One way to hone your craft and keep your finger on the pulse of the blogging community is to follow relevant, professional bloggers with large audiences and lots of insights to offer. If you are not yet reading these extremely instructive blogs, subscribe today. As you read their content, you’ll come away with tips and suggestions to help your blog grow.
The Social Media Hat
The Social Media Hat helps readers attract followers by explaining how to market blogs on social media, which can be a tricky place to navigate if you’re just learning. They have handy how-to pieces and more in-depth articles about how to improve your overall social media strategy. Some posts may also help you be a better blogger. For example, in a recent post on image use, Mike Allton discusses how using images that you haven’t received explicit permission for can result in legal troubles. While they’re targeting social media marketing readers, this information is equally relevant to blogs.
The next site offers a lot of opportunities to aspiring bloggers looking to make some extra money. Bloggers Required also has an active blog with suggestions, tips, and tutorials for you to put to use on your own blog. Posts also touch on how to make a better blog that resonates strongly with your readers. Tessa Holly talks about the things she wishes she’d known before becoming a blogger in a recent post. One insight she shares is that connecting with the community is important. It helps you become more involved in your niche. If you’re looking to see what popular bloggers are writing or to get more suggestions for how to improve your own blog, Bloggers Required is the site for you.
WP Lift is an invaluable resource for a person who is running their own WordPress blog. It has tricks, tips, and tutorials that help you learn about ways to optimize your blog and manage it the way you prefer. For example, there are times during your blogging career that you’ll want to turn off comments on a particular post. Oliver Dale, a long time WordPress developer, has a post dedicated to teaching you how to do this not just manually, but with a plugin. Most of his posts offer different solutions to tackle common WordPress issues that will make your blog run more smoothly. Check it out even if you aren’t having issues—many of the posts can also guide you to making your blog more elegant or easy to use.
To discover how to start a blog, check out BloggingPro. No matter your experience level, the site has information to help guide you on your journey. If you’re starting from scratch, for example, the site’s content can help you decide where you want to start your blog, what you should call it and how to make it your own. If you’re farther along and already have a blog, you can learn to improve it with plugins and stronger, more optimized content. Whatever you need, BloggingPro has the information to move you along in your journey to monetize your blog.
On his blog, Mike Gingerich talks about the products and tactics you can use to market your blog. Better marketing means more readers, so it’s worth checking this one out just to get your name out there. Gingerich talks about many different topics, but most of them are focused on driving traffic to your blog in one way or another. He also reviews different tools that can help you both boost your readership and check how your outreach is doing, and guides you on their use.
WPEka is another useful blog for people who are using the WordPress CMS. Keeping your blog up and error free is essential when you want to make a good impression on first time and return visitors. WPEka has lots of articles about how to tackle common issues in WordPress, including database connection errors and the white screen of death. It also boasts articles on useful plugins and themes that can help make your site more useful and visually appealing.
If you’re looking for information about search engine optimization, content marketing, or just getting your site in front of more people, look no further than the Performancing blog. The blog has articles about everything from different 404 errors and how they affect your blog to the importance of cornerstone content and how to craft it. Performancing also links to useful sources and studies that make the benefits of SEO clear. Following this blog will give you suggestions to make your site more search-engine friendly and create better content that lets your ideas gain visibility. The articles are lengthy, address topical issues in content marketing, and will offer you a lot of utility as you work to market your own blog.
If you’re not already reading Peg Fitzpatrick’s blog, you’re missing out. The social media author and the speaker has a unique perspective on everything from marketing to using social media sites to connect with followers. Sprinkled among the social-media driven posts is other beneficial content about creativity, technology, and blog design. Fitzpatrick has worked with massive companies like Facebook, Google, and LinkedIn, helping them with various projects. She brings that experience to her blog posts and the suggestions she makes on her site.
There’s no need to blaze a trail all on your own. Benefit from the experience of these popular bloggers and you’ll get a little help on your personal journey. Taking the time to check each of these pages once a week might give you the boost you need to take your blog to the next level. Whether you’re seeking views, subscriptions, or sales, you’ll be able to find someone in this list who has an idea that will propel you to the next level.
Still Don’t Have a Blog of Your Own Yet?
If you’re still sitting on the sidelines and don’t have a blog of your own yet, what are you waiting? Be sure to check out this article on why every CEO must have a blog. Once you read through the article, you will start to understand just how important content creation and promotion through a blog can actually. Take a look at your own personal brand or business and see how a blog can help propel you or your company passed the competition.
4 Effective Tips for Boosting Reader Engagement on Your Blog
If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.
From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.
4 Ways to Boost Your Blog Content Engagement Rate Fast
Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.
Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.
Research your audience in great detail
To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.
The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.
The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.
Get more influential persons involved
Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.
A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media. The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.
However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.
Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.
However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.
Post engaging graphics
Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.
Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.
Best Search Engine Marketing and SEO Practices to Follow in 2018
Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.
Understanding Search Engine Marketing
Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.
As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:
- Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
- Do more research than competitor sites have done.
- Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template.
- Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.
One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.
In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.
Social Media Marketing
Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.
Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.
Search Engine Optimization
Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.
Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.
Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.
What Is the Chief Benefit of Going the Extra Blogging Mile?
10:15 PM on a Sunday night.
After waking at 7 AM I did an hour of yoga.
I followed up with 4 hours of blogging work.
Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.
I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.
I know other bloggers who go the extra mile.
My friend Ronald at Web SEO Marketers runs a first rate blog.
Beyond his super content though, he goes the extra blogging mile in the relationship-building department.
A few moments ago I saw this update in my stream when I logged in to Facebook:
Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.
He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.
Being Memorable Helps Expand Your Presence
I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.
If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.
Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.
Check out his Instagram account.
His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.
Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.
Be patient and persistent in creating value and building bonds. Good things take time.
You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.
Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.
Go the extra blogging mile.
Accelerate your blogging success over the long haul.
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