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How to Position Yourself as An Expert Using Keyword Research

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keyword research

It took me a week to set up my first blog ten years ago.

My second blog took less than two days.

Creating my third blog was fast. I think it took me less than a few hours to build it.

Today, I can build a decent looking blog within an hour.

I have created many blogs over the past few years.

Only a very few succeeded.

Setting up a blog doesn’t make you a blogger.

Some people start blogs for fun. Their blogs never go beyond the set-up stage.

Blogging is hard. It is much tougher than the process of starting a blog.

That is why only a few people succeed with their blogs.

To blog means to write and publish new, quality content on a regular basis.

But to be a recognized expert or an influencer, it takes more than writing.

For you to be a recognized and respected expert, you should understand keywords.

Wise bloggers use keywords in the appropriate ways.

Keywords are what search users type into that box on Google’s and Bing’s homepages.

Google and Bing are search engines. They depend on keywords to understand what searchers need. Keywords help them present relevant results.

Content-rich sites like blogs rely on search engines to send them targeted traffic on a regular basis

Visits from search engines are better than any other traffic source.

A study from Outbrain shows that reader engagement is very high with search traffic. Search traffic produces the highest number of average page views per session.

Search traffic reader engagement

To become an expert and a successful blogger in your niche, you must know how to use keywords.

The process is called keyword research.

Today’s keyword research is very different than that of years ago because search engines have gone through a lot of transformations due to the constant changing behaviors of web users and the introduction of new technologies.

Keep in mind that search bots must recognize you as an expert before humans do.

That is why you need to understand how to do modern keyword research.

How do you do it right?

Understand the Intent Behind Keywords

“Keywords” are those phrases you type into the box on Google’s homepage.

For example, I want the best electric shaver for men. So, I went to Google to search.

Google search engine

The keyword here is “best electric shaver for men.”

Google wasted no time, presenting relevant results in less than a second.

What did I have in mind when I type this keyword?

I want an electric shaver.

I want the best.

And the shaver must be well suited for men.

My intention is very clear.

A wise blogger will recognize my intent and create a quality piece of content that addresses my needs.

Targeting keywords through intent will help you create the right content that blows readers’ minds. You are giving them what they want. It’s called inbound marketing.

Types of Search Intents

Searcher intent falls into three major categories:

  1. Navigational intent
  2. Informational intent
  3. Transactional intent

searcher intent in keyword

A navigational intent shows the searcher have a brand or website in mind already, and probably looking for the correct link (URL).

An informational intent indicates the searcher is looking for information and want to learn, and don’t have any website or brand in mind.

A transactional intent signifies the searcher is ready to buy something connected to the keyword. The searcher has his/her wallet out.

Another name for transactional intent is “commercial intent.”

For example, I just typed “where to buy electric shaver” into the Google search box.

transactional intent keyword

It means I am ready to buy now.

I only want to know the right place to do that.

My wallet is out.

I don’t care if it’s best.

I also don’t care if it’s not for men.

There are different intents behind the keywords “best electric shaver for men” and “where to buy electric shaver.”

Understanding these intents is more important than just knowing the keywords.

Knowing the intents behind keywords lets you create better content and increase conversions.

Focus on Under-Served Long-Tail Keywords

Smart digital marketers are moving away from broad keywords like “electric shavers.”

They are creating content that targets long-tail keywords.

It’s faster and easier to know the intent behind long-tail keywords like “where to buy electric shaver.” You know that the searcher is looking for a good place to buy an electric shaver.

But a keyword like “electric shavers” tells you nothing about the search, nor the intent behind their query.

It’s much easier to convert visitors from long-tail keywords because you know what they want before their visit.

This makes long-tail keywords more attractive and lucrative.

The most interesting thing about long-tail keywords is that they make up the majority of searches that occur on search engines.

long-tail keywords

Glenn Gabe wrote on Search Engine Journal that long-tail keywords drove 78% of his site organic search traffic, while head terms drove 22%.

long-tail keywords versus head terms

Even more surprising is when Neil Patel wrote that his blog attracted 238,195 organic search visitors in a single month, and 100% came from long-tail keywords.

When you consider the fact that visits from long-tail keywords are more likely to convert than broad keywords, it shows how invaluable they are.

Because long-tail keywords comprise of 3 or more words, the competition often overlooks them.

There are a lot of long-tail keywords in every niche. Most are underserved.

By creating the right and perfect content that targets a specific long-tail keyword, you can quickly position yourself as an expert and influencer.

When you target a lot of underserved long-tail keywords, you immediately become the go-to person in that niche.

By understanding long-tail keywords, Marcus Sheridan, the founder of River Pools and Spas built a multi-million dollar pool business through blogging.

Marcus Sheridan pool business

Sheridan targets long-tail keywords like “problems with fiberglass pools” and ranks at the #1 position for it. This generates a lot targeted traffic for his business.

Marcus Sheridan pool business

How to Find Long Tail Keywords

Finding long tail keywords is easy.

One of my favorite places is Google’s “Searches related to.”

Google searches related to

This little search feature is a goldmine for finding long tail keywords.

Just type a keyword that is related to the topic you are interested in writing about.

Scroll down to the bottom of the search results, and you’ll find “Searches related to” there.

UberSuggest.io is a great tool for finding long tail keywords.

Just type a phrase that relates to the topic.

The tool will present you with plenty of long tail keywords to target.

UberSuggest

And don’t forget Google’s Keyword Planner tool.

Google Keyword Planner

These are all nice places to start from when looking for long tail keywords to target in your content.

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Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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Blogging

How to Get Endless Content Ideas for Your Blog

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Writer’s block.

Smacked you in the head sometimes, right?

Me too.

Nothing feels worse than slamming into writer’s block. But nothing feels better than having endless content ideas on tap, making you a prolific, traffic and profit driving machine.

Content ideas abound. But you need to learn how to and where to find these ideas to become incredibly prolific.

This feels challenging at first but finding content ideas seamlessly:

  • increases brand awareness
  • gives your readers a steady stream of content to benefit them
  • increases your blogging profits through a variety of income travels
  • inspires your readers to defeat writer’s block and other mental blocks
  • helps you become a prolific guest poster
  • gives you more ideas for future blog posts

Follow these tips to get endless content ideas for your blog guys.

1: Poll Your Readers

Poll your readers via an email newsletter.

Publish posts questioning readers on their biggest problems related to your niche.

Ask readers questions to get blog post solutions.

Content ideas dance around in the minds of your readers.

Just asking my readers on Facebook or Twitter about their most pressing blogging problems is an easy way to get content ideas. Sometimes I probe into their struggles. Other times I just ask if they have blogging questions. Some days I get 10 answers or questions and other days, 1. Keep asking guys. Probing and polling readers provides ample blog post ideas for you.

2: Hang out on Niche Specific Forums

I spend time daily both answering questions and finding content ideas on the Warrior Forum.

Help folks and see what to write about by observing forums aligned with your blogging niche.

See the most popular posts. What questions do people ask? How do people struggle?

Mine content ideas in the struggles of your ideal readers.

Be an active contributor on forums to better tune into the needs of folks intrigued with your niche. By regularly publishing posts on Warrior I can see and hear problems experienced by aspiring or even professional bloggers.

3: Follow Top Blogs in Your Niche

Read top blogs in your niche. Keep an eye out for popular posts. What do folks have problems with?

Read the comment fields to get a feel on what readers are chatting about. Many commentors have few issues sharing their pain points via blog comments. Pay close attention to complaints, rants or folks who share their biggest dreams. Tune in to these emotional push buttons to find an endless flow of prospering content ideas.

Pro Blogger and Blogging Tips are 2 smart places to scan for blogging tips bloggers.

4: Become a Life Observer

I have nabbed more blog post ideas watching life than you’d ever believe.

Look at yesterday’s blog post: Blogging Outside of the Lines.

See how I spotted a blog content idea by coloring with my niece? Life presents you endless blog post ideas if you quiet your mind, relax, and become an observer of it all. The key is to cease trying to do stuff and to simply relax, and watch, life unfolding around you.

Review your last trip to the store. Who did you chat with today? What life lessons did you learn recently?

Draw an analogy between your experience and your blogging niche. Stay on blogging topic. Be on point. Speak to your readers while relating to them on a deeper level. Be a watcher. Find unlimited blog post ideas.

Bonus Tip

Meditate or do deep yin yoga.

Both practices expand your awareness, a must for folks intent on clearing their head trash to find more blog content ideas.

Wrap Up

Work these streams diligently.

Calm your chattering mind.

Find unlimited content ideas for your blog.

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Blogging

11 Tips on Finding the Right Infographic Ideas for Your Brand

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Infographics have become ubiquitous on the Internet. Whether you’re on Facebook, Pinterest, or Linkedin, you’re bound to come across an infographic online.

Infographics are popular due to their ability to convert complex data and information into something much simpler, making them interesting to look at and easy to understand.

According to Hubspot’s study, infographics are three times more likely to be shared than any other type of content— a perfect investment for those who are looking to bring in traffic and generate leads.

As more infographics are published on the Internet, creating one that will stand out from the rest takes more than illustrations with charts and data. An infographic can have great design but without a compelling topic, it might as well be skimmed through.

So, how do you come up with a compelling topic people want to read?

The truth is, it’s not going to be an instantaneous process. It’s going to take time, effort, and a lot of in-depth research. There are times content creators overlook research and end up with a lackluster infographic.

Narrow Down

Figure out who your infographic is for. Knowing your target audience beforehand can make the process of choosing a topic much easier.

Avoid aiming for a wider audience. Instead, aim for a specific group of people. A one-size-fits-all approach isn’t going to work.

By creating a narrow target, it’ll be easier to create effective strategies for the specified target audience. For example, an infographic about basic exercise won’t be of interest for people who are in advanced exercise programs such as Crossfit or calisthenics.

Cook up a (brain)storm

There are a variety of brainstorming methods to use when coming up with ideas for your infographic topic, such as word association, mind mapping, and keyword research. These methods are perfect for coming up with loads of ideas by exploring different angles and connections.

Tools such as Mindmeister and Ahrefs are great for brainstorming and keyword research. Mindmeister lets you create your own mind map online. You can also export the file into different formats and share it with anyone. Ahrefs is a great tool for keyword research, helping you find high-ranking keywords to use for your infographic.

Another way to find ideas for your infographic is to repurpose existing content. These can be from blog posts, videos, or any other type of content.

Repurposing saves you a lot of time and effort. When you’ve gathered the materials you already have on hand, decide on an angle you want to display the information in. For example, if you have a blog post about 30 ways to save money, you can focus and shorten the blog post and instead, do an infographic on 10 money saving tips for impulsive shoppers.

Knowing what is currently trending can also help you come up with ideas for your infographic. A tool like Google Trends allows you to find the most searched keywords. You can see the searches on different topics and different regions.

Although it’s great to have a completely unique topic for your infographic, it’s also important to consider whether or not it’s feasible. Having a topic that’s too niche and has little to no information to support your research won’t do you any good.

A feasible topic has abundant information that’s easy to access and come from credible sources. Since infographics are meant to inform readers and provide valuable content, an abstract or opinion based topic would have little credibility and wouldn’t be very informative.

For more tips and tricks on finding the right infographic ideas, take a look at the visual guide here!

Andre Oentoro is one of the co-founder of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns. Read more on his latest guide to Viral Infographics and learn how to get the most value out of your website’s traffic.

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Blogging

Are You Afraid to Color Outside of the Blogging Lines?

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I am coloring with my 2 year old niece now.

Blog post idea; after 2 photo snaps and a quick analogy realization I figured coloring with a 2 year old conveys a blogging success lesson to you.

My niece does not fear coloring outside of the lines. She is smart as a whip but has yet to master the concept of coloring inside of the lines. Few 2 year olds get this idea.

Scribbling like mad, her work consists of zags, hard lines, zigs, and you better believe she colors almost exclusively outside of the lines. She is as happy as a lark to break the rules, to just be coloring. Coloring is fun to her. Who cares if she stays in the lines?

I instantly thought of my blogging career.

I retired to a life of island hopping through smart blogging by coloring outside of the blogging lines, choosing to do what feels fun to me versus doing what bloggers said I should do.. No email list at Blogging From Paradise. Not much search traffic either because I don’t do the SEO thing. I publish up to 4 blog posts daily. No doubt; I follow certain rules and do color inside of the lines sometimes but largely succeeded because I blog outside of the box, following my fun, pursuing my passion.

You may look at me and wonder how in the heck I do it? You follow all common blogging rules diligently. Yet you may struggle. What gives?

Blogging is an energy game. If you do what feels fun to you, you will succeed wildly. Even if you break rules in the process.

Even though I promote 1 blogging eBook above all else I still wrote 126 eBooks. Big time rule breaker guys. Most bloggers only write 1 eBook and promote the stuffing out of it before moving on to the next eBook. Nothing wrong with that but this is usually a scarcity mindset in action. I preferred to think abundantly and wrote my rear end off. Coloring outside of the lines. Blogging outside of the box.

Follow Some Blogging Rules But Break a Bunch

Nobody becomes wildly successful or lives a dream life through blogging by following all the rules. Rule breakers stand out from the crowd.

Breaking some blogging rules is just like coloring outside of the lines. Some bloggers believe your blog looks a bit sloppy, or disorderly, or that you are doing things wrong, if you color outside of the blogging lines. But these bloggers are usually totally obsessed with doing things perfectly, struggling like heck because nobody is perfect and when you try to be perfect you will fail. Perfection is the fear of failure and the fear of criticism, combined. Don’t let bloggers who color inside of the lines fool you.

How to Succeed by Coloring Outside of the Blogging Lines

Follow your intuition guys.

Listen to the small, still voice.

Trust your gut.

Do what feels most fun to you; not what bloggers say you should do.

I do not build an email list. This is coloring outside of the blogging lines.

Yet I live a life few bloggers live, spending months in Fiji, Bali, Thailand and Costa Rica among other tropical paradises.

No SEO on Blogging From Paradise because I do not want to depend on search traffic. Yet I have circled the globe for the past 7 years as a full time digital nomad.

Break some rules guys.

Do freeing, fun and highly uncomfortable things. Even if doing so pulls you away from the blogging herd.

Color outside of the blogging lines guys.

Live your wildest dreams.

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