Is there anything easier than starting your own blog?
You can have your site up and running within minutes which is why hundreds of thousands of new blogs are created every day.
But how many of them stay in business 6 months or a year down the road?
As soon as the early excitement of starting a new blog fades away, most newbies find it difficult to come to grips with the demands of blogging.
Despite publishing new content regularly, they fail to build an audience and generate organic traffic.
As a result, they lose motivation and their blog dies a slow and painful death.
Successful bloggers, however, do it differently.
They have a plan from the start and understand what it takes to establish a thriving blog.
Do you want to know the secret to their success?
Let me give you some hints.
1. They Build an Email List from Day 1
“I’ll start building my email list from tomorrow”
For most newbies, this particular tomorrow never comes.
Successful bloggers understand that building an email list is the most important part of establishing a blog.
Which is why they prepare for it before publishing even a single post.
Leading marketers like Pat Flynn, Darren Rowse, Glen Allsopp and even Zac himself are huge advocates of email list building.
According to research, email marketing has a long-term ROI of 3800%, gives your message 5x more visibility than Facebook and drives 3x more social shares.
So how exactly do the super successful bloggers build their email lists?
By adding a “Subscribe to My Newsletter” opt-in box in their blog’s sidebar?
They create irresistible and laser-focused lead magnets that turn first-time visitors into loyal subscribers.
For example, just look at the lead magnet Zac uses
Zac knows his audience and has created a free giveaway that’ll lure any newbie to his email list.
Your lead magnet should address a very specific problem of your audience and should have a high perceived value.
For starters, I’d recommend using a well-designed 10-15 page eBook as a lead magnet on your blog. You can find lots of eBook ideas in this post.
Placing a lead magnet on your site from day 1 gives you a great chance of converting any traffic generated to your site into email subscribers.
2. They Understand the Needs of Their Audience
Newbies get flashes of inspiration and creativity by seeing the success stories of other bloggers.
But pro bloggers don’t jump into any niche without first understanding their audience.
In fact, research is perhaps the biggest difference between successful bloggers and mere hobbyists.
So how exactly do you research your audience?
Let me quickly share a few tips
- Use Facebook Audience Insights
Facebook has more than 2 billion monthly active users. It is one of the best places to research and understand the needs of your audience.
To do that, go to Facebook Audience Insights inside Ads Manager.
In Audience Insights, search for the key interests of your target audience. For example, if your blog is about SEO and content marketing, you can search that in the interests tab
As soon as you search for your interest, Facebook will show you tons of data about its users who’re interested in SEO.
For example, in the snapshot above you can see the tabs marked as “Demographics”, “Location, “Page Likes” etc.
Each of these tabs has loads of information you can use to understand your audience.
Let’s take a look at the “Page Likes” tab
It shows you the other Facebook pages your target audience likes.
You can go to these pages and see the content that they’re publishing.
This will give you a great idea of what your audience wants.
- Google Trends
Google Trends shows you the level of interest in a topic over a certain period of time-based on the searches on Google Search.
For example, here’s the interest level in social media marketing
If you scroll down, you can also see the related search queries that people interested in this topic are using
You can sort them by “Rising” to see the recent trends.
It also gives you other related topics that you can use to expand your research.
- Keyword Research
Successful bloggers never start a blog without extensive keyword research. But since it’s a detailed topic itself, I won’t be able to cover it in this post.
I do, however, strongly recommend reading this keyword research guide by Brian Dean. In my opinion, it’s the most comprehensive keyword research resource on the web.
3. They Create Actionable and In-depth Content
The days of thin, poorly researched 500-word articles are long gone.
If you want to engage your audience and rank in the top 10 Google search results, you need to create authentic, high quality and in-depth content.
According to research, the average word count of the top 10 Google search results is 2000+ words
But apart from SEO, longer and more in-depth content also delivers more value to the readers.
Successful bloggers know that which is why they invest in high-quality content and try to make it as actionable as possible. In simple words, their content helps people take action and move forward in their businesses.
4. They Diversify Their Traffic Sources
“Never keep all your eggs in one basket”
You must’ve heard this famous saying by Warren Buffet, an American billionaire businessman.
The same principle applies to your blog traffic as well.
Newbies depend completely on search engines and SEO to generate traffic. Which is why the moment their rankings go down, their blog dies.
Successful bloggers also generate traffic from Google, but they focus on building online assets to diversify their traffic sources.
Here are a few ways to do it
- Build your email list, we’ve already discussed that.
- Guest post on other high engagement blogs in your niche. Ryan has written extensively about this topic.
- Create and grow your own dedicated Facebook Group. I personally know bloggers who generate more traffic from their Facebook Groups than Google Search. Neil Patel has a detailed guide on this topic
- Build your presence on Quora, Inbound.org, Triberr and other industry-specific forums.
- Grow your audience on social networks like Pinterest, Twitter, Reddit etc.
Diversifying your traffic sources minimizes your risk and reduces your dependency on Google.
6. They Aggressively Promote Their Content
Last but not the least, successful bloggers don’t forget their content after publishing it. Instead, they go out and spread the word.
That’s the only way to consistently drive traffic to your blog.
Don’t stop after sharing your post once on social media. Develop a sharing routine and automate the process using tools like Buffer or Hootsuite.
Here’s a good example of how to do it.
The most successful marketers like JeffBullas, Neil Patel etc. keep sharing their content for months and even years.
This keeps sending them new visitors to their archive content and keeps their blog alive.
Blogging isn’t rocket science, but it’s not a walk in the park either. You need to have a clear plan and the willingness to execute it day in and day out. Ask any successful blogger and they’ll tell you how hard they’ve worked to grow their blogs to a level where they can sit back and relax. Hopefully, the tips I’ve shared in this post will help you move in that direction.
1 Key to Blogging Happiness and Success
In today’s heavily charged political climate you may want to debate, outright fight or criticize people on social media.
Maybe the news seems to magically draw you in to negative, toxic headlines.
I have a little secret that keeps me happy most of the time.
Goodness knows following this secret promoted my blogging success.
The secret: I see fighting as fear so I do not get caught up in kicking a dog when it’s down.
This is code for: I largely do not engage fearful, unhappy folks. If I do engage said folks, rest assured the chats last for a few seconds, if that.
Why Doing this Makes You a Happy and Successful Blogger
Avoiding unhappy people automatically makes you happier because nature abhors a vacuum. Ignore fear. Ignore unhappiness. Loving, happy people move into your life since love is the opposite of fear and happiness is the opposite of unhappiness. Many of these happy, successful people will be clients, customers and rocking bloggers who promote you and endorse you.
Ignoring folks having a moment, or perhaps, having a tough life just allows them to find their balance on their own. You are a leader, not a savior.
If a trusted friend is going through a difficult time you can be a sounding board for a bit. No worries there. But even this sounding board stage has its limits and you eventually need to move on to allow these folks to find clarity and peace on their own. This benefits both parties.
Happiness and Success Is an Energy Thing
Folks wonder why I smile in most of my travel pictures. I smile because I am predominantly happy. I am predominantly happy because I see fighting as fear, and I do not kick a dog when it’s down, meaning I do not engage, chat with or try to convince fear-filled, fighting folks on social media, through my blog and through my email.
I do this because I have compassion for these fear-filled folks. Especially for fear-filled folks who fight about politics, religion or whatever topic these individuals are unclear on.
Typically, most of these fear-filled, unclear folks find other fear-filled, unclear folks to complain to, and they all agree in their fear and lack of clarity, and disguise their fear as passion or a love of their political party, or whatever sounds good, to soothe their bruised egos, and their unclear, fear-filled minds. Either way, the dog is down, and since I was once in the same position is life, I ain’t kicking.
Following this practice has dramatically raised my energy from fear to love. Raising my predominant vibe from fear to love has helped me be in harmony with the world, which made me:
- an energetic networker
Taking on these qualities accelerated my blogging success and grew my happiness, because happy, successful bloggers are generous, prolific, helpful and energetic networkers.
But you need to move up the energetic ladder to embody these traits and that involves leaving those fear-filled, unclear folks near the bottom of the ladder. Even if they appear to be successful, blogging business wise, rest assured that their political or religious fight is fear, manifest.
You can still be connected with them and chat casually here and there about blogging or other topics where they vibe love, not fear, but you will be leaving many of these folks behind until they face, embrace and release their deeper fears, to vibe more from love and clarity, so they can join you on higher rungs of the energetic ladder.
Surround Yourself with Loving, Generous Bloggers
Loving, kind, generous bloggers promote your blogging success by showing you the way.
These folks also lift your spirits, making you a happier blogger.
Seek them out. Promote successful bloggers. Comment on their blogs.
Be happier, healthier and wealthier.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
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