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Search Engine Optimisation

Top 6 Killer Tips to Optimize Your Blog Posts for SEO to Bring Massive Google Traffic 

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Whether you know it or not, WordPress is Google friendly.

That means, if you are using WordPress to run your sites, you are backed up with so many in-build Google friendly features.

But that doesn’t mean your site will get a ton of traffic from search engines like Google.

You MUST optimize your blog posts for SEO in order to bring more visitors from Google. Otherwise even if you are using Google friendly blogging platforms like WordPress or something else, it won’t help you much.

If you are wondering how to properly optimize your site for SEO, this detailed post is for you where you will discover 6 killer tips to boost your search traffic.

How to optimize your content for massive search traffic

optimize blog posts

#1. Firstly, understand how search engines work

First things first. You need to really understand how Google works. Only then you can easily understand various strategies you can use to please their crawlers to drive more search engine traffic to your sites.

Search engines usually uses crawlers to search all over the web. Here’s where you need to understand the importance of having a sitemap for your sites.

A sitemap is essential for every blog as it helps search crawlers to easily find and crawl your entire site. If you don’t have a sitemap, it’s extremely difficult for crawlers to find your content.

Then, how to create a sitemap within a minute?

Fortunately for WordPress users, there’s a free plugin called Google XML sitemaps is available. Download, activate it and submit your sitemap to Google webmaster tools and everything else will taken care by Google search crawlers.

There are basically 3 things that almost every search engine uses.

  1. Crawling
  2. Indexing
  3. Showing results

You can easily do the first 2 things by using an XML sitemap and submitting on webmaster tools on Google, Yahoo! and Bing. Once you get those two things done correctly, you can work on your website SEO to get better results on search engines like Google.

#2. Put yourself in the shoes of your searchers

If you want to bring more traffic from Google, you need to start thinking about what they might type on Google to find your sites.

That means, you need to put yourself in their shoes to better understand about their wants and needs. This is why knowing your target audience is extremely important.

Also focus on creating a mobile-centric search strategy. Did you know that mobile makes up to 90% of all the searches?

Yes, people are using smartphones these days to find information online. So optimizing for mobile searches can give you instant results.

If you are wondering about how to find what your target audience might type on Google, you should have a look at the below image.

google

Did you see that? Even before you type few specific keywords, Google instant search gives you automatic searches that are popular. Those are the keywords most people in your industry are searching on Google.

Now, you know what kind of keywords you can use in your content to drive more traffic from Google using the “searchers strategy”.

#3. Keyword research is everything

Want more search traffic? I’ve a simple for you. Do keyword research.

It doesn’t matter what strategies you are using to bring more search traffic but if you are not doing keyword research before creating any content, you are simply not going to get any traffic from Google. It’s as simple as that.

It all usually starts with the keyword research.

Finding and using the RIGHT keywords can bring you a ton of traffic and sales from search engines. But still most people (especially beginners) don’t do keyword research at all.

If you are also doing the same mistake, stop doing it right now and start spending your time on creating a list of highly potential yet low competitive keywords that are relevant to your blog topics.

One of the easiest things you can do to increase your search traffic is to use a SEO tool something like SEMrush or Long Tail Pro. These tools can really come in handy in finding great keywords in less time.

Although they are paid tools but they are worth every single penny. And don’t forget to remember one thing: if you are serious about making money blogging, you need to invest money. Don’t expect everything for free.

That being said, here are few rocking tips for you that can help you do keyword research with ease.

  • Find keywords that have 4 or more words in it. These are generally called as long tail keywords and they are easier to rank for. For instance, “how to increase search traffic” is a 5 word long tail keyword. Use tools like SEMrush, Keyword Planner, Long Tail Pro etc to find such long tail keywords.
  • Make sure to find those keywords with low monthly search volume. As a rule of thumb, pick those keywords with the average monthly search volume between 500 to 1500 (monthly searches) so you can easily get better rankings for those keywords even if you have a new website or blog.
  • Find out what keywords your competitors are using to increase their search engine traffic. Again, tools like SEMrush comes into handy. Competitor’s keyword analysis can alone help you quickly boost your traffic and sales.
  • NEVER use a keyword that has too much monthly search volume. Because you need to spend a lot of time and efforts into building links and making it rank for the top 10 search results.

#4. Focus on your on page SEO

Google always gives top search results to those pages which are perfectly optimized both for humans and search engines.

That’s why on page SEO optimization is very important when it comes to bringing more visitors from search engines. Did you know that over 20% of your search traffic depends on your on page SEO?

That means, if you do just on page SEO right, you can easily improve your search traffic by over 20%.

In simple words, on page SEO is all about what you do on your web pages to influence search rankings. The following are the few things that are included in on page optimization. Make sure to use your primary keywords in the following places to improve your rankings.

  • Your headline
  • Sub headlines
  • Meta description
  • Image alt tags
  • URL
  • Internal links
  • Your body of the text
  • Website speed

All the above factors help you bring more traffic from on page SEO. Here’s a nice image that shows you all the factors involved in it.

on-page-seo1

So make sure to do on page SEO right (by using your primary keywords in the above shown places) if you want to get better search results.

#5. Attract links to your content

The fastest way to increasing your search engine traffic is this: get a ton of quality links.

Seriously, if your blog attracts a lot of links from other sites, Google thinks your content is authoritative and gives you rewarding results in their search results.

This is the #1 reason why top sites usually get more search traffic when compared to a new blog. Google don’t trust new blogs but it trusts those sites with lots of backlinks.

But that doesn’t mean you should keep on building links through paid or free methods. Make sure all your links have a nice combination of both dofollow and nofollow links. That’s when Google think you’re building links naturally and it starts giving you better results.

Here’s how you can attract more links to your content.

  • Write authoritative content. When an expert in your industry reads your content, he should share it without thinking twice. That’s called link-worthy content. That’s how you attract natural backlinks to your sites.
  • Start linking out to other bloggers and do it often. Whenever you link to someone else, make sure to email them. Keep on doing it until they start linking back to your stuff. By using this method, you are also building strong relationships with others which is crucial for your online success.
  • Don’t follow shortcuts. They will never help you achieve better results in the long run. Don’t buy links. Don’t build links too fast. If Google smells that you are doing link building fast, it may penalize your site from search results without giving you a notice.

#6. Improve your social signals

Did you know that Google start taking your social shares into consideration? Yes, it’s true.

Google wants to show the search results according to the user engagement. That means that more social shares (Facebook likes, tweets etc) that your blog posts get the better search rankings they will get.

Social media sites like Twitter, Facebook, Google+ are the NEW rage now. They can quickly help you bring more visitors. They can help you building engagement, find raving fans and improve your personal brand to grow your traffic and sales.

Then, how to boost your social signals to improve your SEO to bring massive Google traffic?

  • Build social media profiles across all the platforms like Facebook, Twitter, Google+, Pinterest etc by using your blog’s name. Tell everyone you know about liking it and spreading the word.
  • Use a social sharing plugin like Flares or Digg Digg. They can help you quickly start showing social media sharing buttons on your posts so your readers can share your content with the click of a button.
  • While creating content, make sure to use call to actions like “Like this post? Share it with your friends” etc. That way if your audience find your content interesting, they will definitely share your stuff.
  • Mention influencers within your content. Email them after publishing your posts and ask them to share your content with their network.

Bonus tip: Invest in long form of content

Write articles with more than 1500 to 2000 words. Do you know why? Long and detailed articles usually ranks well in Google search results.

Here’s the proof.

content-length

BTW, I’m publishing long form of content on my own blog from last 2 years and my tripled my search engine traffic and sales. So if you are looking for just one tip to boost your search traffic, it is to create detailed content.

Final thoughts about optimizing your blog posts for SEO

Bringing more traffic from Google is not hard when you properly optimize your blog posts for SEO. Majority of the bloggers struggle to grow their search traffic because they don’t do essential things like keyword research, competitor analysis, link building etc.

So all the points mentioned above in this guide is to help you achieve better search results. Make sure to implement them while writing your future blog posts. Also make sure to focus on giving better experience to your target audience.

So what do you think about optimizing your content for SEO? Do you have any more tips? Please share them in the comments below.

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BloggersPassion.com blog which is owned by Anil Agarwal, is the only place to find unbiased reviews about different blogging products like Bluehost, Long Tail Pro, WPX Hosting, Hostgator and SEMrush. He also owns BHCouponCodes.com, a site dedicated to deals & discounts.

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Search Engine Optimisation

4 Quick and Easy Ways to Improve Search Rank High for Local Searches

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Google is the leading search engine and dominates the market. In April 2018, it processed 11.28 billion searches. It’s closest rival, Microsoft, processed less than half of that at 4.27 billion. So, when it comes to search engine optimization, it could be better to optimize for Google before any others.

In the past, this would mean keyword stuffing and get as many links to your site as possible. Nowadays, though, things have become a lot more complicated. Google’s algorithm has been evolving with an eye on quality content.

It has become better at recognizing the signs of SEO tactics being used, and may even mark you down for these if it feels your site is spammy. The basic upshot is that getting that top position has become much more difficult, as search engines become harder to fool.

How To Get The Top Spot

First of all, it is time to re-evaluate what the top spot means to you. If, for example, you are selling informational, digital products, ranking at the top for all your keywords would be a worthy goal. This is because you can sell your products to anyone at any time.

But, what if you are a plumber working in Somerset in the South West of England? A top SERP for the keyword “plumber” would be difficult and expensive to maintain and not likely to do you as much good as you would like. Everyone from anywhere looking for a plumber would be able to find your site.

Which is great if they are in the South West of England, but not quite so useful if they are in New York. It would be better for you to rank high in a local search instead. Another reason you should focus on this is that, according to a study curated by SEO Tribunal, 46% of all searches are local, with the goal of finding a product or service physically close to the searcher.

Using Visuals to Increase Social Sharing and Engagement

When it comes to content creation, we all know that there is definitely more out there than we need. With over a billion active sites creating content on a daily or weekly basis, it’s overload to the max. With all of this in mind, more content creators and brands need to focus on the power of visual content.

A great resource for this can be seen in this Gifographics guide, which highlights how to best use visual content and images to increase visibility and engagement for your site or blog. Social media also tells us that text content is making its way out the window, and that visual is here to stay.

How To Rank High In A Local Search

Quality Content

Providing top quality content is the first step. That means ensuring that the content is flawlessly written. Search engines are becoming adept at interpreting natural language, so make sure that your content fits the bill for your area.

Write it with the end readers in mind. Make it interesting for them so that they will spend more time on your page. The longer they spend on the page, the more credible your site appears to a search engine.

Use the natural language that your readers are more likely to understand. Throw in some slang here and there that is specific to your area, and make references that locals will understand.

Drop The Click Bait

There was a cute little meme on Facebook which said, “See a blonde pole dancer.” You clicked through, and there was a picture of a golden retriever pup holding onto a pole. It was very cute and quite clever, but serves as a perfect example of clickbait.

People thinking that they were going to see a sexy, human pole dancer, might not have been amused and would probably have clicked away from the site quickly.

And, while this might increase the number of hits your website gets, it can do more harm than good, because Google and other search engines also factor in the bounce rate of your website when determining credibility.

The next time that someone uses the search phrase, your site may appear far lower in the results or not be included at all as a result.

Be honest to people about what they are getting if they click through by using a great meta-description. It might result in fewer clicks, but will enable you to have more engaged visitors which is what you want anyway.

Conclusion

Provide content that is high quality and that is useful to your target audience. Let them know what to expect from your site and watch your bounce rate decrease. Over time, attention-grabbing gimmicks could do more harm than good and you should avoid them.

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Top Reasons Why You Should Hire SEO Consultant for Your Blog

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There are countless bloggers wearing multiple caps trying to juggle various things like creating quality content, search engine optimization and social sharing etc. In this situation, they often failed to rank the blog higher in search engines when battling with different things to save money. In results, they lose the content quality and position of the blog in search engines when not hiring an SEO consultant or agency.

As search engine optimization is vital to make a blog rank well in search engines, a blogger should be doing it properly by hiring professionals instead of doing it personally when managing different things as well. There are so many reasons why you should hire SEO consultant for your blog and some of them are given below in this article.

Reasons why you should hire SEO Consultant for your blog

In-depth Knowledge of SEO

An individual who is expert in SEO has the in-depth knowledge and expertise to make use of the right search engine marketing practices to optimize the blog or website in order to make it noticeable in search engines. An SEO Consultant will perform a website analysis before taking any step for blog optimization. He/she will assess the strategies used by your competitors to plan something unique and dynamic as well to beat them in the race of appearing at the top in SERPs. That is the reason, hiring someone expert in the field can do great things for your blog to make it popular in search engines to help you secure a visible place in search engine result pages.

Keeping Up with latest trends

As Google is continuously updating its search algorithm, getting high ranks for a blog is becoming difficult in the age of huge competition. However, an expert can find the creative ways and latest SEO trends to make your blog easily searchable as they always know precisely when new updates are about to happen and what should be done to maintain the current search engine positions.

It can save a lot of time

Search engine optimization is a time-consuming practice that can eat a lot of your time that you might be spending on creating content for the blog. Saving the precious time is one of the top reasons to hire SEO consultant for a blog. By doing so, you can easily free up some time to discover creating the quality and engaging content for your readers.

Cost-effective operations

If you are not expert in the field of SEO, you are most likely to spend money on SEO tools and many other things that you are not aware of how to use wisely. On another hand, search engine optimization is something that needs to be consistent and continues in order to get better outcomes and if you are spending few days on it and then waiting for the results, you are just wasting your money and time nothing else. Hence, paying to a professional SEO consultant can provide you desired outcomes even without wasting a lot of money in terms of buying SEO tools and backlinks etc.

Keep you on the good list

Brands and companies that take shortcuts or use black hat SEO techniques, usually suffer in terms of dropped rankings or penalties. While an expert can provide you quality services to keep you on the good list by employing only favorable and legal things. If the ranking of your consultant business or company is dropped due to bad SEO, you will need to spend more time and money for retrieval of the lost position in search engines.

Proper and regular reporting

Keeping track of SEO efforts for a blog is vital in order to measure the success and return on investment and preparing such reports could be a hard job for a blogger. Hence, an SEO agency or consultant can prepare the proper and regular SEO reports for clients to provide them each and everything in easy to understand approach. A professional SEO expert always understands the importance of the statistics provided in the reports to make sure that everything is on the right track.

Boosted return on investment (ROI)

When an expert is doing proper work for you, success is always sure and you can enjoy the boosted return on investment for your blog by getting services of an SEO consultant.  They always provide you easy to digest SEO reports that clearly show the increased ROI for the money spent in terms of the fee of the expert or professional hired for the blog.

Now that you’ve had an opportunity to skim through some of the benefits and considered factors and reasons behind hiring an SEO consultant or agency for your blog, is it time you expanded your time, effort, and resources into this area as well?

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Search Engine Optimisation

9 Ways to Optimize Your Business for 2018

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It’s 2018. Are you sure you are keeping up with the times?

In a fast-paced world of online business, it’s easy to fall behind, and to not even realize that it happened. Then, the next thing you know, your business is declining and your competition is way ahead of you. You don’t want that, do you?

Don’t worry. All you have to do is to spend a little bit of time every now and then to keep up with the current business trends. Here are 9 ways that will help you catch up with everyone and optimize your business for 2018…

#1 Use new marketing channels.

Everyone is using messaging apps now. So why aren’t you going where your customers are? A simple chatbot that can answer basic questions about your products and services can save you quite a bit of time on customer support. Plus, your customers will appreciate being able to get answers via messaging apps. And don’t worry, you don’t need to know any programming, Botsify can show you how to create a chatbot without any coding.

#2 Make sure your design is up to date

Does your website look like it’s a time-capsule from the late 90s? You have to understand that poor web design is extremely damaging to your business. Think about it. When you visit a website that looks bad, do you stay and look around, or do you leave immediately? Well, guess what, your customers do the same! So make sure your website is up to date and unique (you can easily add custom elements like fonts with design bundles).

#3 Get your invoices in order

Bookkeeping might be boring, and you might hate it, but you still have to do it, otherwise your business will turn into a complete mess! It’s best to use one tool to track time spent on client work and to issue the invoices so that everything would be in one place. I recommend Invoice Ninja, an open source platform that is used by small business owners all over the world.

#4 Qualify leads

You know how sometimes you get messages from people who want to work with you yet have a budget that’s barely enough for a meal at McDonald’s? These emails are a waste of both their time and yours. That can easily be avoided by qualifying leads in advance. Simply add a wordpress form to your website and make your potential customers answer a few questions about their project. That way, you will immediately know the situation once they reach out to you, which will save you a lot of time.

#5 Answer popular pre-sales questions on the homepage

You should also do your best to avoid answering the same questions repeatedly. For example, how many times has someone asked you about your rate, only to lose interest once you answered? Interactions like that should be avoided. You can do that by adding a frequently asked questions (FAQ) section to your website with this WordPress FAQ Plugin.

#6 Reduce the amount of steps required to buy from you

Want to make more sales? Then stop putting barriers between the customer and the purchase! Customers shouldn’t need to contact you and negotiate with you to buy your products and services. It makes much more sense to have a Simple Shopping Cart on your website that allows people to buy from you immediately.

#7 Improve your hiring process

Hiring people is one of the toughest things to do when running a business. Are you picky enough? For example, when you look at the resumes, do you pay attention whether your applicants have bothered to use resume templates or not? Little details like that can tell you a lot about a person. So make sure to pay attention not only to how well they look “on paper” but also to various cues that indicate what kind of people they are.

#8 Improve your homepage, blog, landing pages designs

Web design can make or break a business. Take a good look at your website. Do your homepage, blog, and landing pages look good? You can use Elementor WordPress Theme Builder to improve them if you think they need some polishing. Remember, content is king, but no one is going to read your content if your website looks horrible!

#9 Optimize length of your texts

Many people don’t pay attention to the length of their texts and end up with weird looking social media updates, Google snippets, and websites. This is bad. Do you think your clients will trust you to take care of their businesses if you can’t even take care of your own online presence? Make sure that your texts on social media and on Google fit the limits. You can use Lorem Ipsum plugin to easily generate lorem ipsum placeholder text to see how the text would look on your website or social media.

Conclusion

You can’t be complacent if you want to get ahead in business. Always make sure that you have your fingers on the pulse of your industry. What’s new? What are the latest trends? What are your competitors doing? Only then you’ll stand a chance of not only surviving, but thriving. Never allow yourself to fall behind!

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