In today’s digital world, it’s easy to drift afloat in the never-ending sea of information. Data is literally everywhere, and that’s what makes it difficult to absorb all of them at once.
That’s where infographics come to play.
According to a recent survey by Hubspot, it’s found out that the number of infographic searches in Google has increased by more than 800%. That’s around a 1% increase in infographic creation every day.
The reason behind its exponential popularity increase is due to the ever-growing need for a better way to market content across the web. Infographics have proven to be more appealing and engaging to consumers. Its vibrant colors, simple visual presentations, and straight-to-the-point content are what makes them more sought-after compared to articles which only have written content.
Take note that 65% of people prefer looking at visual presentations over reading texts. This leads us to one fact – and that infographics are the way-to-go if you’re looking to improve your digital marketing efforts and online presence. If you’d also like to see step by step instructions on how to create an infographic, be sure to check out this resource from Venngage.
Here are ten examples of what a great infographic should be like:
1. Anatomy of a Teacher
This is a good example of what a perfectly targeted infographic should look. The font and the background resemble a school chalkboard. This shows that it is specifically made for teachers and no one else, thereby catching their attention.
Pro tip: When you’re planning to make one, it’s important that you know who your target audience is. Remember that it would be better if you create an infographic that’s relevant to a specific audience instead of a generic one that appeals to everyone.
2. The Current State of Backup
The thing with infographics is that they should be made with putting focus in mind. The viewer should have an easy time understanding the infographic’s content.
Pro tip: This example shows how Mac users deal with their backups. It presents it in a very organized and detailed way. By putting figures, few icons, graphs, and well-thought-of words, you come up with a streamlined and easily understandable infographic. This way, you’re able to let the information drive the viewer to be focused on a single issue. In this case, it’s the backup practices of Mac users.
3. Geek vs. Nerd
In the example above, you can see how the headline’s words imply direct meaning. By using as few words as possible, you’re helping the viewer easily understand your infographic. Take note that the ideal headline length is 70 characters.
But what makes this example even more attractive is that it differentiates two very similar types of people. Most people don’t even know that geeks and nerds are different! That’s what sparks the viewers’ interest into reading the whole infographic.
Pro tip: Infographics might be more inclined to visual style. But don’t get us wrong, as its headlines still play a vital role in its ability to attract viewers. The principle here is simple: the better your headline is, the higher the chances of it gaining attention.
4. 7 Superpowers of a Knockout Infographic
You’ll notice how each section differs from one another in terms of color. Each section also has its own number and headline. Aside from that, its comic book style makes it easier for viewers to go through each section. It’s with this that you make sure that the viewer would finish reading the entire infographic from top to bottom.
Pro tip: An important trait an infographic should have is its ability to bring the viewer from one phase to another in a seamless and sequential manner. The infographic above is a perfect example of how you can assure that every phase will be interconnected with each other.
5. Companies that Acquired Customers from Facebook
Infographics aren’t exempted from the need of citing sources. Sources are important especially if you’re presenting statistical figures. It’s in citing the sources that prove your content is factual and legitimate. Just be sure they’re up-to-date and doesn’t distract the viewers from going through the infographic’s visual flow.
6. The Growth of Artificial Intelligence in eCommerce
The infographic talks about AI growth in e-commerce, which is reflected by its theme that features shopping robots. Apart from its simple yet relevant theme, it also made efficient use of the spaces in between points. This helps the viewers to easily read and understand the content of the infographic.
Pro tip: Having a single-color theme is another good idea if you’re looking to create an infographic that’s built to go viral. This example shows how it effectively utilizes different shades of blue into its font and background.
7. The 2016 Classy #GivingTuesday
The above example also lets the viewer feel a nostalgic feeling due to its “Home Alone” theme. The tarry staircase and the VHS tape are Easter eggs to the classic thriller movie. Psychology Today reports that nostalgic memories influence social behavior, thereby making the infographic more shareable.
Pro tip: Color scheme and nostalgia have powerful effects on the attractiveness of an infographic. Having fewer colors is better as it makes the content easier to understand. A recent analysis of more than 200 Pinterest infographics shows that those that have a maximum of two colors are the ones that have the most Likes and Pins.
8. Is Life Good?
Infographics should not only be a means to present something, but they should also be capable of evoking viewers’ emotions. This infographic is pretty good in doing that as everyone can relate to it.
Pro tip: The simplicity of the question and flowchart is what captures viewers’ attention. Add into the equation the surprising, yet very obvious reality of simply changing something to live the good life.
9. Cheetah: Nature’s Speed Machine
Here is another good example of an infographic that has a minimal yet meaningful content. It presents how a cheetah’s speed stacks up against other animals, vehicles, and even with Usain Bolt, the former world’s fastest man.
Pro tip: The way it presented the comparison is so simple, yet highly effective. The illustrator portrayed the icons in a silhouette shade to make it look clean. The headline is also placed inside a border frame. This highlights the infographic’s headline and makes it more organized.
10. How Steve Jobs Started
A good example of this is by showing a brief timeline of the life of Apple founder and former CEO, Steve Jobs. Talking about Jobs’ life is a great way to attract viewers because he has influenced the modern world in a lot of ways. You can also see how the elements of headline, simplicity, and visual cues come to play here.
Pro tip: Discussing the life story of an influential person is a great idea when creating an infographic. Infographics are not only meant to inform and educate people, but these are also made to quench the viewers’ curiosity.
Creating an interesting infographic boils down to these four things: simplicity, readability, target audience, and visual style. When you incorporate these four areas into your infographic, there’s no doubt that it’s going to go viral. Remember that it’s easier and more interesting to deal with visual graphics than reading an entire article. Thus, now is the perfect time to start making infographics – lots of them!
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
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