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How to Gamify Your Blog and Increase Engagement



How to Gamify Your Blog and Increase Engagement

How to Gamify Your Blog and Increase Engagement

Capturing people’s attention is an essential part of blogging. Without it, your blog would be useless. Yes, there are lots of ways to do that. But one of the best ones is by gamifying your blog.

Gamifying has invaded the e-learning landscape because of its effectiveness in fostering engagement. It’s also proven to boost brand awareness and make your content more enjoyable. If you want to propel your blog to greater heights, then the gamification strategy is for you.

But this isn’t just about playing games. Instead, it’s all about engagement and mental stimulation. This gives your blog a more solid audience due to our innate nature of loving games.

In fact, the iTunes App Store currently has over 396,000 game apps. There are even lots of LMS gamification systems nowadays — proof of our fondness for games. With this, it’s safe to say that sprinkling a bit of “gaming” to your blog makes it more appealing.

Here, you’ll learn why gamification is a game changer for your blog. You’ll also know how it can increase engagement and drive more traffic.

What is Gamification?

Gamification is a strategy that integrates game mechanics into your blog. The goal is to drive audience engagement and participation. It also gives you long-term followers that’ll help your blog achieve long-term goals.

This can range from all sorts of activities. It can be a contest for best comments, highest engagement rate, and more. It’s a way of introducing game mechanics to non-game elements like blogs. Achievement, progress, and competitiveness are some of the aspects of gamification.

1. Leveling System

The leveling system is an effective way to boost audience engagement. It’s all about assigning your audience varying levels that depend on their involvement. The levels can range from 1 to 10, with one being the least involved and ten being the most.

It’s then up to you on how to make the levels appear more creative. Splash in a touch of your brand or perhaps a well-thought-out theme. This motivates your readers to interact with each other. After all, we’re all egoistic creatures at the end of the day. We want to look good. And we’ll look good when we have a high level.

2. Introduce Quizzes

We all want to know our real selves. What better way to do that than to take quizzes. Take for example Buzzfeed’s quizzes. It sparks people’s curiosity and makes them interested in knowing more about themselves.

It might be an IQ test or a “Which celebrity do you look like” kind-of-test. Whichever it is, it’s proven to be useful in making your blog known. Buzzsumo even states that a quiz gets shared averagely 1,900 times.

1 Quiz Software Create Online Quiz Tests and Exams ProProfs

That’ll drive tons of traffic! And what’s great about this is that people want to compare their results with their friends. This makes the quiz turn viral! It’s also easy to make one. There are lots of platforms like ProProfs Quiz Maker you can use to help you out.

3. Leaderboards

One of the best things about humanity is its undying passion for competitiveness. It’s what made us achieve wonders of our own. Why not make use of our hard-wired nature in blogging?

Leaderboards drive your audience’s competitive selves. You can do this by having a leaderboard that ranks your blog members according to engagement. The number of comments, likes, and shares can be some of your criteria.

This is all about driving your audience to outcompete each other. You might also want to give a prize to the top five. This makes them more motivated to rank high. But this doesn’t always mean person-to-person tracking.

You can also feature your most popular articles and rank them by the number of likes and shares. Having a scaling system gives your readers an insight into your blog’s health. They’re most likely to stay when they see people interacting with each other.

4. Reward Badges

This is similar to the leveling system. But this focuses on unranked awards given to your most engaging followers. One of the best feelings in this world is to be awarded something you’ve worked hard for. That’s what we’re going to apply here.

Badges serve as a form of gratification to your audience. It gives them a sense of importance and accomplishment. And it’s in these feelings that they’re inspired to stay on your blog and interact more.

It also gives people the feeling of being “legitimized.” And what do they do when they feel this way? They brag it to their friends. In turn, their friends would also want to outcompete them. It’s a cycle that keeps going on and on.

A good example of this is a badge for the number of blog posts read or comments made. This is what made Quora even more popular as users share intellectual thoughts. Even Facebook’s comment section is gamified.

The more interesting, thoughtful, or funny your comment is, the more likely you gain likes. And when you’ve got lots of likes, you become an instant sensation (sort of). The same goes for Instagram’s likes and Twitter’s shares and retweets.

5. Work on Challenges

Life would be boring without challenges. So does blogging. This is why it’d be wise to challenge your blog’s visitors. Don’t worry about them leaving because it’s “challenging.” Instead, think of it as an opportunity for them to interact.

And they’ll do because of the thought of getting a prize. It can be a simple freebie or an incentive. An example would be to ask your followers to share photos on social media about your recent blog post. Or perhaps ask them about their opinion about your niche. It’s all about compelling your audience to voice out with the hope of getting something in return.


Gamifying has shaped blogging and the whole virtual world. It’s out there in more ways than we ever thought of. From the comments and likes to the number of shares and views, it’s easy to say that gamification is everywhere.

Engagement equals more traffic. And higher traffic leads to higher profits for your blog. It’s all about ingenuity at the end of the day, or a case of manipulation perhaps? Nonetheless, gamifying is the way to go.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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4 Effective Tips for Boosting Reader Engagement on Your Blog




If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018




Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?



10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.


He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.


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