Today I want to share with you the blog promotion strategy I use that will ensure your next post lands with a bang.
When I first started blogging I used to believe if I write then people will come. I mean I am that great, aren’t I?
No matter how epic your content is your blog traffic will never grow. You need to actively get off your butt and bring people straight to it.
Let me get straight into the blog promotion tactic that you can apply to your next post for maximum impact.
Create Content That Is Programmed To Bring Traffic
Am I contradicting myself here?
Just because you have no visitors to your site at the moment doesn’t mean you never will. You still need to focus on creating content that is designed to bring bucketloads of traffic your way.
I know you have been told to always write for your audience and I totally agree, these are your end user. However, there are other people you should write for too…
The people that will share and link to your content.
Let’s face it you have no audience, so writing for the people who can send you an audience is much more valuable.
The next part of the content formula is to ensure your article is about a topic that has been a success in the past.
Your article will never be 100% unique so do not be afraid to use ideas from your competitors.
Put your unique spin on it and make it a lot better and I really mean a lot!
Mention Influencers Within The Post
When you are writing a blog post you should be thinking of the end result. Part of this is making sure that your content is in front of the right people.
Make a list of people that have wrote about a similar topic. Do they have a big network of followers?
If you are a new blogger you will find that most people will have a bigger following than yourself. However, by featuring these people you can tap into their audience.
Have these bloggers used a quote that would fit your article?
Add the quote to your post or if they have used a cool image then add it to your post.
Just always give them credit and link to them!
All you have to do then is reach out to them via email or Twitter and let them know they have been featured in your newest blog post.
Here is an example email script…
Subject: I just had to feature you…
Email: Hi Name,
I came across your article, BLOG POST NAME, I loved the way you SOMETHING YOU LOVED…
I had to use this in my latest post, YOUR TITLE. I have linked to your article here also.
If you’re not too busy could you please check it out, I would love to know what you think.
Get Your Post Circulated To Get More Traction
Ok so you have got your blog circulated amongst people that you have mentioned. I would always aim for at least 10 people to get the initial ball rolling.
More is always better, but only when it makes sense!
There are still people that will be more than happy to share your content, though. Your friends and family.
Just because they are not interested in your topic doesn’t mean you should write them off. These people are your nearest and dearest and they want to help you.
My mum shares every post I write and I get traffic from this.
Because some of her friends have an interest.
I know if I ask her to share my work she will always say yes because it’s me.
So your task here is to message as many of your friends and family about your new post.
Next is your influencer friends, people you have a connection with. Maybe you have included them in a roundup or wrote a guest post for their blog.
Just make sure your chat is welcome, there is a difference between friendly chat and I wrote one guest post last year sort of chat.
Reach out to them and ask for feedback on your new post. They have helped you in the past, if your post is good I am sure they will share for you.
Start off with easy shares and then you can move onto the strategies that will take a little longer.
Find People Who Have Shown An Interest & Get Them To Share
Next we want to look for people that have shared and linked to our type of content in the past. If people have engaged with a similar piece then there is no reason that they wouldn’t do the same with yours.
Head over to Buzzsumo and search for a similar piece of content. When you see the results just click view sharers.
With a plugin like GMASS you can simply add them all in and start an outreach campaign with all of these people.
Do this for as many as you can, I would say aim for more than 100 outreach emails.
Here is a script that has worked for me…
Subject: I thought you might like this article
Message: Hi NAME,
I came across your blog and loved the article you done on TOPIC.
I actually just wrote a similar article. Can I send you over the URL?
If they agree simply send them the URL and ask for some feedback.
Most of the time asking for feedback will get you a share and it is a lot softer than asking the person directly for the share.
Write For Other Sources
When you come up with your topic you want to make sure there is lots of ways to re-purpose it.
Now guest posting is a great link building technique but if you are a contributor to a blog you have struck gold. When you publish your post write a similar piece for each contributing site.
This get’s you a link and some more traffic!
Do not abuse this. You need to make sure that the post you are contributing is high quality and totally unique.
Nobody likes duplicate content, unless it’s a curator site.
Treat these like your own blogs, go over and above and the site owner will be more than happy to send you traffic.
It’s Over To You To Make It Happen
I hope you have enjoyed the article but it is now up to you to make these blog promotion strategies work for you.
Start by getting as many easy shares and links to your article as you can. This gets the ball rolling so that when you send people through to it they see engagement.
Don’t be afraid to outreach with other bloggers big and small but again think value over quantity.
There is no point spamming 100 bloggers for 1 or 2 shares when you could start building a relationship with the bloggers and get 50+ shares.
In the comments below share tactics you use to drive traffic to your blog posts…
4 Blogging Lessons Learned in Bali
I have spent over a year collectively on the Island of the Gods.
Bali is a special place.
This popular island in Indonesia teaches you 4 clear blogging success lessons too.
Let’s dive in guys.
1: Expect the Unexpected
During a house sit at a huge villa in Jimbaran I:
- faced down and helped slay a spitting cobra
- dealt with a chicken killing dog
- lost 2 of the pets (1 to cancer and 1 to likely thievery)
This list could go on forever. From this sit alone.
Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.
I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.
When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.
Expect the unexpected with your blog guys. It will happen.
2: Learn to Celebrate Everything
Balinese are an appreciative people who celebrate everything.
Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.
Even cremation ceremonies are lavish, eye-popping celebrations of life and death.
Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.
I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.
3: Step Away from the Herd to Be Heard and Seen
Kuta is a tourist trap. Ubud town center can be a bit too much.
But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.
My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.
Blog in your voice. Tell your story. Be genuine. Blog from the heart.
Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.
4: The Best Experiences Happen Outside of Your Comfort Zone
We rented a villa in the rice fields outside of Ubud once.
We had to ride a motorbike 5 minutes into the rice fields to reach the villa.
Save 1 other human living on the other side of the compound no people existed for miles around.
The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.
I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.
A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.
All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.
Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.
What blogging lessons have you learned recently?
Top 5 Most Competitive Niches for Bloggers
Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.
Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.
Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.
Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.
Health & Fitness
For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.
Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.
With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.
Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.
Do You Really Know Your Readers?
See the featured image up top guys?
I know readers dig my eBook. Said readers dig my paperback too.
Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.
But during lean years I did not know my readers because I:
- did not listen to my readers
- did not ask my readers questions
- did not spot my reader’s pain points
- did not read my reader’s comments carefully
- did not spot patterns among my readers
Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.
Reader Red Flags
You do not know your readers if:
- traffic stalls or disappears
- blogging profits stall or disappear
- engagement dies on your blog
- nobody seems to reach out to you on social media
These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.
Do You Know Your Readers?
I mean; do you really know your blog readers? Be genuine before you answer the question.
I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.
The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.
I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.
Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.
Knowing your readers genuinely requires you to be:
Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:
He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.
Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.
If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.
Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.
Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.
Listen. Ask. Observe.
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