It is quite clear that that social CRM is an integral part of the sales process across all kinds of businesses. As a blogger, I find it of huge help when it comes to improving the overall performance and SEO of my blog.
With Social CRM you can identify leads, reach out to customers with awesome engagement and experience, and achieve a high conversion rate. For bloggers, it can lead to greater social engagement, increased traffic, satisfying audience experience, a boost in ad clicks and more.
How does that happen? Simple, Social CRM boosts your Blog SEO
In a nutshell, it helps you gather data that allows you analyze audience behavior and search patterns and align them with your blog niche.
You are able to create strategies that help you communicate better, solve trending problems and improve your blog ranking. As your SEO improves, your blog monetization will increase due to incoming traffic and increased ad engagement.
Here are some ways how Social CRM can help your Blog perform better.
#1 Analyze Audience Profiles
As a blogger, you should be very clear so as to who your target audience is. You don’t have to speculate and imagine profiles to create posts. Social CRM features and reporting standards track audiences for digital footprints and take the guess work out.
They provide essential data like email open rates, engagement patterns, ad clicks, demographics, interests of potential customers and much more. You get to know what kind of social media channels people use, which groups they are active in and what kind of content they engage with.
You also get informed about the keyword patterns that they search. All this data helps you develop content ideas and campaigns that attract your target audience.
With the help of social CRM you can:
- Create a trustworthy site that solves actual problems for your readers
- Convert maximum traffic
- Know about search queries and incorporate them in your plans.
- Identify problems that need solutions
- Draft content styles that are attractive and much more
#2 Target Influential Bloggers In Your Niche For Branding Relationships
As Social CRM directs you to audiences interested in your niche, you are bound to find influencers and top bloggers who have authority and establish a relationship with them that can benefit your blog.
Guest posting and contributions are a great way to get the link juice flowing and increase your blog outreach. Sponsored content on authority blogs help you in reaching large new audiences instantly and provides a much needed outreach boost to your content.
You can also invite these influencers to post content on your blog and get direct exposure from their established networks.
As Social CRM tools track your readers’ social influence, it can easily lead you to the top influencers in your sector. You will find platforms, bloggers and communities that are perfect for your content publication.
#3 Filters Frequently Visited Channels
The best way to boost traffic for your blog is to filter out those social media channels where your target audiences are highly active and then target your content campaigns that way.
If your potential readers are on twitter and you are incessantly promoting content on Instagram then it wont be of much help. However, Social CRM tools allow you to filter out popular channels and tell you whether its worth posting on a particular one. It can tell you if you have a following on SnapChat that you weren’t even aware of it and whether Twitter is best for engaging with leads or brand advocates or both.
Social CRM Tools also filter out keywords searched by your target audiences on these platforms. This can help you in creating content ideas that actually attract your readers. You already know when and where to post them. The only thing required now is attractive content.
This kind of targeted campaigning boosts traffic to your blog and consequently improves the SEO.
#4 Social CRM Tools Allow Instant Communication with Online Audiences
If you want your blog to come on top of Google search rankings then audience engagement is key. Google’s internal algorithms peg those sites on top that provide the most valuable user experience.
The more your interact with your audiences the more benefit your blog receives. Social CRM tools allow for maximum efficiency through automation in this area. Otherwise, managing audience engagement over multiple channels, communities and groups can be a tiring task.
I recently tried Vtiger CRM, an on-demand solution made for enterprises. I leveraged some of its features for my blog campaigns. Let me share one of its features and how it helps my blog outreach.
#1 Enhanced Automated Contact Management
With Vtiger CRM on-demand, I received a bucket load of features including a comprehensive contact management interface, which looks something like this:
This instantly allows me to see a complete history of my relationships with my blog and email subscribers. Not only that, I can store personal information like emails and contact numbers, attach notes to them and see entire logs and threads of communication I have had with them.
This allowed me to tap into my readers’ interests, requests and the kind of relationship they have with me. Personal information and relevant entries help me decide on more relevant content strategies and I am able to provide greater value in my blog posts.
#2 Efficient Engagement with Readers Across Multiple Channels
Vtiger, also allows me to send instant emails or interact with audiences from one window with a few clicks. Members in my contacts can be tagged and communicated with. This allows me to instantly connect with new subscribers and interact with them on an elementary level.
I can assign various filters to my contacts land get alerts for instance when they become active, or when they are idle. You can customize these filters according to your personal needs.
They also have an advanced interactive calendar. Here I can schedule important tasks like publishing, follow-ups, delegated deadlines and more. Automated reminders are set. This allows me to stay on top my plan each step of the way.
Contacts can easily be integrated, imported and exported from CSV files, emails, forms submitted on your website and even third party apps like Google contacts. Vtiger automatically imports everything and compiles them into one standard database.
In conclusion, blog management is easier at the start, when you have small traffic, low post outreach and are just starting out. As you scale up, you involve teams, and the workload increases manifold in a short span of time.
Therefore, Social CRM is an indispensable method for attracting more readers and boosting your Blog SEO. Features like contact management, post scheduling, social media automation is just a scratch on the surface of what you can achieve with an effective CRM tool. The rich data it provides also ensures you create the right kind of content and connect with your readers, and potential readers, where they are already searching.
4 Blogging Lessons Learned in Bali
I have spent over a year collectively on the Island of the Gods.
Bali is a special place.
This popular island in Indonesia teaches you 4 clear blogging success lessons too.
Let’s dive in guys.
1: Expect the Unexpected
During a house sit at a huge villa in Jimbaran I:
- faced down and helped slay a spitting cobra
- dealt with a chicken killing dog
- lost 2 of the pets (1 to cancer and 1 to likely thievery)
This list could go on forever. From this sit alone.
Bali is a fun, fascinating and sometimes wild place. Like most developing places; you never know what waits around the corner.
I am writing this guest post because the security certificate expired on my blog. I had no idea this would happen right now. Completely unexpected. But being a blogger for 10 years I know to expect the unexpected.
When my developer wakes up he addresses it and we move forward. Until then I am at peace with my blog being down. No worries. Part of the blogging game.
Expect the unexpected with your blog guys. It will happen.
2: Learn to Celebrate Everything
Balinese are an appreciative people who celebrate everything.
Staff at the villa in Jimbaran regularly took off for ceremonies, celebrating everything from cell phones, to papayas, to motorbikes.
Even cremation ceremonies are lavish, eye-popping celebrations of life and death.
Appreciate it all with your blog. Wins, losses, and all in between. Celebrating it all makes you appreciative of the internet lifestyle.
I celebrated big wins and tough losses because all these experiences made me I am the blogger I am today.
3: Step Away from the Herd to Be Heard and Seen
Kuta is a tourist trap. Ubud town center can be a bit too much.
But the rice fields well outside of Ubud and the Bukit region of the island are authentic, colorful, peaceful gems.
My wife Kelli and I stand out from many other bloggers because we tend to stay in more remote areas of the island. Even in the popular fishing village of Jimbaran we did a house sit in off the grid farm country and rented a place up in the hills, away from the heavily touristed bay. Our experiences are authentic; not many tourists in Kuta facing down spitting cobras.
Blog in your voice. Tell your story. Be genuine. Blog from the heart.
Step away from the blogging herd. All success lies well away from the herd of bloggers in your niche who tend to follow each other like blogging sheeple, blogging in 3rd person voice and never sharing authentic experiences.
4: The Best Experiences Happen Outside of Your Comfort Zone
We rented a villa in the rice fields outside of Ubud once.
We had to ride a motorbike 5 minutes into the rice fields to reach the villa.
Save 1 other human living on the other side of the compound no people existed for miles around.
The experience was amazing. Once in a lifetime deal. But we had to get used to snakes slithering inside of the house, using an open air bathroom as huge fruit bats flew over your head at 2 AM and roaches, mosquitoes and other insects regularly shacking up inside of the crib.
I would never trade in this amazingly fun, freeing and brilliant experience but of course I felt terrified at times. Definitely pushed me outside of my comfort zone.
A bit before 10 PM on a Wednesday night I’d be comfortable in bed. But since my site is down for a bit now I nudge myself outside of my comfort zone to write this blog post. All part and parcel with being a full time blogger who renders generous service for his readers.
All of my biggest blogging wins occurred because I went the extra mile; even if doing so felt highly uncomfortable.
Get comfortable with being uncomfortable. Your greatest blogging success occurs well outside of your comfort zone.
What blogging lessons have you learned recently?
Top 5 Most Competitive Niches for Bloggers
Finding the perfect niche is like a unicorn for many bloggers. The right mix of passion and competitiveness can be found in the most surprising places and isn’t always clear until you’re already well on your way. But the good news is that the harder you look, the closer you get — which is a cliche, but surprisingly true in this case. So before you give up on your dream of creating content about knitting dog pajamas or anthropomorphized helicopters, start by having a look at what niches are the most competitive at the moment.
Most blogs earn their money through affiliation. The good thing about affiliation is that it doesn’t require you to focus on one particular brand, unlike sponsorships. You’re free to place links in your content or not. And to write whatever you like about the brand in question. Money is earned through reader engagement, not through passive exposure.
Of course, the most coveted and stereotypical blogging dream niche is travel. Who would turn down reviewing hotels in the Caribbean or exciting jungle safaris? Only a few bloggers get to do this, however, but there are still a lot of sub-niches that are easy to get into and earn well in. Local guides and localized content is a great way to find perfect fits for valuable affiliation links and you can even make direct content advertising if you ask. The future is definitely localized.
Making content about gambling is often as much about search engine optimization as affiliation links. This has made reviews and guides extremely competitive, but creating content only for SEO purposes can be a little monotonous. More localized information in a specific niche like mobile gambling makes mobile-casino.ca a perfect example of how to stay competitive without losing quality.
Health & Fitness
For ethically minded bloggers, this niche can be a minefield. Health and fitness bloggers can benefit from having a blog of their own in many ways — such as keeping themselves healthy and fit, while also inspiring others in the process. This niche market is also filled with misinformation, dangerous recommendations and straight up lies. Are you the one to finally inform readers about the one true way to stay healthy or get fit? Joking aside, whether you’re a zealot or a skeptic, there are affiliation networks for you. Just include a source or two, please.
Including this niche might be cheating. It can cover so much — but that doesn’t mean that your blog should. Specialised content that you’re both passionate and informed about can be very valuable for direct ads. Everyone has some kind of lifestyle niche they’re focused on, whether it be simple admin improvement or urban hiking. Find out if readers are interested in the topic, either directly or related, before you go all in, though.
With how competitive blogging is, blogs that explain how to succeed are more popular than ever. You’re reading one right now and you could write your own very easily. You don’t have to be the best or the most insightful to write an inspiring blog about blogging — it’s more useful than you think to write down what works and what doesn’t in your own humble experience. You can be an expert in learning.
Have you noticed any commonalities yet? If you look hard enough in any niche, you’ll learn enough to create content with a fresh and exciting take. And that’s the current trend for being competitive: Being both subjective and informed; localized and aware of international trends.
Do You Really Know Your Readers?
See the featured image up top guys?
I know readers dig my eBook. Said readers dig my paperback too.
Enter this featured image. I use similar images frequently on Blogging From Paradise. Smart way to appeal to my audience.
But during lean years I did not know my readers because I:
- did not listen to my readers
- did not ask my readers questions
- did not spot my reader’s pain points
- did not read my reader’s comments carefully
- did not spot patterns among my readers
Eventually I woke up. Easy to see this now. But back in the day I had a hellish time owning the fact that I did not know my readers.
Reader Red Flags
You do not know your readers if:
- traffic stalls or disappears
- blogging profits stall or disappear
- engagement dies on your blog
- nobody seems to reach out to you on social media
These are a few red flags guys. Own the flags. Honestly. Owning your mistakes is one quick way to turn things around, to free yourself of this common blogging error.
Do You Know Your Readers?
I mean; do you really know your blog readers? Be genuine before you answer the question.
I know my readers incredibly well now because every blog post, video or podcast I create meets their needs. No guess work, no writing and publishing because I want to write and publish a post and certainly no off topic posting here, on Blogging From Paradise or any place where I guest post.
The other day one of my blogging buddies endorsed my paperback with a YouTube review. In addition to feeling grateful I tuned into one other idea; his endorsement, emails from other book customers and smiling selfies from other book customers alerted me to the fact that my readers are beginning to buy my paperback too, in addition to my eBook. I published a post linking to my paperback and explaining how my book solves pressing blogging problems after spotting this pattern.
I know my readers better and better each passing day because I listen to my readers more closely each passing day. As everything expands with my blogging campaign I find it easier and easier to help folks, to come up with blog post ideas and to know my content hits the mark because blogging with my readers in mind has been the simplest way to connect with these folks.
Your blog is for you and your readers. Never forget this fact. Never forget that if you write just for yourself you are publishing a cyber diary. No need for anyone to read a blog if the blog does not solve their problems.
Knowing your readers genuinely requires you to be:
Listen to the latest podcast interview I did with Alonzo Pichardo on his Sound Cloud channel:
He has invited me to chat on his highly popular channel – with over 300,000 listens between only 8 episodes.
Alonzo is a master at spotting the most pressing issues of his audience. My readers also suffer from problems related to these topics. Naturally, as he shares and builds his impressive tribe and as I build my tribe, we have well over a quarter of a million listens between only 8 podcast episodes.
If you get to really know your readers and patiently hit the mark with your content, over years, 10 listens becomes 100 listens, then 100 becomes 1000, then 1000 becomes 10,000 listens, then 10,000 becomes 100,000 listens, and upward from there.
Develop an intimate bond with your readers guys. Poll them. Email them, asking how you can help them.
Much of your blogging success rests on knowing clearly what your reader wants so you can serve it up to them.
Listen. Ask. Observe.
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