In a growing business, marketing can be everything. Growth can be hard to come by, and even harder to maintain. So once you start gathering customers and increasing revenue, you’ll naturally be scrapping for any way to keep the trend going. Every business is different, and there are unfortunately no universal truths as to how to maintain growth. But these are five marketing tricks that are likely to help.
Post Fresh Content To Your Website
Content is key if you want natural exposure online. Indeed as one article looking at marketing tricks for modern companies put it, business owners should “go ballistic with content aggregators.” That’s not necessarily the strategy that always works best, but posting fresh content is still a great step to take. No matter what you’re selling, chances are you (or someone you hire) can write knowledgeably about it, which effectively turns your website into more than a store or business hub – it also makes you a point of reference. Ideally, you’ll be able to post your content on other platforms as well, with links back to your site. Essentially, you’re giving a broader audience a better reason to visit your site than simply to patronize your business.
Try Direct Response Marketing
This is something a lot of business owners might have heard of but not really explored thoroughly. But the basic idea of direct response marketing is simple: you’re presenting the audience with a real-world problem and offering your product as the easy solution. This is different than simply telling people where and how to find you, or blasting your company name and logo to everyone you can reach. It’s a more conversational marketing approach by which you communicate the actual utility of your product. Another benefit is that through direct response marketing a lot of companies actually gather data that reflects how successful an ad campaign can be. This is done by way of giving customers a specific way to access your site and/or buy your product each time you start a conversation. You can track how many site visits or purchases result from that specific method, and thereby determine if the campaign is working.
Visual marketing is still one of the best ways to not only reach an audience, but also to grab their interest and attention as well. This can clearly be seen through all of the visual and video growth on social media these days. Attention spans are dropping and there is already content overload in the internet today. One of the best ways to take advantage of your already published content, is to turn them into infographics and start sharing them on social media. Not only will thing bring more exposure and branding back to your site, it can also help with backlinks and traffic as well. With established content already posted onto your site, simply add your newly created infographic below the content and then add an embed code for other sites to post your infographic and share it around. To make the most out of this process, put in the necessary time to promote your infographic and reach out to industry sites that might want to share it with their audience.
Build An App
When we look into growth strategies for modern businesses, one thing becomes clear pretty consistently: mobile is king. More and more internet activity is coming from people using mobile devices, and thus it’s become more important for companies to market specifically to these platforms. There are a lot of ways to go about doing this, but the most important and effective is to build an app. This is as important for a modern company as designing a website was five years ago. You’re giving interested customers a way to quite literally have you in their pockets; and beyond that, you’re establishing a direct line of communication to those customers.
Leverage Experts and Authority Figures on Your Site
Celebrities and well-known entrepreneurs are always getting attention for their expertise and whatever they do in life or business. Imagine if you could big names and authority figures featured on your own website or blog? It’s now possible through the growing concept of expert round up posts. The concept here is simple — reach out to industry experts and top bloggers, having them answer a specific question for your site, then create a large roundup post with all of their answers. The end result is great content for your audience, exposure for everyone your site interviewed and also potentially getting shared by some big authority players in the process.
Acting on all five of these ideas takes a great deal of time and effort – but marketing isn’t supposed to be easy. If you take the time and apply these ideas carefully, you may just get the boost that helps you to keep growing.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
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