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How to Create Better Content and Rank Higher with Ubersuggest

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Are you one of those bloggers that feels like they are continually writing content nonstop and publishing new articles daily, only to find little improvement in the search results and not seeing much more traffic to your site either? If that is the case, you aren’t alone.

The truth is, there are now well over a billion active websites on the internet today. With so many websites already out there, this just means there is more content cluttering up the search engines than ever before. It’s no longer a matter of publishing new content daily, it’s simply a matter of creating the best content possible and then promoting it to the right audiences while also getting high-quality backlinks to your site. Anyone can create content, but not everyone will walk through the three-step content to SEO formula we have laid out for you below.

Now it’s time that we walk through a simple three-step process that will not only allow you to create better content for your site and audience but also will effectively show you how to get backlinks and increase your search rankings in the process. This is a simple process, yet one that many will pass on, simply because it takes a little more time, effort, and research.

Zone in on Your Target Keywords and Exact Audience

Before even writing content on your website, you need to understand what you are writing, why you are writing it, who you are writing it for, and how to provide the best content to your audience possible. To accomplish this, it’s best to spend sometime on keyword research before even writing a title or the content of your article.

One such SEO tool that can help with this process is Ubersuggest. This free tool relies on Google Keyword Planner and Google Suggest data, while also making it easy for the end user to read and also sort through keyword data based on volume, competition, ad spend, and also finding other relevant keywords and topics.

Below you can see an example of this in action. Instead of creating an article on just ‘guest blogging’, it would be best to create a very detailed article and covering all the different components that people search for when trying to learn more about guest blogging. To get some ideas, all we need to do is visit Ubersuggest and plug in our target keyword or focus for the article.

As we can see, when it comes to ‘guest blogging’, there is a lot you can write about. Choose any of the target keywords, then use other target keywords within that same article as well. Here is a quick example of how this can be done.

  • Target keyword: Guest blogging
  • Sub-header 1: how to write high-quality guest posts
  • Sub-header 2: where to find guest blogging sites
  • Sub-header 3: blogger outreach services

It’s a simple, yet very effective way to come up with sub-headers and different (yet relevant) sub-sections within your main content article. It’s not just about writing the best content possible, it’s also about making sure your content is better than what’s already out there… which is what we will be covering in the next selection.

Fill Your Content with 2,000+ Words and Resources

If you’ve ever taken a moment to look at the top sites and content that ranks in Google these days, you will find that the content is much longer than what you may have seen in previous years. It’s very rare for you to find an article of ranking on the first page of Google that has less than 500 articles. Now, the standard is around 2000 words or more.

At the beginning of this article, we talked about the frustration that many bloggers have when they are creating content on a daily basis and not seeing much improvement in their search results or traffic. This is often because we all need less content, just better value in the content that we come across.

With that being said, instead of creating a short article and going live with it daily, consolidate your time and efforts to create a single resource that is much better! By this, we mean you should create very long articles on your site with at least two thousand words of content and also make sure it’s full of resources, citations, and references to other websites to back up your data.

In short, you want to create the best resource possible.

With all of this in place, it will actually make a link building and SEO process that much easier.

Do Manual Outreach to Increase Backlinks to Your Content

The last and one of the most important steps in this process is to make sure your content is being found. Once again, with so many sites active on the internet today and pushing out new content daily, how is anyone supposed to compete if they are going to just do the same thing as everyone else? Instead of following along like the rest of the sheep, stand out from the crowd and put in the effort where others aren’t.

SEO and ranking in Google is all about the content promotion and manual outreach that needs to be done once an article goes live on your site. Just clicking ‘publish’ and putting it out there, is asking for trouble — and no results.

At the same time, if you are going to create some of the best content out there, it will be a lot easier for you to pitch such content articles to other websites, while also trying to convince them it would be a great addition or reference within their own content.

This is also where a quality link building methods such as 404 broken link building comes into play. If you know you have one of the best articles out there, you can find other websites that are linking to older content which is either outdated or no longer works, and contact those sites to see if they would replace that link with the article to your site. Again, this is a timely process, but one that still works extremely well.

Want more traffic and higher search rankings? Put in the work!

The end result here is simple. If you are willing to put in the time and research that many other websites and brands won’t, you will see better results that millions of other sites won’t as well.

You also don’t need to continually create content on a daily basis and spend most of your time writing. In fact, most of your time should be spent on the SEO and promotion process. When it comes to content, you just need to create the best content possible and then promote it using any of the methods we’ve mentioned above.

The key takeaway here is that the the better the content is you create, the easier it is for you to promote. Stay away from posting content daily to your blog and instead creating evergreen resources that you can continually promote time and time again.

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Dvora is a freelance writer residing in Tel Aviv, Israel with 5 years of internet marketing experience. She frequently writes about SEO, Social media and all things blogging.

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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