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How To Create The Perfect CTA That Gets Clicks And Conversion

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Perfect CTA

When you ask someone to do something online, they have to go through your call-to-action to do it.

The CTA is the key to converting a visitor.

If someone chooses not to click your CTA, they bounce. This makes the CTA button so important.

Call to action that convert

Do you want visitors to start filling out that form, buying your product, or clicking through to another important page?

You need to create the perfect CTA to achieve that.

Without the perfect CTA, you’ll lose a lot of potential sales.

So, where do you start from?

Test The Button Copy

Evernote uses a very simple CTA button.

It says “Sign Up For Free.”

Evernote CTA button

This is a company that is worth $1 billion according to various reports.

It’s a little bit surprising to me that even Dropbox uses the same copy on their CTA.

Dropbox CTA

Square’s CTA copy is pretty simple: “Get Started.”

Square CTA

These CTAs are effective. No doubt about that.

But the problem is that these words are generic.

Web users see them everywhere on the web.

They won’t really generate more conversions.

In fact, they could hurt conversions.

The fact that these big companies are using them doesn’t mean it will work for you.

Words like “Sign Up,” “Get Started,” and “Buy Now” are nothing new. We see them in the offline world too. They rarely influence us to buy.

Your CTA should be unique, relevant and conveys value.

For example, Akismet is all about spam protection.

Their software protects your blog from comment spam.

Their CTA copy states the same thing they do.

Akismet CTA

I’m very impressed with the CTA copy of OH! Media.

Their CTA: “Let’s build something together” is unique and relevant.

OH! Media CTA

Plugin Group is another perfect example of a website that uses a CTA copy that is unique and relevant to its services.

The company is a marketing agency that partners with other marketing firms.

Their CTA conveys value to potential clients.

PluginGroup CTA

Instead of using generic CTAs like “Contact us” or “Get Started,” they are using a benefit-oriented copy which is “Empower Your Agency. Get Started Now!”

Test Button Color

Everything in our world is made up of colors.

Look everywhere right now. I’m sure you see things made with colors.

Certain colors can lift you up. Some colors can bring you down.

Colors affect the way prospects view and react towards your offers.

The color of your CTA button is very important.

With the right color, you can boost sales.

Red is a popular color. Many websites use it as their CTA button.

This is because color Red stands out on most pages.

It invokes passion, excitement, and urgency.

For example, ConversionXL, a marketing blog about conversions uses color red for their CTA buttons.

See how color red stood out on the page:

Color Red CTA

Anyone would see that call-to-action button.

Green is another color that is good for CTA buttons.

Color green is calming. It is related to peace, psychology, environment and wealth.

It may be mentally easier for your visitors to click green than other colors.

Kickstarter uses color green for its CTA buttons.

Kickstarter CTA

It works for them.

If people are going to donate, they need a color that will make it mentally easy. And green does just that.

Orange and Yellow are also very common.

Orange is exciting and warm.

Most individuals will associate it with warmth from the sun.

This warmth, in turn, leads to people taking action.

Amazon is the largest online retailer.

You can quickly become overwhelmed by the number of products you can buy on the site.

Amazon does a lot of A/B testing in order to improve sales.

What’s interesting is that they stick with two colors for most of their CTA buttons. That’s orange and yellow.

Amazon CTA

A/B test different colors for your CTA button.

But start with the popular and trusted ones:

  • Blue
  • Green
  • Orange or Yellow

Test Location

Just like any business, location is one of the most important factors.

Where you place your CTA on your landing page can have a big impact on conversion.

You should test adding CTAs above the fold, below the fold and anywhere else you think makes sense.

Putting Your CTA Above The Fold

To be honest, I’m not a big supporter of the idea of putting the CTA button above the fold. I think it’s too early for most prospects to see your CTA.

It’s like asking someone to marry you when they barely know anything you.

But above the fold is still the most common place of choice.

Most website owners put their CTA above the fold because it exposes their call-to-action to at least 90% of visitors that land on their website.

For example, Exposure puts their CTA above the fold.

Exposure CTA

They want you to become a customer immediately. No beating around the bush trying to explain anything to you.

Here are five important points you should keep in mind when putting your CTA above the fold:

  1. Write a powerful and descriptive headline that gets prospects attention.
  2. Write a sweet and short sub-header that gives extra information.
  3. Write a brief statement that describes the core benefits your product offers.
  4. Add some sort of urgency to the header.
  5. The CTA copy should describe exactly what visitors will get.

Make sure you keep these points in mind when you’re putting the CTA above the fold.

Below The Fold

Looking at the homepage of Basecamp, they are not aggressive trying to make you convert. They want to make it easy for you to convert, by yourself.

Basecamp CTA

They give you enough time to learn about their product.

Their home page is so long that by the time you’re through reading it, you have no choice but to start a free trial of their product.

Telerik also tries not to be pushy by putting their CTA first. They want you to learn more first.

Telerik CTA

By putting your CTA below the fold, you will receive fewer leads. But most of those leads will be quality leads.

When you put your CTA above the fold, you may receive a lot of leads. But many of those leads still don’t fully understand how your product will help them.

I’m a big supporter of putting the CTA button below the fold.

If you are a new marketer, it’s a bit hard putting your CTA below the fold.

You will have lost a lot of potential customers before they see your CTA.

To make below the fold work, you need to use a marketing concept called AIDA.

AIDA is the acronym of Attention, Interest, Desire and Action.

Let me break down this marketing principle:

  • Attention: You need to first capture the attention of the visitor with a punchy headline.
  • Interest: You gain the interest of a prospect through the use of video.
  • Desire: You create desire by emphasizing the benefits and features customers will get when they buy your product.
  • Action: Finally, this is where your CTA comes in. Your CTA should get prospects to act and convert.

If you study the home page of Basecamp carefully, you’ll see AIDA at work.

AIDA marketing principle

Conclusion

Both below and above the fold are effective. There’s no perfect place to put your CTA.

The perfect place can only be determined by your prospects and how complex your offer is.

If your product is complex, visitors to your website will want to learn a lot about it before giving you their email address or hard-earned cash.

But if it’s simple, visitors may not need to read much because they are already familiar with your product.

In this case, putting your CTA above the fold may make sense.

Unless you a/b test the location for your CTA, you never know where is the perfect place.

By using these tips, you’ll create the perfect CTA button that gets clicked and produces sales.

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Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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4 Blogging Lessons Learned in Bali

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I have spent over a year collectively on the Island of the Gods.

Bali is a special place.

This popular island in Indonesia teaches you 4 clear blogging success lessons too.

Let’s dive in guys.

1: Expect the Unexpected

During a house sit at a huge villa in Jimbaran I:

  • faced down and helped slay a spitting cobra
  • dealt with a chicken killing dog
  • lost 2 of the pets (1 to cancer and 1 to likely thievery)

This list could go on forever. From this sit alone.

Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.

I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.

When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.

Expect the unexpected with your blog guys. It will happen.

2: Learn to Celebrate Everything

Balinese are an appreciative people who celebrate everything.

Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.

Even cremation ceremonies are lavish, eye-popping celebrations of life and death.

Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.

I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.

3: Step Away from the Herd to Be Heard and Seen

Kuta is a tourist trap. Ubud town center can be a bit too much.

But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.

My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.

Blog in your voice. Tell your story. Be genuine. Blog from the heart.

Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.

4: The Best Experiences Happen Outside of Your Comfort Zone

We rented a villa in the rice fields outside of Ubud once.

We had to ride a motorbike 5 minutes into the rice fields to reach the villa.

Save 1 other human living on the other side of the compound no people existed for miles around.

The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.

I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.

A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.

All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.

Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.

What blogging lessons have you learned recently?

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Top 5 Most Competitive Niches for Bloggers

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Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.

Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.

Travel

Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.

Gambling

Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.

Health & Fitness

For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.

Lifestyle

Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.

Blogging

With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.

Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.

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Blogging

Do You Really Know Your Readers?

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See the featured image up top guys?

I know readers dig my eBook. Said readers dig my paperback too.

Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.

But during lean years I did not know my readers because I:

  • did not listen to my readers
  • did not ask my readers questions
  • did not spot my reader’s pain points
  • did not read my reader’s comments carefully
  • did not spot patterns among my readers

Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.

Reader Red Flags

You do not know your readers if:

  • traffic stalls or disappears
  • blogging profits stall or disappear
  • engagement dies on your blog
  • nobody seems to reach out to you on social media

These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.

Do You Know Your Readers?

I mean; do you really know your blog readers? Be genuine before you answer the question.

I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.

The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.

I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.

Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.

Knowing your readers genuinely requires you to be:

  • compassionate
  • empathetic
  • heart-centered
  • loving
  • caring
  • observant
  • present

Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:

He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.

Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.

If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.

Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.

Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.

Listen. Ask. Observe.

Prosper.

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