People follow the crowds. One of the foundational principles of marketing is how to influence the crowds, so people are just inclined to become your customers. The phenomenon where the majority influences purchasing decisions is known as social proof. Think of it as word-of-mouth on a greater scale.
Social proof is necessary to build a reliable and sustainable reader base for your blog. It’s not good enough for a hundred people to like your blog. You need to show off to those hundred people to gain thousands of additional readers. You may already be aware of some social proof strategies that drive traffic. For example, celebrity social proof, or getting a famous person or a notable blogger to mention yours, is quite well known. Some get their friends to provide reviews to attract followers. Here are several more social proof strategies that bloggers can take advantage of:
Publish Expert Testimonials
Expert testimonials are a bit different from customer or reader testimonials. The advantage of using an expert is that customers value their unbiased opinion. People assume that experts know what they are talking about.
So, if your blog is mentioned by an “expert,” you can generate a credible social proof for your blog. The expert you choose will depend on your blog. If you blog about the stock market, a professor of finance will be the right expert to use. If you blog about travel, you can use a veteran travel writer or a celebrity, for example.
Show Reader Reviews
Many e-commerce companies use customer reviews to push products and create credibility. Your blog can also use reader reviews to create a sense of popularity for your posts. If there are several user reviews sprinkled throughout your blog, a new or unsure reader will be more likely to stay and keep reading. After all, how can one dislike something dozens of other people have liked? Plus, reader reviews keep the conversation going and the users engaged.
Evaluation or test results can be a powerful form of social proof for blogs. Evaluation here means getting the services or products your blog advocates professionally tested. Post the results on your blog for the whole world to see. For example, there are shopping services that show trusted certificates to gain legitimacy and boost social proof. If your blog has been tested for anything by a professional source, and if the results were good, seriously consider showing it on your blog. The results can be a valuable tool that convinces users that your blog is proven to be superior.
Buy Social Shares
Does your blog attract 1,000 unique visitors each month? Then you should show off this number on your blog. You can include a banner or a badge saying this many people read, follow or like the blog. Showing off a like or share counter on your blog can generate more shares and likes.
If you are just starting out and do not get many likes or shares, you can pay for a “buy likes” web service. Artificially boosting visitor or traffic numbers, in the beginning, is a very effective social proof strategy. Soon, your organic numbers will naturally increase as your blog seems more credible and liked.
Site ratings often go alongside customer reviews and testimonials mentioned above. However, a scoring system can provide its unique form of social proof. Showing positive ratings for your site can influence the impression visitors have regarding your site. For example, if a visitor initially disliked your site, high ratings can soften the harsh opinion.
Visitors are attracted to good product scores, and they rely on them as a form of credibility and legitimacy. All blogs may not be able to show off good ratings, but if it is possible, don’t hesitate to go with a scoring system. If it’s not feasible to show ratings for the whole blog, you can show ratings for individual blog posts, like product scores on Amazon.
This is the proverbial celebrity endorsement. Influencers are not always Hollywood A-listers. An “influencer” is technically someone who is famous, highly influential or well regarded in a certain field.
Not many people know who Dr. Duke Samson is, but if you are a surgeon, you will immediately recognize the name of one of the most well-known neurosurgeons in the world. If your blog is about medicine, having an endorsement from a luminary like that would be like winning a blog-version of an Oscar. Influencers have to be relevant as well. The more important the influencer is for his or her work, the more compelling the social proof would be.
Show Subscriber Numbers
Humans are social creatures. We are attracted to the crowds. If your blog has 10,000 subscribers, show off the numbers as you would do with the visitor numbers explained above. That short of social proof makes potential followers more comfortable with following. Think about it; would you rather subscribe to a blog you can see is followed by thousands of other people or one that is not? When you show the subscriber numbers, design a CTA button nearby to get people to subscribe. The number will likely be able to compel visitors to join up.
Media Coverage Logos
Has CNN mentioned your blog? Then, instead of writing a post about it, publish a prominent logo of CNN on your blog. If your blog has won any accolades, do not hesitate to show off the badge either. When visitors click on it, allow the link to take them to the article or segment mentioning your blog. Media coverage logos are a very powerful form of social proof that shows potential readers that your blog gets recognition from relevant sources. It can elevate your blog to a higher status of legitimacy than others without. Of course, you should only publish logos of established and well-known media outlets. If an obscure radio station mentions your blog, don’t add a logo on your site. No one will recognize it. If you say little-known outlets have covered your site, it can result in the opposite of what you are hoping. Your blog could end up endorsing the outlets rather than the other way around.
Master the above strategies, and sooner rather than later your blog’s unique visitor numbers will dramatically increase.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
1 Clever Way to Find Blogs for Reading and Commenting
Have you missed me?
I dove full bore into promoting my eBook through blog commenting a number of months back. Toss in a prolific blogging campaign over at Blogging From Paradise and some serious video creation and you see I am a busy bee.
A few days ago I uncovered an incredibly neat and pretty clever way to drive traffic to your blog through blog commenting, via a neat method of finding new blogs for your collection.
Do you feel stagnant, blog-reading-wise?
I did. For a minute.
Turns out I dug deep into my blogging comfort zone for too many years, reading and commenting on the same blogs week after week, month after month.
If you know anything about successful blogging you likely know that all blogging growth occurs well outside of your comfort zone. So I had to venture out of the familiar by finding new blogs in both the blogging and travel blogging niches because my readers gravitate to both.
Enter a cool method for identifying new blogs for reading and commenting.
Google Image Search
The other day a neat little idea knocked on my mind’s door; why not use a Google image search to find blogs in my niches?
5 minutes later I literally had an unlimited number of blogs for enjoying, commenting and for connecting with fellow bloggers.
The method is simple. Google a competitive keyword in your niche. Example; I Googled “blogging” to start my search.
I then clicked on the “image” link by the top of the page. A series of images popped up related to that keyword.
Some images link to business sites but for the “blogging” keyword, most images linked to well-read, reputable blogs. Perfect.
Blog by blog, I slowly worked through each image, clinking on the blog post URL related to each picture. After reading each post I published a personalized comment and retweeted every blog post, adding the #blogging hashtag for increased targeting on Twitter.
Why this Strategy Is So Powerful
I – like you – have run into stagnant blogging circles on social media and through forums. Even if new bloggers join sites like Facebook and G Plus daily you cannot access and unlimited number of new blogs on a daily basis through either channel once you become an established blogger.
This is not the case with a Google Image search because the sheer volume of new blogs – for competitive keywords – yielded through such a search boggles the mind. Even better? Ranking high for an image search usually indicates a high quality blog for reading, for commenting and for building friendships with top shelf bloggers.
Some of these blogs linked to images are low quality offerings. Resist the urge to grab and scarf down rotten blogging low hanging fruit. Stick to quality blogs.
Some images point to business sites. I found this to be especially true when Googling major cities and islands around the world to find new travel bloggers. A high volume of images found during a search linked to tour operator sites. Sifting through tour sites or local chamber of commerce sites to find legit travel blogs requires a significant amount of time and energy.
Spending the time and energy to find new blogs is worth the effort but if you find some keyword image searches seem dominated by business sites – not blogs – feel free to try another keyword that may be linked to predominantly blogs for an image search on Google.
I only dove into this traffic driving strategy a few weeks ago but I noted new bloggers finding me daily through this approach.
If you are stagnating in familiar blogging circles commit 100% to this Google image search method. Reach out to new bloggers, build brand awareness and drive traffic through an easy to follow tactic.
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