Financial blogs can be extremely lucrative. A cursory website valuation of Bankrate.com shows that the site is worth an estimated $64.7 million. Even smaller financial blogs, such as Get Rich Slowly and Money Crashers are worth seven figures.
If you have a background in finance, you could make a bundle managing your own personal finance blog. The downside is that this niche is obviously very competitive, especially if you are going into a high-paying vertical such as cryptocurrency and Forex.
This shouldn’t discourage you from trying to create the next Bankrate blog. Just recognize that you are going to need to really step up your game. The finance niche is becoming more competitive than ever. At the same time, Google is rolling out new algorithm changes almost monthly, so you will need to work harder than ever to keep your blog on the front page of the SERPs.
Here are five things that could make a huge difference in your financial blog.
Stock Ticker Symbols and Charts
Take a look at some of the smaller financial news blogs. You will notice that over 90% of them have purely static content. The authors typically publish an article and never touch it again. What is worse Is that many of them don’t have very appealing visuals.
Adding stock ticker symbols and charts is a good way to boost engagement. You can find a number of widgets that will automatically update with the most recent stock prices.
These visuals will make your financial blog much more engaging. They will lower your bounce rate and keep users on your site longer, which should improve your search engine rankings. You can see an example of this in action through the compass share price ticker below. Many financial websites and blogs will also offer the ability to grab one of their stock ticker widgets, which can be customized to display any of your preferred quotes.
Resource Videos for Training Purposes
I can’t begin to emphasize the importance of video marketing in 2018. It is even more important for financial blogs than most other niches.
Below you will see a few examples from Free Online Trading Education, where they not only provide users with the guidance and information they need to learn how to trade online, they also have useful and daily videos provided through their YouTube channels as well.
Here are some reasons that resource videos are so useful.
Publishing videos is a good way to establish rapport and build trust with your visitors. This warms up leads and makes them easier to convert. This is important in the financial niche, because you are usually selling more expensive services that require greater levels of trust than bloggers in other niches.
Search engine rankings
Video plays a very important role in search engine rankings these days. There are a couple of reasons for this. Highly engaging videos are great for linkbait. If you have valuable insights and a charismatic brand ambassador, other blogs and even reputable new sites won’t hesitate to link to your videos as resources.
Video is also great for improving onsite engagement statistics and showing Google that you have rich content on your site. Over 51% of global marketers rate video as the medium with the highest ROI.
Testimonials from Previous Clients
If you are selling a product, adding testimonials from satisfied clients is a great way to improve your business. In fact, studies have shown that they are the most effective form of content. A report by Spectoos shows that they have an 89% effectiveness rating. Another study by Big Commerce shows that using customer testimonials can increase revenue by 62%.
In reference to stock recommendations or just providing a paid service for financial information, user testimonials can go a long way. Testimonials and reviews can be shown in a number of ways, such as with profile pictures, in video, or even in basic text like the ones shown below from TopStockPicks.com.
You don’t necessarily need to sell a product to get testimonials either. Even if you only use a blog that is purely monetized with advertising revenue or affiliate links, you can ask appreciative readers to share testimonials about your content. If you have a background in the field, you could also ask former colleagues to discuss your expertise.
In addition to helping convert users better, testimonials can help improve engagement. Visitors will spend time reading your testimonials, which will improve your site’s onsite engagement statistics. If your visitors are impressed by the testimonials, they will be more likely to read other content as well. This helps increase your onsite SEO profile.
Recent news throughout the World
If you want to create a really engaging financial blog, you are going to need to provide some topical content. Publishing some evergreen content can be helpful, but it is going to be tough to engage your visitors with it. The reality is that most have evergreen topics are pretty dry.
Bloomberg is a great example of a site that is covering a wide range of active topics at all times. Not only do they have a scrolling news bar at the top of their page, and day charts and pricing for different markets, they also have the trending news making headlines around the world. While it would be quite a mission to compete against a site like Bloomberg in terms of creating content for your blog, you could definitely use many of their widgets, tools, and news sources as reliable references.
Writing blog posts about current events will help your blog in a number of ways. First of all, fewer of your competitors are going to optimize their content for keywords related to specific events. You can generate a lot of traffic by targeting longtail keywords around them.
Publishing articles about new developments in the financial sector are also going to be a lot more interesting to most of your readers. They are going to spend more time pouring over your articles about these events that they would a try technical topic that you cover.
Crypto and Digital Currency Trends
I can’t begin to enumerate the ways that crypto has changed the global economy. It is influencing the financial sector more than any other.
It doesn’t matter what type of financial content you want to focus on. Cryptocurrency will have an effect on it. If you are talking about the investing side of personal finance, many people want to consider investing in crypto to improve the margins of their portfolio. If you are focusing on helping people get out of debt, they may want to understand the direction of the market decide whether it is worth putting their money in.
Not a day goes by that digital and cryptocurrencies aren’t making the headlines. Everyone wants to keep an eye on the latest coin, it’s price and where it’s headed. Through the use of widgets and tools like the ones at Coin Market Cap, anyone can easily view such information in seconds. You can also take a look at their Crypto Widgets page to start adding these same elements to your own site.
It is a good idea to have a section of your blog that Focus is purely on crypto. You can talk about a number of aspects. You can cover recent news related to the crypto industry. You can also provide detailed guides for people that want to consider investing in it.
How to Create the Best Financial or Stock Resource Possible
As you can see, there are plenty of moving parts and fancy widgets involved in creating a killer online resource for anything relating to stocks, finances, and cryptocurrencies. The most important thing for you to remember, is to provide the most detailed and accurate information possible… while also niching down as much in the process.
You will notice that each of the examples in this article are best at what they do, and many of them are extremely simple in design — yet accessed by millions of site visitors daily. Try to follow these same practices when building a blog of your own.
Why the Secret of Successful Blogging May Surprise You
I filmed a video earlier today.
I showed off some of my newfound flexibility due to doing deep yin yoga daily for over a year.
But the video explains a deeper blogging lesson.
This is the secret of blogging success guys. Said secret may surprise you. Or it may not, depending on where you are on your journey.
You can watch the video here.
You may look for shortcuts to blogging success. I did.
For years I figured if I worked harder and cut corners I would discover the secret, or magic bullet, yielding quick blogging success.
After falling flat on my face for years I finally uncovered the secret to successful blogging. Shocked me a bit. I waited to be featured on Oprah to get my big break. I swung for the fences. Turns out, blogging success finds those bloggers who do simple, seemingly tiny things daily.
I know this idea may shock you because you probably believe retweeting this blog post and publishing a comment on this post means little. But tagging me on Facebook and sharing this blog post – even though it seems like a tiny, insignificant action – leads to all types of exciting possibilities. Even if we do not make friends after the first time you share a guest post of mine, we may bond after you share a guestie of mine. Maybe I retweet your latest post to my 50,000 plus Twitter followers, in response to your kind share.
Guys; I retired to a life of island hopping through smart blogging because I:
- retweeted blogger’s posts
- commented patiently on blogs
- published guest posts
- published posts on Blogging From Paradise
- broadcast live videos
- published videos
Does this sound sexy? Not really. I love blogging. But engaging in simple actions over years gets boring sometimes.
Shocking, right? Didn’t you think I’d say being featured on Virgin led to stunning success? Fat chance. I got some pub and a nice branding boost but business was pretty much as usual after the appearance on Virgin.
My big blog traffic flows to Blogging From Paradise through little blogging actions I take daily. Big blogging success is a tabulation of tiny, seemingly insignificant actions that lead to huge success if you engage in these tiny actions over years of your life.
Floors most bloggers, who are too cool to comment on blogs or to promote other bloggers. You are dead in the blogging water if ego calls the shots because ego looks beyond the simple and humble blogging actions that build empires toward some big time, major league feature on major media outlets. You whiff 99.99% of the time and even if you score, business may increase but not to insane levels, in most cases.
Successful blogging is just year’s worth of tiny, simple actions, summed up, to create something eye-popping.
Publish a blog comment. Publish a blog post. Tap a retweet button. Feature a reader or blogger on your blog. Answer a question on Quora. These actions lead to something special if you generously engage in these activities for 5-7 days weekly over years of your life.
Successful blogging is hitting single after single, not swinging for the fences, trying to hit a home run every time. You will strike out most of the time. Even if you clear the fences and knock it out of the park, your success surge will be short lived.
Keep drilling those singles guys. Broadcast live on your Facebook Page. Help folks by answering a few questions on the Warrior Forum.
You probably didn’t think a guy could retire to a life of island hopping through these tiny actions but wow did they ever add up over time, leading to something awesome.
How to Drive Huge Traffic to Your Blog
Spend the next 5-7 years of your life helping people.
But first; learn blogging inside-out. Follow advice from a blogging mentor. Invest in a good blogging eBook. Invest in a blogging course.
BIG traffic numbers flow to:
- persistent bloggers
- generous bloggers
- patient bloggers
Huge traffic numbers flow to bloggers after said bloggers rendered generous service for years. Short cuts do not exist in the blogging game.
24,000 Podcast Listens in 2 Days
My friend Alonzo Pichardo and I recorded a podcast on his channel.
We chatted about how to find the right online business for you.
This podcast has registered 24,000 listens in 2 days.
Listen to the podcast here.
How do you get 24,000 listens on your podcast over 2 days?
Spend 10 years of your life learning, serving and connecting.
Most bloggers never bother learning. Insane, right? Some learn but serve little, greedily wanting big money after publishing 2 blog posts. Other bloggers learn and serve but never network, building no friendships, struggling to drive traffic because no successful person does it solo.
There are a few bloggers like Alonzo and I who devote our lives to our blogs and businesses over a decade. No; not for a week. Nope; not for a month, or for 1 year, or 5 years. A decade. 10 years.
Alonzo built a huge following over that time by helping people. I built a decent-sized following over a decade too.
Alonzo and I built up the:
to be able to chat on blogging and internet marketing topics with ease over 30-60 minutes. 24,000 people or thousands of people registering 24,000 listens would not show up, listen and share this podcast if we did not have some serious skills and knowledge in discussing this topic.
These skills were developed over 10 years. We built our tribes over 10 years.
If you want huge blog traffic numbers you simply:
- learn how to blog from pros
- practice writing
- create helpful content
- build meaningful connections
for 6-7 days weekly, over the next 5-7 to 10 years of your life. Big numbers reflect generous, intelligent, persistent, focused efforts. Small numbers reflect stingy, unintelligent, impatient, unclear efforts.
Show Up Even When You Do Not Feel Like It
I recorded a video on Facebook today.
I discussed a core concept that leads to huge traffic numbers over the long haul.
You can watch the video here.
Successful bloggers who drive serious traffic show up daily. Even if their traffic numbers seem non-existent in the beginning, this crowd believes in themselves, generously helps people and keeps serving every day over years of their lives.
Struggling bloggers show up only a few times weekly or monthly because they publish posts and network only when they feel 100%. I am a happy dude. But I rarely feel 100%. No human does. My neck feels stiff. I feel tired. But I already created 6 pieces of content today at 3:07 PM. After I publish this blog post I will have created piece of content #7.
I direct all readers back to Blogging From Paradise through those 7 pieces of content. Can you see why I drive some pretty heady traffic numbers to my blog? I create and connect freely on a daily basis. Even when I do not feel like it.
If you want to help a bunch of folks and dream of big traffic numbers, begin helping people now. Do not worry about stats. Do not sweat outcomes. Help people by publishing posts to your blog. Promote other bloggers. Comment genuinely on blogs in your niche.
Help people daily for years. Do not stop helping when numbers do not seem to be rising. Do not panic. Believe in you.
See these mini lulls through. You too will drive big traffic to your blog.
4 Successful Blogging Lessons Cats Teach You
Cats seem to follow me all around the globe.
From Istanbul to Thailand, to Fiji to Bali, to Costa Rica to New York City, I find myself living with cats.
Kitties teach you 4 successful blogging lessons too.
Note; the featured image for this post is real. My wife Kelli and I stepped into a cage with three 400 pound tigers in Thailand. Legal in the Land of Smiles.
Bonus lesson; stepping into a cage with apex predators forces you to face deep fears, a good quality to develop if you want to habitually dive into deep blogging fears. Maybe we can devote an entire post to tiger versus tabby interactions on Blogging Tips down the road. Hold me to that guys.
Let’s dive into the lessons.
1: Go Slowly
Cats go slowly.
Never one to waste energy, kitties slowly and patiently stroll through the day. Predators need to conserve energy to be ready to pounce with one explosive leap.
Like cats, go slowly, my fellow bloggers. Take your time writing your next post. Relax. Slow down. Calm down. Keep going but understand this: blogging is a marathon, not a sprint.
2: Honor Creative Bursts
Cats seemingly explode into exercise bursts a few times daily. Usually at 4 AM as these nocturnal creatures honor their hunting instincts.
Successful bloggers mirror this trait. I create 7-10 pieces of new content daily between blog posts, guest posts, videos and sometimes podcasts too. Make hay while the sun shines. Or honor creative bursts when such periods arise.
Following tip 1 helps you follow this tip. I find most bloggers to be completely burned out because most sprint and run out of energy versus taking the marathon approach. When you do go slow and steady these short, hyper creative bursts find you more frequently. Neat how it works.
3: Get Your Sleep
I watch Barnaby sleep like a baby now. He is good for hours of napping and sleeping daily.
I saw cats in Fiji sleep 18 hours or more daily. Jet lag forced me awake for a 28 hour period and I swear these cats slept a good 18-20 hours during this stretch.
Successful, energetic bloggers get ample sleep daily. Recharges the battery. Keeps you on point, too.
Folks wonder how I find the energy to create and connect as much as I do. Easy; I rest sufficiently every single day, never bothering to leave my bed until 8 hours have passed. This morning I woke at 7 AM but stayed in bed until 8 AM because 8 hours had not elapsed from beddy-bye time. Being well-rested helps me remain completely energized during my blogging work day.
4: Patiently Wait for Opportunities to Arise
Have you ever observed a house cat – or wild cat – stalk its prey?
Cats patiently wait in stealth mode before pouncing.
My cats at home wait for 10 or 20 minutes beside windows, tails flaring, muscles flexing, focused on chipmunks or squirrels in the yard. Even though my kitties cannot blast through the window and make the kill these kitties display the same immense patience exhibited by big cats like lions and tigers.
As you proceed slowly and steadily, resting amply but honoring your creative bursts, patiently waiting for opportunities like:
- ideal clients
- ideal customers
- interviews on high profile blogs
- profitable partnerships
positions you to be a super successful blogger.
Most bloggers impatiently chase opportunities and successful bloggers, repelling good things and awesome people with their desperation.
Successful bloggers work peacefully and allow opportunities to flow their way.
Years passed before I landed features on Fox News, Virgin, Entrepreneur and Forbes. Such is the case for every seasoned, veteran blogger. Patience is the name of the blogging game.
Learn sweet blogging lessons from your feline friends.
Avoid a blogging cat-astrophe down the road.
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