With an influx of new, innovative companies every day, it’s necessary to build a solid reputation around your fledgling small business. This can seem daunting since there are so many routes you can take when creating a reputation for your company. However, the number of choices you have should be seen as opportunities to create the best version of your business, brand, and possible customer-base.
The reputation of an online business can be discovered in many different ways. One of the most popular and first impressions made is usually done through the search results. If your website, blog, or brand isn’t ranking number one for your name or brand in Google, that’s the first sign of a bad reputation. You want to leave a great first impression on your audience and let them know you don’t have any negative feedback, complaints, or legal issues out there as well.
Here are some tips on how to build a good reputation for your new small business.
Having a Solid Presence on Social Media
Creating a nuanced social media presence is integral to building a long-term reputation for your company. Because we’re fixed in a digital age, much of your customers’ interaction with your SMB will be online. Even if you don’t have a social media account, people can research your company through websites like Yelp. If you’re poorly reviewed on these sites, and don’t have any positive information about your business, your reputation will suffer.
At the same time, social media is all about engagement. It’s not enough to simply create an online account and just let it sit there, you need to actually grow it out and connect with the right audiences at the same time. Through the use of Twitter growth automation tools, it’s now possible for small businesses and brands to select and target what type of demographic audiences they would like to go after, then let the software and automation do the work for them. A perfect example of this would be if you had an online service that helped with WordPress security and theme development. It wouldn’t be hard to target such an audience through Twitter, then allowing them to discover what your brand and services are really all about.
Let’s face it: People are scrolling through their newsfeed throughout the day, every day. They are taking in information whether you like it or not. Maintaining a solid and authentic social media presence will expand your growth and opportunities—so, create an account and have fun with it!
Building a Trustworthy Website
In addition to utilizing social media, your business should maintain and update a website. As well as the impact you’re making from your social media presence, your actual site is going to drastically impact your customers’ opinions of your business. So, make sure you’re using a site that is easy to navigate.
This can be made a lot easier when using a web hosting site since the platform does much of the work for you. There are a number of monthly web hosting plans that you can use to help maintain your website. Just remember to look at the features included, such as number of site pages, security functions, inclusion of business email accounts and more.
At the same time, just having a website or blog might not be enough. What if you wanted to create an online store or ecommerce business? When you start factoring in the different issues here, not only do you need to have a trustworthy web hosting provider and platform to create and list your products, you also need to have a solid payment portal and support system in place as well. This is where a solution like Shopify can really come into play — as they are a trusted brand and are currently hosting millions of online stores for brands and small business owners around the world. Be sure to check out this list of some of their most successful online e-commerce sites to get a better understanding of how to not just have a safe and successful online store, but to also improve your reputation and gain the respect of your audience in the process.
Establishing Brand Identity that People can Trust
Establishing brand identity might be the most important way to make a name for your small business. Anything you put online will either help or hurt your brand. Like with maintaining a good social media and website presence, knowing your brand is crucial in keeping customers interested—and crucial in having a solid web presence.
Effective brand marketing can give your business major success in the market. It’s like giving your customers an individualized promise, so make it unique to your business! The more you stick out (as long as you’re professional) the better. Obviously, you don’t want to stick out for the wrong reasons, like bad customer reviews.
Networking Your Way to the Top
Although online presence is important, networking with individuals and other businesses is just as crucial to building a strong reputation for your business. It’s a literal web of connections at your fingertips. Not to mention, it’s also a great way to expand your knowledge, learn from other companies, and obtain new clients. Take advantage of it. You’ll be glad you did.
Networking is extremely important for individuals, businesses, and brands of all sizes. Not only is it great for making new contacts, it’s also perfect for getting your name and face out there for personal discussions and making new introductions that simply can’t be done through email. In the world of affiliate marketing, blogging, and online business, there are plenty of great conferences in New York City and around the world that every entrepreneur should attend. If you aren’t in the NY area, no worries — there are new conferences and events taking place all over the world. Simply perform a Google search to see what’s going on in your area.
Leveraging PR Opportunities is Key
Having a public relations (PR) plan for your business should be near the top of your list in establishing a good reputation. Developing PR plans ensures a connection with consumers, fosters loyalty, and is quite simply just more effective than advertising.
Leveraging PR opportunities helps inform the public about your offers in an editorial (rather than advertorial) way. In other words, it helps showcase your expertise—all the while driving conversation of your business in the market. This can include stewarding your brand online and targeting your audience.
These tips on building a reputation for your small business can get you up and running with a solid reputation. Just remember to stay true to your brand and update and maintain your web presence according to your specific audience.
Are You Afraid to Color Outside of the Blogging Lines?
I am coloring with my 2 year old niece now.
Blog post idea; after 2 photo snaps and a quick analogy realization I figured coloring with a 2 year old conveys a blogging success lesson to you.
My niece does not fear coloring outside of the lines. She is smart as a whip but has yet to master the concept of coloring inside of the lines. Few 2 year olds get this idea.
Scribbling like mad, her work consists of zags, hard lines, zigs, and you better believe she colors almost exclusively outside of the lines. She is as happy as a lark to break the rules, to just be coloring. Coloring is fun to her. Who cares if she stays in the lines?
I instantly thought of my blogging career.
I retired to a life of island hopping through smart blogging by coloring outside of the blogging lines, choosing to do what feels fun to me versus doing what bloggers said I should do.. No email list at Blogging From Paradise. Not much search traffic either because I don’t do the SEO thing. I publish up to 4 blog posts daily. No doubt; I follow certain rules and do color inside of the lines sometimes but largely succeeded because I blog outside of the box, following my fun, pursuing my passion.
You may look at me and wonder how in the heck I do it? You follow all common blogging rules diligently. Yet you may struggle. What gives?
Blogging is an energy game. If you do what feels fun to you, you will succeed wildly. Even if you break rules in the process.
Even though I promote 1 blogging eBook above all else I still wrote 126 eBooks. Big time rule breaker guys. Most bloggers only write 1 eBook and promote the stuffing out of it before moving on to the next eBook. Nothing wrong with that but this is usually a scarcity mindset in action. I preferred to think abundantly and wrote my rear end off. Coloring outside of the lines. Blogging outside of the box.
Follow Some Blogging Rules But Break a Bunch
Nobody becomes wildly successful or lives a dream life through blogging by following all the rules. Rule breakers stand out from the crowd.
Breaking some blogging rules is just like coloring outside of the lines. Some bloggers believe your blog looks a bit sloppy, or disorderly, or that you are doing things wrong, if you color outside of the blogging lines. But these bloggers are usually totally obsessed with doing things perfectly, struggling like heck because nobody is perfect and when you try to be perfect you will fail. Perfection is the fear of failure and the fear of criticism, combined. Don’t let bloggers who color inside of the lines fool you.
How to Succeed by Coloring Outside of the Blogging Lines
Follow your intuition guys.
Listen to the small, still voice.
Trust your gut.
Do what feels most fun to you; not what bloggers say you should do.
I do not build an email list. This is coloring outside of the blogging lines.
Yet I live a life few bloggers live, spending months in Fiji, Bali, Thailand and Costa Rica among other tropical paradises.
No SEO on Blogging From Paradise because I do not want to depend on search traffic. Yet I have circled the globe for the past 7 years as a full time digital nomad.
Break some rules guys.
Do freeing, fun and highly uncomfortable things. Even if doing so pulls you away from the blogging herd.
Color outside of the blogging lines guys.
Live your wildest dreams.
How Do I Teach Bloggers if I Am a New Blogger?
I see that question popping around in your head.
The same question danced around in my head 10 years ago. How could I teach people how to blog if I did not know how to blog? Plus I had no connections. No skills either. Big time problem.
Here is how to solve your problem:
- learn how to blog from top pros
- write 500 words daily offline
- publish 1-2 posts weekly, turning around and teaching what you learned
- continue to learn both about blogging and your blogging niche
Learn then teach.
Or absorb then teach.
Jan Verhoeff published this post yesterday:
She led off the post explaining how she watched one of my Facebook Live Broadcasts recently and delved deeper into the topic I discussed, said topic being blogging overlap.
Jan is a seasoned veteran blogger but she and I both use this concept of learning or absorbing then immediately teaching the concept to our readers. Knowledge ain’t getting stale in our brain boxes.
Newbie bloggers; I get it. You may feel intimidated to learn, then to teach. But being a blogging student is hands down your most important role as a new blogger because learning and studying gives you confidence to turn around and teach your new found knowledge quickly.
Check out my guest post on Janice Wald’s Mostly Blogging:
Janice regularly shares this post and noted it still drives blog traffic.
New and seasoned blogging veterans alike know deep down we are all perpetual students. Plus we know that in order to teach we must first learn, being open and willing students.
Newbie bloggers; you better become a voracious reader of blogging tips and tips aligned with your niche. Learn to gain confidence and clarity. Then you better practice writing like crazy. Pen 500 words daily offline to become a confident writer.
Being armed with knowledge and improving writing skills sets the foundation to learn, then to teach.
10 years ago when I was a new blogger I read a post on Ray Higdon Dot Com.
This iconic network marketer introduced me to the simple concept of how you can teach folks how to succeed in your niche, even as a newbie. Learn. Teach.
Allow little time to elapse between learning and teaching. Teaching does not require 10,000 word blog posts or 45 minute long videos or eBooks or courses.
Practical Examples of Teaching
Peep these examples of how you can learn a concept and teach as a new blogger:
- record and upload a 1 minute long video on YouTube
- write and publish a 600 word post on your blog
- record and upload a 5 minute long podcast
The idea is to learn a concept and to be comfortable teaching the concept without being an expert. Fraud energies may arise guys. Fears attempt to shame you into remaining quiet. Don’t trust these fears. Don’t believe these lies.
If you want to become a blogger you better get comfortable with being a teacher because blogging is teaching. If you want to become a teacher you better be a hungry student, learning the in’s and out’s of blogging and your niche and practicing your writing to more easily convey your blogging message.
Hit the ground running as a new blogger.
Nobody begins blogging as an experienced blogger.
Nobody begins blogging with blogging skills.
We need to learn and practice persistently as a new blogger to become a successful blogger.
Just don’t hesitate to turn around and teach what you have learned immediately, to drive traffic to your blog.
Do I Look Lucky to You?
Many people believe me to be lucky.
Folks think I am so lucky to travel the world.
Like a magic fairy alighted on my shoulder, tapped me with a magic wand, and sent me to that location in Bali you see in the featured image.
As if I lucked out to circle around the globe for the past 7 years.
Not quite guys.
Luck does not exist.
Smart, generous work helped me retire to a life of island hopping through smart blogging.
Peep this link:
Does that sound lucky? Was I lucky to write and publish 583 guest posts on Blogging Tips alone? Am I lucky to have written and published thousands of blog posts during the past decade I spent online?
Have I been lucky to work hundreds of thousands of hours during my life, in order to retire to a life of island hopping through smart blogging?
Did luck make me a full time digital nomad? Have I been lucky to write and self-publish 126 eBooks?
Luck does not exist.
Smart, energized, years of work, this brings blogging success.
Convenience Store Luck
Back in New Jersey for a bit.
After spending a few moments at the local convenience store I saw no less than 5 people buy lottery tickets.
Folks spend money on a wing and a prayer, hoping, praying, begging to make money through a game of chance.
Forget building a sustainable online business. Forget rendering service to become successful with your blog. Don’t even bother investing money in solid vehicles.
Leave your life to chance. See if you get lucky.
Terrible mindset to have guys.
Luck does not exist. No magical fairy blesses some folks and curses other folks. Nobody suffers from bad luck. Chance does not exist.
Smart, intelligent service, persistently applied, exists. Learning and practicing the skill of blogging for 2-4 years of your life exists. Spending 10 years writing and publishing thousands of posts exists. Commenting on 50,000 blogs exists. Being generous exists. Helping folks for months before making a dime exists.
Luck does not exist.
Luck Is a Jailer
If you believe successful bloggers are lucky, that limiting belief jails you. Since you believe you are not lucky you naturally will always struggle and fail. Not a good belief to cling to guys.
Many bloggers think I am:
- a natural
but I am not. I just spent years of my life learning, practicing and mastering the skill of blogging. I wrote almost 600 guest posts on Blogging Tips alone. Does that sound like luck, or chance, or like a blessing? Smart, persistent work guys. I committed fully to blogging so blogging committed fully to me. Simple equation but goodness does this journey feel uncomfortable at times.
Early Friday evening, here I am writing this guest post as my 2 year old niece hangs all over me, bopping me on the head. Hardly a crazy challenge but still a bit of a challenge. Try thinking through a post and writing it while a hyper 2 year old does all in her power to grab your attention.
I am not writing this post because Lady Luck sent me the idea. I am writing this post because I have written 2 million plus words during the past decade of my life, so words flow easily for me.
- Creating, connecting and polishing my blogging skills by patiently writing and broadcasting live videos daily helped me craft a neat life for me and for my readers.
- Generously commenting on other blogs and promoting other bloggers helped me become a pro blogger.
- Persisting through thick and thin created my blogging success.
The next time you explain someone’s success as a simple matter of luck, think again.
Luck does not exist.
Search Blogging Tips
Blogging2 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Blogging1 year ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Search Engine Optimisation2 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 weeks ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 months ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging1 year ago
57 Must-Read Books For Entrepreneurs Recommended by Entrepreneurs
Blogging5 months ago
How to Find Success with Blogging and Affiliate Marketing in Asia
Blogging2 years ago
How to Become a Nimble Blogger