If you’re not doing keyword research, don’t expect to explode your website with search engine traffic. Keyword research is the first step to more organic traffic.
But most people are doing it wrong.
If you’re struggling to increase your search traffic or keyword research, this post is for you where you’ll find a secret recipe most SEO experts use to bring more traffic to their sites.
So what is it? It’s long tail SEO, let’s explore more about it in this post so you can get more traffic to your sites from search engines by using long tail keywords.
What is long tail SEO?
First let’s talk about what long tail SEO is all about. Long tail SEO involves in using long tail keywords within your content.
Long tail keywords usually contain 4 or more keywords.
For example, “how to reduce my belly fat” is a long tail keyword with 6 words in it. It’s much easier to rank for long tail keywords than aiming to rank for short tail keywords like “reduce belly fat”. Are you getting me?
Did you know that 70% of search traffic comes from long tail keywords? Have a look at the following image and you’ll know!
So there you go! Long tail SEO is all about using low competitive long tail keywords so you can rank higher and easier in search engine results.
How to find great long tail keywords easily?
Let’s now talk about how you can find highly profitable and low competitive long tail keywords in any industry that you are in.
Get access to the right tools
The first step to finding great long tail keywords is to use the right keyword research tools.
Google keyword planner is one of the most used tools all over the world to find great keywords which I also recommend for beginners because it’s not only free but gives you great combination of keywords.
Apart from keyword planner, you can also use premium tools like SEMrush, Ahrefs etc where you’ll get more insights and accurate data with search volume and keyword competition while doing long tail SEO research. These tools are worth paying if you are really serious about increasing your search engine traffic and website sales. You can also view any of these top SEO blogs for tips and guidance on how to best use these tools as well.
But if you’re looking for free and better alternatives to Keyword Planner from Google, you can give a try to keywordtool.io or Uber Suggest (both are really great). With Keywordtool.io you can easily find hundreds of long tail keywords along with search volume at one go.
Here’s a list of few tools that you can use for long tail keyword research.
- Keyword Tool
- Keyword Planner from Google
Let’s now talk about how you can use these tools for finding long tail keywords easily.
Build a list of seed keywords
The best way to find long tail keyword using the tools mentioned above is to first create a list of seed keywords. Seed keywords are considered as foundation keywords which give you a better idea to boost your long tail SEO research later.
For example, “copywriting” is a seed keyword.
Likewise, create a list of seed keywords that are relevant to your blog audience and topics as much as possible in a spreadsheet so you can expand them later.
Expand your seed keywords
Expand your keywords list with long tail keywords, search volume and competition.
In the above example, we assumed “copywriting” as a seed keyword.
Here’s where you need to expand those seed keywords into bigger keywords so they will become long tail keywords.
For example, here are few long tail keywords around the seed keyword “copywriting”.
- Copywriting tips for real estate agents
- Best copywriting agency in New York
- Copywriting tutorial for beginners in India
Here’s an example of how it looks like;
In the above example, I’ve used Google autosuggest and it gives me instantly a ton of new ideas for the seed keywords I enter (‘how to create’ is the seed keyword here). Likewise, you can find a variety keywords for any number of seed keywords that are relevant to your blog topics.
You can enter the keywords using any keyword research tool (keyword planner, keywordtool.io, SEMrush etc) to expand them into long tail keywords.
I personally use SEMrush for keyword research and it allows me to easily expand my seed keywords list so that I can filter out unwanted keywords with high difficulty.
So that’s how you can find long tail keywords in any industry. Let’s now talk about how you can use them within your content so you can increase your search traffic.
How to use long tail keywords within your content?
Your job is not done by finding great long tail keywords. You also have to know where you put those keywords within your content to get higher rankings on Google. Here are few ways you can use long tail keywords within your content.
Use your keywords naturally
Most people make a huge mistake of keyword stuffing. Gone are the days where you can get top ranking by using the same keywords multiple times. You have to use them naturally within your content if you don’t want to get penalized by Google.
If you’re doing long tail keyword research, also focus on finding LSI keywords which are relevant keywords aka synonyms for the main keyword you want to rank for. That way, without keyword stuffing, you can easily use a ton of similar keywords to increase your search engine traffic really quickly.
Install WordPress SEO by Yoast
Proper on page optimization is the key. Here’s where an excellent plugin like WordPress SEO by Yoast comes into play. It’s free, fast and really effective when it comes to on page optimization.
You can use this plugin for placing your long tail keywords in;
- Title tags
- Meta description
- Sub headings
- Image alt tags etc
It shows a green color signal if your content is properly optimized with your primary keywords. So make sure to use this plugin if you want to do on page SEO in a better way by using long tail keywords to boost your search traffic.
3 simple tips you can use for better long tail SEO research
Here are 3 simple yet most powerful tips that you can use for finding great long tail keywords to skyrocket your website’s traffic from search engines.
#1. Write really detailed content
Did you know that you can get first page rankings on Google by writing 2000+ words blog posts? Have a look at the image below.
According to serpIQ, the average content length of top 10 results on Google is over 2000+ words. So what can you learn?
If you want to get the most out of long tail SEO, make sure to create detailed content so that you can sprinkle your long tail keywords easily to boost your organic traffic.
#2. Always focus on low competitive long tail keywords
As a rule of thumb, if you’ve a new blog with mostly no quality backlink profile, aim to find long tail keywords with a monthly search volume between 300 to 1000.
This makes it easier for you to rank for those keywords because less people are searching for them so you’ll have less competition to rank for those keywords even if you’ve a new blog.
#3. Track your keyword rankings
The most important step of all for better long tail SEO is to always track your keyword rankings on Google. Without keyword tracking, how can you even find how your keywords are performing on Google search?
You can use tools like Word Tracker, keywordtracker.io etc for tracking your keyword positions on Google. Track your keyword rankings every single month to know their performance and you can make any changes that you need to your content accordingly.
Last but not least: always build quality backlinks to your site. It doesn’t matter what your niche is, you need a ton of links to your site if you want more traffic from search engines like Google.
Final thoughts about using long tail SEO for more traffic
Increasing your website’s traffic from search engines is easy when you target long tail keywords. Unfortunately, most people still don’t perform long tail keyword research and often struggle to increase their search traffic.
If you’re looking from search engine traffic, make sure to focus on long tail SEO for better results. So what are your thoughts? Share your thoughts in the comments below.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
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