The Content marketing chapter has already turned the tables for many businesses. While you can run a business blog and practice content marketing thereon, updating content is one of the most necessary parts of it.
If your blog is just a churchyard to crappy posts only, you don’t need to read further.
While you’re already facing high competition in your niche no matter whether you have a small scale business or a large industry venture. It becomes your top priority not to lose your readers by hitting them with outdated content. In the fast forward content marketing arena, you can keep and engage your readers by regularly updating your content.
Here’s Why you must do it
Google loves pages that are updated Regularly
In the content relaunch case study, the fact that Google prefers regularly updated content is proven. And you already know this very well that if the affection of Google with your blog decreases, it can be a drastic task for you to gain it back.
Why Google may love your updated content?
- You might have updated your blog post with additional content. The longer you write, the higher you rank as lengthy resourceful articles are ranked well always.
- Because content is the king and Google love it when you add more.
While you’re changing, adding or removing some part of your blog posts to effectively implement your content marketing strategy, Google is taking it as a ranking signal. This is not a bad deal at all.
New Promos/Campaigns on your website
Any promotion hardly remains active for the lifetime. Whenever your business introduces new promotions like an ebook or a video course, you must link to it in the old content that is being read by readers to simply let them know about your new promotions.
Not updating content at the right time may cause you a loss of few hundred bucks only.
Discontinuing or introducing a new feature in your business can also be a reason why you have to look back and edit your old blog posts. In some case, you may find it necessary to delete a certain post as the product focused in the blog post is not being sold anymore by your business.
Readers are Demanding it
If talking about something that does not exist anymore is definitely not the business of your company?
Such part of the content can be there inside a post’s body that has no meaning at all. Vanish it as soon as possible.
If a reader read outdated information on your business blog, he immediately builds a negative ideology in his mind. In case a reader does not find the solution to his problem, A negative impact remains in his mind and People remember negative events more than the positive ones. This gonna be a red signal for your brand and you’ll have to deal with it.
Images and Structure
For the sake of better user experience, you must update and republish your old blog post regularly.
A stunning list post that you wrote back in 2016 with a title “Best SEO techniques that will skyrocket your traffic in 2016” is hardly a clickable title in 2017 while the content was interesting enough that bought tons of shares back in 2016.
Why not share it again with a little twist?
Now, you can update it by replacing 2016 with 2017 with some tweaks in content and the images. Updating your images and making them the latest post by republishing it can get you more shares, more readers, and more traffic without any special research and content creation.
There may be a blog post in which you’re showing some screenshots of your product or a mockup of your website design which has been updated over time. Now you have to change the images and content respectively.
New Reader base that may like your old content
Just to draw a quick rough instance, Suppose you have 1k daily readers today that will increase with the time as a result of publishing content regularly.
Consequently, you gain email subscribers and introduce your blog to a new readers base.
Now hardly 30% of the new readers would be having a clue of the blog posts that you published in past? But that part of the content may be helpful for more than 60% of the new readers in your email list and feed subscribers.
There can be tons of conditions where content revamp is compulsory. For a quick instance, to comply with the latest technology can also be a reason.
Do you update content on your blog? If yes, what is the reason?
1 Key to Blogging Happiness and Success
In today’s heavily charged political climate you may want to debate, outright fight or criticize people on social media.
Maybe the news seems to magically draw you in to negative, toxic headlines.
I have a little secret that keeps me happy most of the time.
Goodness knows following this secret promoted my blogging success.
The secret: I see fighting as fear so I do not get caught up in kicking a dog when it’s down.
This is code for: I largely do not engage fearful, unhappy folks. If I do engage said folks, rest assured the chats last for a few seconds, if that.
Why Doing this Makes You a Happy and Successful Blogger
Avoiding unhappy people automatically makes you happier because nature abhors a vacuum. Ignore fear. Ignore unhappiness. Loving, happy people move into your life since love is the opposite of fear and happiness is the opposite of unhappiness. Many of these happy, successful people will be clients, customers and rocking bloggers who promote you and endorse you.
Ignoring folks having a moment, or perhaps, having a tough life just allows them to find their balance on their own. You are a leader, not a savior.
If a trusted friend is going through a difficult time you can be a sounding board for a bit. No worries there. But even this sounding board stage has its limits and you eventually need to move on to allow these folks to find clarity and peace on their own. This benefits both parties.
Happiness and Success Is an Energy Thing
Folks wonder why I smile in most of my travel pictures. I smile because I am predominantly happy. I am predominantly happy because I see fighting as fear, and I do not kick a dog when it’s down, meaning I do not engage, chat with or try to convince fear-filled, fighting folks on social media, through my blog and through my email.
I do this because I have compassion for these fear-filled folks. Especially for fear-filled folks who fight about politics, religion or whatever topic these individuals are unclear on.
Typically, most of these fear-filled, unclear folks find other fear-filled, unclear folks to complain to, and they all agree in their fear and lack of clarity, and disguise their fear as passion or a love of their political party, or whatever sounds good, to soothe their bruised egos, and their unclear, fear-filled minds. Either way, the dog is down, and since I was once in the same position is life, I ain’t kicking.
Following this practice has dramatically raised my energy from fear to love. Raising my predominant vibe from fear to love has helped me be in harmony with the world, which made me:
- an energetic networker
Taking on these qualities accelerated my blogging success and grew my happiness, because happy, successful bloggers are generous, prolific, helpful and energetic networkers.
But you need to move up the energetic ladder to embody these traits and that involves leaving those fear-filled, unclear folks near the bottom of the ladder. Even if they appear to be successful, blogging business wise, rest assured that their political or religious fight is fear, manifest.
You can still be connected with them and chat casually here and there about blogging or other topics where they vibe love, not fear, but you will be leaving many of these folks behind until they face, embrace and release their deeper fears, to vibe more from love and clarity, so they can join you on higher rungs of the energetic ladder.
Surround Yourself with Loving, Generous Bloggers
Loving, kind, generous bloggers promote your blogging success by showing you the way.
These folks also lift your spirits, making you a happier blogger.
Seek them out. Promote successful bloggers. Comment on their blogs.
Be happier, healthier and wealthier.
1 of My Secrets to Being Kinda Prolific
I have written hundreds of guest posts for this blog.
I have written about 1000 on Blogging From Paradise between posts and travel pages.
A few moments ago I checked my DA for a sponsored post opportunity. The business owner wanted to know blog domain authority before deciding to place a sponsored post on the blog.
Blogging From Paradise has a DA of 48 and 22,457 external links in.
Not super shabby.
I am kinda prolific.
If you want to publish helpful content frequently, just run with my most basic of tips.
Do not wait around for folks to read your content, comment on your content and share your content before writing your next blog post or guest post.
Do not wait to create.
Do Not Wait to Create
The old me – and most bloggers – became highly attached to any single piece of content I created because I feared the content would not register enough shares, comments, page views and sales. Fear drove me to share this piece of content in many places to boost my stats. All well and good but because fear drove me, I resisted my prolific nature, allowing worry and lack to goad me to do stuff that led to me being the farthest thing from prolific.
Eventually, I observed how bloggers who seemed to be in 10,000,000 places at once simply prolifically created a high volume of helpful blog posts, guest posts and videos. Success found these folks because they did not wait around for readers to check out their blog posts. Said bloggers moved on to writing and publishing their next blog post.
Acting abundantly – not allowing their fears to eat into their prolific nature – promoted these blogger’s success as they created generously, publishing a high volume of content across multiple platforms.
I finally learned of this secret and used it effectively when I chose NOT to wait to create.
Now I publish 3 posts daily on Blogging From Paradise. I also publish the odd guest post from time to time. My success accelerated and my online presence expanded when I decided not to get attached much at all to any one blog post, because the next blog post called me.
No sense waiting around for folks to read my stuff because they simply will read at their own leisure. My job is to keep creating helpful content to help readers build successful blogs. As I move in this direction, everything keeps expanding for me.
All because I chose not to wait to create.
Being Prolific Impacts Folks
Peep this tweet from my friend Corey Hinde of The Good Oil Marketing:
awesome!! Congrats Ryan – one of the hardest working bloggers on the planet you are!!
— CoreyHinde-GoodOil (@thecorsta) July 16, 2018
I am humbled by such kind words from an established, super successful internet marketer. This is pretty much what happens when you are prolific; you impact folks in a positive way, and you also expand your reach and help more folks, all because you refuse to hold back.
Tips to Be Prolific
- Blog mainly for the fun of blogging
- Nudge yourself out of your comfort zone daily
- Surround yourself with prolific bloggers to feast on their creative energy
- Do not wait to create
- Beware getting attached to any one piece of content; promote posts freely across a wide range of channels but look toward the next blog post, guest post or video to create, in order to become incredibly prolific.
Guys; this journey gets a little uncomfortable at times but if you love fun and freedom more than you fear doing some uncomfortable things you will become a highly prolific blogger.
How to Get Your Blogging Mojo Going if You Feel Hopelessly Stuck
I lose blogging momentum sometimes.
You may be in the same boat, being human and all.
But if you regularly find yourself saying “I need to get serious about building my blog” over the course of years it is time to own this fact: you need to get your blogging mojo going before you become permanently stuck in a blogging rut.
I was rut-stuck here and there for many years, on and off. Maybe I didn’t quit blogging totally but I’d start blogging, then stop, and continue this process for weeks on end. Not good.
You can find your blogging mojo and get unstuck by following these blogging tips.
1: Pick a Dream that Makes You Feel Alive
I am led by my dreams, not pushed by problems, because I picked a big old dream a while back. I wanted to circle the globe. Bingo!
Since I wanted to travel the world more than I feared doing uncomfortable, blogging-building things, I built a rocking blog and kept on moving, keeping my blogging mojo going.
What is your dream? Figure it out. Hold it tight.
If you need inspiration watch my video from New Zealand. I filmed this one at Mount Cook a few months ago.
2: Feel Fears Fueling Your Struggles
Some folks believe they lack motivation to blog. Others feel they are lazy. But at the end of the day, if you are not acting, you are afraid of something or someone.
Laziness is fear manifest. So find your fears, by shutting a door and sitting in a quiet room, and if you feel the deep fears you purge the energies and proceed from an inspired, loving, persistent, energized space.
I kept putting off writing an eBook for many years. Turns out I was not lazy; I just feared nobody would buy the eBook because I saw myself as a loser who knew little. I also feared people would criticize me. But I went forward and wrote my first eBook to get out of my fear-rut and to keep on moving.
Some of my eBooks do not sell as much as others and people sometimes post negative reviews of my eBooks but since I do not fear these outcomes, neither have any power over me. I just keep expanding my success, helping folks and befriending blogging pros because I move forward, unburdened by many blogging fears I faced, embraced and released.
3: Study Persistently Energized Bloggers
I am no Tony Robbins but blog persistently from an energized space.
Each day I:
- do 1 hour of deep yin yoga
- exercise for 1 hour
- usually take an icy cold shower
- focus on having fun with my blog versus attaching to money or traffic outcomes
I have written thousands of guest posts, over 10,000 blog posts (old and new blogs combined) and I have also written over 100 eBooks. Toss in the thousands of videos I created over many YouTube channels (since closed) and you see I am a pretty prolific dude. An energized, prolific dude at that.
You’d be wise to see how I go about my energy ritual daily to take a few pointers. Consider deep yin yoga to open up your body, to open your mind and to form the habit of being comfortable with being uncomfortable. Maybe meditating daily opens your awareness. Exercise is definitely a must, every single day.
Circulating your energy freely moves you from being fear-based, lazy and sluggish to being love-based, energized and prolific. I was once pretty dang lazy before I dove deep into energy work.
Wrapping it Up
Keep at it guys. I know this blogging journey feels scary sometimes but if you grab the right blogging resources and follow the above tips you will avoid common blogging ruts that appear to cripple most bloggers.
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