I received a handful of emails today.
A few Facebook messages.
Some tweet DMs too.
I noticed a few more pitches than normal. People reaching out to me, asking me if I wanted to guest post on their blogs, or if I wanted to enter into some partnership with them. The pitches were based on said bloggers wanting to do something really neat for me. A feature, or interview, or simple guest post feature. The ask was mutually beneficial; these bloggers would give their readers free, helpful content or would add a snippet of mine to some round up post. Win-win.
But I got to thinking about these individuals. They hunted me down. Approached me. Literally brought a few sweet opportunities to my door step. I was The Hunted. Not The Hunter. Wow did this feel good.
This has been the deal for me. For years. Folks seek me out. I rarely pitch folks guest posts. I simply ask my tribe who wants me to write a guest post for them.
I get a response like this within a few hours:
Pretty sweet, right? Toss in Twitter responses and I have a pretty cool range of guest posts to write and place on my buddies’ blogs.
It feels good to be The Hunted.
But it was not always this way.
During lean years I found myself being The Hunter. I tried to chase folks down. I attempted to post my links all over the blogosphere. I ran myself ragged. I hadn’t learned the secret of attraction marketing: if you create good things for your readers and connect with top bloggers persistently, instead of chasing folks down to seize opportunities, a steady flow of cool circumstances will wind up on your cyber doorstep.
Don’t get me wrong; I still pitch people. I still help people. I still promote my eBooks. But I don’t chase folks, or hunt them down, or stalk them or pitch them endlessly to manifest blogging success.
I help. I assist. I promote other folks. I don’t ask people for anything until I helped them first. I do not ask favors for strangers. I do not presume my friends will even do favors for me. I help. I ask here and there. I let go any requests so I can meet the next 10 or 20 or 50 bloggers I want to meet to expand my presence.
The Hunted takes a different approach to blogging.
I learned this from guys like Zac and John Chow. People flow to them. Because The Hunted give their readerships – and new readers – immense value on a persistent basis. By spoon feeding helpful content to targeted readers, those readers seek out the blogs, products and services of top bloggers. Those readers offer big dawg bloggers guest posting opportunities, or endorse the top bloggers.
Make no mistake about it; it takes persistent, smart, high energy creating and connecting to become The Hunted. It is not always easy on the front end. Sometimes you work for years on the front end, creating and connecting through guest posting, building an email list, publishing posts on your blog, promoting top bloggers and commenting on top blogs. But the easier and quicker sales you generate on the back end is well worth the front end effort.
Also beats being The Hunter, whom we all know as the desperate, frantic bloggers who email 100’s to 1000’s of blind, cold pitches to top bloggers, only to be rejected 100% of the time.
This scattershot approach to blogging does not work.
Be The Hunted. Not The Hunter.
4 Blogging Lessons Learned in Bali
I have spent over a year collectively on the Island of the Gods.
Bali is a special place.
This popular island in Indonesia teaches you 4 clear blogging success lessons too.
Let’s dive in guys.
1: Expect the Unexpected
During a house sit at a huge villa in Jimbaran I:
- faced down and helped slay a spitting cobra
- dealt with a chicken killing dog
- lost 2 of the pets (1 to cancer and 1 to likely thievery)
This list could go on forever. From this sit alone.
Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.
I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.
When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.
Expect the unexpected with your blog guys. It will happen.
2: Learn to Celebrate Everything
Balinese are an appreciative people who celebrate everything.
Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.
Even cremation ceremonies are lavish, eye-popping celebrations of life and death.
Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.
I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.
3: Step Away from the Herd to Be Heard and Seen
Kuta is a tourist trap. Ubud town center can be a bit too much.
But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.
My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.
Blog in your voice. Tell your story. Be genuine. Blog from the heart.
Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.
4: The Best Experiences Happen Outside of Your Comfort Zone
We rented a villa in the rice fields outside of Ubud once.
We had to ride a motorbike 5 minutes into the rice fields to reach the villa.
Save 1 other human living on the other side of the compound no people existed for miles around.
The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.
I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.
A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.
All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.
Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.
What blogging lessons have you learned recently?
Top 5 Most Competitive Niches for Bloggers
Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.
Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.
Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.
Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.
Health & Fitness
For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.
Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.
With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.
Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.
Do You Really Know Your Readers?
See the featured image up top guys?
I know readers dig my eBook. Said readers dig my paperback too.
Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.
But during lean years I did not know my readers because I:
- did not listen to my readers
- did not ask my readers questions
- did not spot my reader’s pain points
- did not read my reader’s comments carefully
- did not spot patterns among my readers
Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.
Reader Red Flags
You do not know your readers if:
- traffic stalls or disappears
- blogging profits stall or disappear
- engagement dies on your blog
- nobody seems to reach out to you on social media
These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.
Do You Know Your Readers?
I mean; do you really know your blog readers? Be genuine before you answer the question.
I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.
The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.
I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.
Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.
Knowing your readers genuinely requires you to be:
Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:
He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.
Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.
If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.
Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.
Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.
Listen. Ask. Observe.
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