If you’re not doing keyword research, don’t expect to explode your website with search engine traffic. Keyword research is the first step to more organic traffic.
But most people are doing it wrong.
If you’re struggling to increase your search traffic or keyword research, this post is for you where you’ll find a secret recipe most SEO experts use to bring more traffic to their sites.
So what is it? It’s long tail SEO, let’s explore more about it in this post so you can get more traffic to your sites from search engines by using long tail keywords.
What is long tail SEO?
First let’s talk about what long tail SEO is all about. Long tail SEO involves in using long tail keywords within your content.
Long tail keywords usually contain 4 or more keywords.
For example, “how to reduce my belly fat” is a long tail keyword with 6 words in it. It’s much easier to rank for long tail keywords than aiming to rank for short tail keywords like “reduce belly fat”. Are you getting me?
Did you know that 70% of search traffic comes from long tail keywords? Have a look at the following image and you’ll know!
So there you go! Long tail SEO is all about using low competitive long tail keywords so you can rank higher and easier in search engine results.
How to find great long tail keywords easily?
Let’s now talk about how you can find highly profitable and low competitive long tail keywords in any industry that you are in.
Get access to the right tools
The first step to finding great long tail keywords is to use the right keyword research tools.
Google keyword planner is one of the most used tools all over the world to find great keywords which I also recommend for beginners because it’s not only free but gives you great combination of keywords.
Apart from keyword planner, you can also use premium tools like SEMrush, Ahrefs etc where you’ll get more insights and accurate data with search volume and keyword competition while doing long tail SEO research. These tools are worth paying if you are really serious about increasing your search engine traffic and website sales. You can also view any of these top SEO blogs for tips and guidance on how to best use these tools as well.
But if you’re looking for free and better alternatives to Keyword Planner from Google, you can give a try to keywordtool.io or Uber Suggest (both are really great). With Keywordtool.io you can easily find hundreds of long tail keywords along with search volume at one go.
Here’s a list of few tools that you can use for long tail keyword research.
- Keyword Tool
- Keyword Planner from Google
Let’s now talk about how you can use these tools for finding long tail keywords easily.
Build a list of seed keywords
The best way to find long tail keyword using the tools mentioned above is to first create a list of seed keywords. Seed keywords are considered as foundation keywords which give you a better idea to boost your long tail SEO research later.
For example, “copywriting” is a seed keyword.
Likewise, create a list of seed keywords that are relevant to your blog audience and topics as much as possible in a spreadsheet so you can expand them later.
Expand your seed keywords
Expand your keywords list with long tail keywords, search volume and competition.
In the above example, we assumed “copywriting” as a seed keyword.
Here’s where you need to expand those seed keywords into bigger keywords so they will become long tail keywords.
For example, here are few long tail keywords around the seed keyword “copywriting”.
- Copywriting tips for real estate agents
- Best copywriting agency in New York
- Copywriting tutorial for beginners in India
Here’s an example of how it looks like;
In the above example, I’ve used Google autosuggest and it gives me instantly a ton of new ideas for the seed keywords I enter (‘how to create’ is the seed keyword here). Likewise, you can find a variety keywords for any number of seed keywords that are relevant to your blog topics.
You can enter the keywords using any keyword research tool (keyword planner, keywordtool.io, SEMrush etc) to expand them into long tail keywords.
I personally use SEMrush for keyword research and it allows me to easily expand my seed keywords list so that I can filter out unwanted keywords with high difficulty.
So that’s how you can find long tail keywords in any industry. Let’s now talk about how you can use them within your content so you can increase your search traffic.
How to use long tail keywords within your content?
Your job is not done by finding great long tail keywords. You also have to know where you put those keywords within your content to get higher rankings on Google. Here are few ways you can use long tail keywords within your content.
Use your keywords naturally
Most people make a huge mistake of keyword stuffing. Gone are the days where you can get top ranking by using the same keywords multiple times. You have to use them naturally within your content if you don’t want to get penalized by Google.
If you’re doing long tail keyword research, also focus on finding LSI keywords which are relevant keywords aka synonyms for the main keyword you want to rank for. That way, without keyword stuffing, you can easily use a ton of similar keywords to increase your search engine traffic really quickly.
Install WordPress SEO by Yoast
Proper on page optimization is the key. Here’s where an excellent plugin like WordPress SEO by Yoast comes into play. It’s free, fast and really effective when it comes to on page optimization.
You can use this plugin for placing your long tail keywords in;
- Title tags
- Meta description
- Sub headings
- Image alt tags etc
It shows a green color signal if your content is properly optimized with your primary keywords. So make sure to use this plugin if you want to do on page SEO in a better way by using long tail keywords to boost your search traffic.
3 simple tips you can use for better long tail SEO research
Here are 3 simple yet most powerful tips that you can use for finding great long tail keywords to skyrocket your website’s traffic from search engines.
#1. Write really detailed content
Did you know that you can get first page rankings on Google by writing 2000+ words blog posts? Have a look at the image below.
According to serpIQ, the average content length of top 10 results on Google is over 2000+ words. So what can you learn?
If you want to get the most out of long tail SEO, make sure to create detailed content so that you can sprinkle your long tail keywords easily to boost your organic traffic.
#2. Always focus on low competitive long tail keywords
As a rule of thumb, if you’ve a new blog with mostly no quality backlink profile, aim to find long tail keywords with a monthly search volume between 300 to 1000.
This makes it easier for you to rank for those keywords because less people are searching for them so you’ll have less competition to rank for those keywords even if you’ve a new blog.
#3. Track your keyword rankings
The most important step of all for better long tail SEO is to always track your keyword rankings on Google. Without keyword tracking, how can you even find how your keywords are performing on Google search?
You can use tools like Word Tracker, keywordtracker.io etc for tracking your keyword positions on Google. Track your keyword rankings every single month to know their performance and you can make any changes that you need to your content accordingly.
Last but not least: always build quality backlinks to your site. It doesn’t matter what your niche is, you need a ton of links to your site if you want more traffic from search engines like Google.
Final thoughts about using long tail SEO for more traffic
Increasing your website’s traffic from search engines is easy when you target long tail keywords. Unfortunately, most people still don’t perform long tail keyword research and often struggle to increase their search traffic.
If you’re looking from search engine traffic, make sure to focus on long tail SEO for better results. So what are your thoughts? Share your thoughts in the comments below.
1 Successful Blogger Assumption that Needs to Go
I see a lot of bloggers who make excuses as to why they fail.
Some outside condition or circumstance holds sway over these folks.
But even worse; said bloggers tend to say successful bloggers did not have to face any hardship or traumatic circumstances on their way to becoming established, pro bloggers.
I cannot tell a lie; I made a similar assumption as a new blogger. I believed millionaire bloggers took an easy journey while bum me had to face obstacles millionaires never had to face.
I discuss why you need to let this assumption go to build a successful blog:
I live a dream life.
Spending months or years in places like Fiji, Bali, Thailand and Costa Rica, I have seen some of the most spectacular places on earth.
But I faced many obstacles along the way. I ran into financial hardships. OK; let me rephrase that. I lost all of my money LOL! I also had a difficult time with family at points during my blogging journey, some of whom questioned my decisions.
Blogging confused me. Being an entrepreneur baffled me. I became terribly frustrated with my blogging trajectory a few times during my blogging career.
My mom has suffered through a terminal illness while I built my blog. I battled depression earlier during my blogging career.
But here I am. Blogging From Paradise.
Established, pro bloggers usually face and embrace far more difficult obstacles on our blogging journey. Doing so makes us more fearless which helps us grow like a weed while most bloggers feel weighed down by fear, doubt and anxiety.
I can almost guarantee you that assuming successful bloggers had an easy, bump-free, smooth journey is a root cause of your blogging struggles. Even if you succeed on some level you stunt your blogging growth by assuming successful bloggers had it easy while you have it much harder.
Not true, guys.
Diving deeper into obstacles and strong fears, you begin to see why nudging into these energies feels highly unpleasant but also helps you develop a type of fearlessness. Being more fearless than the average blogger helps you create prolifically, build new connections and most of all, you avoid panicking and being shaken out when your blogging results don’t seem to be growing too much.
My life became easier after I nudged into deep blogging and life fears because after these unpleasant but brief experiences, I no longer feared burning out, being criticized or failing. Letting go those 3 chief fears made me work more persistently, more energized and more focused than most bloggers, promoting my success.
Excuses Are For Losers
Excuses are for losers. If you make excuses that you cannot succeed because you face difficult obstacles that top bloggers did not have to face, you only hurt yourself because the statement is untrue.
You lose traffic and profits because you don’t do the uncomfortable but freeing things successful bloggers do to succeed.
Guys; this journey is fun and quite fascinating. Sometimes this blogging journey feels scary. Move forward through scary moments. Do not make excuses. Do not explain away your struggles and failures because you assume successful bloggers would not have succeeded if they did not face the same struggles, because this assumption is untrue.
You probably have yet to face the really deep, scary fears we all need to face before gaining blogging success so release your excuses, move forward based on your passion, be generous, open and willing to do whatever it takes to succeed.
Blogging gets easier if you cease making excuses and start getting things done.
Why Bloggers Need to Start Paying More Attention to Your Pay Stubs
It’s payday, and you’re ready to go out and celebrate with your coworkers, friends, and family. For bloggers and internet marketers, the concept of a ‘paycheck’ might be something totally new — or something they actually issue to themselves on a monthly basis. However, even for those in the workplace, fewer people are getting actual paychecks and paystubs, as automation is now key.
If you’re asking, “What is a pay stub?,” then congratulations on getting paid via direct deposit. As of 2016, 82 percent of American workers received their paychecks that way.
With direct deposit, you only have to check your bank account to make sure the money was credited. You should still receive a payroll stub from your employer, though, and you need to pay attention to it.
Read on to find out more about why paycheck stubs are important — even for bloggers.
What is Gross vs. Net Pay?
The biggest and most obvious thing displayed on a pay stub is the amount of money you made. But looking at your pay stub also allows you to figure out how you made that money.
There are two types of pay displayed on that stub: gross pay and net pay. The gross wages are the overall amount of income you earned over that pay period, regardless of if it’s biweekly or monthly.
Do you get paid hourly? If so, you would take the number of hours you worked and multiply that by your hourly rate. Both of those things should also appear on your paycheck stubs.
In the world of blogging and affiliate marketing, you might be getting paid a $100 commission on every new hosting referral made, but after taxes, you could be looking at another 30% cut in actual profit made.
As an example, let’s say a worker named Bob makes $20 an hour and worked precisely 80 hours the last two weeks. That means the “gross pay” amount on his check should be $1,600.
What if Bob has an annual salary of $50,000 instead of an hourly wage? Then he would need to divide $50,000 by the total number of paydays in the year. If he’s paid every two weeks, then that adds up to 26 annual pay periods.
Net pay is how much money you’re actually going to see in your bank account after various deductions get applied. Those deductions can include things like taxes, health insurance, and your 401(k).
When looking at your payroll stub, you’ll also see a space for something called “Employer Contributions.” What does that mean?
If you work a full-time job with benefits, then your employer pays for a significant portion of your health insurance. You might pay $50 every two weeks, but your employee might pay the other $100. This will be on your stub as “health insurance” or maybe “medical.”
If you’re lucky enough to work at a company that provides 401(k) matching for your retirement, then that will be under “Employer Contributions” as well.
Generating pay stubs used to be more complicated, but nowadays, companies can use an online pay stub generator. It may take a while to create a pay stub for everyone in the building, but the actual process isn’t nearly as arduous as it could be.
Most Bloggers Will Probably Ask ‘What is a Pay Stub?’
Answering the question “What is a pay stub?” is critical, but it isn’t all you’ll need to do to stay on top of your finances. More often then not, pay stubs are still being used, but since we are living in an electronic age, it’s usually all happening behind the scenes.
Avoid the temptation to throw away your pay stub as soon as you look at it. Keeping your pay check records will help you look for any patterns or problems at work. It’s also the best way to provide proof of income.
Don’t forget to put some of that paycheck in a savings account, too. For more on that topic, be sure to check out our top finance and stock market blogs to follow online.
Why All Blogging Metrics Are Vanity Metrics
Made ya look, right guys?
I did a Facebook Live Broadcast recently discussing this concept.
Check it out here:
All blogging metrics are vanity metrics because you check any blogging metrics to see how YOU are doing. Who cares? What about your readers? How are your readers doing? How are you helping your readers? How are you assisting your readers? If I see one of my videos nabbed a few hundred views I realize my video nabbed a few hundred views but this is entirely unrelated to how my readers are doing, because numbers and human beings are different concepts. Numbers are inanimate objects. Humans are humans.
I love to blog. I know how I am doing when blogging because I feel passionate about blogging. Do I need to look at a number on a screen to verify that I feel passionate about blogging? Nope. Any time I check a metric I think about how I am doing but checking numbers on a screen has nothing to do with how my readers are doing.
I serve my readers not by checking stats but by writing this guest post. I serve my readers not by checking metrics but by creating a video. I serve my readers by commenting on their blogs and by promoting my readers, not by trying to get bigger and bigger numbers after poring over metrics for minutes or hours on end.
All metrics are vanity metrics because all metrics are about you; you never check metrics to see how your readers are doing but you do check metrics to see how you are doing.
Stats Can Serve a Useful Purpose If……
….you spend a few seconds or a few minutes gauging stats, to see if you want to head in a different direction.
Emphasis on seconds or minutes, guys. Stats can be a little stopover, indicating you may need to let go an activity or maybe you need to expand an activity. Beyond those few seconds or minutes, give the rest of your attention and energy to creating helpful content and building meaningful connections.
Stats never bought my eBook so I do not check metrics. People buy my eBook so I do serve people every day, for hours a day.
Stats are all about you and service is all about other people.
Stop obsessing over how you are doing. Exit survival mode. Exit self-service mode.
Focus on other human beings. Write your next blog post. Create a video. Comment genuinely on a blog, personalizing the comment after reading the blog post. Promote another blogger on social media or via your blog. Be a servant; not a stat checker.
Develop some skills and meet a ton of people daily. That is my blogging mantra.
If you don’t focus heavily on blogging outcomes/stats and trust advice from seasoned pro bloggers you will see increasing success eventually. If you believe in yourself and help people and hone your skills through persistent practice you will succeed through your patient generosity. No need to obsess over numbers because obsessing over numbers is obsessing over yourself. Obsessing over yourself is a recipe for failure because you will run a cyber diary and sell nothing by focusing on yourself; you need to serve human beings to grow your business, not yourself.
Be patient. Be persistent. Be generous. Create and connect. Don’t obsess over stats. If you follow your passion – and you better – you know exactly how you are doing. You’re doing great! No need to verify that feeling with numbers on a screen. You’re good. Ask other folks how they are doing and serve them. Help solve their problems.
Get out of your head into a life of service.
Blogging success will be yours.
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