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12 Steps Toward Building an Email List That Yields ROI

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When building an email list, your goal should go beyond simply getting subscribers. To start seeing ROI from these subscribers, you want to build a list of people who are likely to become paying customers. This should be the end goal and focus at hand, as all too often, marketers and brands are blinded by big subscriber numbers and not the actual ROI and results that come from them.

A few ideas on how to improve your email results include deleting old email addresses to increase your open rate, asking your subscribers to opt in twice with an activation link to ensure that they’re interested, and including shareable content that will amplify your reach. The key is making every email and every subscriber count.

These 12 entrepreneurs from YEC offer their best advice for building an email list that will actually yield a solid return on investment.

1. Create a Highly Targeted Opt-In Offer

Building an email list starts with people filling out an opt-in form on your landing page. Your goal isn’t to simply get lots of subscribers but to get people who are likely to become customers. To do this, make your initial offer highly relevant and something that makes them want more. If it’s a report or e-book, it should provide value but also pre-sell the product you’re marketing. – Shawn Porat, Scorely

 

2. Make Every Email Count

When your email list is small, it’s easy to neglect your subscribers’ individual needs. Treat each customer interaction as if it’s your only chance to impress them because it could very much be your last if your marketing emails underwhelm your audience. Therefore, you’ll want to carefully segment your list and challenge yourself to create unique and valuable email content worth consuming. – Firas Kittaneh, Amerisleep

 

3. Delete Old Email Addresses

I used to think more email addresses were essential to create a great email list. Recently, we trimmed down our email lists tremendously by deleting the email addresses of those who don’t open up our emails for a predetermined amount of times. Our open rate has soared as a result and our spam rate has plummeted; we have a much better score with ESPs too! Main takeaway: More isn’t always better. – Elliot Bohm, Cardcash.com

 

4. Ensure Your Subscribers Are “Double Opt-Ins”

Whenever you start building an email list, make sure you list only “double opt-ins.” This means that after they put in their initial details (e.g. email address and name), they need to click an activation link sent to them by your autoresponder. This extra security step will avoid building up erroneous email addresses and is one way to really increase your list quality. – Alex Miller, Upgraded Points

 

5. Make Your Offer Clear

Avoid generic e-books and white papers. In order to build a list, you need subscribers that will potentially convert into sales. A list of 2,000 subscribers that all have buyer-intent is much more valuable than a list of 100,000 subscribers that are likely never going to buy from you. Calls-to-action and your “bribe” must be crystal clear and include something of value that will attract prospects. – Jonathan Long, Sexy Smile Kit

 

6. Create Shareable Bite-Sized Content

Create shareable bite-sized chunks of content that are relevant to your audience. With only eight seconds to capture a reader’s attention, choose topics that are informative and directly useful. Engaging information and easy to find sharing buttons will prompt your audience to share among their circles, which quickly amplifies your initial effort, building a better list and generating ROI faster. – Peggy Shell, Creative Alignments

 

7. Focus on a Specific Industry

We build our email list based upon the industry because that is more appealing to the reader. We first send out emails to a small group of around 100 subscribers and then measure the response. If we get a good response, we send emails out to the rest of the subscribers. If we don’t get, we adjust our content until we get one. – Piyush Jain, SIMpalm

 

8. Set Metrics to Measure

You won’t know your ROI if you don’t set some metrics about how many leads and sales you want to achieve from your email campaigns against the budget you have set and the resources you want to put toward it. Have a list of criteria to measure and the tools to measure so that you can shape how you approach finding people to put on your email list. – Zach Binder, Ranklab

 

9. Segment Your Lists

List segmentation. You want to know exactly where each of the emails in your mailing lists came from. You then want to create different email campaigns based on where each email came from and the type of customer that it belongs to. Sending generalized campaigns to your entire list is generally not the recommended way of doing email marketing anymore. You need to get specific. – Duran Inci, Optimum7

 

10. Get the Right Audience

The most important thing when building a list that converts is getting the right audience and targeting them. Know exactly who your ideal customer is and who is most likely to buy, then focus all your energy on building a list of those exact people. Often I see people build a list of “all entrepreneurs” when their target should be 2% of that – causing spam complaints and low ROE (return on email). – Jeremy Brandt, WeBuyHouses.com

 

11. Link “Giveaway” Ads to an Email Sign-Up

If a business pays for an ad, use that as an advantage to build an email list of the people who are interested in the company/products. Make sure that the landing page of the ad includes an email sign-up that is required before leaving the page. Use that email list to choose a “giveaway” winner and connect with customers moving forward. – Daisy Jing, Banish

 

12. Isolate Your Target Audience

Target audience matters. We had a giveaway with a company outside our field, which gave us many email addresses but few returning consumers. Buying random lists gets a lot of emails, but they might not be real or bring you people looking for your product. We focus on people who want our product and want to sign up with us. – Ashley Ferraro, Dona Jo, Inc.

 

I hope you enjoyed this recent expert round up. If you did, also be sure to check out one of our larger round ups on “how to start a successful blog” with tips for 82 different industry experts. If you’d like to create a similar post like this one, also be sure to check out my full expert round up guide, that is simple enough for anyone to follow and also shows live examples of how other sites are creating these same types of posts to explode their online reach and brand power.

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Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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4 Effective Tips for Boosting Reader Engagement on Your Blog

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If you want your blog to be successful and bring good profits, you need to ensure that your posts not only attract traffic but engage the readers. To do this you’ll need to experiment with content formats, open dialog with the audience, involve influencers, and above all, understand your audience’s exact wishes.

From online videos to content creation and social media, there seems to be an endless supply of new traffic out there and different ways to pull users back to your site. With all of this in focus and on the minds of bloggers everywhere, we wanted to highlight some of the best ways to boost content engagement, using many of the preferred mentions we’ve already highlighted.

4 Ways to Boost Your Blog Content Engagement Rate Fast

Post videos

Even if you don’t run a vlog, you need to post an occasional video because that’s the ‘hottest’ type of content today. Check out an aggregation of video marketing statistics offered by Forbes to see why exactly your blog needs more video content. Note that social videos generate more shares.

Live video streaming is also greatly popular today, so be sure to launch an occasional Facebook Live session to share something interesting with your followers. Then post a recording of the stream on your blog so those who missed the airing will be able to enjoy it anyway.

Research your audience in great detail

To boost reader engagement on your blog you need to understand what motivates your targeted audience to actually get into your content. You’ll need to not only consider the analytics data that will show you which of your posts are most popular. You also need to search for information on your targeted audience, such as what kind of posts are generally more popular with them.

The more precise you are in developing targeted content, the higher the reader engagement rate will be. This means that if you seek to create a diverse readership base, you might need to consider launching several websites. In that case, you’ll need to use specialized software and a hosting service that allows you to run multiple blogs. This will make managing them easier, so you’ll be able to focus on creating several posts. Bear in mind that you might be able to apply the same basic content strategy to all your blogs, even if they differ in subjects.

The differences in those strategies and individual posts will be dictated by the data you get from a detailed study of targeted audiences.

Get more influential persons involved

Influencers of any kind can help you boost reader engagement on your blog because if they promote your content, their loyal readers will want to read it themselves. You can also generate more traffic and engagement by mentioning various celebrities and popular bloggers.

A perfect example of this can be seen in one of our expert roundup posts, where 73 different online marketers and bloggers took the time to share their expertise on social media.  The benefit here wasn’t also just for our site. Each of the experts got a lot of exposure out of this, and the audience loved the content as well.

However, you’ll need to be careful if you choose to use mentions. For celebrities, you should research laws and regulations surrounding the issue. You need to be 100% sure that you won’t be sued for mentioning someone’s name or other information in your post. When you mention bloggers, you’ll need to consider those rules too as well as give them a heads up about doing this.

Having various opinion influencers popular with your target audience is a great boost to your blog and personal brand. This will also increase your reach as you’ll get an indirect contact with the influencer’s audience.

However, attracting influencers is a big challenge, especially for a blogger. You can use the tips from Neil Patel, a true marketing guru. Think carefully about how to adapt them to your situation.

Post engaging graphics

Much like with videos, you should post relevant graphics to boost reader engagement because this type of content is popular and shareable. Infographics are particularly effective for this, so be sure to create some. It will be best if your infographics have some original data on relevant topics. But, even simple step-by-step instructions can generate decent shares and likes.

Your every post should contain several images by default as they promote reader engagement and memorization. Be sure to add .GIFs as well, because these graphics are in trend now.

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Best Search Engine Marketing and SEO Practices to Follow in 2018

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Marketing often requires four basic factors: first, there should be people with unsatisfied needs; second, these people should have the desire to be satisfied; third, there should be opportunities for communication; and fourth, there should be an exchange of goods or services. A businessman with keen acumen for business opportunities would readily recognize these unsatisfied needs, build opportunities for communication with these people, and relay the service or product that could satisfy their needs. The important thing is that the prospective businessman is able to reach his target audience via good marketing strategies and tactics.

Understanding Search Engine Marketing

Marketing strategies have greatly changed since the introduction of the World Wide Web. As the Internet expands, it also provides good avenues for new marketing strategies and tactics. It also engenders new buying behavior among consumers, as contemporary consumers first search online for a product or service that they need before purchasing it. On the other hand, business owners are now required to create their own websites to be relevant online.

As highlighted in this article, writing for humans is always going to be the example to follow. It also means keeping the following SEO guidelines in mind when creating content:

  • Keep it unique. Avoid duplicating content that’s already out there. Ask yourself: what can I add to this ongoing conversation?
  • Do more research than competitor sites have done.
  • Consider all options: infographics, videos, podcasts, an interview, a step-by-step guide or even a new tool or template. 
  • Remember that longer content gets more links. If your page is supported by high-quality links, it will move up in the ranks. Although Google has stated that even a few sentences can rank, in general, you’re better off creating content that is at least 300 words or more.

One form of effective online marketing is search engine marketing. It involves website promotion aimed at increasing the visibility of your business site online. It is also designed to make your site rank higher on the search engine page results (SERP). However, this marketing form is wrought primarily through paid advertisement.

In 2007, for example, advertisers in the U.S. had spent 24.6 billion dollars on this type of marketing. Google, on the other hand, leads the pack of search engines that profited from search engine marketing. Furthermore, in the second quarter of 2015, Google got a sizeable 73.7% share of profits from search engine marketing as compared to 26.3% of Yahoo/Bing. Based on these data, search engine marketing appears to be a very profitable business that rakes billions of dollars of profit for search engines.

Social Media Marketing

Your online marketing strategies and tactics would never be complete without tapping into social media. Services like Facebook, Instagram, Pinterest, Baidu Tieba, and LinkedIn have also been used for marketing. LinkedIn, for example, as an employment-oriented service can be used to promote your services and get more mileage for your online marketing efforts, but keep in mind that it is primarily used to establish professional networks.

Just take a look at the screenshot below and how LinkedIn can provide such great information for anyone looking for earnings and jobs reports within any specific niche market. Not only will these same results rank and appear within the search results, they are also heavily shared through social media as well.

Search Engine Optimization

Aside from search engine marketing which makes use of paid advertising, you can also make use of search engine optimization (SEO). Search engine optimization is another way of expanding the online visibility of your site without necessarily paying for online advertisements. Search engines have organic or natural page results, known as SERP, and you can influence these organic results through SEO.

Not many, however, are experts in SEO. Hence, if you are a businessman who doesn’t have the know-how on SEO, you should visit BestSEOCompanies.com and search for the expert that fits your needs. If you want a reliable and trustworthy SEO specialist, this website can really help you with its list of the top 50 SEO services that you can immediately hire.

Business websites that are ranking high in the SERP usually gets two-pronged benefits. First, if your site ranks high in the SERP, chances are casual searchers will click on your website, and you can turn them immediately into actual clients. Additionally, if you get more clicks and visits from casual searchers, the search engine will further rank your website higher.

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What Is the Chief Benefit of Going the Extra Blogging Mile?

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10:15 PM on a Sunday night.

After waking at 7 AM I did an hour of yoga.

I followed up with 4 hours of blogging work.

Toss in another 4 hours of blogging work plus a 1 hour walk and some R and R, and where I am late on a Sunday night. Going the extra blogging mile.

I love blogging. Working late on a Sunday does not feel like going the extra mile because blogging feels fun to me. But putting in a bit more effort when I feel tired helps me to help more people. Going the extra blogging mile also makes me memorable in the eyes of readers.

I know other bloggers who go the extra mile.

My friend Ronald at Web SEO Marketers runs a first rate blog.

Beyond his super content though, he goes the extra blogging mile in the relationship-building department.

A few moments ago I saw this update in my stream when I logged in to Facebook:

Buying the paperback version of my blogging eBook would have been awesome in and of itself. But Ronald snapped a selfie holding the paperback, noted how he just received my book in the email and tagged me to let me know he bought my book and he’d see me in paradise.

Brilliant!

He perfectly embodies how you go the extra mile relationship building wise. Compassionate, heart-centered bloggers think of how they can help folks out. Generous folks always stick out in your mind because we resonate with people who are kind, helpful and genuine in all they do.

Being Memorable Helps Expand Your Presence

I noted Ronald’s rocking blog in this post because he is a skilled blogger, because he shouted out buying my book on Facebook and because both factors make him memorable. I could not fall asleep until I wrote this post and shouted him out because it feels fun to spread the love and to help you guys understand the chief benefit of going the extra blogging mile; people will remember you.

If people remember you they will feature you, interview you, invite you to guest post on their blog, or they will hire you or buy your stuff. As your features, interviews and guest posts increase you will appear to be all over the place in your niche, growing your business slowly and steadily until your generosity and willingness to go above and beyond results in exponential growth of your online presence.

Alonzo Pichardo embodies this type of massive growth over the long haul by going the extra mile.

Check out his Instagram account.

His follower growth and overall engagement levels are staggering, with 55,000 followers receiving Alonzo’s update on the platform.

Alonzo continues to get so many followers because he gave so much of his time, skills and expertise over the past decade. He did not attract 55,000 followers after a week of going the extra blogging mile. He generously served folks for a decade and continues to help folks even if doing so takes him late into the night, becoming more memorable to more folks around the world.

Be Patient

Be patient and persistent in creating value and building bonds. Good things take time.

You may not make a penny through your blog for 6 months after doing the right things with the right energy but you will succeed over the long haul. Every kind act is rewarded over time.

Keep helping people. Focus on the process, not on outcomes. Stay up late to write the guest post, linking in to your blogging buddies to increase their exposure. After you purchase a book, take a selfie and tag the author on social media. Think of how you can impact humanity in a generous, significant way, one friendship and one generous act at a time.

Go the extra blogging mile.

Accelerate your blogging success over the long haul.

 

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