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6 Reasons to Build a Blogging Brand

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Many bloggers resist building a blogging brand because it seems like too much work.

The energy and time you put into brand-building may appear to be overwhelming at first but if you do it right this process becomes easy.

If you understand the benefits of creating a brand for you blog you are more likely to dive into this profitable and powerful vehicle for becoming a successful blogger.

Reasons to Build a Blogging Brand

Let’s go over 6 reasons why you should build a blogging brand.

1: Become Memorable

Branding makes you and your blog memorable.

Memorable bloggers make an impact.

Bloggers who make an impact grow successful blogs. This crowd usually becomes full time, pro bloggers who blaze the trail for the blog-o-sphere.

Zac Johnson offers you a fabulous example of how to become memorable.

After clicking on one of his Twitter links I found his Rise of the Entrepreneur Podcast.

That Spartan, “300” style helmet with the red (blood colored) lettering left a firm impress on my mind. So much so that I am mentioning it here.

Memorable brands make you remember and also, you tend to suggest these brands and blogs to other people.

2: Make Your Life Easier

Why work hard when you can brand your blog for an easier experience?

The simple act of creating an eye-catching logo helps you boost blog traffic more on auto pilot and less on your efforts.

Blog branding is the greater conversion tool. Traffic becomes list subscribers. List subscribers become customers and clients. Customers and clients become life long fans. All because you took time and spent energy building an eye-popping brand that inspires people to buy in immediately.

I noted 5 more subscribers to my email list yesterday. I’ve no doubts my blog pop up contributed to the boost yet my brand logo and core branding message helped convince these 5 individuals to sign up for my email newsletter. Branding played a part because seeing a branded, professional-looking blog puts readers at ease. Readers at ease tend to join lists and spend their money on premium products and services. No guard up, no barrier to subscribing or spending.

3: Have Fun Creating

You should brand your blog because it is fun to brand a blog.

This overlooked aspect of blog branding gets lost on money or traffic hungry bloggers. Focus less on dollar signs. Give less attention and energy to stats. Fall in love with every step of the creative process, from conceptualizing your brand to sending logo design ideas to your web developer to brainstorming your bespoke theme and eBook covers.

Enjoy the fun of creating a brand from the ground up. I had a blast envisioning myself as a brand, comparing myself and my blog with the billion dollar companies you will see below. Branding levels out the playing field a little bit because even if you have few dollars to invest in spreading your brand’s word you will stick out in a crowded niche through branding.

4: Build a Profitable Asset

Build a profitable asset over the long haul. Build a rocking blogging brand.

Any top earning blogger creates a brand before creating a blog. Whether an individual persona or a bigger concept or entity, branded blogs earn more money because branded blogs convey a professional image. Branded blogs are also more memorable than unbranded, Plain Jane blogs.

Branding played a key role in my blog monetizing campaign. If people remember my brand logo, my writing voice and my overall brand message they are likely to trust me and my products, eBooks and services.

5: Follow the Billion Dollar Lead

McDonald’s, Google and Apple are billionaire ventures because each entity build a brand. First. No brain trust of a billion dollar company thinks of branding after launching. Carefully built, planned and launched brands satiate all requirements from the prior 4 points.

Follow the lead of billion dollar companies. Billions flow in for clear, distinct reasons. One such reason is smart, well-planned branding. Take a page out of Google’s book. Mimic KFC. In your own way, of course.

Now Your Turn

How are you building a blogging brand?

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Ryan Biddulph is the owner of Blogging From Paradise. He's a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. Ryan can help you become a full time blogger with his eBook.

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4 Blogging Lessons Learned in Bali

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I have spent over a year collectively on the Island of the Gods.

Bali is a special place.

This popular island in Indonesia teaches you 4 clear blogging success lessons too.

Let’s dive in guys.

1: Expect the Unexpected

During a house sit at a huge villa in Jimbaran I:

  • faced down and helped slay a spitting cobra
  • dealt with a chicken killing dog
  • lost 2 of the pets (1 to cancer and 1 to likely thievery)

This list could go on forever. From this sit alone.

Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.

I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.

When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.

Expect the unexpected with your blog guys. It will happen.

2: Learn to Celebrate Everything

Balinese are an appreciative people who celebrate everything.

Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.

Even cremation ceremonies are lavish, eye-popping celebrations of life and death.

Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.

I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.

3: Step Away from the Herd to Be Heard and Seen

Kuta is a tourist trap. Ubud town center can be a bit too much.

But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.

My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.

Blog in your voice. Tell your story. Be genuine. Blog from the heart.

Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.

4: The Best Experiences Happen Outside of Your Comfort Zone

We rented a villa in the rice fields outside of Ubud once.

We had to ride a motorbike 5 minutes into the rice fields to reach the villa.

Save 1 other human living on the other side of the compound no people existed for miles around.

The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.

I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.

A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.

All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.

Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.

What blogging lessons have you learned recently?

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Top 5 Most Competitive Niches for Bloggers

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Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.

Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.

Travel

Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.

Gambling

Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.

Health & Fitness

For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.

Lifestyle

Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.

Blogging

With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.

Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.

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Blogging

Do You Really Know Your Readers?

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See the featured image up top guys?

I know readers dig my eBook. Said readers dig my paperback too.

Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.

But during lean years I did not know my readers because I:

  • did not listen to my readers
  • did not ask my readers questions
  • did not spot my reader’s pain points
  • did not read my reader’s comments carefully
  • did not spot patterns among my readers

Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.

Reader Red Flags

You do not know your readers if:

  • traffic stalls or disappears
  • blogging profits stall or disappear
  • engagement dies on your blog
  • nobody seems to reach out to you on social media

These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.

Do You Know Your Readers?

I mean; do you really know your blog readers? Be genuine before you answer the question.

I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.

The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.

I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.

Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.

Knowing your readers genuinely requires you to be:

  • compassionate
  • empathetic
  • heart-centered
  • loving
  • caring
  • observant
  • present

Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:

He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.

Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.

If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.

Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.

Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.

Listen. Ask. Observe.

Prosper.

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