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How to Maximize Your Blog Revenue with Media.net

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If you are a blog or a website business owner, you know about Google AdSense. But have you heard of Media.net? Media.net made headlines across the world when its founder and serial entrepreneur, Divyank Turakhia orchestrated its acquisition by a Chinese consortium in the 3rd largest ad-tech deal ever. He takes the approach that any website owner or blog owner should have the power to reach the masses and to be able to tap into a huge network of advertisers to reach their full potential as an online publisher.

Media.net exclusively powers the Yahoo! Bing ad marketplace, giving blog owners and site owners a way to tap a large base of high-profile quality advertisers. Using contextual ads that vary in size and design to fit your unique blog, they utilize the best of the best of contextual advertising to find what your readers want and deliver it to them as they take in your content.

Google AdSense has had a monopoly in the on-site advertising industry for a long time, but Media.net offers a viable and sustainable alternative. When Google first started, they offered more control over the types of ads you chose as a publisher. But now they have automated the process completely, resulting in a gross lack of control for publishers.

Media.net, in comparison, not just has the world-class technology needed to run these ads, but also includes features that place control in the hands of the publishers. So, this means that you can decide how you want the ads to look and behave at any given time. More control over the ads means you have more control over the end results.

What makes Media.net so different?

You may wonder what makes Media.net so special or different from Google AdSense. There are several reasons for us recommending Media.net. They offer some interesting features that you cannot get with AdSense.

  • Media.net connects you to the Yahoo! Bing network of advertisers who you cannot access through Google: Media.net is the exclusive ad platform powering the Yahoo! Bing ad marketplace globally. They make available to their publishers, access to around $6bn worth of search demand – demand that can be unlocked only through Media.net. This can obviously translate to a lot of revenue and a definite hike in your earnings if you were to start tapping Media.net’s advertiser base.
  • It is the pioneer of the D2S ad format that allows you to earn more: Media.net spearheaded the display to search advertising format that monetizes your content with ads bought by advertisers on a CPC model. How does that matter? Ads bought on a keyword-targeted cost per click (CPC) basis always enjoy more advertiser budget than ads bought per 1000 impressions. Why? Because CPC ads show clear user intent in comparison to CPM ads where you have no way of knowing whether the ad was engaged with or not. What does that translate to, for you? D2S results in better targeting and more revenue for you, because advertisers pay more for ads where the users will genuinely be interested. Media.net is the pioneer of this format and it’s a significant advantage, we believe.
  • It scans your content to display ads that are always relevant to what you write about: The self-learning technology of Media.net scans the content on your pages and optimizes your ads to make sure that the ads you display remain contextual to the content you are creating. This makes your visitor experience a lot more immersive and he/she is then more likely to click on ads that are related to the content they are consuming on your page.
  • Their ads are native in design and highly customizable to your style and needs of your blog or site: If you have certain color palettes on your site, you can customize your Media.net ads to match your color and style. This makes the ads blend in better with your original content and provides an aesthetically-pleasing experience for your users and customers. These ads do not disrupt the original browsing experience and can be customized to remain native to the rest of your content.
  • Ad specialists will advise you on how to maximize your earnings through their ad platform: When you get approved by Media.net, you get an Account Manager who is dedicated to your account and its performance. This Ad Specialist will walk you through any issues you may face and will consistently suggest strategies that will help you maximize your ad performance to its fullest potential. It’s like having an expert marketing analyst working for you 24/7. Sweet deal, right?

Variations in Banner Sizes

In addition to all of the above, Media.net also allows you to choose from a variety of banner sizes that blend seamlessly with your content. You can also track your performance with the included metric tools to chart how your ad campaigns are doing. You don’t want to be limited to only a few sizes of banner ads, especially if you are working with a WordPress or other type of site that is limited in space. Ad placement is important, and you should be able to adjust the banner size to fit the specific areas where you want the ads to run. Media.net also has custom sizes which aren’t available with AdSense, that you can use to create additional inventory and consequently, additional revenue.

Here are a few examples of Media.net ad units:

Media.net Below the Article Ad Unit

Media.net Display Ad Banner

Media.net Mobile Docked Ad Unit

Media.net 600×250 Custom Ad Unit

Running Profitable Targeted Ads

The key to successfully monetizing your site is to place ads that appeal to the people that are on your site. Targeted traffic is what is important. The Media.net platform also targets specific searcher’s actions and behaviors to maximize the results and increase your revenue. This review by Monetizepros.com illustrates why both advertisers and publishers like the Media.net platform and how it is helping people to earn a higher return on their investment.

The Power of Contextual Ads

One unique thing about Media.net’s platform is that they allow you to use contextual ads that dig deep into the fibre of what people are looking for based on smart technologies that almost read people’s minds. The engineering behind the idea is highly sophisticated and provides you with an opportunity to tap into one of the most cutting-edge technologies available today.

Creating custom content is the job of a blogger or site owner. Media.net just helps you do this better by adding the essential ingredient of customized contextual ads and banners that appeal to the users that are visiting your site. The fact that you can customize the ads on Media.net’s platform just gives you a better feeling of control over what happens with your ads on your site. That’s a good feeling.

An important thing to note here is that this self-learning technology of Media.net, in our experience, needs some time to understand and absorb the concept of your content and then serve ads that are likely to garner you clicks and perform well. So, when you start displaying Media.net ads, it’s probably best to allow them time to auto-optimize.

You don’t want to ever turn something completely over to technology, no matter how good the technology is. You need to maintain a sense of control over your ads as well as your original content. This provides the perfect mix between automation and creative thinking, between control and passivity, so that you can concentrate on the most important part of your blog-your content.

When you write great content, you will bring your readers back time and time again. Media.net just adds an income tool that could generate you thousands of dollars so that you are rewarded for your excellent content and hard work.

Media.net is also mobile-friendly, so you know that you are monetizing all your mobile visitors as well who are hungry for your content.

If you are a blogger looking for compelling ways to increase the revenue you make on your blog, this is a good chance to start with Media.net.

How to Join Media.net

If you are interested in learning more or if you are ready to take advantage of Media.net’s huge network of advertisers and start monetizing your blog, sign up here. You can expect to hear from them in a couple of days on whether you’ve been approved to join their platform. So, if you have a bunch of websites, it’s probably best to sign up with the one that has the best quality content and traffic. It may be the first step in creating a solid income for your blog content while opening the door to thousands of advertisers that are ready to advertise on your site.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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How to Create a Membership Website to Grow Your Blogging Income

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If you’re no longer earning more than what you’re getting as a blogger, then you must find another way to make more money.

Aside from affiliate marketing and paid ads, you need to consider setting up a membership site.

Creating a membership section on your blog, however, involves different factors you must consider to always attract new members.

In this post, you will get a detailed step-by-step process on how to create a membership website and generate residual income on a consistent basis.

Why set up a membership site?

A membership site is a departure from your blogging days when you just write posts promoting your affiliate links and driving traffic to them.

However, blogging can only get you so far. There will come a point when you’ll exhaust all money-making opportunities for your blog.

Therefore, below are the reasons a membership site is a viable option to pursue once you’ve plateaued from making money through blogging:

  • Turn your expertise into an income stream – A membership site allows you to monetize your content as a subject matter expert. Turn content that answers your audience’s pain points into exclusive courses that people will want to buy.
  • Build an army of devoted followers – Provide members with valuable content regularly. This will cause them to stick around and pay the price of admission because they believe in you.
  • Generate income passively – By developing a subscription-based membership, you can earn money based on how many people are signing up to your site.

Examples of membership sites that grew from being a blog

Nathan Gotch is an SEO freelancer who used his blog to publish case studies to sell his services in search optimization

gotch 2014

Through the years, he turned his knowledge into one of the most popular SEO courses on the planet:

gotch 2018

Darren Rowse of ProBlogger set up his blog in 2005 for the same reason – discuss the latest trends in his space of expertise: blogging.

problogger 2005

While running ProBlogger, he also ran a digital photography blog where he implemented affiliate marketing strategies to earn from his blog posts.

dps 2007

If you can see on the menu, Darren is already offering photography courses on the blog as already as 2007.

Soon enough, he did the same thing on ProBlogger – offer membership and courses to help newbie bloggers set up a blog and make money off it.

problogger 2018

Nathan and Darren are top bloggers and experts in their respective fields who leveraged the power of membership sites to create an additional stream of income.

How to create a membership website

If you want to replicate their success and create a membership website of your own, below are the steps you need to do:

1. Determine your expertise

It is important that you choose a single topic as the focal point of your membership site. You want to create resources for members that allow them to solve problems and issues about that topic.

By zeroing in on that topic, you develop laser-focused content for your members.

Going back to your blog, look at posts you’ve written and have generated lots of traffic and shares. Also, consider how comfortable you are writing these posts.

You then need to qualify the topics to find the best one to use for your site. Brainstorm for problems and issues that people have about each.

To help you break down the topics. use the tools below:

  • AnswerThePublic – find the different questions people are asking related to the topic.
  • Keyword Revealer – Find how many people are searching for the question on search engines. The more average searches, the better!
  • Quora – Find answers from the users of this Q&A site to the questions. Compile and use them as talking points for your membership site.

Once you’ve used the tools on the different topics you have, find the ones with the most questions and search volumes for each. You will then have your topic for your membership site.

2. Develop content based on your expertise

Creating content for your membership site shouldn’t be different from writing a blog post. This time, however, go the extra mile by providing value to your paying members.

Make it as easy-to-read and actionable to them. If you want to share a process that requires people to follow instructions, use screenshots and guide them by the hand to ensure that they get the process right. Better yet, create videos of yourself doing the process to leave nothing to the imagination.

You will also need to create supplementary content to help make your members accountable in following through with the process. Read this article to understand what those types of content are.

3. Use a platform to set up your membership site

When choosing a membership software, consider the following:

  • Makes accepting and adding members easy
  • Manages member payments like a breeze and send them payment receipts
  • Has an event and calendar registration to help keep members in the loop of what’s to come
  • Creates a hub for high-paying members where they can access exclusive content
  • Accepts donations (for non-profit organizations)

There are lots of membership platforms offering different features. In your case, it’s a matter of finding one that caters to your needs. You may undergo a trial-and-error process to find the best platform for you.

4. Prelaunch

To ensure the success of your membership website, you need to create buzz and anticipation for it.

One of the best ways to do this is to find a group of people – your target audience, in particular – and give them free access to your site. Find those who hold a certain level of influencer. i.e. mid-level bloggers, etc. In exchange, request for a testimonial about your membership and how good it is.

Feature their positive reviews on the landing page of your membership site to encourage more sign-ups!

freelance writers den

Here’s an example at Freelance Writers Den.

There are other ways you can proceed with your prelaunch. Read this post for more information.

5. Promote your site

You need to market your site to your target audience to increase member sign-ups. To do this, you must rely on some of the tactics below:

  • SEO – Optimize the landing pages of your membership site for transactional keywords.
  • Content marketing – Use your blog to create posts that will refer visitors to your membership website.
  • Social media – Share your membership site across platforms like Facebook, Twitter, Pinterest, and more.
  • Email marketing – Create drip campaigns to warm up your subscribers and convert them into paying members.

Implementing these tactics might be too much for you. You can delegate these task to a service provider like Trafficora so you can delegate them to professionals instead of doing them yourself.

What others tips and advice can you share with others readers of this post on how to create a membership website? Chime in by commenting below!

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How to Get Paid to Blog About Anything As a Guest Blogger

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Have you ever read a blog post and thought, “I could write something better than that?” Do you like working from home on your own time and making thousands of dollars every month?

If you are like me, this is almost a daily occurance. But like everything else, it usually comes down to time, work, and money.

However, if you are currently trying to figure out how to make money online and are a great writer already, this is something you can definitely accomplish by working as a guest blogger.

Guest bloggers are hired to write posts for other people’s blogs, sometimes on a ghostwriting basis. It can be an awesome hustle, and it’s surprisingly easy to do in today’s economy. Read on to learn how to get paid to blog about anything.

Get in Touch with Marketing Companies

It may not surprise you to learn that marketing companies will often hire guest bloggers. Running a blog is one of the best ways to grow an audience, share long-form content, and establish expertise in a subject. But blogging takes time, something which marketers are notoriously short on.

Contact some major marketing firms and ask if they need a guest blogger. Including some writing samples is an excellent idea. If you have expertise in a topic, try to find companies that represent businesses in that industry.

Contact a Large Business

After you contact marketing companies, you may want to start looking into large businesses as clients. Fortune 500 companies and similar businesses will likely have internal marketing departments. They, like the marketing companies, rarely have time to run a blog themselves.

Once again, if you have expertise in an area, you should look for businesses that are in that industry. Get in touch with their marketing department and offer your services as a guest blogger. If the company doesn’t have a marketing department, they’re probably too small to be a feasible client.

While this might be one of the most challenging and time-consuming options on our list, it can also be one of the most lucrative. Most Fortune 500 companies won’t even bat an eye at spending $5k a month on content. So, if you have the quality and expertise, you could secure a nice annual salary just from one of these single contracts!

Find an SEO Company

The next place you might want to look when trying to get paid to blog is SEO companies. Search engine optimization helps make sure your post shows up first in searches. There are whole companies that specialize in generating SEO blog posts, and they’re always looking for good writers.

Find some of these SEO-specialized companies and send them an email. If you’d like to skip the googling and get going on inquiries, click here for details.

Something else to keep in mind here. As SEO companies are always growing in size and getting new clients, they also likely won’t be hard up for money. This is something all freelance writers will need to consider, as the last thing they want is to try and chase down owed money, or needing to continually find new clients that have budgets to work with.

Ask Professional Bloggers

It may sound counterintuitive, but professional bloggers will sometimes hire guest bloggers to write their posts for them. This often comes down to time vs. money — and knowing that they need to release new content to their audience. Oftentimes, the pros are focused on things like site development and research into their area of focus. Like the marketing companies, this leaves them with no time to actually write posts.

This is where you come in. Contact some of your favorite professional bloggers and see if they need guest blogger services. This may not be the most profitable of your revenue streams, but it’s a good option to explore.

You might be surprised at how many of the top bloggers in the world today are actually outsourcing their writing and marketing. Be sure to reach out to any websites or blogs that you see have a bunch of ‘guest authors’, as this might be a great opportunity for you as well.

Get Paid to Blog About Anything

In the age of the internet, it’s surprisingly easy to get paid to blog about anything. Everybody wants a blog, but not many have the time to write one. This means you have an awesome opportunity to swoop in and scoop up some profits.

When it comes to blogging, there are many different ways to make money — but it ultimately comes down to two different methods:

  1. Write content for your own blog and try to generic traffic with SEO and social media
  2. Write content for other sites and simply get paid on a per word basis

Both options are great, but it’s important for you to put in the time and effort with each. No matter which of the two you choose, just make sure you prepare, and do a great job with it!

If you’d like to get the best tips on writing blog posts, visit the rest of our site at Blogging Tips. We have blog courses and resources available to you today. Check out our advice on how to start a blog today.

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Making Money

Guide to Add Google AdSense to your WordPress Website

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For those of you in search for a means to add Google Adsense to your websites, we have put together a detailed guide about the process. But first, let’s talk a little more about Google Adsense and what are its benefits. If, you are well informed about Google AdSense, then you can skip to the next section.

What is Google AdSense?

Google AdSense is a program which allows bloggers and website owners to serve advertisements on their blogs or website in the form of text, images, video, or even interactive media.

These ads get targeted by site content and audience, which means that the advertisement will be of relevance to the readers. Now with AdSense enabled on your website, if a user clicks on one of the ads, you will make some money in return.

The Benefits of Google AdSense:

  • Google AdSense is Free To Use: The Google AdSense program is totally free for use and doesn’t require you to sign up or purchase any membership.
  • Super Easy To Use: Using AdSense is practically a no-brainer. All you have to do is simply create an Adsense account doing which you will get an ad code. Now all you have to do is enter that ad code to your WordPress site that it’s all done. Furthermore, Google themselves handle and maintain relationships with the advertisers, so that’s one less thing for you to worry about.
  • Customizable Ads: You will have the complete liberty to customize the look and feel of the ads that are shown on your website. This will you can make those ads blend in with your site’s overall and design and aesthetic and create a more consistent feel.
  • A Huge Community: AdSense is backed with a huge community of AdSense users beginner and advanced. The more experienced users are always happy to help, and provide many useful guides to help you properly optimize your AdSense so that you make more money.
  • Option for Sponsored Advertising: Besides delivering straightforward content ads, users can use AdSense to place ads on search results as well as on the RSS feeds. Doing so helps to target your site’s audience with a purpose oriented visit to your website.

 

Steps to Add Google AdSense

Well, the first thing that you will have to do is create an AdSense account and then go about a new ad unit. Once you have done that, you will get an ad code corresponding to that ad unit. You will have to add this ad code to your site in order to implement the AdSense ad.

PASTE IMAGE: “sign up”

Now, by default WordPress allows users to add AdSense ads to the sidebar. To do this, simply enter your WordPress dashboard, go to appearance>>widget and then drag the “custom HTML” widget to a preferred position on the widget area. Once you have done that, paste your Google AdSense code, and the ad will show up in the widget area of your sidebar.

PASTE IMAGE: “custom html”

However, if you want to have a more comprehensive control as to where you wish to place your ads, then there are plenty of third-party WordPress plugins as well as themes designed to help you with the job. If you are just starting to blog and serious about utilizing AdSense to its fullest extent, then this plugins and themes will be of immense help.

If you are not sure how to add Google Adsense, check out your web host support.

Managing Google AdSense with WordPress Plugins:

There are hundreds of WordPress plugins that can help you with ad management. Here are a few examples of some of the most popular and powerful plugins in this category, and how it can help you to add AdSense to your WordPress website.

AdSanity allows you to insert ads anywhere on your website. You will be able to create as many ad fields as you want and place them throughout your website using shortcodes, and widgets. There is also the option to insert ad blocks into specific posts using the post editor.

This plugin comes directly from Google and helps users to automatically choose the best paying ad for a particular spot and apply it. There is also an inbuilt reporting tool which can help with a quantitative measure on the ad performance.

Ad Inserter gives you the option to create as many ad blocks as you like and then auto-insert the blocks. The plugins support inserting the ad blocks to your directly within your post content, before or after post content or post excerpt, and so on.

Quick AdSense is free WordPress ad management plugin which is worth taking a look into. The plugin can help you insert ads in the sidebar, widget areas, inside your posts, before or after posts or post excerpts.

Managing Google AdSense with WordPress Themes:

Just like plugins, there are also a boatload of themes that can also help users in managing Google AdSense on their WordPress website. Let’s take a quick look at some of the best ad management WordPress theme to give you an idea.

Genesis Framework is a powerful AdSense enabled WordPress theme which gives you extensive control over how you wish to display ads on your website. The theme features a pretty handy auto ads functionality which makes using AdSense even more intuitive and trouble-free.

Turemag comes with support for a responsive Google AdSense ad unit which means your ads will display properly even when viewed from a small screen on mobile devices. You will also get access to their “hot spots” functionality which perfectly blends the advertisements with your site’s content.

Simple Life is an AdSense Ready blogging theme that supports highly customizable ad banners. You will get to choose different ad banner sizes for your home page, category, single posts, and sidebar. There is also a full fledged ad management system.

Schema is one of the most popular WordPress theme for bloggers designed to deliver the best possible SEO performance. It also comes with its own ad management system which allows you to simply paste the ad code and showcase advertisements on the top, bottom, or after the title of your content.

Also, Google Adsense is essential for creative people who want to earn money from their work.  One such example is Imagely, which offers powerful themes and plugins for photographs that is AdSense ready.

Conclusion

This leads us to the end of the guide to add Google Adsense to Your WordPress site. We hope that you got a clear idea on how to do so. However, if you are still confused, don’t forget to comment below and let us know.

 

Author Bio

Pawan Sahu is the founder of MarkupTrend. He is a Digital Marketer and a blogger geek passionate about writing articles related to WordPress, SEO, Marketing, Web Design, and CMS etc. Follow him on Twitter @impawansahu.

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