Going viral with your content on social media is a goal of every great marketer. And being able to take advantage of someone else’s story going viral is the mark of a savvy marketing strategist.
These opportunities on social media are few and far between, but when done right they provide amazing content reach. This can open the door to an entirely new fanbase to capitalize on and, with some luck, increase your revenue as a result.
Below, 13 entrepreneurs from YEC share the different ways that you can take advantage of a viral story on social media to boost the reach of your own online content. Here’s what they had to say:
1. Repurpose and Cross Promote
Taking good content and repurposing and repackaging it for different platforms is a great way to boost reach. Say you launch a video on YouTube and it goes viral. You can shorten the clip and repackage it for Instagram and Facebook, then turn the video into a blog post or pitch it to media outlets that could easily embed the video for thousands more views. Cross promotion is key.
2. Newsjack With Facebook Ads
Newsjacking is an established way of getting media attention through broadcast media. You can use the same strategy to gain attention via social media as well. One trick is to create a set of Facebook ads for your target demographic that relates to viral content circulating the web. Since people are already interested in the viral story, it’s an easy sell for them to click on your content.
3. Tie It to Your Brand
Find a way to tie it into your brand. We work in the events industry, so a viral video from a wedding or event makes sense for us to send out to our followers on social platforms. Before pressing send, just make sure it makes sense and isn’t just grasping at straws to use a viral story to get more likes.
4. Leave a Comment
Viral stories often get a ton of comments that others faithfully read through. Be sure to leave your own comment and note your similar belief, company name and even a link, if possible, to your own content.
5. Include a Link in Your Content
I have used a viral story to kick off one of my own posts or articles, and then linked to it. The story is then shared on my blog and other social media platforms. This way, the story is connected to my own thought leadership and encourages people who liked the viral story to visit and read more of my content.
6. Create a New Resource
Especially around fast-paced stories, we create resources to help ourselves and our audiences keep up. That might mean curating a Twitter thread, publishing a blog post full of links, or even running a survey of our own. Curating this sort of information can be quick and unpolished, making it a fast way to make use of any relevant expertise or resources you may have on a topic.
7. Play Devil’s Advocate
Provide a contrary viewpoint. Try to challenge the mainstream viewpoint of the viral story by providing contrarian arguments. All the voices that praise the same viewpoint will eventually blend into the digital wallpaper. The ones that stand out need to add something new to the conversation to spark interest, in turn generating engagement with your brand.
8. Build Your Email List Through a Website Pop-Up
Activate an email pop-up on your website to collect email addresses when a story goes viral on social media. By installing the pop-up, you’ll collect email addresses that can be used to follow up long after the virality of the story subsides. Make sure the pop-up speaks to the viral nature of the story. Create a relevant call to action and you’ll have a much higher conversion rate.
9. Newsjack With More Information
For smaller brands, a blog post that captures the viral keyword of the day can help it rank organically as a supplementary piece that people may read for more information. For newsworthy content, you can add a detailed history that better explains an event. For viral content, you can insert some future predictions or your own commentary on a piece. Aim for authority to create greater relevance.
10. Broadcast the Viral Story
I like doing my own video content wrap-ups and reporting through live stream, so I use many viral stories as the basis for these and then tie them to my own thought leadership. Sharing them in a video broadcast breathes new life into the viral stories and connects them to what I’m doing.
11. Read the Comments for Ideas
Create a story in response to a popular comment on an article. If others are thinking along the same lines and the story is going viral, those who agree with the comment will be more likely to share the article. Use similar keywords and hashtags when sharing the article so it’s easier to find.
12. Stir Up an Emotional Response
If it’s a subject you know a lot about, one of the best ways to cut through the noise is to put together a short response, preferably in podcast or video form, in which you offer commentary. Share what you know about the industry, and be a contrarian if it makes sense to do so. Stir up an emotional response with your audience, especially if you feel like a key side of the issue is being ignored.
13. Add Context to the Story
Anybody can take a story and rehash it. Not many people can bring new insights and context to it. Make it your goal to take the story and bring your own perspective to it. Talk about what it means to your industry or your audience. Be willing to shoot it down if it’s not going to change a thing. Be willing to agree with the story if it’s true and share from your perspective why that is the case.
How to Create the Best Content for Social Media and Going Viral
When creating any type of content on the internet these days, it needs to be about user engagement and providing your audience with the value they are looking for. With more than a billion active websites on the internet today, there is no longer a need to push content out there just to simply to ‘put something out there’. Follow this advice and all of the actionable tips above to find more ROI with your content creation and marketing efforts.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
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