Losing customers just because you don’t have a proper blog on your website? A new blogger might not be able to create conveniently due to the lack of necessary know-how and required blogging skills.
So, we have listed the things to consider when creating a blog. In this article, we want to lend a hand to any novice who wants to build a blog for small business. And especially for those who have a limited budget.
How to create a blog for a small business
Read this short but comprehensive blogging guide for small businesses and kick-start your blog. No professional coding experience is necessary to create something truly unique.
Spy on competitors
It is one of the most important things to consider when creating a blog for small business. Seeing what competitors are doing provides insight into what you should be implementing on your blog.
Keep an eye on competitors to check that what they are doing and how they are doing. It will aid you in choosing the right hosting plan to promote your blog in search engines as well as on social media platforms.
You can use SEMrush or Ahrefs (most popular tools for competitive analysis) to keep an eye on other blogs relevant to your industry or niche.
Buy hosting and a domain (if you don’t already have a company website)
To create a blog for your small business, you will need to buy a domain and hosting plan if you don’t have a business website.
A domain name is the URL of your online presence whether it is the blog or website, so choose it cautiously because it is something that will always be associated with your brand. The hosting plan must also be reliable and able to handle the traffic that your business blog will receive.
Choose a name that will represent your brand. Make sure you stand out from the rest. If you already have a business website, then create a blog as a new page of your site. Doing this will help you rank faster than a sub-domain or new domain.
Find a best CMS or website builder
WordPress is an excellent example of CMS, Wix as well. Before choosing a website builder, do your research. B10WB offers in depth reviews of website builders like Wix, Site123 and Squarespace.
A CMS (Content Management System) helps you with the creation, editing, and management of content that you are about to share with your audience through your small business blog.
Numerous website builders are also accessible on the internet that can help small business owners to create blogs conveniently. These are especially helpful for those with a tight budget.
You should always choose a website builder or CMS which provides features like web-based publishing, content & format management, media library, plugins, to make your blog appealing and user-friendly.
Overall blog design or layout is something vital that will help you get more visitors as people. Visitors love blogs which are easy to understand and appealing to eyes.
If you are taking advantage of a website builder to build a blog for small business, try to choose a blog design similar to your business branding and website theme.
When creating a blog for small business, you will have a wide range of choices in the form of free and paid themes that you can make use of to make your blog awesome.
Do some research and spy on competitors (as I have mentioned at the start) to check and understand the taste of your audience with an intention to make your blog stand out among competitors.
Plan your content
It’s all about what you are going to share with your audience or customers through your blog.
There are a lot of things to consider when creating content for a small business blog such as what your competitors are talking about, what your target audience loves to read, who will write the content and who is responsible for managing the content of your blog etc.
An ideal small business blog is always down to earth and user-friendly as well, so your valuable customers and clients will feel happy and free as well to engage, convert and connect with you.
Always create content that lends a hand to your visitors in getting their issues resolved. For example, you can add how-to guides, video tutorials, infographics, and documents to make your blog informative and easy to use as well.
Be consistent while publishing content
Consistency matters a lot when you are creating a blog for small business and want more eyeballs on the content that you will share.
Always try to be consistent while publishing content on your blog because it not only helps to engage your readers but also shows your excellent blogging skills and professionalism.
Now its time to promote
Plenty of promotional techniques and ways can be used to get more eyeballs on your blog content.
As a small business owner, you might not have enough finances to hire an SEO expert or digital marketing company, but you can do it yourself by sharing your blog posts on our personal and business-related social media profiles to bring more visitors.
Commenting on most relevant blogs and participating positively in forum communities are two great ways that not only brings traffic to your blog but can also help you secure high ranks in search engine results.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
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