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7 Ways to Increase the Speed of a WordPress Site

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Do you have problems with your WordPress site not loading or loading too slowly? These are the sorts of problems you don’t want to have when you are trying to promote your brand on your website. WordPress is a popular platform and web host. This may be one of the reasons it is also slower than it should be.

Gregory Ciotti recently did a big write up on not only why it’s important to have a fast loading site… but also some of the best working methods to speed things up. Within this article, he reported some harrowing statistics: Just a 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%. It also increased lost revenue by 4.3% and reduced clicks by 4.3%. (Microsoft Bing search team)

  • Just a 2-second longer delay in page responsiveness reduced user satisfaction by 3.8%.
  • It also increased lost revenue by 4.3% and reduced clicks by 4.3%. (Microsoft Bing search team)

These facts are significant in that they directly affect your outcome so you should set about to decide how to handle this fact. Google also ranks you partly on speed so that gives you another reason to make sure your site picks up speed.

To make this process as easy and fast as possible, we’ve created a list of what you can do to speed up a WordPress site and make it more compatible with your users’ devices. Implement each of these methods into your website today, then run a speed test to see how the improvements have helped with the loading speed of your site.

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Choose your web host carefully

Understanding the technology that is behind the platform is a big part of the battle. One of the biggest contributing factors to having a fast loading WordPress site is choosing a fast and reliable web hosting provider. You can see a full list of recommended hosting solutions here — from over 80 different site owners and bloggers. When choosing a web hosting platform, be sure to keep an eye out for plans that are focused strictly on WordPress usage. This will allow for much faster speeds than if you try to use an outside server running too many resources.

Use a simple theme

Another tip Ciotti gives on his website is to use a simple theme that is not bloated down with a lot of software and frames or javascript. Every part of the theme is a part of the process that contributes to the loading time that you experience with your WordPress sites.

Use a cache plug-in

The W3 Total Cache WordPress plug-in works as you browse and keeps your visitors from having to wait on your page loading. It works by keeping your cache clean on your site so that users aren’t having to wait on the technology, no matter what type of platform or device they are using.

Install a content delivery network

For even faster loading, use a CDN to cache your the static files you have on your site and lets the download happen sooner. This keeps users from having to wait inordinately long on the download process and keeps them from bouncing off your page too soon.

This tool not only increases the speed of your files downloading but also keeps CSS and Javascripts loading quickly. These files are prone to hangups on the network so speeding up these processes helps make the whole process faster.

Optimize your images

By optimizing your images and making them a compressed size, you will greatly increase the speed of your customer’s download. Make sure and use a WordPress-friendly plug-in such as WP-SmushIt or another plugin that is made for WordPress.

Optimize your homepage

For this one, you may want to borrow from the minimalists in home interior design. Think, “less is more!” By getting rid of some of the bulky files and add-ons that add to your site download time, you will decrease the amount of time needed to load your page.

Remember the key is to keep people on your page long enough to let your page load quickly, let them explore your site, and hopefully, click through to your offer or at least your sign-up page. If you do not get them to one of these, you have really done nothing more than led them through an art exhibit of your site and they left the gallery without buying anything.

Web optimization

Minimize backlinks

Backlinks are a good thing that drives traffic back to your site. But if you have a bunch of dead links or links that don’t work well, you may be defeating the purpose. Check your backlinks or hire someone to do this so that you know which ones are working well. Then delete and eradicate any non-working links that do not lead customers to your site.

Think carefully when planning new links so that you can maximize the impact they have on your site and bring in targeted traffic without impeding your progress.

 

Analyze This

In addition to using these tips, you will want to learn how to analyze all of the data that you get in from your Google Analytics reports and other sources. No matter what tools you use, make sure that you know which ones to use to keep your customers coming in to your site in a timely manner without holding up the ballgame, so to speak.

Try out your site yourself on various devices. All of the big technologies companies are doing this now. Before they put out a product to market, they test out their app or software on every type of devices imaginable. Why do they do this? Because they know that they can not predict which type of device will be used when searching or landing on your site.

This is true of any site, not just a WordPress site. WordPress, in general is mobile-friendly and responsive but, as mentioned before, it can be slow due to the lack of compatibility across some devices or platforms and the sheer number of people on the server at one time.

Creating Responsive Websites

Make the technology work for you, not against you, by getting to know what works and what doesn’t. Experiment with different ways of speeding up your pages so that they meet the needs of your customers as they come in. This is the essence of creating responsive websites and you should always strive to do that, whether you are on a WordPress site nor not.

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Always Tweak and Run a New Speed Test

A final tip that we will leave you with is to always experiment with one thing at a time. Don’t try to apply all of these techniques. Just try one at a time. It becomes a confusing and unscientific experiment when you try to alter too many things at once. Instead, work on focusing on the results of one change at a time.

Also, communicate with your potential customers and ask them what they think. Another word for this is “lead UX.” When you are wanting to try something new, you should always get an impression from your targeted audience before you invest more time and money into the idea.

Remember, it’s your site. You owe it to yourself and your customers to get your site in the best possible shape so that you can create the best possible experience for your visitors and turn them into customers and brand ambassadors.

If the page won’t load, they’ll never make it through your sales funnel!

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Dvora is a freelance writer residing in Tel Aviv, Israel with 5 years of internet marketing experience. She frequently writes about SEO, Social media and all things blogging.

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10 Best Alternative Energy Templates to Build Your Eco-Friendly Website

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Are you an alternative energy company striving to minimize the ecological footprint of humans? Tap into the online client pool with a top-notch eco-friendly website. In this post, you’ll find 10 best alternative energy website templates that help you build a conversion-rich web presence.

Why are these alternative energy templates the best ones?

  • First of all, they make it to the top thanks to unparalleled builder-enhanced customization ease.
  • Secondly, these alternative energy templates help you foster an eco-friendly website with rich UI that incorporates social integration, newsletter subscription, Google Map, Contacts page and form, etc.
  • Moreover, in this top list, you’ll also find free alternative energy templates that let you build your site not spending a penny on a ready-made design. Fortunately, the designs of free alternative energy templates are as well-though and thoroughly coded as the premium ones. So, you’re welcome to enjoy building your eco-friendly website with one of them!

First things first, it’s time to review the nominees of our top list. Getting to know the best alternative energy templates, pay attention to the links that come below the screenshots. These links help you uncover the greatness of these alternative energy templates to the fullest!

Solarento: Lighting Website Template for Solar Light Company

Details | Demo

Solarento is a responsive lighting website template that serves as a trouble-free solution for building a solar light company website. First of all, you can customize this theme within MotoCMS builder. This requires no programming knowledge or coding skills. Secondly, the theme is enhanced with creative icons, pricing tables, 4-column footer and Parallax.

EngGroup: Website Template for Environment-friendly Energy Company

Details | Demo

If you want to create a powerful energy company website, use EngGroup theme that has all the much-needed pages and UI elements that fit your niche. The theme turns your website into an impressive catalog of accomplished and upcoming projects. Moreover, it incorporates mentioning all the means and ways of getting in touch with you. Last but not least, EngGroup theme is fully visually customizable and incorporates the imagery as a bonus!

GreenTech: Sustainable Energy Company Website Design

Details | Demo

Green Tech is a template of absolute quality. With the help of it, you can launch an eco-friendly energy company site in 3 days. With Moto CMS template, you can create your converting website with no web coding knowledge. Moreover, with the visual editor, you see every change implemented instantly, which save lots of customization hours. Needles to say, GrennTech theme delivers you a rich collection of UI widgets. On top of this, you get a chance to turn your site into an e-store within minutes.

Axtivax: Solar Energy Website Template

Details | Demo

Have you been looking for a premium design for your alternative power website? With Activax, creating such a website is amazingly easy thanks to the drag-n-drop site creator. The Activax template incorporates all you need to advertise your solar power business and score well on search engine result pages. Moreover, thanks to the free 14-days trial, you’ve got a chance to try the product before you buy it. So, you’ll be sure you enjoy your experience with MototCMS before you spend a penny.

GreenLine: Solar Energy Website Theme for Green Companies

Details | Demo

GreenLine is a clean and minimalist solar energy business website. This template will be an ultimate match for any green energy businesses. The template is fully customizable within Visual Composer. You just have to choose the needed blocks and drag-n-drop them to your pages. What’s more, this theme brings you Parallax effect, ready-made newsletter subscription functionality and attractive social media widgets. The latter help you gain cult following in social networks, introducing new audiences to your accounts in social media.

Apollo: Solar Power Website Design for Alt Energy Companies

Details | Demo

This fully-fledged theme for green energy sites features premium design, underpinned by the customization magic of MotoCMS builder. With it, you can add content and blocks, resize the UI elements and trim options in visual mode. Being fast and reliable, this template knows no loading delays and no new visitor drops. Thanks to audio, video, embed and iframe widgets, you can add the content of literally any kind to your site within a couple of minutes.

Organixine: Green Biofuel and Eco Industries Website Template

Details | Demo

Organixine theme has an accomplished design of shades of lush green and content-first minimal blocks. First of all, the template has an uncompromising responsiveness, fitting any screen size and form factor. The template also delivers you the breathing, immersive Parallax. This effect increases user engagement and forms positive browsing experience. Moreover, Organixine brings you more than 10 ready-made pages for every need of your future site.

EcoLife: PV System Website Design for Green Energy Website

Details | Demo

EcoLife is a PV system site theme with captivating design and full responsiveness. With it, your site will have a solid look on all modern devices. Moreover, with it, you get a pre-loaded website creator. Visual Builder offers you code-free site building with intuitive drag-n-drop. What’s more, this template boasts of an admin panel full of options, each of which is accompanied by an explanatory tool. So, it’s impossible to get lost building your website with EcoLife.

SolarNRG: Website Template for Solar Panel Producers

Details | Demo

SolarNRG is a simple and attractive theme with visual builder and comprehensive set up. With it, it takes just a couple of hours to launch your professional website. With SolarNRG, you’ll be able to manage your website right in the web browser without any coding or site creation expertise. Moreover, thanks to the responsive grid system, the theme fits all imaginable screen resolution and Retina screens.

EMpower: Solar Website Design for Alternative Energy Services

Details | Demo

If you want to build a sound alternative energy niche web presence, give a try to this responsive, business-minded solar energy website design. Firstly, Empower theme comes with a fast and hassle-free installation. Secondly, visual builder and site admin panel can be accessed right in any browser from any of your devices. Moreover, Empower theme brings you a thick package of front-end widgets and highly customizable interface elements.

Now, you’re familiar with the most outstanding eco-friendly themes of the summer 2018. You can try creating your website with any of them for a 2-week period absolutely free. Then, if you like the experience and make a purchase, your site customization progress will be saved. So, you can simply carry on and go life with your new web presence!

If we haven’t answered some of your questions, feel free to voice them in the Comments section below. Stay tuned for more!

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SEO WordPress Themes: What You Need to Know

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Choosing the right WordPress theme

Every day, a lot of people use WordPress CMS for running their blogs. However, one certainly has got to be pretty meticulous about Choosing the right WordPress theme and all the various important aspects of it and one such aspect are obviously the theme.

Choosing the right WordPress theme can create a magical difference in a whole lot of ways and on the contrary, a bad choice of theme can hamper the performance of your website to a very large extent. There’s no denying the fact that every user tries to find the most powerful theme for one’s website but chances are that they end up making the wrong choice.

Well, in the most of the cases, it’s either inexperienced or a hasty decision that leads to a terribly wrong choice of theme and it can certainly get things pretty frustrating for your website. This is why we thought of coming up with this amazing post wherein we will enlighten you about the 5 Things to Consider before Choosing the right WordPress theme.

Choosing the right WordPress theme

Things to Bear in Mind While Choosing the right WordPress theme

We are pretty much aware as to how difficult a choice making can be in general and this holds true for WordPress Themes as well. In fact, the excitement about the fact that you are actually going to start a website and at the same time, the various stunning themes presented in the most exclusive way in front of you can pretty easily get you deluded and let you choose a perfectly wrong theme for your website.

We examined a few such cases and finally, came up with 5 amazing points for you to bear in mind while you are looking to find a perfect WordPress theme for your website. Even though there can a whole lot of points to consider while choosing a WordPress theme, we listed 5 most important points to help you make the right choice.

These points will not just help you find the perfect theme but also, keep you relaxed and pretty sure of everything you do about your WordPress Site. Without much ado, let’s get straight to the points

Look for a Simple Theme

Even though you will find a lot of WordPress themes with complex layouts, extravagant colors, lots of animation, widgets and more, there’s actually nothing better than a simple theme. On one hand, it saves you a lot of time by keeping you away from dealing with the complexities of the layout and design and on the other hand, it helps you stay focused.

Instead, you may look for a theme that would pretty much help you convey the message of your site clearly to the audience. A simple theme actually makes a lot of room for customization which eventually can help you give your website the most suitable design.

Look for a Responsive Theme

No matter you intend to run a blog or a website, nothing is successful without a decent traffic, right? Also, we are no stranger to the fact that a large portion of the internet users is actually Android and smartphone users.

It is important to read all the specifications of every theme pretty carefully to check if the theme is responsive which means if the theme will work equally well on all the devices. A theme with a responsive design can help you to a massive extent in getting traffic from all the available device platforms. As a matter of fact, every successful website nowadays actually uses a responsive theme.

Without a responsive theme, users certainly wouldn’t have a smooth experience as they visit your website from their mobile phones. Over the years, a lot of e-commerce websites, as well as blogs, have attained excellent success in terms of conversion because of their brilliant responsive themes.

Browser Compatibility

How do we all react to slow loading web pages? Nobody ever enjoys wasting one’s time waiting for a website to load, right. The next best thing we could probably do is leave that site and look for an alternate website. Chances are that we will never get back to the former website ever again.

Different users may use different browsers to visit the same site. However, a site owner must try to offer a brilliant website performance irrespective of what browser a user chooses to visit one’s website. This is actually a bit tricky and it’s not possible if one doesn’t check the browser compatibility prior to Choosing the right WordPress theme

Even though WordPress developers test the browser compatibility of their themes, this may not hold entirely true for all the free themes which are why it is absolutely important to test one’s theme on the various popular browsers to check its browser compatibility and then take a decision.

Choice of Plugins

We are pretty much aware as to what makes WordPress so powerful apart from being an unimaginably ‘easy to manage’ CMS. It’s none other than its plugins that can to a large extent help you with extended functionalities. As a matter of fact, there are thousands of plugins that are free yet very powerful.

However, it is equally important to choose the theme that gets along well with your favorite plugins else things might get frustrating in terms of your website’s performance if ever a plugin tends to get in conflict with the theme in use.

Hence, one needs to be pretty wise about the choice of theme and its compatibility with your favorite plugins so that no plugin-theme conflict ever comes in the way of the website’s growth and performance.

SEO Friendliness

Search Engine Optimization or SEO is an aspect that can never be overlooked if at all you want your website to achieve great success. In fact, this is what a website needs in order to get more visible to the web traffic. A website with a perfect SEO would always hold its position on the SERP or the Search Engine Result Page.

Hence, it is a factor that should never be skipped when looking for a theme for your website. Even the theme with the most exquisite looks may generate poorly coded HTML which may eventually affect the page loading in an adverse way and we are pretty much aware as to how much the page loading aspect matters of a website in SEO. The faster the page loading, SEO will work better for that website.

This is why it is important to check if a theme is SEO friendly prior to choosing it. You can do it by checking it with the W3C Markup Validation service to see if the theme has a proper HTML5.

Image SEO

Conclusion

It is always wise to go slow and we are certainly no stranger to the hard work it takes to have the most successful website. Choosing a proper theme for one’s WordPress website is certainly the most crucial aspect and we can’t afford to go wrong with it since changing the theme over and over again could be pretty painful.

The five points that we shared in this post are good enough to help you choose the most appropriate theme for your WordPress website provided that you bear them in your mind while Choosing the right WordPress theme and not get carried away by their extravagant looks.

It is absolutely important to go right with the basics to have a strong foundation for your website. Ending up with a wrong theme and changing it over again will only divert you from the core business.

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10 Easy-To-Use Ecommerce Templates for Cool Online Stores

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Are you going to start your business online? This characterizes you as a modern-type of an entrepreneur.

More and more people choose shopping online instead of the regular process. This is quite understandable. We tend to do the things the simplest, the most comfortable, and quickest way. E-commerce stores can provide us with all these goodies.

What’s more, eCommerce is a great source of making money online.

How can you benefit from this showcase?

What kind of business do you run? Is it a fashion or a coffee store? This collection of eCommerce templates has everything for everyone. Are you looking for one of the electronics Shopify themes or maybe you prefer universal solutions, like multipurpose PrestaShop themes, WooCommerce themes, Magento 2 themes, or OpenCart templates?

The templates list provides you with all the above options. The themes offer a full set of features necessary for efficient online sales.

Main eCommerce templates features

Every template combines appealing appearance and functionality. You will enjoy the look and feel of each item for sleek and thought-out color schemes as well as high-quality premium stock photos available for a lifetime use.

Shopping cart design variations, user-friendly navigation, site-wide search options & filters, informative product description pages and other functions make online commerce themes stand out among the competitors.

All themes are cross-browser compatible and search engines friendly. Furthermore, people will always be able to find your resource in all major search engines and contact you effortlessly.

One more reason to choose the pre-made online store designs is the free 24/7 lifetime support provided with them. Professional technical support specialists work twenty-four hours a day, seven days a week to make sure any of your issues are addressed promptly.

Are you ready to select professional eCommerce templates today to boost sales and make your online store a blast on the web?

Eveprest – Multipurpose PrestaShop Theme

Details |  Demo

Eveprest is a multipurpose responsive theme. It is feature-rich and offers a great variety of topics with ready-made designs for the most popular online stores.

Woostroid – Multipurpose WooCommerce Theme

Details |  Demo

Woostroid was created to make your e-store faster, better, and user-friendlier with a wide range of unique features. It was made for online sales, is compatible with two eCommerce plugins, offers free updates, and 24/7 customer support.

Tmart – Minimalist Multipurpose Shopify Theme

Details |  Demo

Tmart is a Minimalist multipurpose Shopify theme that fits best for fashion, accessories, footwear, and denim product stores. It is one of the best Shopify themes that are fully customizable and provide multiple layout styles like 11 Home versions, Shop Page layouts, and Other Page layouts, 3+ Header Styles, 8+ Unique Sliders, 5+ Banners, 5+ Footer Content, and 15+ Preloader.  To get inspired by even more site designs in this niche market, be sure to check out these other minimalist blogs.

Sa – Minimalist Creative Shopify Theme

Details |  Demo

The minimalist and clean design of this theme is absolutely perfect for online fashion and accessories stores. Sa eCommerce Shopify Theme is built based on Bootstrap 3 using powerful Shopify Sections. You can drag and drop every element without having any coding knowledge.

Magetique – AMP-Ready Multipurpose Magento 2 Theme

Details |  Demo

The theme was designed to convert. Its developers combined slick visuals with user experience knowledge to bring you the most advanced store designs and layouts. They facilitate conversions by creating an aesthetic and intuitive shopping experience.

Ketty – Fashion Store Magento Theme

Details |  Demo

The theme offers a stunning background video. It will make people stop and stare, which is exactly what you need to draw attention. This is a perfect opportunity to show off your best products in some interactive way.

Lynton – Responsive OpenCart Template

Details |  Demo

All pages of the theme are fully customized and look very clean with this neutral color combination. Lynton package includes all kinds of theme installation files and folders you can use in your existing store as well as the brand new online store.

Koddid Kids WooCommerce Theme

Details |  Demo

The theme comes with demo content. It has an elegant design, which matches your needs and offers the latest features. Koddid has a nice balance between beautiful design and functionality and is a quite simple Woocommerce theme for everyone!

Fashionslash – Fancy Fashion Single Product OpenCart Template

Details |  Demo

This is a 360 view store OpenCart template. It is equipped with homepage layout builder among other multiple features. It gives you the possibility to customize your homepage as you would like to see it in a couple of clicks.

Expresso Coffee Opencart 3.x Responsive Template OpenCart Template

Details |  Demo

The theme is suitable for Coffee shop, Cafe, or Restaurant. Color combination, images, elements, etc. make theme layout look professional. By the way, all its subpages are customizable.

Your turn

That’s it for now. You have just seen 10 awesome eCommerce designs for different kinds of online shops. Be sure to implement each of these themes and working methods into your own e-commerce business or brand, to start seeing immediate online success. Which one did you like the most and why do you think that it would be a perfect fit for your project? Your feedback is welcome in the comments section.

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