Nowadays, creating great content is not always enough. Sure, you’ve crafted a very valuable source of information, but if you want to achieve greater traffic, you need to make sure that it can be easily ‘understood’ by the search engines.
When you optimize your content in a way that it’s SEO-friendly, you will get better ranking. Meaning, you are not only creating a quality content but you are also making it easier for your target audience to discover you.
Here are some of the basic must-haves on creating an SEO-Friendly content on your blog.
Draft the structure of your post
Plan first before writing. Writing is a skill many possess but not everyone can write and get the audience’s attention at the same time.
When you create a structure, you’ll have a clear path to where your content is going. This also makes your post clearer for your audience to read well.
Here are the things you should keep in mind when preparing for your structure:
You’ve probably heard in your English class that you should always start with an introduction when you are writing. Same goes for your blog.
This is the first part of your blog, make sure to capture their attention. This should all be familiar to anyone that already has a content marketing plan in place.
You don’t have put everything in the introduction just yet. First, tell something about your chosen topic subtly and show them what to expect in the coming sections of your blog.
The body is where your post’s main message should be found. In here, you should write everything you want your audience to know about your post.
A conclusion is a good way to end your blog post. This is the part where you summarize the important ideas you have shared in your post or just simply conclude about a topic you have tackled.
After listing down what you want to share on your blog in all these three sections, you can now start combining all your ideas and make your post. Read along for more info on how to properly position the points on your post.
Format your post well
Once you’re done arranging the contents of your post, you can then start writing it out. We’ve mentioned that your post should have the intro, body, and conclusion parts, right? Now, add these things below to increase its readability.
Headings are what your readers see first. Aside from it’s bigger, it’s short and is what the next sentences are all about.
Aside from this, headings are essential for SEO purposes. When your headings contain keywords, searching it is easier and can help with your SEO ranking.
Paragraphs are essential when writing in order to avoid a clump of too many words that can be overwhelming to your audience. But keep in mind to follow the right way on when you should properly add your paragraphs and not just adding it for the sake of separating your sentences.
Use bullet points
Using bullet points is great whenever you want to list things or when you want to emphasize some things. Grammarly explained how to create powerful bullet points and showed how it can catch your reader’s attention.
Readability is one of the most important parts to keep in mind when writing a content. According to Yoast, readability is not a quick upgrade to your site’s rank. However, when people read your content and stay on your website longer, you’ll get higher conversion rate in the long run.
Create a schedule for new content
Come up with a list of blog titles and add them to your calendar. Search engines love fresh content. The more you create new posts, the more they’ll crawl your website. This will then give you a higher opportunity to rank.
Once in a while, you can try to do a bit more to your website. For instance, the “10x content” also known as the “Skyscraper Content” is a content that is ten times better than any other posts published in your niche. This content is not a walk in the park. You will be doing tons of researches and reading, but the results are going to be rewarding.
Having better and fresher content have an edge that can improve your search rankings.
Optimize the length for readability
The longer or shorter the better? Not really.
When it comes to blog posts, quality is always better than quality. You can create a 2000-word article, but without substance, there’s really nothing to it than length.
There are no limitations to how long or short your blog posts should be. In fact, Seth Godin writes blog posts that are shorter than 150 words and yet he’s one of the most popular authors out there.
But in order for it to contain some keywords and link, you can try and make 300 words as your minimum for now.
Remember that you can’t always please readers by the length of your content but rather, with the quality of your writing.
Add internal links
Internal links are those that point to your website. When a visitor reads something on your site and you provide other sources of information, you are more likely to get them to stay longer.
Don’t expect people to dig inside your blog, instead, make it easier for them.
Use a plugin
If you use WordPress as your website platform, then we recommend installing SEO plugins that are dedicated to helping you with your SEO needs.
Yoast is usually the crowd’s favorite. It has different metrics that checks if your content is SEO-friendly.
All in One SEO Pack is yet another great plugin with over 3 million downloads. It generates meta tags automatically along with other useful features.
Any of these plugins will help you assess if the contents you write on your blog are okay in SEO standards.
Creating an SEO-friendly content is not really time-consuming, in fact, once you’ve become adept at this, creating your future ones will be a breeze.
If you are aiming for your blog to reach a wider audience, start optimizing your content so search engines can easily find you.
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
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