When starting a new website or blog, one of the main areas of focus is usually on the content creation itself. While content is great, it’s often something many site owners spend way too much time and focus on. After all, with over a billion active websites on the internet today, that’s a whole lot of content already out there that you need to compete against.
With all of this in mind, content is key — but you also need to know how and where to maximize your time and effort. When creating content for your site, focus on a handful of really great articles that your audience will continually find value in, and also that you can always reference back to. These articles will be considered the core content of your site.
The reason why this approach is important is so you can focus on the overall growth of your site and build your mailing list. Some of the top sites on the internet only have a handful of articles, but they are top of the line content, which rank really well in the search results and get new traffic all the time. With this constant flow of new traffic coming to your site, it’s important that you have the right marketing tools and solutions in place to convert new audiences into mailing list subscribers or even paying customers.
To help you to optimize your lead capture processes, here are three recommended tools to instantly help bloggers increasing their mailing list and sign up conversions overnight.
Did you know that more than 70% of the people that come to your website for the first time will likely never return? It’s not because of your lack of content or the quality of your site, it’s simply a numbers game and there is way too much information out there for everyone to consume.
OptinMonster is a powerful software solution and WordPress plugin that makes the process of converting abandoning visitors into subscribers and real customers a dream come true. What originally started out as a simple popup window and subscribe form, has since transformed into one of the most advanced marketing and tracking plugins on the market today. With a built-in pop-up designer, targeted campaign tracking and easy to setup A/B split testing, OptinMonster has helped bloggers, brands, and businesses of all shows increase conversions and grow their reach to whole new levels.
Collecting emails and subscriber information is one thing. Putting in the time and effort to build out your own contact list of relevant sources, competitors, industry partners and others who can help scale your business… well, that’s a completely different story. However, those who are putting in the time and effort to build such relationships and spend time on marketing outreach, are also seeing much faster growth in terms of traffic and increased search rankings.
One tool that is making this process a whole lot easier, is MailShake. With content promotion, automation and cold emails now becoming more important for businesses and blogs of all sizes, MailShake has created a platform that is powerful enough for the largest brands in the world, yet also simple and affordable enough for beginner bloggers as well. All you need to get started is a Google account.
The features built within MailShake are quite advanced and work extremely well for anyone looking to invest in guest blogging, generating new leads, swapping reference links with other web sites and also performing mass PR pitches. The beauty of the software lies within its automatic follow-ups, sending controls, personalization and a backend platform that makes it easy for complete teams to manage.
One of the first places your audience is going to look when they first get to your site is at the top of the page. All too often, this space is usually just for menus, header images or maybe even a logo.
To maximize the space at the top of your blog, while also increasing engagement in the process, why not give Hello Bar a try? This handy little tool will quickly install a top menu bar on your site that can be used as a call-to-action for users to click over to your best content or even to quickly collect emails and get new subscribers on your list. Hello Bar has also been used to help increase social activity on many of the top sites on the internet, as it’s actively in view for all users to see, yet not obtrusive enough to be annoying. With built-in A/B testing options, it’s a great idea to throw a few different call-to-actions and ad copies together and see which perform best with your audience.
Increase Conversions on Your Blog Today
As mentioned earlier, to find success in the world of blogging and online marketing, you need to be growing a mailing list. Content creation in itself will only get you so far. Try each of the recommended tools above and see which works best with your site and audience.
4 Blogging Lessons Learned in Bali
I have spent over a year collectively on the Island of the Gods.
Bali is a special place.
This popular island in Indonesia teaches you 4 clear blogging success lessons too.
Let’s dive in guys.
1: Expect the Unexpected
During a house sit at a huge villa in Jimbaran I:
- faced down and helped slay a spitting cobra
- dealt with a chicken killing dog
- lost 2 of the pets (1 to cancer and 1 to likely thievery)
This list could go on forever. From this sit alone.
Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.
I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.
When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.
Expect the unexpected with your blog guys. It will happen.
2: Learn to Celebrate Everything
Balinese are an appreciative people who celebrate everything.
Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.
Even cremation ceremonies are lavish, eye-popping celebrations of life and death.
Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.
I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.
3: Step Away from the Herd to Be Heard and Seen
Kuta is a tourist trap. Ubud town center can be a bit too much.
But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.
My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.
Blog in your voice. Tell your story. Be genuine. Blog from the heart.
Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.
4: The Best Experiences Happen Outside of Your Comfort Zone
We rented a villa in the rice fields outside of Ubud once.
We had to ride a motorbike 5 minutes into the rice fields to reach the villa.
Save 1 other human living on the other side of the compound no people existed for miles around.
The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.
I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.
A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.
All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.
Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.
What blogging lessons have you learned recently?
Top 5 Most Competitive Niches for Bloggers
Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.
Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.
Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.
Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.
Health & Fitness
For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.
Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.
With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.
Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.
Do You Really Know Your Readers?
See the featured image up top guys?
I know readers dig my eBook. Said readers dig my paperback too.
Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.
But during lean years I did not know my readers because I:
- did not listen to my readers
- did not ask my readers questions
- did not spot my reader’s pain points
- did not read my reader’s comments carefully
- did not spot patterns among my readers
Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.
Reader Red Flags
You do not know your readers if:
- traffic stalls or disappears
- blogging profits stall or disappear
- engagement dies on your blog
- nobody seems to reach out to you on social media
These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.
Do You Know Your Readers?
I mean; do you really know your blog readers? Be genuine before you answer the question.
I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.
The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.
I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.
Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.
Knowing your readers genuinely requires you to be:
Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:
He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.
Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.
If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.
Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.
Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.
Listen. Ask. Observe.
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