Connect with us

Search Engine Optimisation

3 Of The Most Important SEO Tips That You Need to Implement Right Away

Published

on

important seo tips

Let me ask you a simple question before talking about the most important SEO tips to follow in 2017.

Why few sites like Backlinko, Moz, Smart Passive Income get a TON of traffic while the majority of the websites get embarrassingly little traffic?

The reason is this: all the high traffic sites are both search engine and user friendly. They all follow a strategic plan to impress both their audience and search engines.

If you’re struggling to increase your search traffic, I’ve 3 of the BEST SEO tips for you. Let’s talk about them without further ado.

important seo tips

#1. Find keywords that will make you rank higher

Do you want more people to visit your website or blog? Have you optimized your blog for search?

The one common mistake that most of the bloggers do is that they write and publish articles without targeting any keywords at all.

If you are trying to rank for a popular keyword, then you need to consider content marketing and SEO seriously. When your site is ranked in search engines for a keyword then it has a major impact on your web traffic, lead generation and conversions.

It takes very few minutes to know which keywords to use. You can find keywords in several ways. There are lot many tools available that makes your work easy to find.

#1. Google Keyword Planner: It is an official product from Google that gives you a traffic estimation of your target keywords and also help in finding more relevant and related keywords for your niche. You can find the keywords that are most relevant to your business. Start by searching words or phrases related to your products or services.

In order to use Google Keyword Planner tool, you need to have a Google Adwords account. And, it is free. Simply create an Adwords tool and start using it.

Here is how you can find keywords using Google’s Keyword Planner:

  • Click on “Tools” and then click on “Search for new keywords using a phrase, website or category.
  • Enter your keyword. For example, “Marketing tactics”. Once you entered your keyword, go down and click “Get Ideas”. There, click on the “Keyword Ideas” tab.
  • Scroll down and scan through the keyword ideas. Take those that are relevant to what your website is trying to achieve:

All you are trying to do right now is find ideas. List all ideas you come across in a spreadsheet.

#2. UberSuggest: It is one of the best free keyword tools for getting lots of keyword suggestions. It is also a perfect alternative to Google’s Keyword Planner if you don’t want to go through the trouble of creating an Adwords account.

  • Go to UberSuggest and enter your keyword.
  • Click on Suggest and it will list down Keyword suggestions.
  • You can check out all your selected Keywords in the right sidebar of the Ubersuggest site and click on get to copy all the Keywords. Click “View as Text” to copy relevant keywords.

Now you can write posts based on keywords extracted using this keyword suggestion tool.

#3. SEMrush: Without a doubt, SEMrush is my favorite SEO tool. It is a SEO tool that lets you do keyword research, track keyword ranking, check backlinks, check competitor ranks and most importantly, performs a complete SEO audit of your blog. You can also know what keywords are performing well for your competitors with data from SEMrush.

  • Go to SEMrush.com and enter competitor’s URL. Click on “Organic Research” and “Positions” and scroll down to “Organic Search Positions”.
  • To find long tail keywords they are ranking well for, Sort by “Pos.”
  • Next, search by “Volume” and see if there are keywords with very high volume that you are ranking on the first two or three pages of Google.

Make note of the pages or posts that you find. SEMrush makes it really easy to find what keyword your site (or any other site) is ranking for.

#4. Forums: If you want to find qualified content ideas then forums are the best place for it. You have real people asking real questions. Here is how you can find content ideas using forums:

  • Go to Google and search “your niche forums”. You can check like this too. “keyword forum”, “keyword” + “forums”, “keyword” + “forum”, “keyword” + “board”. Click on any link and in their website, take note of the categories. Check how the forum is divided up into sections: Each of these sections is often a Niche Topic.
  • Click into one of the categories and examine the threads. You can find some great content ideas.

#5. Google Search Console: Google Search Console is a neglected tool, but it is a treasure house of content ideas. You can monitor website performance in the Google search index.  You can learn a great deal of information about your website and the people who visit it.

  • Go to Google Search Console and click the “Search Traffic” section and then click on “Search Analytics”
  • Checkmark “Position” and scroll down and click show 500 rows. Scroll back up and sort the list so that the lowest ranked keyword is at the top.

If you are new to Google Search Console, you will need to add and verify your site before you can do anything else. By adding and verifying your site in Search Console, Google thinks that you are either a site’s owner, webmaster, or other authorized user.

If you use the wrong keywords, then you likely won’t see ROI. So, finding keywords and using it in your content will make you rank higher.

#2. Spy on your competitors SEO strategies

Unless you know your competitors, all your great content and products goes waste. There are so many tools available online that will help you to find your competitor’s strength and weaknesses. Spying will help you with your business goals and allow you to plan out your next move.

Here are the 7 tools that will reveal your competitors SEO strategies:

#1. SEMrush: Without discussing about SEMrush, any SEO tools list is incomplete. It shows you data about sites’ search engine traffic based on estimates of keyword traffic and rankings. It lets you track the keyword position of your competitor in any search engine based on their geographical location.

You can find all keywords your competitor is currently ranking for on any given page. You will also get ad keywords and traffic numbers of competitors.

#2. Open Site Explorer: It is an easy-to-use tool from Moz that helps to monitor backlinks. It allows you to follow your competitors’ link-building efforts. Moz analytics helps you to track your site’s link profile over time and compare it with your competitors.

You will find details on how to get data on page and domain authority, anchor text and boost your links. You can easily check out what links you competitors have, compared their link profiles with your links, and boost link building strategies.

#3. Similar Web: It allows you to get traffic insights for any website. Just type in a website and you will get global rank, country rank and category rank of that website. It shows the weekly number of visitors in the last 6 months.

#4. iSpionage: This tool makes it easy to see what your competitors are doing organic search. It has a set of tools that includes SEO competitive research, social monitoring and keyword tracking. If you are into different campaigns whether it’s PPC, social media, or organic traffic, this is one of the best sites to use.

You can see the best performing keywords for organic as well as for PPC and how much the competitor spends on both organic and paid search.

#5. SpyFu: This tool lets you know which keywords your competitors are targeting, both in organic search and in AdWords. You just need to add competitors’ keywords and get an overall view of their strategy. SpyFu can help you eliminate bad keywords from your website.

#6. Majestic SEO: With this tool, you can download the backlink profile of your competitors. It allows you to download the link profile for any of your competitors’ sites. If you are serious about building quality links for your website, then this tool will help you a lot. You can download the link profile of any competitor

#7. Marketing Grader: This tool gives each of your competitors an overall score based on social media activity, blogging success, SEO and lead generation. You can monitor social activity of competitors, blogging and SEO success of competitors and lead generation success of competitors.

#3. Create SEO optimized and in-depth articles

Well who doesn’t want to rank higher than their competitors on Google? However, writing content that is liked by people and search engine is the biggest challenges that bloggers and content marketers face.

Whatever the content you write, it should appeal to your readers and also solve a particular problem. Here are the 5 secrets that will help you to create SEO optimized in-depth articles:

#1. Perform keyword research: If you write article without doing enough keyword research, it takes a lot of time for Google to notice your effort. So, find out which keywords and phrases people are searching for and prepare a keyword spreadsheet. Keep track of how many times you used those keywords into your content.

#2. Start writing around those keywords: Include your target keyword throughout your article. Remember, never ever stuff keywords. Whatever the sentence you write, it should be meaningful. Include your keyword in the title, in the first 300 words, and in the first h1 or h2.

#3. Add value to your readers: Before you even start writing, analyze to whom you are writing? What do they gain  through your content? How it helps them? What kind of knowledge you can share to them that can’t be found anywhere else?

You are writing for people. So, when you are writing, make sure that you provide value to your readers.

#4. Make it really long and worthy content: Search engines tend to give preference to longer blogs and articles. It also favours “in-depth” content which is of at least 2,000 words. The longer your content, the more value you are going to give your readers. Remember, 100 words of fresh content is better than no new content at all.

#5. Track your analytics: Just publishing content won’t fetch you any result.  You need to monitor your content regularly using Google Analytics.  If your site has a high bounce rate, that means that visitors to your site are not staying for long, because your page is not providing them with the information they are looking for.

If your bounce rate is high, that means your page is not optimized for the appropriate keywords. Pop-ups, slow loading times, unrelated ads or images, and any other ugly design element can push visitors away. SEO-based content is not just about the words on your screen but is about how your visitor sees them.

So, optimize for SEO and use good design, track your analytics to know where you can modify further.

Final thoughts about the most important SEO tips

SEO is not as easy as it sounds. SEO involves in a lot of factors like backlinks, competitor research, keyword research etc.

The key to winning at SEO game is to find what works best and do more of it. Don’t spend your time and energy on implementing all the new stuff that you learn on the go. Focus on one or two steps at a time, implement them and move on.

So what are your thoughts? Did you find the 3 SEO tips mentioned above useful? Share your views in the comments.

  • 6
  • 33
  •  
  •  
  •  
Continue Reading

Search Engine Optimisation

Top Reasons Why You Should Hire SEO Consultant for Your Blog

Published

on

There are countless bloggers wearing multiple caps trying to juggle various things like creating quality content, search engine optimization and social sharing etc. In this situation, they often failed to rank the blog higher in search engines when battling with different things to save money. In results, they lose the content quality and position of the blog in search engines when not hiring an SEO consultant or agency.

As search engine optimization is vital to make a blog rank well in search engines, a blogger should be doing it properly by hiring professionals instead of doing it personally when managing different things as well. There are so many reasons why you should hire SEO consultant for your blog and some of them are given below in this article.

Reasons why you should hire SEO Consultant for your blog

In-depth Knowledge of SEO

An individual who is expert in SEO has the in-depth knowledge and expertise to make use of the right search engine marketing practices to optimize the blog or website in order to make it noticeable in search engines. An SEO Consultant will perform a website analysis before taking any step for blog optimization. He/she will assess the strategies used by your competitors to plan something unique and dynamic as well to beat them in the race of appearing at the top in SERPs. That is the reason, hiring someone expert in the field can do great things for your blog to make it popular in search engines to help you secure a visible place in search engine result pages.

Keeping Up with latest trends

As Google is continuously updating its search algorithm, getting high ranks for a blog is becoming difficult in the age of huge competition. However, an expert can find the creative ways and latest SEO trends to make your blog easily searchable as they always know precisely when new updates are about to happen and what should be done to maintain the current search engine positions.

It can save a lot of time

Search engine optimization is a time-consuming practice that can eat a lot of your time that you might be spending on creating content for the blog. Saving the precious time is one of the top reasons to hire SEO consultant for a blog. By doing so, you can easily free up some time to discover creating the quality and engaging content for your readers.

Cost-effective operations

If you are not expert in the field of SEO, you are most likely to spend money on SEO tools and many other things that you are not aware of how to use wisely. On another hand, search engine optimization is something that needs to be consistent and continues in order to get better outcomes and if you are spending few days on it and then waiting for the results, you are just wasting your money and time nothing else. Hence, paying to a professional SEO consultant can provide you desired outcomes even without wasting a lot of money in terms of buying SEO tools and backlinks etc.

Keep you on the good list

Brands and companies that take shortcuts or use black hat SEO techniques, usually suffer in terms of dropped rankings or penalties. While an expert can provide you quality services to keep you on the good list by employing only favorable and legal things. If the ranking of your consultant business or company is dropped due to bad SEO, you will need to spend more time and money for retrieval of the lost position in search engines.

Proper and regular reporting

Keeping track of SEO efforts for a blog is vital in order to measure the success and return on investment and preparing such reports could be a hard job for a blogger. Hence, an SEO agency or consultant can prepare the proper and regular SEO reports for clients to provide them each and everything in easy to understand approach. A professional SEO expert always understands the importance of the statistics provided in the reports to make sure that everything is on the right track.

Boosted return on investment (ROI)

When an expert is doing proper work for you, success is always sure and you can enjoy the boosted return on investment for your blog by getting services of an SEO consultant.  They always provide you easy to digest SEO reports that clearly show the increased ROI for the money spent in terms of the fee of the expert or professional hired for the blog.

Now that you’ve had an opportunity to skim through some of the benefits and considered factors and reasons behind hiring an SEO consultant or agency for your blog, is it time you expanded your time, effort, and resources into this area as well?

  • 1
  • 8
  •  
  •  
  •  
Continue Reading

Search Engine Optimisation

9 Ways to Optimize Your Business for 2018

Published

on

It’s 2018. Are you sure you are keeping up with the times?

In a fast-paced world of online business, it’s easy to fall behind, and to not even realize that it happened. Then, the next thing you know, your business is declining and your competition is way ahead of you. You don’t want that, do you?

Don’t worry. All you have to do is to spend a little bit of time every now and then to keep up with the current business trends. Here are 9 ways that will help you catch up with everyone and optimize your business for 2018…

#1 Use new marketing channels.

Everyone is using messaging apps now. So why aren’t you going where your customers are? A simple chatbot that can answer basic questions about your products and services can save you quite a bit of time on customer support. Plus, your customers will appreciate being able to get answers via messaging apps. And don’t worry, you don’t need to know any programming, Botsify can show you how to create a chatbot without any coding.

#2 Make sure your design is up to date

Does your website look like it’s a time-capsule from the late 90s? You have to understand that poor web design is extremely damaging to your business. Think about it. When you visit a website that looks bad, do you stay and look around, or do you leave immediately? Well, guess what, your customers do the same! So make sure your website is up to date and unique (you can easily add custom elements like fonts with design bundles).

#3 Get your invoices in order

Bookkeeping might be boring, and you might hate it, but you still have to do it, otherwise your business will turn into a complete mess! It’s best to use one tool to track time spent on client work and to issue the invoices so that everything would be in one place. I recommend Invoice Ninja, an open source platform that is used by small business owners all over the world.

#4 Qualify leads

You know how sometimes you get messages from people who want to work with you yet have a budget that’s barely enough for a meal at McDonald’s? These emails are a waste of both their time and yours. That can easily be avoided by qualifying leads in advance. Simply add a wordpress form to your website and make your potential customers answer a few questions about their project. That way, you will immediately know the situation once they reach out to you, which will save you a lot of time.

#5 Answer popular pre-sales questions on the homepage

You should also do your best to avoid answering the same questions repeatedly. For example, how many times has someone asked you about your rate, only to lose interest once you answered? Interactions like that should be avoided. You can do that by adding a frequently asked questions (FAQ) section to your website with this WordPress FAQ Plugin.

#6 Reduce the amount of steps required to buy from you

Want to make more sales? Then stop putting barriers between the customer and the purchase! Customers shouldn’t need to contact you and negotiate with you to buy your products and services. It makes much more sense to have a Simple Shopping Cart on your website that allows people to buy from you immediately.

#7 Improve your hiring process

Hiring people is one of the toughest things to do when running a business. Are you picky enough? For example, when you look at the resumes, do you pay attention whether your applicants have bothered to use resume templates or not? Little details like that can tell you a lot about a person. So make sure to pay attention not only to how well they look “on paper” but also to various cues that indicate what kind of people they are.

#8 Improve your homepage, blog, landing pages designs

Web design can make or break a business. Take a good look at your website. Do your homepage, blog, and landing pages look good? You can use Elementor WordPress Theme Builder to improve them if you think they need some polishing. Remember, content is king, but no one is going to read your content if your website looks horrible!

#9 Optimize length of your texts

Many people don’t pay attention to the length of their texts and end up with weird looking social media updates, Google snippets, and websites. This is bad. Do you think your clients will trust you to take care of their businesses if you can’t even take care of your own online presence? Make sure that your texts on social media and on Google fit the limits. You can use Lorem Ipsum plugin to easily generate lorem ipsum placeholder text to see how the text would look on your website or social media.

Conclusion

You can’t be complacent if you want to get ahead in business. Always make sure that you have your fingers on the pulse of your industry. What’s new? What are the latest trends? What are your competitors doing? Only then you’ll stand a chance of not only surviving, but thriving. Never allow yourself to fall behind!

  • 9
  •  
  •  
  •  
  •  
Continue Reading

Search Engine Optimisation

Essential Tips For Completing SEO In Record Time

Published

on

7 Easy On-Page SEO Tactics that Bloggers Need to Do

In your quest to build a successful online business, you’ll often find marketing experts recommend that you improve your website’s search engine optimization, also referred to as SEO. This is the process of improving your website’s visibility on major search engine results pages. Although there are several search engines, the holy grail of SEO is to rank at the top of Google for your chosen keyword because this will result in the greatest influx of traffic to your website.

If you find the task of improving the relevance of your website so that it’s indexed and ranked on the first page of major search engines overwhelming, you’re not alone. This, however, doesn’t mean that you’ll have to give up on the idea of doing well with SEO, just that you’ll have to decide whether to put in the time and effort to learn how to do it on your own or work with an agency like HigherVisibility to get the work done.

Whether you decide to find a way to do it right or hire a digital marketing firm to do it for you, the five critical areas to pay attention to when doing SEO are keywords, domain name, page title, meta tags, and headlines.

Image SEO

Pick the Right Keywords

When you choose a keyword, you need to be specific, using long-tail keywords that describe your page contents. So, for example, if you’re selling protein supplements, don’t pick “protein supplements” but “organic protein supplements to build muscle and burn fat” or “fast absorbing protein supplements for hard-core bodybuilders.”

There are three reasons that you should prefer long-tail keywords over broader, more general keywords:

  1. First, you’ll target web surfers that intend to make a purchase.
  2. Second, the more specific your keyword or keyword phrase, the less competition you’ll face and the higher your chances of ranking well in the search engines.
  3. Third, you will still be able to get traffic from people who are doing a broad search.

Choose a Good Domain Name

When choosing a domain name, pick a name that includes your relevant keyword, that’s related to your business, and that’s easy to spell. It should also be memorable. Finally, if you have a choice, always select dot com, as most people default to using that when entering a domain name in their browser.

Optimize Page Titles

Your page title is part of the HTML of your website page, specifically, the tag.

Some basic rules of thumb to remember when it comes to page titles is to keep them short, accurate, and relevant. They should also be unique to each page of your website. If possible, include a call to action and make the page title as close to your headline as possible. One thing you should avoid doing is keyword stuffing.

Enhance Meta tags

When it comes to your meta tags, avoid repeating any keyword more than three times and use the same keywords in your keyword and description meta tags.

Create Engaging Headlines

The headlines you write should serve two purposes: to entice readers to read your content and to give search engine spiders relevant information on how to index your page.

You serve readers by writing headlines that give a hint about your content. For instance, if you use a headline like, “Can’t Keep Up? 10 Ways to Simplify Your Grocery Shopping” you are attracting the attention of people who are always busy, who hate wasting time buying groceries, and who are looking for a way to simplify and speed up this necessary chore.

This headline will also work for SEO if your long-tail keyword is “simplify your grocery shopping.” In addition, you should use headline tags like H1 to suggest that the keyword phrase is a headline, not a subhead or regular text. Another thing that will help identify your headline as a headline is putting it at the top of your page before any images or any other text.

In closing, it’s important to realize that the rules of SEO change when search engines change their algorithms. While the basic ideas outlined here about long-tail keywords, headlines, and so on are evergreen, the weight of various SEO elements will shift in importance and new factors may come into play that will determine how well your websites rank in the search engines.

  • 5
  • 16
  •  
  •  
  •  
Continue Reading

Trending