Connect with us

Blogging

Why Blogger Outreach Teams Fail and How to Do Outreach Properly

Published

on

I often receive emails from folks asking to get featured on Blogging From Paradise.

My Domain Authority on BFP was 50 the last time I checked. 18,000 plus links in.

I have been featured on Virgin, Forbes, Entrepreneur and Fox News.

The reason why bloggers and their outreach teams want to get featured on my blog via guest post, interview or quick hitter mention is because I built this blog up over 3 years and I’ve built my friend network up over 10 years.

One shout on Blogging From Paradise broadcasts your message to 60,000 plus folks.

Good deal.

But many outreach teams screw up the process terribly and fail miserably.

Let’s revisit a common scenario.

Blogger Outreach Fail

A blogger reaches out to me cold. I have no clue in hell who they are. Stranger Danger, usually.

Said blogger complements:

  • my blog
  • a specific blog post
  • me

In most cases, this is a robotic process. I get it. Following the outline. Fine. Even if you are being as genuine as a snake oil salesman, I get it; you’re struggling. So I listen.

Said blogger looks forward to my response.

I email said blogger, thanking them for reaching out to me. Then I explain this is what you need to do to get featured on Blogging From Paradise:

How to Get Featured on Blogging From Paradise

I send them this link.

1 out of 50 bloggers thanks me for the link and begins building a friendship with me. These are future blogger leaders.

Most bloggers never respond to the email.

3 out of 50 bloggers respond with: “I am sorry; I just do not have the time to do what you are asking, as me and my team are busy and need something from you before we can invest that time.”

If these 3 out of 50 bloggers would read the email to themselves before replying to me, of course they would realize how selfish, greedy and outright loony such emails sound.

But this is the ultimate blogger outreach error: allowing fear to call the shots.

Trying to manipulate people with a team of 4 to quickly get what you want out of a top blogger, trying to use them, leads to endless failure and struggle. We can smell your desperation from 10,000 miles away because we have smelled it 10,000 times before during prior lame pitches.

Blogging Mastermind Walks

My wife Kelli and I joke about the pitches we receive regularly for guest posts and other features on our blogs during our evening walks.

She is an established personal development blogger at Life Made to Order so she also receives a high volume of these lame pitches.

During these blogging mastermind walks we chuckle at the silliness but also know that there is a real need to address this influencer marketing lunacy; folks have no clue how to do it right.

Look at my friend Maxwell Ivey if you want to see a blogger do influencer marketing properly.

He doesn’t do influencer marketing though. He just makes friends by generously helping folks, patiently and persistently.

By the way; Max is blind. I have met the man in person in New York City. He displays superhuman patience in all he does, from day to day offline stuff, to creating blog posts, to networking on social media. Try doing all this stuff with your eyes closed, guys, and you’ll see what real patience is.

More than the tens of millions of bloggers out there, he would have a legit excuse of not having the time because stuff that takes most of us a second to do may take him a bit longer to do. But he blogs from the heart, builds genuine friendships and this is why he is becoming more successful, more well known and more of a blogging influencer every day.

This is how it’s done; enjoy helping people, have a blast making friends, then your friends will expand your reach like my stomach after a trip to a Buddhist Vegetarian restaurant in Thailand. Talk about filling fare!

The Correction

Instead of impatiently failing, relying on the desperate efforts of you and your tiny team, try this: patiently build bonds with top bloggers over months by helping them without looking for anything in return. Then your seemingly piddly team of 3 folks will become a tribe of 50 friends, over months.

Then as you keep giving freely, your tribe of 50 friends promotes you, endorses you and hires you, spreading your word, featuring you, offering you guest post opportunities and being loyal brand advocates.

I have a 60,000 member community because I did things patiently and persistently, helping people without looking for anything in return. Doesn’t a 60,000 member blogging community sound better than the efforts of 3 people? Especially when you don’t have to manipulate these folks to share your content; they love doing so and share your posts freely.

Patient bloggers tend to become highly influential bloggers.

Impatient bloggers flame out and fail or work so hard trying to succeed that they never enjoy the journey.

I’ll take the fun, patient, generous way to being an influential blogger, thank you.

Video

Watch as I discuss this concept via video.

Cats will appear.

 

  • 10
  • 18
  •  
  •  
  • 1
Continue Reading

Blogging

1 of My Secrets to Being Kinda Prolific

Published

on

I have written hundreds of guest posts for this blog.

I have written about 1000 on Blogging From Paradise between posts and travel pages.

A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.

Blogging From Paradise has a DA of 48 and 22,457 external links in.

Not super shabby.

I am kinda prolific.

If you want to publish helpful content frequently, just run with my most basic of tips.

Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.

Do not wait to create.

Do Not Wait to Create

The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.

Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.

Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.

I finally learned of this secret and used it effectively when I chose NOT to wait to create.

Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.

No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.

All because I chose not to wait to create.

Being Prolific Impacts Folks

Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:

I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.

Tips to Be Prolific

  • Blog mainly for the fun of blogging
  • Nudge yourself out of your comfort zone daily
  • Surround yourself with prolific bloggers to feast on their creative energy
  • Do not wait to create
  • Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.

Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.

  • 2
  •  
  •  
  •  
  •  
Continue Reading

Blogging

How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck

Published

on

I lose blogging momentum sometimes.

You may be in the same boat, being human and all.

But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.

I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.

You can find your blogging mojo and get unstuck by following these blogging tips.

1: Pick a Dream that Makes You Feel Alive

I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!

Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.

What is your dream? Figure it out. Hold it tight.

If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.

2: Feel Fears Fueling Your Struggles

Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.

Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.

I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.

Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.

3: Study Persistently Energized Bloggers

I am no Tony Robbins but blog persistently from an energized space.

Each day I:

  • do 1 hour of deep yin yoga
  • exercise for 1 hour
  • usually take an icy cold shower
  • focus on having fun with my blog versus attaching to money or traffic outcomes

I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.

You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.

Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.

Wrapping it Up

Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.

 

  • 4
  •  
  •  
  •  
  •  
Continue Reading

Blogging

1 Clever Way to Find Blogs for Reading and Commenting

Published

on

Have you missed me?

I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.

A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.

The Problem

Do you feel stagnant, blog-reading-wise?

I did. For a minute.

Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.

If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.

Enter a cool method for identifying new blogs for reading and commenting.

Google Image Search

The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?

5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.

The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.

I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.

Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.

Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.

Why this Strategy Is So Powerful

I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.

This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.

Downsides

Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.

Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.

Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.

The Verdict

I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.

If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.

  • 6
  •  
  •  
  •  
  •  
Continue Reading

Trending