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Search Engine Optimisation

4 Must-Know Tips for Every Budding Blogger

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Are you new to blogging? Not sure what to do and what not to? You’re at the right place to boost your sites’ ranking with your mind-boggling content. A lot of tips which promises to boost your sites’ ranking and pull in more traffic with your content, but in reality has less or no effects.

“Content is king” is the most popular and most widely used phrase in the digital marketing world. It’s important to understand the value of content writing and marketing, especially, when you’re a budding blogger. However, it’s crucial to generate more traffic to your site than just writing more content, meaning your content must be optimized to match the criteria set by the search engines.

Here’s a set of blogging tips every new blogger must know to increase your sites’ SERP (search engine result page) ranking:

1 – The choice of keywords

If you’re new to blogging, you might not be aware of what a “keyword” means, it’s high time you get familiar with it. Keywords are something that you’ll come across day in and day out, especially, when you write search engine optimized content which is in most case. However, keywords in simple terms are the set of two or three words, which potential customers might search online. As seen in the screenshot below, this is something the Yoast SEO plug-in has become quite useful for — not only analyzing your title, keyword and description, but also making recommendations along the way.

There are a lot of free and paid keyword research tools available online to figure out the set of keywords that people are likely to use. Most people will suggest you go for less competitive keywords rather than the most obvious keywords. However, if done rightly, even the least sought-after keywords can get you a better SERP ranking.

2 – Headline is the crucial part which is ignored by most people

What pulls your audience to click your content and read? It’s defiantly the headline of the content that most people will look into regardless of how valuable and creative your content may be. Make no mistake in choosing the right headline for your content.

Your headline must be compelling to pull the least bothered audience to shake them by the shoulder to look at your content and leave them spellbound to read it. Make sure that your content is relevant to what your content talks about and be extra sure to keep it as simple as possible.

You can see a perfect example of how an e-commerce or online store can get creative with their content writing and SEO headlines, through some of the content seen at Falls River Soap. When you take a look at their blog you will see a collection of content based around the products being sold on their site, but you will also find some keyword-rich titles in the process. For example, if someone was searching for “shaving cream for sensitive skin”, there is a chance the article below would rank for that phrase in the search results. This type of content performs much better and provides a lot more value to the end user, versus just sending them to a generic landing page.

No matter what type of online site or business you have, you need to come up with great headlines for your content. Some people might suggest you make use of a free headline analyzer that gives you a score and tips to improve your headline. They might come in handy to get a hang of how things work and ways to create click-worthy content. However, these software packages limit your creativity; you’ll be more involved in pleasing the software rather than your audience. It’s preferable to use them, but not so much when it hinders your creativity.

3 – Fresh . . . Fresh content

If you check for some information online, you’ll find millions of sites talking about the exact same thing in a hundred different ways. What difference does it make when you write about the same thing? It’s recommended that you write something fresh or something which is least spoken or not spoken at all.

A web page can never have enough content, it’s the newness of the content that influences your audience and most importantly Google ranking. The freshness of content is not only to do with the date of publication; it includes other factors, like updates to content, addition of new pages, and much more.

However, not all websites need to have a never-ending supply of new written content like a blog might. A perfect example of this can be seen at GSI Exchange. The content of the site is usually the same, but the gold chart on the right side of the page is interactive and changing with commodities markets. This is ideal for both GSI and their audience — GSI doesn’t need to focus on a daily supply of new content for their site to get people to keep coming back on a daily basis, and visitors can simply visit the site at any time to see the active prices for precious metals around the world.

With all of this in mind, it would be ideal for you site owners to see how they can bring more engagement and activity to their site, without the need for more text content. This method will vary based on niche and target audience, but anything in the world of news, finances, and politics would apply fittingly.

When you are focusing just on text content, you likely will have noticed that posts which have been there for ages to have better SERP ranking than the recent ones. It’s suggested that you post on a particular topic which has in-depth analysis with regular updates. Make sure that you keep your posts relevant to the current trend to make the most of it and have better search ranking with your content.

4 – Make the most of your old content

You’ll have more reasons not to ignore the old content, when you realize how important they can be to gain substantial amount of traffic to your site. More traffic generation helps to get better SERP ranking to your site. The best part about digital marketing is that it keep evolving every day, it’s not the same yesterday, today, and tomorrow.

Go beyond your written content, it doesn’t have to be a repetitive content or make the written content lose its value. You can save a lot of time and money searching for a new content elsewhere. Enhance your blog post or written content with other content types, like videos, infographics, E-books, presentations, how-to post, guides, and much more.

To see how BloggingTips.com has started playing around with bringing previous content articles back to life, see this original post from a few years back, along with the infographic below. The article was written a couple years ago, but through the use of an infographic you can have that same data designed into a visual image, then submit to new infographic directories and blogs. The benefit here is that you are using content that was already created, but adding a new twist of content to bring it back to life and reach new audiences.

The blogging tips listed above will help you to be a better blogger in your initial stages. You’ll be in a better position to understand how blogging works and have a mastery over it when you write more. Don’t be shy to experiment, read more, and eventually you’ll be a most sought after blogger in town.

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Search Engine Optimisation

Top Reasons Why You Should Hire SEO Consultant for Your Blog

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There are countless bloggers wearing multiple caps trying to juggle various things like creating quality content, search engine optimization and social sharing etc. In this situation, they often failed to rank the blog higher in search engines when battling with different things to save money. In results, they lose the content quality and position of the blog in search engines when not hiring an SEO consultant or agency.

As search engine optimization is vital to make a blog rank well in search engines, a blogger should be doing it properly by hiring professionals instead of doing it personally when managing different things as well. There are so many reasons why you should hire SEO consultant for your blog and some of them are given below in this article.

Reasons why you should hire SEO Consultant for your blog

In-depth Knowledge of SEO

An individual who is expert in SEO has the in-depth knowledge and expertise to make use of the right search engine marketing practices to optimize the blog or website in order to make it noticeable in search engines. An SEO Consultant will perform a website analysis before taking any step for blog optimization. He/she will assess the strategies used by your competitors to plan something unique and dynamic as well to beat them in the race of appearing at the top in SERPs. That is the reason, hiring someone expert in the field can do great things for your blog to make it popular in search engines to help you secure a visible place in search engine result pages.

Keeping Up with latest trends

As Google is continuously updating its search algorithm, getting high ranks for a blog is becoming difficult in the age of huge competition. However, an expert can find the creative ways and latest SEO trends to make your blog easily searchable as they always know precisely when new updates are about to happen and what should be done to maintain the current search engine positions.

It can save a lot of time

Search engine optimization is a time-consuming practice that can eat a lot of your time that you might be spending on creating content for the blog. Saving the precious time is one of the top reasons to hire SEO consultant for a blog. By doing so, you can easily free up some time to discover creating the quality and engaging content for your readers.

Cost-effective operations

If you are not expert in the field of SEO, you are most likely to spend money on SEO tools and many other things that you are not aware of how to use wisely. On another hand, search engine optimization is something that needs to be consistent and continues in order to get better outcomes and if you are spending few days on it and then waiting for the results, you are just wasting your money and time nothing else. Hence, paying to a professional SEO consultant can provide you desired outcomes even without wasting a lot of money in terms of buying SEO tools and backlinks etc.

Keep you on the good list

Brands and companies that take shortcuts or use black hat SEO techniques, usually suffer in terms of dropped rankings or penalties. While an expert can provide you quality services to keep you on the good list by employing only favorable and legal things. If the ranking of your consultant business or company is dropped due to bad SEO, you will need to spend more time and money for retrieval of the lost position in search engines.

Proper and regular reporting

Keeping track of SEO efforts for a blog is vital in order to measure the success and return on investment and preparing such reports could be a hard job for a blogger. Hence, an SEO agency or consultant can prepare the proper and regular SEO reports for clients to provide them each and everything in easy to understand approach. A professional SEO expert always understands the importance of the statistics provided in the reports to make sure that everything is on the right track.

Boosted return on investment (ROI)

When an expert is doing proper work for you, success is always sure and you can enjoy the boosted return on investment for your blog by getting services of an SEO consultant.  They always provide you easy to digest SEO reports that clearly show the increased ROI for the money spent in terms of the fee of the expert or professional hired for the blog.

Now that you’ve had an opportunity to skim through some of the benefits and considered factors and reasons behind hiring an SEO consultant or agency for your blog, is it time you expanded your time, effort, and resources into this area as well?

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Search Engine Optimisation

9 Ways to Optimize Your Business for 2018

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It’s 2018. Are you sure you are keeping up with the times?

In a fast-paced world of online business, it’s easy to fall behind, and to not even realize that it happened. Then, the next thing you know, your business is declining and your competition is way ahead of you. You don’t want that, do you?

Don’t worry. All you have to do is to spend a little bit of time every now and then to keep up with the current business trends. Here are 9 ways that will help you catch up with everyone and optimize your business for 2018…

#1 Use new marketing channels.

Everyone is using messaging apps now. So why aren’t you going where your customers are? A simple chatbot that can answer basic questions about your products and services can save you quite a bit of time on customer support. Plus, your customers will appreciate being able to get answers via messaging apps. And don’t worry, you don’t need to know any programming, Botsify can show you how to create a chatbot without any coding.

#2 Make sure your design is up to date

Does your website look like it’s a time-capsule from the late 90s? You have to understand that poor web design is extremely damaging to your business. Think about it. When you visit a website that looks bad, do you stay and look around, or do you leave immediately? Well, guess what, your customers do the same! So make sure your website is up to date and unique (you can easily add custom elements like fonts with design bundles).

#3 Get your invoices in order

Bookkeeping might be boring, and you might hate it, but you still have to do it, otherwise your business will turn into a complete mess! It’s best to use one tool to track time spent on client work and to issue the invoices so that everything would be in one place. I recommend Invoice Ninja, an open source platform that is used by small business owners all over the world.

#4 Qualify leads

You know how sometimes you get messages from people who want to work with you yet have a budget that’s barely enough for a meal at McDonald’s? These emails are a waste of both their time and yours. That can easily be avoided by qualifying leads in advance. Simply add a wordpress form to your website and make your potential customers answer a few questions about their project. That way, you will immediately know the situation once they reach out to you, which will save you a lot of time.

#5 Answer popular pre-sales questions on the homepage

You should also do your best to avoid answering the same questions repeatedly. For example, how many times has someone asked you about your rate, only to lose interest once you answered? Interactions like that should be avoided. You can do that by adding a frequently asked questions (FAQ) section to your website with this WordPress FAQ Plugin.

#6 Reduce the amount of steps required to buy from you

Want to make more sales? Then stop putting barriers between the customer and the purchase! Customers shouldn’t need to contact you and negotiate with you to buy your products and services. It makes much more sense to have a Simple Shopping Cart on your website that allows people to buy from you immediately.

#7 Improve your hiring process

Hiring people is one of the toughest things to do when running a business. Are you picky enough? For example, when you look at the resumes, do you pay attention whether your applicants have bothered to use resume templates or not? Little details like that can tell you a lot about a person. So make sure to pay attention not only to how well they look “on paper” but also to various cues that indicate what kind of people they are.

#8 Improve your homepage, blog, landing pages designs

Web design can make or break a business. Take a good look at your website. Do your homepage, blog, and landing pages look good? You can use Elementor WordPress Theme Builder to improve them if you think they need some polishing. Remember, content is king, but no one is going to read your content if your website looks horrible!

#9 Optimize length of your texts

Many people don’t pay attention to the length of their texts and end up with weird looking social media updates, Google snippets, and websites. This is bad. Do you think your clients will trust you to take care of their businesses if you can’t even take care of your own online presence? Make sure that your texts on social media and on Google fit the limits. You can use Lorem Ipsum plugin to easily generate lorem ipsum placeholder text to see how the text would look on your website or social media.

Conclusion

You can’t be complacent if you want to get ahead in business. Always make sure that you have your fingers on the pulse of your industry. What’s new? What are the latest trends? What are your competitors doing? Only then you’ll stand a chance of not only surviving, but thriving. Never allow yourself to fall behind!

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Search Engine Optimisation

Essential Tips For Completing SEO In Record Time

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7 Easy On-Page SEO Tactics that Bloggers Need to Do

In your quest to build a successful online business, you’ll often find marketing experts recommend that you improve your website’s search engine optimization, also referred to as SEO. This is the process of improving your website’s visibility on major search engine results pages. Although there are several search engines, the holy grail of SEO is to rank at the top of Google for your chosen keyword because this will result in the greatest influx of traffic to your website.

If you find the task of improving the relevance of your website so that it’s indexed and ranked on the first page of major search engines overwhelming, you’re not alone. This, however, doesn’t mean that you’ll have to give up on the idea of doing well with SEO, just that you’ll have to decide whether to put in the time and effort to learn how to do it on your own or work with an agency like HigherVisibility to get the work done.

Whether you decide to find a way to do it right or hire a digital marketing firm to do it for you, the five critical areas to pay attention to when doing SEO are keywords, domain name, page title, meta tags, and headlines.

Image SEO

Pick the Right Keywords

When you choose a keyword, you need to be specific, using long-tail keywords that describe your page contents. So, for example, if you’re selling protein supplements, don’t pick “protein supplements” but “organic protein supplements to build muscle and burn fat” or “fast absorbing protein supplements for hard-core bodybuilders.”

There are three reasons that you should prefer long-tail keywords over broader, more general keywords:

  1. First, you’ll target web surfers that intend to make a purchase.
  2. Second, the more specific your keyword or keyword phrase, the less competition you’ll face and the higher your chances of ranking well in the search engines.
  3. Third, you will still be able to get traffic from people who are doing a broad search.

Choose a Good Domain Name

When choosing a domain name, pick a name that includes your relevant keyword, that’s related to your business, and that’s easy to spell. It should also be memorable. Finally, if you have a choice, always select dot com, as most people default to using that when entering a domain name in their browser.

Optimize Page Titles

Your page title is part of the HTML of your website page, specifically, the tag.

Some basic rules of thumb to remember when it comes to page titles is to keep them short, accurate, and relevant. They should also be unique to each page of your website. If possible, include a call to action and make the page title as close to your headline as possible. One thing you should avoid doing is keyword stuffing.

Enhance Meta tags

When it comes to your meta tags, avoid repeating any keyword more than three times and use the same keywords in your keyword and description meta tags.

Create Engaging Headlines

The headlines you write should serve two purposes: to entice readers to read your content and to give search engine spiders relevant information on how to index your page.

You serve readers by writing headlines that give a hint about your content. For instance, if you use a headline like, “Can’t Keep Up? 10 Ways to Simplify Your Grocery Shopping” you are attracting the attention of people who are always busy, who hate wasting time buying groceries, and who are looking for a way to simplify and speed up this necessary chore.

This headline will also work for SEO if your long-tail keyword is “simplify your grocery shopping.” In addition, you should use headline tags like H1 to suggest that the keyword phrase is a headline, not a subhead or regular text. Another thing that will help identify your headline as a headline is putting it at the top of your page before any images or any other text.

In closing, it’s important to realize that the rules of SEO change when search engines change their algorithms. While the basic ideas outlined here about long-tail keywords, headlines, and so on are evergreen, the weight of various SEO elements will shift in importance and new factors may come into play that will determine how well your websites rank in the search engines.

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