circles around most other bloggers in your niche.
Blogging is good to you if you are good to blogging. Stop treating blogging like a hobby, or passing thought. Be all in so you can live a fun, freeing life as a successful blogger.
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