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Why Do Bloggers Need to Learn About Conversion Rate Optimization?

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Why Do Bloggers Need to Learn About Conversion Rate Optimization?

If you want to profit from your blog, you need more than just great content. You need to understand the needs of your audience to provide a relevant, meaningful, and memorable experience. However, you can only speculate what they want and need, since you don’t know what runs in the minds of your audience.

To fully comprehend what you need to know from your target market, you need to optimize your site and content for the purpose of converting them into subscribers or buyers.

What is conversion rate optimization?

Why Do Bloggers Need to Learn About Conversion Rate Optimization?

Conversion Rate Optimization or CROis the process of making adjustment decisions guided by analytics. Bear in mind that the profitability of any site boils down to several key performance indicators – from user engagement rate to bounce rate.

When it comes to CRO, the most important metric to watch is your site’s conversion rate, which determines how many of your visitors turn into subscribers or paying customers.

That being said, CRO is a trial and error process that takes time due to data-crunching and implementation. Most businesses don’t convert well the first time, which is why they need to manipulate the variables in your site or blog with the intention of improving its performance.

For providing an example of how crucial CRO is, Moz was able to generate $1 million worth of sales by analyzing their business and design to provide a better landing page for their digital services. They reconstructed the page by making it more in-depth, thus providing a more comprehensive information about what they can do. In turn, readers will understand the value of their services, which led them to purchase and subscribe to it.

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Should you do CRO as a blogger?

You might be wondering how a blogger like you who’s not selling anything online will benefit from CRO. If that’s the case, there are other ways that you can benefit from CRO is you are a blogger:

  • Better visitor retention– By optimizing your site pages for your visitors, you give them a reason to stay on your site and read your content, if not flip to your other blog posts. As a result, you increase your online reputation by proving your audience with a valuable site that provides answers to their needs.
  • Increased email subscribers– Since building an email list is a great way to drive sustainable traffic to your blog; you want to improve how you acquire subscribers to your list. CRO lets you delve into the factors that are causing your visitors to not sign up to your site so you can refine your process and provide them with a more seamless experience in subscribing to your blog.
  • Better interaction with your pages– Do you want people to comment on your posts or click on the big, red button on the page? Then you need to understand why your visitors are doing neither, along with other goals you have in mind for your blog so that you can engage with them on a meaningful level.

CRO digs deeper into other factors that affect conversion rate, including but not limited to page design, calls-to-action (CTAs), and overall site performance. With an assortment of analytics and optimization tools, these factors are rigorously monitored and improved to attain the maximum conversion rate potential of your site.

Tools to Use

tools to use

Regardless if you own an affiliate site, online store, or niche blog, you need CRO in your long-term strategy to reap the full benefits of your hard work. Below are the tools you need to get the job done:

1. Landing Page Builders

Today, you don’t need to be a top-notch web developer to create brilliant landing pages that generate conversions. All you need is the right idea and a handful of landing page plugins that let you build them from scratch.

Most modern landing page builders offer drag-and-drop editors that anyone can use. They also have varying support for custom code, which will enable DIY bloggers to craft a truly standout site.

2. A/B Testing Tools

With A/B testing, you can monitor two or more versions of your pages simultaneously. This significantly reduces the amount of time it takes to determine the best possible layout for maximum conversions.

Kissmetrics is, by far, the most popular CRO platform that makes it easy to launch split testing campaigns. It also comes equipped with other features such as automation, in-depth analytics, and integrations with external services you may already be using.

3. Heat Map Tracking Tools

A landing page consists of several components such as images, CTA buttons, and written copy. With virtually infinite combinations to consider, CRO is easily one of the most time-consuming tasks you must face if you run a blog.

Fortunately, you can leverage a heat map tool like Hotjar to skip the number crunching and visually analyze how the audience interacts with every page. It works by tracking elements on your site that get the most attention, as well as the “cold spots” that the audience tends to ignore.

4. Social Proof Tools

Statistics show that 92% of online consumers trust recommendations from their social circles. With social proof, you can leverage the trust instilled in the social community by your audience to raise their confidence in your brand.

Yotpo is a tool that lets you take advantage of customer reviews to foster trust and boost conversions. Its key feature is the Mail After Purchase or MAP, which sends a convenient review and star rating form to verified buyers. Reviews can then be aggregated to your landing pages for visibility.

5. Website Speed Tester

A sluggish site can seriously hurt the user experience factor and consequently result in a higher bounce rate. Fortunately, your website’s loading speed can be improved rather quickly with the help of PageSpeed Insights. After scanning and analyzing your site, it provides you with actionable recommendations based on underlying issues detected.

Conclusion

A comprehensive CRO strategy requires you to focus on every detail on your site that impacts user experience. The tools above not only help you measure these factors, but they also pack the functionality needed for you to determine the appropriate actions.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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