Despite how hard you work on providing valuable and insightful content to your readers, chances are people will forget about your content the minute they click the close button of their browser tab.
Being on top of your game in the blogosphere requires more than daily blog updates and quality, long-form writing. Blogging is about communicating with the outer world and there are a variety of methods to do that. Writing is just one of the many ways you can engage with your audience. Blog management is a mixture of visual content generation and article writing. But, in its core, it also includes establishing a strong social media presence, choosing suitable email marketing services, and successfully running campaigns that aim at expanding your reach.
Social outreach is the essence of prosperity in every online business. No matter if you’re managing a personal blog or you’re climbing the ladder of the freelance writing career, you’ll find a hard time keeping a regular readership when you don’t engage in various outreach activities.
Create a Writer Portfolio
Regardless if you’re blogging for fun or for financial benefits, building a writer portfolio with selected pieces of your work will help you easily pitch ideas for potential collaboration opportunities.
Guest blogging is a popular method for expanding your connections but sometimes, sending just your blog URL won’t do the trick. Guest collaborations are usually tied up to specific topics that may not be analogous to all of your previous work. That’s why presenting a writer portfolio will help you easily point out your best content in a distinct niche.
Contently: Import articles from across the web and easily create a writer portfolio with your best work.
Set Up an Email Signature
Having a self-hosted email address isn’t exactly necessary, especially when you don’t have a personal domain. It could, of course, add a touch of professionalism to your resume as a writer.
However, a step that you shouldn’t miss out when setting up your email address is placing a custom email signature. Adding your name, position, and contact information in the closure of an email will boost your chances of making an impression on the person you’re reaching out to. You can also further include a headshot and any incorporate any legal disclosure within the signature to make sure your personal and business communication are well secured in case you mistakenly contact the wrong person via email.
New Old Stamp: Online email signature generator that allows users to create, customize and export their own signature. The tool offers four free signature templates and a lot more premium content. The free version lets users add a wide range of information, including personal and company name, social media profiles, address and contact information.
Check Your Grammar
A definite make-it-or-break-it point in email communication is good grammar. Despite how lucrative your offer may be, if you fail to use correct punctuation and make constant typos you can expect a significant drop in email responses. Regularly checking your emails for grammatical and punctuational errors will help you avoid leaving a bad impression.
Grammarly: This chrome extension allows users to check their email and writing for grammatical and punctuational errors. It works in most WYSIWYG text editors, except Google Docs, and will indicate errors directly as you type text in your email, a CMS system or other text boxes.
Explore Potential Outreach Opportunities
Sometimes, putting efforts into your main writing project, be it a blog or a client order, won’t get you as much exposure as you’d like. To connect with a broader audience and reach more potential customers or collaborators, you’ll need to make an extra effort. There are hundreds of non-paid contributor opportunities that you can take advantage of, including guest posts, podcasts, interviews, quotes, reviews, and book chapter contributions.
Source Bottle: An Australian-based website that allows journalists, bloggers, writers, and sources to connect and collaborate on projects.
Help a Reporter Out: Connects journalists and sources for collaboration opportunities, story pitches, interviews, and more.
Journo Requests: Provides a database of Twitter shoutouts for collaboration opportunities, story pitches, and review requests.
Maintain Your Social Media Presence
Being present on social media is not an easy task when you’re overburdened with additional projects and personal tasks. Still, you can rely on a set of online tools to ensure your online presence is not overlooked.
Quuu: Provides a free and premium post automation service and a preset collection of social posts for users to use. Schedules quality articles on various topics and helps Twitter users keep a busy social feed.
Buffer: Free and premium online service that allows users to schedule social media posts across a wide range of social media channels.
Make Cold Calls For Social Media Collaboration
Do you have a great idea that could benefit both you and potential collaborators in a specific niche? Great! All you have to do is find people in your niche that may be interested in your idea and contact them via one of the social media channels they are available on. To facilitate the searching process, you can use a number of online tools. With their help, you can easily connect with journalist and writers in your sector, pitch stories or make various collaboration offers.
Just Reach Out: Provides a list of emails and social media contacts of journalists in specific niches. Although the service is premium, users can get a limited free access to the database after entering their bank or credit card information.
Hunter: Filters and imports contacts from websites and LinkedIn accounts. Also provides email verification services, seamless Google Sheets integration, a Chrome extension and a leads list generation tool. The free version allows 150 free searches per month.
5 Tools to Kick-start Your Coaching Blog
If you are a coach and you do not have a website it is about time to create one. You might think that it is hard, requires programming skills and takes a lot of time. Moreover, people might tell you that it is not worth it or isn’t cost-efficient. However, I can assure you that these days having an online blog for your business is a crucial thing. Nowadays, there are various tools which allow you to create your own website without any prior programming experience or huge sums of money in the bank. People have created hundreds of applications to help one kick-start his or her online business website in a matter of hours or even minutes.
If you still think that this is unmanageable and difficult to do, I encourage you to try. For this, I collected 5 amazing tools which will lend you a hand and make your blog creating experience faster and easier.
1. Shopify’s Online Logo Maker
Every new online business needs a nice and simple logo. Having a beautiful, sleek and appealing logo is crucial for your brand. Keeping that in mind, Shopify has created an Online Logo Maker just for you. This tool allows you to create a logo without requiring any prior design knowledge. This online logo maker will not only save your time but also will not break your budget because it is free to use. Moreover, as the tool has many options for fonts, icons, and frames you will be able to make a unique and stunning brand logo in no time.
Shopify’s online logo maker will not require a lot of time, money, and effort from you. It will enable you to easily create an amazing logo for your online business and you will be able to focus more on the important things.
2. Lighten WordPress Theme
Also, for your website, you will need a content management system as well as a theme for it. The most popular and probably the best choice for the CMS is WordPress. It has a friendly user-interface and it costs nothing. For the website design, you ought to choose the Lighten WordPress theme. It is probably the best life coach wordpress theme for female coachers.
This theme will provide you with the possibility to easily sell your coaching programs as well as services online. The beautiful design will definitely be appealing to all of your visitors. It contains all the features you might need. The theme supports WooCommerce, has a responsive design and it is optimized to be successful audience capture tool.
For better blog marketing and user data collecting, you will need some kind of form plugin for WordPress. Here, comes the CaptainForm. Their slogan says “Turn WordPress Form Building Into a Super Power”, and it surely does what it says.
This WordPress form plugin will easily let you create forms for your newsletter sign-up widget and will allow adding more functionality to your regular WordPress forms. It has a drag-and-drop builder, which lets you build your forms right within your WordPress form plugin dashboard without any hassle. Furthermore, the CaptainForm provides you with more than 30 free form templates, easy data management possibilities and advanced security options for your form with SSL encryption, password protection or CAPTCHA.
4. Word Counter
In writing your blog post or social media post you will need to know the number of words and other things. For this problem, WordCounter.io is a great solution. This online tool, as you might have already understood, is word counter. Nevertheless, it has many more useful features.
The tool itself is easy to use and provides you with statistics on the character, word, sentence, paragraph or word count in real time. You can either copy paste all the text there or write directly in their text box. Moreover, this word counter provides you with statistics of your keywords in the text which is pretty useful in doing SEO. Besides the counter, their website is filled with useful tips and blog articles on writing which might be useful to see for everybody.
Another key thing in your coaching blog is how you are presenting yourself. One of the most important things for people in choosing a mentor is their qualification. To show your competence you can build a resume, and a Novoresume guide to the resume format might lend you a hand in making the best one.
This resume format guide will help you to understand main principles of the resumes as well as provide with some useful tips to improve yours. You will get to know what kind of types of resumes are there. Consequently, it presents the advantages and disadvantages of one another. Finally, will help you to decide which one is the most applicable to you.
How Business Analytics Can Help Your Online Business Grow
Starting a blog on the internet is easy enough, but what starts to happen when your site makes real money and turns into a nice little side business of its own? When it comes to this point, you may want to start considering your options with better analytical data and understanding who your audience is. At the same time, with data analytics so accessible these days, it would be foolish to not take advantage of the many different software solutions and business management tools now available.
When you own a business, it’s important to make sure you take the time to do everything you can to ensure it succeeds. Using real-time analytics to track the progress of your business can be a great way to know if there are issues that need to be addressed within your business and how the business is thriving. The following guide walks you through a few different types of business analytics that can be used to ensure the success of a business.
Statistical analytics is the practice of using software to track statistics for a company so that finances and production can be accurately accounted for. The same can also be said of site traffic and usage, thus provided through solutions like Google Analytics. Not all statistical data needs to be in reference to finance or have a monetary valye, however, hnowing how much money is coming in and going out every month helps you track future financial decisions. You can also track which things you are doing that work for the business and which ones you might need to improve upon.
Prescriptive analytics use different forms of simulation to help you learn what the outcome might be of a specific decision you are considering. This can help you see consequences you might not have thought of and then determine if the benefits of that decision outweigh the risks. There are many times when analytics of this type can help business owners realize that there are more risks involved with their decision than they originally thought.
Descriptive analytics help you learn how business is going for other companies. You’ll be able to learn if the way they handle their business has helped them to be profitable and what strategies they used to be successful. The studies help to determine if you are making mistakes that other businesses have made in the past so that you can avoid similar outcomes, as well.
A good example of description analytics in action, is to take a look at an existing email marketing campaign and having the ability to measure where your ROI is, then reporting such data to your clients and advertisers. For more information on this, you can view this list of top ways to monetize an email list through remarketing. Again, the more data you have, the better you can track your audience and campaign performance, to ultimate create and serve the best campaigns possible.
Predictive modeling is used to help you anticipate the future of your business. The studies will help you make an educated guess as to where your business is headed financially and if you can anticipate any growth in the near future. You need to be able to anticipate growth to ensure that you plan financially for it. Some businesses try to grow too quickly and end up getting themselves into trouble because they can’t keep up with the high costs of doing business.
Many Companies Use Business Analytics
There are many companies who have to use business analytics on a regular basis to ensure that their business will thrive. Lenders often use predictive modeling to determine if they should give a loan to someone based on the statistical information provided to them. It helps them to determine the likelihood of the person repaying the loan.
When you’re ready to hire a company to help you with your business analytics, you need to be sure to use one that has experience working in the field your business is in. This will ensure that the specific information they provide to you is fact-based and pertains to your business. It’s important to incorporate this information into your business model to better your chances of being as successful as possible.
5 Types of Online Businesses That Need Cyber Insurance ASAP
To the extent that all modern businesses maintain websites and have a presence on some part of the internet, every business is now an online business. Going online exposes a business to hacking and data breach risks that were never fathomed as recently as 25 years ago. The nature of some businesses, however, makes them more susceptible to those risks, and accordingly more in need of mechanisms and insurance to protect against them.
Ecommerce companies are the clearest example of the type of business that is exposed to heightened cybersecurity risks. For example, hackers breached eBay’s network and accessed the financial and personal information of more than 145 million eBay customers before the hack was shut down. Companies that sell products over the web and collect and store payment information about their customers are tantalizing targets for hackers, if for no other reason than the value of the information that they maintain.
Social media sites are an equally attractive hacking target. Subscribers to these sites often divulge personal information that hackers can use for more advanced identity theft. A business’s social media presence can also provide an easy pathway for hackers to insert malware into a corporate network.
Businesses that rely on services from virtual assistants are similarly at risk. The rise of the freelance gig economy has popularized the use of remote personnel who do everything from answering telephones to finalizing major contracts and agreements. A business might have taken all steps necessary to protect its internal systems, only to discover that a virtual assistant has failed to follow suit.
Online financial services companies are a specialized subset of freelance virtual assistants that face their own cybersecurity issues. Many of these companies use automated financial systems to advise and make recommendations to their clients, typically in response to client data and input. Any company that utilizes another entity’s financial data and profile will naturally be at a heightened risk for cybersecurity breaches, as hackers will focus their efforts on misappropriating that type of data.
A Look at Cyber Security in the World Today
In a recent report and infographic created by Netwrix, it was reported that “65% of organizations don’t have a dedicated person or department responsible for cybersecurity”. At the same time, “87% of organizations do not use any software for information security governance or risk management.”. This in itself is more than enough reasons for hackers to continue their efforts on attacking vulnerable companies, as it seems they simply don’t learn, nor have the precautions in place.
This is one area where bloggers and site owners continually have security and precautions in place. This is usually due to the fact that most sites are running off the WordPress platform and makes it easy to install security plugins like Sucuri, which can help with the following open vulnerabilities and attacks on a site at any given time:
- Sucuri is one of the best defenses against DDoS attacks.
- Sucuri cleans up hacked up websites. If your site has been blacklisted by Google or flagged for malware, these problems can be reversed after you install Sucuri and get the problems resolved.
- Sucuri identifies and disables brute force hacking attempts.
Premium content subscription services are a hybrid of ecommerce and social media companies. These services provide subscribers with regular access to specialized online videos and information in exchange for a monthly subscription fee that is usually $10 or less. Like ecommerce and social media sites, subscription services maintain customer profiles and payment information, as well as personal preferences and interests. This combination is a mother lode of information that will entice every hacker and cyberthief.
Online businesses can implement any number of steps to reduce the cybersecurity risks they face, including:
- Implementing backups and redundant servers to protect against outages due to distributed denial of service (DDoS) attacks;
- Increasing awareness of encrypted cyberattacks that take advantages of known weaknesses in SSL communications;
- Enhancing cyber protection over any Content Delivery Networks that the online business uses to deliver content to its customers;
- Improving awareness of digital fingerprinting technology to avoid cyberattacks that spoof legitimate IP addresses;
- Developing a strategy to respond to cyberattacks when they happen.
This last step of developing a responsive strategy recognizes that preventing every cyberattack will not be possible, and that some data breaches are bound to occur regardless of other protective mechanisms that a business may employ. A business can best protect itself against financial losses and liabilities that result from a successful cyberattack with cyber liability insurance. That insurance can provide financial resources to help an affected business to recover lost data and to replace damaged software and systems. It can also help mitigate liabilities to third parties whose personal and financial information has been lost through a cyberattack, and to reimburse a business for any fines that may be levied by regulatory agencies for failure to better protect that information.
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