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How Blogging Can Help eCommerce Sites to Attract More Traffic

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The goal of every eCommerce site is to close as many sales as possible.

There are lots of factors involved in converting your visitors into customers. How you design the layout of your site, the way you present your products, and the ease of completing a transaction from your online shop are just some of the basic but crucial details that make an impact on your conversion rate.

Including coming up with a sophisticated blogging strategy in the list.

While known as a platform to engage with your core audience and attract more visitors to your site, blogging can yield positive results as long as you do it right. Therefore, you need to come up with content that converts, which is a tough task in itself. However, by following the tips featured below, you will be able to develop a content strategy that satisfies the needs of your eCommerce site.

Publish a series

Blogging is normally approached as a one-and-done task – after publishing a post, you brainstorm for a brand new post unrelated to the previous one. However, to get the most out your blogging, you need to create a series of posts promoting your products and services.

A great example of an eCommerce site running a series of posts was Elegant Themes when they published The Countdown to Divi 3.0. It details the 100 days before the grand unveiling of their latest and popular WordPress theme.

Throughout that period, Elegant Themes slowly introduces features from their brand new creation that were unavailable from the previous version. Each post includes images and videos so visitors can have a better idea of what to expect from the theme.

What makes this approach to blogging ideal is how you can generate excitement and anticipation from your audience. By detailing the specs and nitty-gritty of your product in public, you can show the many reasons why they should buy it from you.

Run a giveaway contest

If you’re launching a brand new product, you can turn to giveaways to compel your audience to join and get their hands on your latest shiny object for free. Everybody loves free stuff, and a giveaway on your blog gives your audience what they want.

The best way to host a giveaway is by announcing it weeks or a month in advance. This will give your audience time to process the information and decide on joining your giveaway once it launches. Using a giveaway tool like Rafflecopter allows you to collect entries in an organized manner and leverage on your audience’s proclivity to share on social media to gain traction.

While contests are normally held on social media like Birchbox, you can use your blog to host your giveaway. The great thing about having a dedicated blog post for your contest is so you can promote it on different social media platforms.

Publish user-generated content

One of the biggest indicators of online sales is trust. Because people don’t see and feel online store they way they do with mom and pop shops, there is more skepticism when transacting with the former. After all, with all the dangers involved in purchasing from untrustworthy vendors online, their skepticism is warranted.

However, to quell their doubt, you need to make them trust you. Talking about yourself and how trustworthy you are can only go so far. Therefore, you need your audience to do the talking for you.

User-generated content (UGC)is a great way to build trust with your audience in an attempt to make a sale, as these statistics would suggest. UGC comes in the form of user reviews, testimonials, social shares and comments, and others.

What makes them perfect for eCommerce sites is they come from an objective and unbiased perspective. Therefore, whatever they publish about your online shop and their experience with it, you can be sure that it’s authentic and honest, which is what doubters want to read and see from your site.

The best way that you can leverage UGC on your blog is to share stories from satisfied customers. You can dedicate a full post about what they love about your products, which is an indirect way of telling your readers to buy from you as well.

Evergreen content

Evergreen content serves as an information pillar of your eCommerce site. Unlike other blog posts, this content type stands the test of time and remains relevant and informative even years after it is published.

As an eCommerce site owner, you need to consider setting up different evergreen content about your products and services. By creating “how to” guides on how consumers can use your products, you can provide them with highly informative content that may compel them to buy from you.

Not to mention, evergreen content can work as a touchpoint in your conversion funnel. For example, if you’re running a sophisticated eCommerce marketing strategy on Facebook, which includes the use of ads and retargeting, you can insert evergreen content as the page for your top of the funnel (ToFu) marketing that will bring them down to the lower parts of your conversion funnel.

Wrapping it up

How you treat every aspect of your online shop will eventually determine your conversion rate and sales. By working diligently on the parts that matter, you can be sure to make the most out of your opportunity to converting the most of your visitors into customers.

Treating your blog as an integral part of your conversion funnel will work wonders for your eCommerce site. Crafting carefully developed blog content by following the tips above should help you streamline all your assets towards your main goal.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

4 Blogging Lessons Learned in Bali

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I have spent over a year collectively on the Island of the Gods.

Bali is a special place.

This popular island in Indonesia teaches you 4 clear blogging success lessons too.

Let’s dive in guys.

1: Expect the Unexpected

During a house sit at a huge villa in Jimbaran I:

  • faced down and helped slay a spitting cobra
  • dealt with a chicken killing dog
  • lost 2 of the pets (1 to cancer and 1 to likely thievery)

This list could go on forever. From this sit alone.

Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.

I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.

When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.

Expect the unexpected with your blog guys. It will happen.

2: Learn to Celebrate Everything

Balinese are an appreciative people who celebrate everything.

Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.

Even cremation ceremonies are lavish, eye-popping celebrations of life and death.

Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.

I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.

3: Step Away from the Herd to Be Heard and Seen

Kuta is a tourist trap. Ubud town center can be a bit too much.

But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.

My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.

Blog in your voice. Tell your story. Be genuine. Blog from the heart.

Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.

4: The Best Experiences Happen Outside of Your Comfort Zone

We rented a villa in the rice fields outside of Ubud once.

We had to ride a motorbike 5 minutes into the rice fields to reach the villa.

Save 1 other human living on the other side of the compound no people existed for miles around.

The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.

I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.

A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.

All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.

Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.

What blogging lessons have you learned recently?

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Blogging

Top 5 Most Competitive Niches for Bloggers

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Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.

Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.

Travel

Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.

Gambling

Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.

Health & Fitness

For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.

Lifestyle

Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.

Blogging

With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.

Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.

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Blogging

Do You Really Know Your Readers?

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See the featured image up top guys?

I know readers dig my eBook. Said readers dig my paperback too.

Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.

But during lean years I did not know my readers because I:

  • did not listen to my readers
  • did not ask my readers questions
  • did not spot my reader’s pain points
  • did not read my reader’s comments carefully
  • did not spot patterns among my readers

Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.

Reader Red Flags

You do not know your readers if:

  • traffic stalls or disappears
  • blogging profits stall or disappear
  • engagement dies on your blog
  • nobody seems to reach out to you on social media

These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.

Do You Know Your Readers?

I mean; do you really know your blog readers? Be genuine before you answer the question.

I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.

The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.

I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.

Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.

Knowing your readers genuinely requires you to be:

  • compassionate
  • empathetic
  • heart-centered
  • loving
  • caring
  • observant
  • present

Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:

He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.

Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.

If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.

Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.

Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.

Listen. Ask. Observe.

Prosper.

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