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4 Vlogging Tips Every Digital Marketer Needs to Follow

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Blogging is evolving. The rampant use of multimedia elements – both audio and video has been a fad in blogging for last couple of years. This type of content’s been making inroads with text content and content marketers have been advised – from left, right and the middle to include images and videos to their blog posts.

In 2017, the content landscape is expected to gravitate towards multimedia content even more. Bloggers have been using video to foster engagement. With time, blogging gave way to vlogging. I won’t be surprised if the former is completely superseded by the latter.

If you want to stay ahead of your competitors in the vlogosphere, here are some tips you need to follow:

Explainer videos rock

Explainer videos have changed many dynamics in digital marketing. Before these videos became a trend, B2Bs used to feature typecast multimedia content, which may have been informative for their own kind, but boresome for the general populace.

Explainer videos set its foot as a rebuttal of this culture. Both B2Bs and retail merchants can generate engagement with these videos. Because explainer videos are beholden to a broad-spectrum trend called “infotainment,” which cannibalizes both information and entertainment, there’s something for everybody – whether a frat boy looking for preppy t-shirts or a c-suite executive brushing up his brainstorming skills.

Load your vlog with explainer videos. Follow the below-listed golden rules to make those videos crisp and qualitatively enhanced:

  • Don’t overdo the humor or peppiness. Or else, it will overshadow the video’s informational aspect.
  • The script should be short. Viewers prefer concise lines when the content is in audio-visual format.
  • Use expressions like “you” and “we.” When you these expressions, you address viewers directly.
  • Make sure the script breaks down into a problem, its solution, how to apply the solution and accompanying CTA buttons.

Explainer videos always gives marketers an edge. Hence, make sure you follow the said tips to render high-quality explainer videos.

Tell a story

Storytelling is a great way to communicate with audiences and educate them. Storytelling also helps brands don a humane avatar. People don’t want to see a company logo, they want brands to have identities, and they want to interact with characters. Brands can port this level of personalization only when they consider the “humane era” in branding as a precedent and put content accordingly.

Vlogging can be a live memoir, a DIY instruction manual, sharing new information or simply keeping in touch with viewers. Irrespective of the discourse, the vlogger needs to embed a story in it. It’s not that difficult if one follows these tips:

  • Tinkering with camera: A bit of hands-on filmmaking is not a bad idea. You’ll be familiar with how camera angles/cut work. Continuous shots, neistat montage in which progression is shown using rapid cuts, associative cuts are some of the ways you can open a story and keep it going.
  • Pink a theme: You are not a storyteller but a brand. Your vlog may be telling a story, but the purpose of telling it is to close a sale. Select a theme that you can comfortably link with your story.
  • Plenty of emotion: People remember stories when they can identify with the characters in those stories. To make the identification process smooth, fill the stories with emotion. Make sure audiences are receptive enough. Don’t overdo it though. That will be a distraction.

Storytelling has been making its way into the marketing mainstay. Even busy sales people are now telling stories to their customers. If you are into vlogging, it’s a must.

Create an authority video

Authority videos are viewed by umpteen number of viewers. Unlike an ordinary video, an authority video quickly grabs viewer’s attention and follows the industry standard of publishing. Video marketing experts believe videos can make instant impact on viewers.

Surviving the first 8 seconds of webshop video is hard. These 8 seconds are crucial because viewers quickly decide whether they’d continue watching the video. Authority videos don’t let viewers shift their attention.

Vloggers need to understand how authority videos do the magic in just 8 seconds.

8 seconds may be a short time but it’s enough for an authority video to

  • Prioritizes the viewers
  • Offer them loyalty treatment
  • Keep the branding minimal

When People watch videos, they want new information and zero intrusion from brands. The aforesaid breakdown model of authority video ensures the video offers value to its viewers. No wonder, they stick to watching it.

Consistency and engagement

Maintaining both can be challenging for a vlogger. They sometimes post more videos than normally do for better engagement. It hurts the consistency index.

Industry experts believe posting one video a week is sufficient. Not posting for an entire week means losing connection with viewers. On the other hand, when you post too frequently, viewers get bored and they lose interest.

Consistency affects engagement. If you lack posting cadence, that will negatively impact engagement with viewers. Posting different videos on different networks is better than posting the same video across these networks. Your brand will not perceived in the same way, but in different ways and that’ll give you better niche following.

Maintain consistency in the narrative. When your first video is on a particular topic, your second video shouldn’t deviate from it. Posting two or three follow-up videos on the same topic helps you appear consistent. If you are posting instructional “how-to” type videos. The same thing applies to whiteboard videos, which can be a tool to increase newsletter signup. then post a series of them instead of a single long-duration video.

Summing up

Large companies spend money and create cool videos featuring professional models. Or they create stopmotion or 3D animation video, both of which demand expensive production budget.

Small companies cannot shell out a huge sum of money. So, they resort to hand-picked techniques. They are recommended to follow these four tips if they want to make the most out of vlogging.

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William Johnson belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. He has been a regular contributor to leading online portals such as SEMrush, SmallBusinessTrends etc.

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Top 5 Most Competitive Niches for Bloggers

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Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.

Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.

Travel

Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.

Gambling

Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.

Health & Fitness

For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.

Lifestyle

Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.

Blogging

With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.

Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.

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Blogging

Do You Really Know Your Readers?

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See the featured image up top guys?

I know readers dig my eBook. Said readers dig my paperback too.

Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.

But during lean years I did not know my readers because I:

  • did not listen to my readers
  • did not ask my readers questions
  • did not spot my reader’s pain points
  • did not read my reader’s comments carefully
  • did not spot patterns among my readers

Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.

Reader Red Flags

You do not know your readers if:

  • traffic stalls or disappears
  • blogging profits stall or disappear
  • engagement dies on your blog
  • nobody seems to reach out to you on social media

These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.

Do You Know Your Readers?

I mean; do you really know your blog readers? Be genuine before you answer the question.

I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.

The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.

I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.

Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.

Knowing your readers genuinely requires you to be:

  • compassionate
  • empathetic
  • heart-centered
  • loving
  • caring
  • observant
  • present

Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:

He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.

Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.

If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.

Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.

Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.

Listen. Ask. Observe.

Prosper.

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Blogging

5 Best Content Upgrade Ideas to Growth Hack Your Blog Email List

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content upgrade ideas

Growing an email list is a pain in the ass and rightfully so. It’s no longer enough to send out weekly newsletter as a way to get their attention. You need to go the extra mile to provide site visitors with immense value for them to sign up to your list.

Content upgrades provide the value that tips the scales to your favor. By giving them something in return immediately for signing up, you grab their attention and get them to subscribe to your list.

However, it’s not enough to offer just any content upgrade. You need to make sure that the incentive email contains actual useful information about the topic. If not, there’s a risk of your new subscribers to opt out from your list due to your poor content upgrade.

To help you make the most of your blog’s list building strategy, below are content upgrade ideas you can create for your blog so you can generate more subscribers for your list and help grow your traffic and sales.

Content upgrade ideas you need to use for your blog’s list

1. Cheat sheet

It’s difficult to cover everything about a topic in a single post. For example, if you’re writing a post on how to promote your blog the right way, you can’t break down the exact process of promoting your content on a social media platform. You can turn it into a post on its own so you can create more content on your blog.

Another alternative is by turning it into a cheat sheet that visitors can download from the post once they sign up to your list. The cheat sheet contains hacks about a specific topic depending on what the visitors wants to know.

Going back to the previous example, since the post is about promoting their blog, your content upgrade can be about growth-hack tactics for Pinterest blog promotions. You can details the exact steps on how you can effectively share your content and drive more traffic to your site using this image sharing social media site.

A downloadable cheat sheet about a related topic you weren’t able to cover on the post increases the chances of people signing up to your list. This way, you grow your list and they get their hands on the cheat sheet. It’s a win-win!

2. Checklist

checklist - content upgrade ideas

Your visitors want something quick and useful for their content upgrade. After reading a long and exhaustive post about a topic from your blog, for instance, they want to cleanse their pallet by downing the information you gave them into actionabl bits and pieces.

That’s why checklists are great content upgrades because they complement your long-form content by summarizing them into different points they need to check. For example, if you listed down the many SEO factors that bloggers need to observe, you can create a checklist for the factors that people can download. Therefore, instead of browsing your post to see the different factors, they can use refer to your handy checklist to find out which SEO factors to keep in mind.

To create checklists much easier, use tools like Checkli and Process Street to help you build downloadable lists to be used as content upgrades for your email list.

3. Report

If you want to establish clout in your industry, then you need to create signature content that will put you in the map. You can’t just churn out content that’s been done to death by your competitors. To stand out, you need to develop reports and use them as content upgrades.

report

Reports are extremely valuable because they are unique in the truest sense of the word. By putting in the hard work and interpreting the information from the data you collected, you can create content that stands head and shoulders from the pack.

A great report to create is running your own tests or doing a quick survey and giving them away as freebies. For example, Express Writers wrote a data-driven post about the most shareable blog topics. They presented the topics backed by research to help make their case. While they made it a post, you can use the same strategy to create your report and use it as a content upgrade.

Compared to other content upgrade ideas in the post, reports are very difficult to create. You need to be produce substantial proof to back up your claims and double-check your information so everything you say is true. However, the rewards are just as great. Creating a great report will help grow your email list faster than any type and catapult you influencer status.

4. Challenge

Some people need motivation to help them with their needs. For example, people struggle to write blog posts regularly. There are lots of factors that explain why they find it hard. However, you as a blogger are not responsible for explaining why. Your job is to show them how to generate posts for their blog like it’s second nature.

This is what Sark e-Media did with their 30-Day Blogging Challenge. For the next month after subscribing to their list, people will receive daily emails on how they can build a blogging habit and churn out excellent posts for their blog.

This example of a challenge content upgrade allows you to continuously engage with your subscribers over a period of time. As part of the challenge, you can invite them to your Facebook Group to discuss the posts they’ve written or sell them affiliate products they can use to help them blog better.

5. Worksheet

As a purveyor of knowledge, you can evangelize your visitors by handing out worksheet for them to fill out and answer. The worksheets will help them organize their thoughts so they have a clearer picture on what to do next. Worksheets essentially helps people overcome a hurdle in their lives or career. As a blogger, your worksheets are a godsend to them.

An example of a worksheet is a downloadable editorial calendar. To help people blog on time, they can fill out the calendar with the post they plan to write on that day. The worksheet can include other factors about the post such as target audience, keyword, question to answer, and others. By presenting the worksheets as a way to neatly plan their blogging schedule to a tee.

Which among the content upgrade ideas do you want to do?

Each of the content upgrade ideas above work best under certain circumstances. You can’t just choose at random and expect stellar results for your email list. You need to check what your audience needs first and how to present the content upgrades before settling on which type to create.

However, you can enjoy more sign-ups to your blog email list if you use the content upgrade ideas correctly. If your blog is dying for email subscribing, then any of the ones above will make your email rain with sign-ups!

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